MARCH 13 15, 2017 HILTON NEW ORLEANS RIVERSIDE EXHIBITOR INFORMATION

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1 Plain Talk About Literacy and Learning MARCH 13 15, 2017 HILTON NEW ORLEANS RIVERSIDE EXHIBITOR INFORMATION

2 CONNECT WITH KEY DECISION MAKERS I love the many opportunities to engage with the exhibitors without feeling rushed they are always close by. Attendee 43% 11% 12% 7% 27% State/District Leaders and Staff School Level Administrators Coach/Teacher Leader External Consultant/ Technical Assistance Teachers and Higher Education ABOUT THE CENTER FOR DEVELOPMENT AND LEARNING Founded in 1992, CDL, a 501(c)(3) nonprofit organization, specializes in customized, pragmatic professional learning for educators that is specific and relevant to the needs of their students. CDL s mission is to improve the life chances of all children, especially those at high risk, by increasing school success. Plain Talk is relevant, practical, engaging, informative, and fun it just doesn t get any better than this! Attendee ABOUT THE PLAIN TALK ABOUT LITERACY AND LEARNING INSTITUTE Attendees include superintendents, state and district office administrators, principals, teacher leaders and coaches, and technical assistance providers (average attendance at Plain Talk is 1,200). Booths are strategically placed in high traffic areas, interspersed within the hallways feeding into the Institute sessions. A geographical snapshot of the last three Plain Talks shows attendees hailing from 49 states and Canada, with a dash from England and Australia. 100% of Plain Talk attendees visit the exhibitor booths. 95% of Plain Talk attendees report that they leave with knowledge, strategies, and tactics they will apply. 1

3 EXHIBIT FLOOR PLANS HILTON NEW ORLEANS RIVERSIDE 1ST FLOOR REGISTRATION Registration A GRAND BALLROOM Breakfast, GRAND Keynote BALLROOM & Lunch Breakfast, Keynote & Lunch A B C D B C D DL REGISTRATION CDL Scholastic 7 Bronze CDL BOOKSTORE 14 Escalators to 2nd Floor 2nd and 3rd Floors 15 Escalators to Breakfast 2nd Floor and Lunch and a few sessions will be held on the 3rd Floor each day. Elevators to 2nd Floor Elevators to 2nd Floor CS Grand Salon A 1 CS 7 CS 16 CS 19 DL DL Concurrent Sessions GRAND SALON Salon Concurrent Salon Sessions Salon CS DL CS Corwin Grand Salon B Grand Salon D Thought Leaders and Concurrent Sessions CS CS CS CS CS CS CS CS Salon TL = Thought Leaders CS = Concurrent Session Subject to change 2

