Nothing Will Make Your Job Selling Products EASIER Than

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2 Nothing Will Make Your Job Selling Products EASIER Than

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5 You Will Not RE-INVENT THE WHEEL

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7 The Secret is in This Means Having a Line of Like Products

8 Building Your Own List with the Funnel Get Prospects Sucked in Via Free Give-Aways, Health Supplement Samples, T-Shirts, Reports, Seminars, or Stuff of High Perceived Value Include Value (in Most Cases) Build Your List: Most Important Element Find Ways to Get Mailing Address (i.e. Free Sample, Free T-Shirt) 8

9 What Separates Winners from Losers in This Game

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11 Continuity Products Autoshipment Products (Monthly, Bi-Monthly) Monthly/Annual Newsletters Membership Sites Online Services Regular Trainings/Webinars/Apprentice Groups

12 Let s Start Putting This Together At This Point Should Have a Business Name in Mind Needs to Be Generic An Idea of Whether You Want to Start Exclusively Online or If You re Willing to Try Offline-to-Online Marketing (Including PPC) with a Stand-Alone Money Funnel Website Whether You Want to Sell Consumable Products or Download (Info Products) Choose ONE or the Other and NOT BOTH!

13 The Simple Stand-Alone Website Convert Traffic Into Sales

14 How to Drive That Traffic! PPC (Pay-Per-Click) to Squeeze Page Opt-In Use the Microsoft Platform (Includes Bing & Yahoo!) Google AdWords Facebook Blog Posts (Ads) Postcards to Drive Traffic to Squeeze Page Opt-In This Will USUALLY Offer a Break-Even (At Least) Will RAPIDLY Build Your List Display or Classified Ads to Drive Traffic to Squeeze Page Opt-In Can Be Very Effective

15 BEFORE Driving ANY Traffic to Your Site: Your Site MUST Be Set Up Properly All Elements MUST Be Working Make Sure LINKS Work Aweber Form Must Work Anything They Are Supposed to Get Must Work Create a Site with NO CONFUSION Give Your Prospect Only ONE THING to Have to Do Make It Enticing for Your Prospect to Input His/Her Contact Information BEFORE Leaving Your Site

16 Elements of a Successful Site Simple Squeeze Page (Without Any Distractions ) DO NOT Have Google AdSense Ads on Your Website Use of Video and/or Audio Captures More Opt-Ins MUST Have a Way to Capture Prospect Information In the VERY LEAST Capture NAME and ADDRESS An Expanded Version Can Include First/Last Name (Separated by Box), Street Address, and Phone Number (Always Make This OPTIONAL) Have a Hover Box and an In-Line Box BOTH on Your Site In-Line Box Will Be in 2 Places (Top and Bottom) Can Go ONE Step Further with an ENTIRE Sales Message on the Page BELOW the In-Line Capture Box

17 Hover Box

18 In-Line Box

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20 A Little-Known Trick to Capture MORE Information Most People DO NOT and WILL NOT Divulge Their Address UNLESS They Think They ll Be Mailed/Shipped Something Being Able to Get This Information Means That You BETTER Have an Enticing Sell That They ll Be Receiving Something Via US Mail A Risk in Capturing MAX Information is NOT Including the Additional Sales Piece This is NOT Recommended for Those Who Are NOT Seasoned Doing This

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22 No Sales Beyond the In-Line Opt-In Box (Through Aweber.com)

23 One of the Most Important Elements in Making This Work You MUST Have Something of Perceived HIGH VALUE to Get People to Opt In Report/Video Combos Do the Best Reports are Beefed Up Sales Letters If You Cannot Offer a Report/Video Then AT LEAST Offer a Report with a Kick-Ass Title If You Fail, People Will Come to Your Website and Leave Without Opting In or Buying Remember This Marketing Rule: The MORE YOU TELL the MORE YOU SELL Don t Be Stingy With Your Free Information People ALWAYS Assume When You Give A Lot for Free, You Have EVEN MORE to Give When They Pay For It So They Buy!

24 Easy Video-Making Crash Course Get Camtasia Studio (By TechSmith) Get a Cheap Logitech Microphone Get Microsoft PowerPoint Create a Simple PP Presentation Record Your PP with Your Voice Upload to YouTube.com Embed to a BackLink on Your Site

25 What About Free Reports? Is Anywhere from 10 to 30 Pages Long (Average) Should Include Valuable Information PLUS a Sales Pitch on Your Product PLUS a Way to Place an Order (Usually Funneling Them BACK to Your Website) Create a Virtual Cover (for Reports, Videos, and Audio) ($79 for Basic, $119 for Deluxe) Or Get Real Draw Pro ($55) and Download the Templates from My Website at You Can Buy a Resale Rights ebook and CONVERT IT Into a Report/Sales Letter If You Can t Write Places to Get PLR (Private Label Rights):

26 Yes, You CAN Drive Traffic Via Online Marketing Methods PPC (Pay-Per-Click) SEO (Search Engine Optimization) Banners (Specialized Sites) Online Ads (Specialized Websites) YouTube Videos

27 How PPC Works Working With Google Adwords (Especially With Consumables and Money-Making Products) is NO LONGER POSSIBLE Yahoo! (Bing) Through the MSN Platform is Pretty Solid But Not As Good As Google Adwords Used to Be Years Ago Open a Bing Account; Ads Will Show on Bing, Microsoft, and Yahoo! Create an Ad, Choose Keywords (Including Price Settings), Pick a Budget and Include Your Domain (After Setting Up Your Website and Testing It) And Let the Ads Rip! It Takes Time to Gain Traction This Can Take Anywhere From 2 Weeks to a Month

28 (Best Kept Secret on the Internet)

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35 Some Tips About Online PPC Advertising Selling Consumable Products is Where It s At (Not Downloads) Allows for More Exposure with PPC (Including Google Adwords, Believe It or Not) Facebook is a HUGE Marketing Benefit and It s GREAT for Consumable Products

36 Product Research ADVANCED

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43 Then DECIDE on a Product TODAY!

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