For over 30 years, Working Mother has served as mentor, role model and advocate for the country s over 24 million moms who balance work and family.

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2 0 1 9 O n l i n e M e d i a K i t For over 30 years, Working Mother has served as mentor, role model and advocate for the country s over 24 million moms who balance work and family.

1 O n l i n e M e d i a K i t For over 30 years, Working Mother has served as mentor, role model and advocate for the country s over 24 million moms who balance work and family. Through our website, magazine, research, social networks and engaging conferences, Working Mother provides its readers with the support, solutions and strategies they need to succeed - both at work and at home.

2 ONLINE EDIT CALENDAR JANUARY FEBRUARY MARCH NAFE Top Companies for Executive Women Working Mother magazine 40th Anniversary Online Special Finding Camps Easy, Hearty Recipes Easter Crafts, Decorations and Recipes What Moms Want for Valentine's Day APRIL M AY JUNE Working Mother Best Companies for Multicultural Women Most Powerful Moms Mother s Day Gift Guide What Moms Want for Mother s Day Graduation Gift Guide Father s Day Gift Guide J U LY AUGUST SEPTEMBER Working Mother Best Law Firms for Women Diversity Best Practices Inclusion Index Summer Travel Ideas Back to School Survival Tips Back to School Humor Easy School Lunch Ideas OCTOBER NOVEMBER DECEMBER Working Mother 100 Best Companies Working Mothers of the Year Best Companies for Dads Top Wealth Advisor Moms Halloween Decorations, Crafts and Recipes Thanksgiving Decorations, Crafts and Recipes Holiday Gift Guides, Decorations, Crafts and Recipes Best Working Mom Bloggers of 2019 Best New Baby Products Coming in 2020 *all content subject to change

audience snapshot Gender % Women 90 Men 10 Age 18 34 32.2 25 44 56.1 25 49 63 18 49 70 25 54 70 50+ 30.4 Median Age 40 Residence Own Primary Residence 61.2 Workingmother.

3 audience snapshot Gender % Women 90 Men 10 Age Median Age 40 Residence Own Primary Residence 61.2 Workingmother.com Traffic Monthly Unique Visitors 1,500,000 Monthly Page Views 18,300,000 Source: comscore Sept 2018, 2017 Working Mother Audience Survey, Omniture Monthly Average YTD 2018 Multicultural Multicultural 28 HHI Median HHI $103,100 Education Graduated College + 80 Employment % Total Employed 83 Full-time 72 Part-time 11 Professional/Managerial 67.0 Marital status Married 50.4 Single 34.1 Wid/Sep/Div/Other 49.6 Children in HH Any Kids < Kids < 6 84 Kids Kids Avg Number of Children in HH 2.8

4 online ad specs Standard Guidelines HTML5 Creative Specifications These guidelines are consistent with the Interactive Advertising Bureau specifications ( DoubleClick is used to serve all Bonnier Corp advertisements There is a 48 hour turn around time once all creatives are submitted to Online Advertising Operations All ad units must launch a new browser window when clicked on All static ads types are accepted (.jpg,.gif,.html, HTML5) Max initial load file size should not exceed 200k Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team. Third Party Specifications HTML5 creatives should be delivered as either a stand alone HTML5 file with all assets hosted by the advertiser, or an HTML5 zipped bundle If you are using Google Web Designer to create your ad, be sure to select DoubleClick as the environment Set creative dimensions in your HTML file with the size meta tag: <meta name= ad.size content= width=[x], height=[y] >. All HTML5 creative must use click tags to define clickthrough URLs for each exit on the creative. Hardcoded click URLs will prevent DFP from being able to track and report on clicks. Here s an example of a click tag inserted into an HTML document: Third Party tags should be served via JavaScript Ad calls, not iframes Audio needs be user initiated with a clearly recognizable on/off button All floating ad units should have a clearly recognizable close button Max initial load file size should not exceed 200K Additional polite download should not exceed 80K Frame rate per second should not exceed 18fps Animation length should not exceed 15 seconds Expanding Ads Most Common Ad Unit sizes: 728x90, 300x250, 300x600, 970x90 <html> <head> <meta name= ad.size content= width=300,height=250 > <script type= text/javascript > var clicktag = ; </script> </head> [The rest of your creative code goes here.] </html> Your creative must use the click tag variable as the click-through URL: <a href= javascript:window.open(window.clicktag) > <img src= images/dclk.png border=0> </a> Expanded Dimension: 728x270, 550x250, 480x600, 600x600, 970x250 Mouse Over/Mouse Off Ad should expand upon mouse over or click on expand button Ad should retract upon mouse off or clicking a close button If the ad expands with user click, the panel still must retract when mouse is removed Any sound should be user initiated by click, not mouse over Send materials to Scott Hollon Senior Director Digital Advertising Technology scott.hollon@bonniercorp.com

dedicated e- blast Take your promotion a step

advertising needs and are solely dedicated to

Advertiser Benefits: Reach approximately

Availability: Available weekly on Monday,

first served basis Materials: Subject line

5 dedicated e- blast Take your promotion a step further with a Working Mother customized, dedicated e-blast. The content and design are based on your advertising needs and are solely dedicated to your company and brand messaging. Advertiser Benefits: Reach approximately 70,000* opt-in readers with each mailing Exclusive ownership of e-blast content * opt-in numbers are subject to change Timing + Availability: Available weekly on Monday, Wednesday and Friday Offered on a first-come, first served basis Materials: Subject line Layered PSD file or HTML file of design Click through URL Materials due 2 weeks before deployment date to scott.hollon@bonniercorp.com

6 sponsored e- newsletter 728 x 90 Footer Banner Working Mother s twice-weekly e-newsletter highlights content from workingmother.com. Align your brand with our editorial features and create brand synergy with clickable ad units within the e-newsletter. 300 x 250 Medium Rectangle Advertiser Benefits: Reach approximately 90,000* opt-in readers with each mailing Drive traffic to your website Generate sales with a special offer or discount * opt-in numbers are subject to change Opportunity: Roadblock giving your brand 100% SOV within e-newsletter with 300x250 medium rectangle, 728x90 footer bannerand promotional space Timing + Availability: Available bi-weekly on Tuesdays and Thursdays Offered on a first-come, first-served basis Materials: 300x250 and 728x90 ad units FORMAT: static.jpg /.gif FILE SIZE: max 40K Materials due 2 weeks before deployment date to scott.hollon@bonniercorp.com

7 terms & conditions Impression guarantees must be reconfirmed prior to final commitment. Actual impression guarantees will be provided upon program comitment. Impressions guaranteed for overall campaign, not by line item. Sponsorship impressions valid 6 weeks from proposal date. See Workingmother.com T&C s for cancellation policy. Rates/CPM s are valid based on total commitment level. Net costs DO NOT include rich media serving fees. 2-4 business days are required from receipt of IO/creative to campaign launch. Workingmother.com editorial coverage, timing and inventory subject to change. All concepts are the property of workingmother.com, subject to change, final editorial approval, and are available on a first-come, first-served basis (Signed Insertion Order). FOR ALL ONLINE ADVERTISING INQUIRIES, PLEASE CONTACT: Olivia Kopchik Associate Publisher olivia.kopchik@workingmother.com

2018 Online Media Kit

2018 Online Media Kit For over 30 years, Working Mother has served as mentor, role model and advocate for the country s over 24 million moms who balance work and family. Through our website, magazine,