Ecommerce Fashion Marketing Checklist. /smartrmail
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1 Ecommerce Fashion Marketing Checklist /smartrmail
2 Table of Contents 1. Welcome 2. Content 3. Promotional 4. Product Recommendation 5. Abandoned Cart 6. New Inventory 7. Post Purchase 8. Reactivation 9. Holiday s 10. Birthday
3 Welcome Include Thank You Message Creative Image Branded Content Links to Social Profiles Select Discount 0% 10-20% 20-30% Free Shipping If including a discount offer remember to add an expiry date and send a second if the offer isn't used.
4 Content Select Content Brand Story Style Tips Guest Blog Feature Select Offer None 10% Discount Free Shipping Frequency Twice a Month Once a Month
5 Promotional Select Sale Goal Increase Average Order Value = Spend $X and Save X Sell Overtstocked or Old Items = Free Gift with $X Purchase Encourage Repeat Purchases = Loyalty Points with Purchase Include Bold Offer Schedule Initial Single Call to Action Ends Tomorrow Related Products Last Day Final Hours
6 Personalized Product Recommendations Select Freshness Best Sellers Select Pricing Full Price New Products On Sale Mix Mix Recommend Popular Products Frequency Weekly Personalized Products Every 2 Weeks Mix Monthly
7 Abandoned Cart Select Offer Free Shipping Include Witty Copy X% Discount Product Image None Product Recommendations Trigger 6 hours Follow Up x 2 2 Days 12 hours 7 Days 24 hours 14 Days
8 New Inventory Include Clear Subject Line New Product Photo Link to New Product or Relevant Collection Single CTA Best Practices Segment List Based on Past Purchases Include Other Personalized Product Recommendations Use the words "New" or "Introducing"" in the subject line
9 Post Purchase Include Order Number Return Info Shipping Info Contact Info Billing Info Product Info Select Experience Survey Cross-Sell Product Recommendations Coupon Code Link to Social Profiles Referral Code Share Buttons for Social Additional s Product Review Request (2-3 days after received) Testimonial
10 Reactivation Trigger 60 Days 90 Days 120 Days Sequence Day 1: "We've Missed You!" Day 4: "50% OFF EVERYTHING - JUST FOR YOU" Day 7: "You will be deleted from our list in 7 days" Day 14: "You've been unsubscribed"
11 Holiday s Ecommerce Holiday Calendar Valentines Day Halloween Mother's Day Black Friday Father's Day Cyber Monday Independence Day Super Saturday Back-to-School Christmas Labor Day Boxing Day Select Sequence Sale Tomorrow Sale Last Day Sale Starts Today Sale Last Hours Sale Last Day Tomorrow Sale Extended
12 Birthday Discount $X OFF X% OFF Free Shipping Include Birthday Message Copy Coupon Code CTA
13 Get more sales with personalized marketing SmartrMail is a marketing app for Shopify and BigCommerce stores. Our personalized product s save you time and get you more sales Our stores have generated over $12 million in extra revenue through SmartrMail
14 Personalized Product Recommendations Our recommendation engine tracks purchase history, browsing behavior, and clicks. Abandoned Cart s Set triggers and up to 3 messages to recover the 68% of sales lost from abandoned carts. Quicker Newsletters Compose newsletters up to 5x faster with SmartrMail's product lookup.
15 Contact Us We are here to help Join over 2700 stores getting more sales for their stores WEB: smartrmail.com
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