Nothing Will Make Your Job Selling Products EASIER Than

Transcription

1

2 Nothing Will Make Your Job Selling Products EASIER Than

3

4

5 You Will Not RE-INVENT THE WHEEL

6

7 The Secret is in This Means Having a Line of Like Products

8 Building Your Own List with the Funnel Get Prospects Sucked in Via Free Give-Aways, Health Supplement Samples, T-Shirts, Reports, Seminars, or Stuff of High Perceived Value Include Value (in Most Cases) Build Your List: Most Important Element Find Ways to Get Mailing Address (i.e. Free Sample, Free T-Shirt) 8

9 What Separates Winners from Losers in This Game

10

11 Continuity Products Autoshipment Products (Monthly, Bi-Monthly) Monthly/Annual Newsletters Membership Sites Online Services Regular Trainings/Webinars/Apprentice Groups

12 Let s Start Putting This Together At This Point Should Have a Business Name in Mind Needs to Be Generic An Idea of Whether You Want to Start Exclusively Online or If You re Willing to Try Offline-to-Online Marketing (Including PPC) with a Stand-Alone Money Funnel Website Whether You Want to Sell Consumable Products or Download (Info Products) Choose ONE or the Other and NOT BOTH!

13 The Simple Stand-Alone Website Convert Traffic Into Sales

14 How to Drive That Traffic! PPC (Pay-Per-Click) to Squeeze Page Opt-In Use the Microsoft Platform (Includes Bing & Yahoo!) Google AdWords Facebook Blog Posts (Ads) Postcards to Drive Traffic to Squeeze Page Opt-In This Will USUALLY Offer a Break-Even (At Least) Will RAPIDLY Build Your List Display or Classified Ads to Drive Traffic to Squeeze Page Opt-In Can Be Very Effective

15 BEFORE Driving ANY Traffic to Your Site: Your Site MUST Be Set Up Properly All Elements MUST Be Working Make Sure LINKS Work Aweber Form Must Work Anything They Are Supposed to Get Must Work Create a Site with NO CONFUSION Give Your Prospect Only ONE THING to Have to Do Make It Enticing for Your Prospect to Input His/Her Contact Information BEFORE Leaving Your Site

16 Elements of a Successful Site Simple Squeeze Page (Without Any Distractions ) DO NOT Have Google AdSense Ads on Your Website Use of Video and/or Audio Captures More Opt-Ins MUST Have a Way to Capture Prospect Information In the VERY LEAST Capture NAME and ADDRESS An Expanded Version Can Include First/Last Name (Separated by Box), Street Address, and Phone Number (Always Make This OPTIONAL) Have a Hover Box and an In-Line Box BOTH on Your Site In-Line Box Will Be in 2 Places (Top and Bottom) Can Go ONE Step Further with an ENTIRE Sales Message on the Page BELOW the In-Line Capture Box

17 Hover Box

18 In-Line Box

19

20 A Little-Known Trick to Capture MORE Information Most People DO NOT and WILL NOT Divulge Their Address UNLESS They Think They ll Be Mailed/Shipped Something Being Able to Get This Information Means That You BETTER Have an Enticing Sell That They ll Be Receiving Something Via US Mail A Risk in Capturing MAX Information is NOT Including the Additional Sales Piece This is NOT Recommended for Those Who Are NOT Seasoned Doing This

21

22 No Sales Beyond the In-Line Opt-In Box (Through Aweber.com)

23 One of the Most Important Elements in Making This Work You MUST Have Something of Perceived HIGH VALUE to Get People to Opt In Report/Video Combos Do the Best Reports are Beefed Up Sales Letters If You Cannot Offer a Report/Video Then AT LEAST Offer a Report with a Kick-Ass Title If You Fail, People Will Come to Your Website and Leave Without Opting In or Buying Remember This Marketing Rule: The MORE YOU TELL the MORE YOU SELL Don t Be Stingy With Your Free Information People ALWAYS Assume When You Give A Lot for Free, You Have EVEN MORE to Give When They Pay For It So They Buy!

24 Easy Video-Making Crash Course Get Camtasia Studio (By TechSmith) Get a Cheap Logitech Microphone Get Microsoft PowerPoint Create a Simple PP Presentation Record Your PP with Your Voice Upload to YouTube.com Embed to a BackLink on Your Site

25 What About Free Reports? Is Anywhere from 10 to 30 Pages Long (Average) Should Include Valuable Information PLUS a Sales Pitch on Your Product PLUS a Way to Place an Order (Usually Funneling Them BACK to Your Website) Create a Virtual Cover (for Reports, Videos, and Audio) ($79 for Basic, $119 for Deluxe) Or Get Real Draw Pro ($55) and Download the Templates from My Website at You Can Buy a Resale Rights ebook and CONVERT IT Into a Report/Sales Letter If You Can t Write Places to Get PLR (Private Label Rights):

26 Yes, You CAN Drive Traffic Via Online Marketing Methods PPC (Pay-Per-Click) SEO (Search Engine Optimization) Banners (Specialized Sites) Online Ads (Specialized Websites) YouTube Videos

27 How PPC Works Working With Google Adwords (Especially With Consumables and Money-Making Products) is NO LONGER POSSIBLE Yahoo! (Bing) Through the MSN Platform is Pretty Solid But Not As Good As Google Adwords Used to Be Years Ago Open a Bing Account; Ads Will Show on Bing, Microsoft, and Yahoo! Create an Ad, Choose Keywords (Including Price Settings), Pick a Budget and Include Your Domain (After Setting Up Your Website and Testing It) And Let the Ads Rip! It Takes Time to Gain Traction This Can Take Anywhere From 2 Weeks to a Month

28 (Best Kept Secret on the Internet)

29

30

31

32

33

34

35 Some Tips About Online PPC Advertising Selling Consumable Products is Where It s At (Not Downloads) Allows for More Exposure with PPC (Including Google Adwords, Believe It or Not) Facebook is a HUGE Marketing Benefit and It s GREAT for Consumable Products

36 Product Research ADVANCED

37

38

39

40

41

42

43 Then DECIDE on a Product TODAY!