4 EXHIBITOR INFORMATION EXHIBIT BOOTH INFORMATION Thank you for your interest in participating in Plain Talk About Literacy and Learning as an exhibitor. We hope that you will find the Institute to be a profitable experience in terms of contacts and business generated. We offer a variety of ways for educational vendors to participate in the Institute and are confident you will find the right venue for your needs. All events related to the Institute will be held at: Hilton New Orleans Riverside Two Poydras St. New Orleans, LA Phone: Reservations: PRELIMINARY SCHEDULE*** Sunday, March 12, 2017 Exhibitor Check In & Set-up Monday, March 13, 2017 Exhibitor Hours Tuesday, March 14, 2017 Exhibitor Hours Wednesday, March 15, 2017 Exhibitor Hours Exhibitor Tear Down 2:00 pm 7:00 pm 7:00 am 4:45 pm 7:00 am 4:45 pm 7:00 am 12:45 pm 12:45 pm 2:15 pm ***This is a preliminary schedule. Exhibit hours indicated may change. Exhibitors will receive a final schedule approximately 2 weeks prior to the Institute as the Institute schedule is finalized. ASSIGNMENT OF SPACE Upon receipt of completed Exhibitor Application and payment in full, CDL will assign booth space on a first-come, first-serve basis. Phone calls will not be accepted to reserve exhibit space or other exhibitor opportunities. BOOTH FEES & SERVICES Plain Talk About Literacy and Learning has identified space for both exhibit tables and vendor exhibits. The exhibit areas are beautifully decorated, carpeted, and surrounded by casual seating areas. The exhibit areas are centrally located in relation to meeting rooms, food functions, and attendee services. No decorator or exhibit company has been contracted. All booths are offered at $1,800US and include two registrations. WHAT YOU GET Table top exhibit space with one 6 table (draped), and 1 chair; or an 8 x 10 floor space for floor-standing exhibits 2 complimentary registrations Recognition in the program and on our website REGISTRATION ALL EXHIBITOR REPRESENTATIVES WHO WILL BE MANNING THE BOOTH MUST BE REGISTERED FOR THE INSTITUTE. Booth exhibitors are provided two complimentary registrations which allows admission to all activities, including meals. You can register up to 2 additional staff per company at a discounted rate using the attached registration form. Additional staff beyond this must pay the regular attendee registration price. SET UP & DISMANTLING*** Booth Set-up: Sunday, March 12, :00 pm 7:00 pm Exhibitors not set up by 7:00 pm on Sunday, March 12th will be considered no shows and their exhibit space may immediately be utilized by Institute Management for any other exhibitor or purpose. ALL MATERIALS SHIPPED TO THE HOTEL MUST BE RETRIEVED NO LATER THAN 5:00 PM ON SUNDAY, MARCH 12, Booth Tear Down: Wednesday, March 15, :45 pm 2:15 pm Tear down may begin no earlier than 12:45 pm and must be completed no later than 2:15 pm. ***This is a preliminary schedule. Exhibit hours indicated may change. Exhibitors will receive a final schedule approximately 2 weeks prior to the Institute as the Institute schedule is finalized. Exhibitors may not pack or tear down prior to 12:45 pm on Wednesday, March 15th. Failure to comply will jeopardize an exhibitor s participation in future CDL events. Neither CDL nor the Hilton accepts responsibility for items left in the Exhibit Area. In the event that the exhibit space is not vacated/dismantled according to these instructions, Management is authorized to move, remove, discard and/ or return, at its discretion and at the exhibitor s expense, all goods and property. CDL and its agents will not be liable for any damage or loss to goods or property by reason of such removal and/or disposal. Only those products and services sold or delivered directly by the exhibiting company and included on each application may be displayed or promoted. 3

5 SPONSORSHIP CDL has an opportunity for you! We invite you to select one of our sponsorship opportunities and increase your visibility with approximately 1,200 Plain Talk About Literacy and Learning participants. Your support will be acknowledged in our materials as well as throughout the Institute in a variety of ways. Benefits of GOLD Sponsorship Your logo electronically projected on wall for all three keynotes (large Gobo light) Your logo on major Plain Talk signage Your logo on Plain Talk attendee registration packet envelope Two inserts in registration packet (e.g., pen, jump drive, brochure, flyer) Your logo on one attendee giveaway (e.g., water bottle, stress ball, mouse pad) Your logo in pre- and post-plain Talk messages Your logo on Plain Talk homepage with link to your website Recognition as sponsor of inaugural Plain Talk VIP afternoon reception (invited districtlevel decision-maker attendees) Recognition as sponsor of first day afternoon break refreshments Three complimentary booth tables/spaces in premier spot in exhibit area; includeds six complimentary three-day Plain Talk regsitrations Two-time use of Institute 2017 attendee mailing list (attendee list is not available) Two full-page ads in Plain Talk program one full color inside front cover, and one black and white, strategically placed Ad in Institute s daily e-newsletters (3) Two-time use of Plain Talk s 2017 attendee mailing list ( list is not available) Two complimentary sleeping rooms Benefits of SILVER Sponsorship Your logo on a customized splash page* Your company name integrated into the Wi-Fi password Your logo on major Plain Talk signage Your logo on Institute attendee registration packet envelope Your logo in pre- and post-plain Talk messages Your logo on Plain Talk homepage with link to your website One insert in registration packet (e.g., pen, jump drive, brochure, flyer) Two complimentary booth tables/spaces in premier spot in exhibit area; includes two complimentary three-day Plain Talk registrations One full-page ad in the Plain Talk program black and white, strategically placed Ad in Plain Talk s daily e-newsletters (3) One-time use of Plain Talk s 2017 attendee mailing list ( list is not available) One complimentary sleeping room upgrade to one-bedroom suite *A splash page is the first page attendees will see once they select the Wi-Fi network. The Wi-Fi password will be entered on this page. Benefits of BRONZE Sponsorship Your logo electronically projected on wall at the second day keynote (large Gobo light) Recognition as sponsor of second day afternoon break Your logo on one attendee giveaway (e.g., water bottle, stress ball, mouse pad) Your logo on major Plain Talk signage Your logo on Institute attendee registration packet envelope Your logo in pre- and post-plain Talk messages Your logo on Plain Talk homepage with link to your website One insert in registration packet (e.g., pen, jump drive, brochure, flyer) One complimentary booth table/space in premier spot in exhibit area; includes two complimentary three-day Plain Talk registrations One full-page ad in the Plain Talk program black and white, strategically placed Ad in Plain Talk s daily e-newsletters (3) One-time use of Plain Talk s 2017 attendee mailing list ( list is not available) One complimentary sleeping room upgrade to one-bedroom suite YES, WE WANT TO BE A SPONSOR: Gold Sponsorship Silver Sponsorship Bronze Sponsorship Call for information Please this page to Denise Howell at dhowell@cdl.org or fax to , and we will send you a sponsorship contract. Company: Contact Person: Phone: ( ) QUESTIONS? Call CDL at (504) or dhowell@cdl.org if you have questions or if you are interested in additional information. 4

