5 ways to get more s opened

Transcription

1 5 ways to get more s opened

2 Who is this guy? Lots of great stats will be here Speaker Top Trumps Darren Hepburn Marketer 12 years Pubs Owned 4 Campaigns Bon Jovi Concerts 13 Holidays Per Year 2 Geek Rating 100% Swansea Bay Tourism Real Africa London School of Economics Visit Isle of Man Sporting Traveller Jersey Airport

3 Spam You are 6 times more likely to get a click-through from an campaign than you are from a tweet. Why is it called Spam? The Monty Python sketch in the cafe with the singing Vikings Unsolicited Commercial

4 Spam 4.2% of visitors from buy something compared to 2.5% from search engines and 0.6% from social media. World s First Spam Gary Thuerk, a marketer for the Digital Equipment Corporation, sent 400 s on the 3 rd May 1978 Gary claims to have sold $13 million dollars worth off this campaign Gary s would probably pass through modern filters DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T. THE DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM AND THE DECSYSTEM-10 <PDP-10> COMPUTER ARCHITECTURE. BOTH THE DECSYSTEM-2060T AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM. THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040 AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER DECSYSTEM-20 MODELS. WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM- 20 FAMILY AT THE TWO PRODUCT PRESENTATIONS WE WILL BE GIVING IN CALIFORNIA THIS MONTH. THE LOCATIONS WILL BE: TUESDAY, MAY 9, PM HYATT HOUSE (NEAR THE L.A. AIRPORT) LOS ANGELES, CA THURSDAY, MAY 11, PM DUNFEY'S ROYAL COACH SAN MATEO, CA (4 MILES SOUTH OF S.F. AIRPORT AT BAYSHORE, RT 101 AND RT 92) A 2020 WILL BE THERE FOR YOU TO VIEW. ALSO TERMINALS ON-LINE TO OTHER DECSYSTEM-20 SYSTEMS THROUGH THE ARPANET. IF YOU ARE UNABLE TO ATTEND, PLEASE FEEL FREE TO CONTACT THE NEAREST DEC OFFICE FOR MORE INFORMATION ABOUT THE EXCITING DECSYSTEM-20 FAMILY.

5 77% of ROI comes from segmented and triggered campaigns.

6 Quick Question marketing drives more conversions than any other marketing channel, including search and social. How long should my s be?

7 Quick Question Marketers averaged a 46% increase in new signups when they implemented a pop up box. No longer than A4 We get on average over 100 s a day Think of your like a Taxi. It s part of the journey, not the destination.

8 Quick Question marketing drives more conversions than any other marketing channel, including search and social. Write your for Scanners Create bulleted lists. Write in short paragraphs. Less text more VIDEO!! Create plenty of white space. Highlight key points in bold.

9 Second Filter 53% of s are opened on mobile devices where images are on by default. The Second Filter

10 Second Filter 72% of people prefer to receive promotional content via , compared to 17% who prefer social media. MOST POPULAR ACTIVITY ON MOBILE 83% Social Media News & Articles 62% 70% Instant Messaging Online Shopping Watching movies / online videos 37% 41% 51% Via statista, an online statistics portal. Taken from a global online survey in June The most popular activities on mobile internet devices.

11 Second Filter was the biggest driver of Black Friday transactions, with 25% of sales originating from the channel. What s the first thing you look at when deciding to open an ? 24% 34% 42% Subject Line From Name Preview Text

12 Second Filter Including the word newsletter in your subject line decreases the click-through rate by up to 30% Your 8 seconds start NOW! Welcome to November #SoapBox Question & Intrigue. Who What Why. Be personal. Treat it like a Tweet. What made you open an ?

13 Subject lines under 50 characters improve open and click rates on an campaign.

14 Quick Question 35% of respondents said that receiving s too often was their main reason for unsubscribing. When should I send my ?

15 Quick Question The average person looks at their mobile 85 times a day. 32% read s when commuting 57% read s in the bathroom 58% read s on holiday 63% read s at the weekend 70% read s in bed

16 8% 9% 14% 14% 18% 18% 19% Quick Question 59% of respondents confirmed donating to Hillary Clinton s campaign as a result of her marketing. 54,763 s received from 4332 companies. 20% 18% 1am - 3am 5.4% The most active day was Thursday and the average subject line was 50 characters long. 16% 14% 12% 4am - 6am 7am - 9am 2.1% 3.8% 22,477 s were mobile-optimised, accounting for 41% of s. 13,623 subject included some form of promotion, accounting for 25% of s. 10% 8% 10am - 12am 10.9% 6% 4% 1pm - 3pm 25.6% 2% 4pm - 6pm 25.7% 0% 7pm - 9pm 16.7% 10pm - 12am 9.8% Via MailCharts Via MailCharts

17 Social Media Open rates for urgency-based subject lines including last chance, and expiring are often elevated. Marketing is Dead Usual Suspects: Twitter LinkedIn Facebook

18 Social Media Open rates for urgency-based subject lines including last chance, and expiring are often elevated. Make sure your marketing is easy to share.

19 Segmentation 44% of recipients made at least one purchase last year based on a promotion.

20 Targeted Segmentation s that include social sharing buttons have a 158% higher click-through rate.

21 Segmentation Open rates for urgency-based subject lines including last chance, and expiring are often elevated. Bristol City

22 Segmentation Unsubscribes are 25.1% lower on segmented s compared to non-segmented campaigns. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant. Relevant campaigns get better results.

23 Segmentation From 1.29 billion s tracked in September 33% were opened on an Apple iphone. Great holiday deals that are too good to miss! City Breaks that will blow your mind Hey Darren, fancy a trip to Las Vegas to see BON JOVI?

24 Segmentation 74.4% of new subscribers expect a welcome whilst only 42% of companies send them.

25 Thank You