6 ADVERTISING In addition to exhibiting, companies may wish to reach our attendees and speakers via advertising. Ads may be purchased in our Institute program and our daily e-newsletter. Program: All attendees will be provided with a program. The program will include the schedule, details on speakers, sessions and exhibitors, and other information. Daily E-Newsletter: Each morning an newsletter will be distributed to all attendees via . It will include last minute schedule changes and additions as well as information on special events. All paid advertisements in the daily e-newsletter will be included in each of the 3 e-newsletters; placement may vary. Mailing List: Get in contact with attendees before or after Plain Talk. The attendee mailing list is $300 and is available to rent for a one-time use. The list contains attendees names, professional titles, and mailing addresses in an Excel file. The list is generally ed the same day it is ordered, unless otherwise agreed upon. Attendee addresses are not available for purchase. Content All ads must be directly related to reading/education products or services. CDL reserves the right to reject any advertisement for any reason whatsoever. Mechanical Specifications - All ads should be provided as.jpg or.tif files, at least 300 dpi at desired print size. - Design can be in full color. - Files obtained from the Internet or artwork created in MS Office applications are generally not suitable for high quality output. To avoid additional costs, please supply files in accordance with the defined criteria listed above. Submitting Ad Material All files must be provided digitally and accompanied by a hard copy proof or a PDF file (not a fax). No exceptions. Files smaller than 2MB may be sent via to lrichardson@cdl.org, indicating the advertiser name in subject line. Files larger than 2MB can be submitted via Dropbox. Call Lauren at (504) for details. If you need professional layout assistance, CDL s graphic designer can provide this service at a cost of $75 per hour. Please contact us for details. Company: I WANT TO ADVERTISE AS FOLLOWS: Full page / $700 1/2 page horizontal / $450 1/2 page vertical / $450 1/4 page horizontal / $300 1/4 page vertical / $300 Subtotal 1/2 page horizontal / $150 1/2 page vertical / $150 1/4 page horizontal / $100 1/4 page vertical / $100 Subtotal One time use / $300 ( addresses not included) Subtotal full page PROGRAM 7.5 x x 5 1/4 page horizontal 7.5 x /2 page horizontal 3 DAILY E-NEWSLETTERS MAILING LIST 1/4 page vertical 3.75 x 5 1/2 page vertical 3.75 x 10 Deadline for Submitting Ad Material is: January 6, ADVERTISING TOTAL $ Please transfer amount to page 8 5

7 EXHIBITOR INFORMATION Please tell us how to list your company in print and web materials and who the contact person is: Company: Contact Name: Phone: ( ) Primary Onsite Attendee*: Title: Address: City: State: Zip: Country: Phone: ( ) * Secondary Onsite Attendee*: Title: Address: City: State: Zip: Country: Phone: ( ) * * The complimentary registrations included in the booth fee will be in the name of the participants listed above. ADDITIONAL EXHIBIT STAFF MUST REGISTER AS AN ATTENDEE. You can register up to 2 additional booth staff at a discounted rate using the attached registration form. *A link to session handouts will be ed to you one week prior to the event. Filters on some schools/districts block our . For the most reliable delivery, we recommend entering a personal address. Enter the address at which you want to receive the link to session handouts here. (If you are completing this registration on behalf of someone else, enter the address of that person.) CDL WILL NO LONGER BE PROVIDING PRINTED HANDOUTS AT THE EVENT. You may download and print the handouts prior to your arrival or access them online during the event. Speaker Relationship It is helpful for us to understand the relationship between exhibitors and the presenters. For instance, does your company publish a book authored by one of our speakers? Are any of the speakers on your company Advisory Board or do they work with your company in some capacity? Please provide: 1) a brief corporate profile (100 words or less) in Microsoft Word. Please include your address, phone number, and website to be listed as contact information. 2) your company logo (grayscale only) as a.bmp,.jpg,.tif, or.gif file. Send to lrichardson@cdl.org no later than January 6, Profile will be included on CDL s website and in the program. Profiles may be edited by CDL. If you have additional requirements, please contact Denise Howell at dhowell@cdl.org. TO BE COMPLETED BY CDL BOOTH Yes No SPACE ASSIGNED FEES RECEIVED TOTAL DATE RECEIVED SPONSORSHIP Yes No ADVERTISING Yes No 6

8 ADDITIONAL REGISTRATIONS Additional Exhibitor Staff Registration (Please print clearly) (up to 2 additional staff at discounted rate per exhibitor) Full Name: Company: Title: Address: City: State: Zip: Country: Phone: ( ) * Name as you would like it to appear on your badge: Please print clearly Full Name: Company: Title: Address: City: State: Zip: Country: Phone: ( ) * Name as you would like it to appear on your badge: Please print clearly *A link to session handouts will be ed to you one week prior to the event. Filters on some schools/districts block our . For the most reliable delivery, we recommend entering a personal address. Enter the address at which you want to receive the link to session handouts here. (If you are completing this registration on behalf of someone else, enter the address of that person.) CDL WILL NO LONGER BE PROVIDING PRINTED HANDOUTS AT THE EVENT. You may download and print the handouts prior to your arrival or access them online during the event. PLAIN TALK ABOUT LITERACY AND LEARNING INSTITUTE MARCH 13-15, 2017 Please register additional staff at $525 per person. (Limit 2 per exhibiting company) ADDITIONAL REGISTRATION TOTAL $ Please transfer amount to page 8 Registration fees include registration materials, continental breakfast, lunch and afternoon snacks. If you require ADA accommodations or have a medical condition that requires a special diet, please contact CDL not less than 10 days prior to the event date so that requested arrangements can be made. 7

9 PAYMENT Cost of Booth Space $1,800US (includes 2 registrations) Booth Preference (Please refer to the enclosed floor plan on pg 2.) 1 st Choice 2 nd Choice 3 rd Choice Please provide us with the following Qty Each booth space is 8 x 10 and $1,800US. Please check: Table Top (includes one 6 table and 1 chair) Floor-standing exhibit Qty Additional 6 $50US (Max 1) (All tables must fit in 8 x 10 space.) $150US (total for 3 days) Payment* Check is attached payable to: Center for Development & Learning Please charge my: Visa AmEx Discover Mastercard Cardholder Name: Account No. Security Code: (3 or 4 digits on back of card) Expiration Date: Signature: Billing Address: *Full payment required with application Will your company make sales in the exhibit area? (If you choose to sell, you are responsible for securing a vendor license and collecting all applicable taxes. CDL will provide you the contact information.) Yes BOOTH TOTAL $ No Total Fees (Transfer totals from individual forms and attach forms) Booth Total: Advertising: $ US (from left paragraph) $ US (from Advertising Form on pg. 5) Additional Registration(s): $ US (from Registration Form on pg. 7) About The Center for Development and Learning TOTAL: $ US Founded in 1992, CDL, a 501(c)(3) nonprofit organization, specializes in customized, pragmatic professional learning for educators that is specific and relevant to the needs of their students. Our mission is to improve the life chances of all children, especially those at high risk, by increasing school success. CDL s federal identification number is Agreement The undersigned company representative acknowledges he/she has read and agrees to abide by the Rules and Regulations on page 9 of this Exhibitor information brochure. Authorized Signature Print Name Title and Organization Date 8

RULES & REGULATIONS INSTITUTE EXHIBIT POLICIES REGULATIONS & RESTRICTIONS All exhibits must be educationally oriented; products and services must be related to reading, teaching, or the field of

10 RULES & REGULATIONS INSTITUTE EXHIBIT POLICIES REGULATIONS & RESTRICTIONS All exhibits must be educationally oriented; products and services must be related to reading, teaching, or the field of education. CDL reserves the right to determine the eligibility of any exhibit/exhibitor for inclusion in Plain Talk, either prior to or after the execution of the Exhibit Contract. Booth exhibitors are encouraged to sell on the exhibit floor and are responsible for all appropriate taxes and licensing. All promotional activities must occur within exhibit space. Distribution of promotional items, circulars or advertising materials is limited to within exhibit space. Exhibitor activities are also prohibited in any location other than the exhibit area. Exhibitors are expressly prohibited from assigning, subletting or sharing exhibit booth space. Interference of any kind with the space of other exhibitors is prohibited. CDL reserves the right to limit exhibits or activities therein that detract from the character of the exhibit area and/or Plain Talk as a whole. This reservation includes persons, things, conduct, printed materials, or anything of a nature objectionable to CDL. In the event of such occurrence or restriction, neither CDL, nor the Hilton, is liable for refunds including, but not limited to, exhibit fees and other expenses. LIABILITY AND INSURANCE CDL and/or the Hilton will not be responsible for any expenses incurred other than payments included on the Exhibitor Application form if Plain Talk is cancelled for any reason, nor are they responsible for any loss to Exhibit Booth and/or materials due to theft, damage, fire, or any cause whatsoever while exhibits are in transit to or from Plain Talk or while they are in the building. The exhibitor assumes entire responsibility and liability for losses, damages, and claims arising out of injury or damage to exhibitor s displays, equipment, and other property brought onto the premises of the Hilton and shall indemnify and hold harmless the hotel agents, servants, and employees from any and all such losses, damages, and claims. The exhibitor acknowledges that the Hilton does not maintain insurance covering the exhibitors property and that it is the sole responsibility of the exhibitor to obtain business interruption and property damage insurance covering such losses by exhibitor. PRIVATE PARTIES Exhibitors shall be authorized to host private parties in the Hilton at the approval of CDL. Exhibitors agree not to host private parties during scheduled hours of Plain Talk s meetings, exhibits and other functions. CANCELLATIONS All cancellations must be made in writing and received by CDL no later than February 13, Cancellations received prior to February 13, 2017 will be refunded less a 25% service fee. No refunds will be made after February 13, In addition, if the exhibitor has not checked in and set up by 7:00 pm on Sunday, March 12, 2017, CDL may utilize the space for any purpose without refund to exhibitor. CONTACT The CDL staff works hard to ensure not only the quality and success of Plain Talk, but the quality and success of our exhibitors experiences. Please feel free to contact our staff if you have questions. CDL will employ reputable guards when the exhibit area is closed. The duty of the guards will be to protect the general exhibit area against fire and catastrophes. The exhibitor is solely responsible for his own exhibit against loss or damage from theft, accident, or other incident at all times. All property of the exhibitor is to remain at all times in his care, custody, and control. Exhibitors should secure items of value at all times and are required to maintain appropriate and adequate insurance to cover injury, loss, or damage to the public, attendees, their employees, and property. 9

Plain Talk About Literacy and Learning

Plain Talk About Literacy and Learning O rleans w e N EXHIBITOR INFORMATION February 4-6, 2019 www.cdl.org CONNECT WITH KEY DECISION MAKERS I love the many opportunities to engage with the exhibitors without