The Setup Coldwell Banker Profiles and Activation

Transcription

1 PROFILES VS WEBSITES YOUR CLIENTS AND GOOGLE 1. Google Rules 2. Your Real Estate Ecosystem 1 November 30, :53 PM

2 DEVELOPING A DIGITAL IDENTITY THE GOOGLE RULES Google cares deeply about the indexed age of both your site and its content. A brand new site that s a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. It cares about the importance of the sites that are linking to your domain, but also the quality of the content those links are coming from. Thin content with errors, or duplicate content and spun content can really hurt you. Instead, the content not only has to be lengthy, but it has to be well-written, keyword centric and highly engaging where readers are spending a good amount of time digesting and consuming that content. WHEN CREATING YOUR PROFILES - ASK YOURSELF: Ask Why should a client go to my website? Ask If I m a buyer, why would I want to do business with you? Ask If I m a seller, why would I list my property with you? Think of each bullet, phrase, word, picture, and links as an opportunity to do more business. Give people reasons to visit your page, other than just searching for properties. You can include data and documents such as: Your Concierge Services Your Monthly Market Videos or Mortgage Videos Your Property YouTube Videos Your Relocation & Referral Services Anything One Touch Marketing Suite links to Your Property Video Website Your Affiliates WHERE TO MAKE PROFILES? PROFILES TO CREATE Coldwell Banker Websites Social Media Real Estate Market Leader Personal Website Facebook Page Zillow/Trulia ColdwellBankerHomes Profile LinkedIn Realtor.com ColdwellBanker Profile PBZ/RELO/CET - ZAP YouTube Yelp, TripAdvisor Google + 2 November 30, :53 PM

3 DEVELOPING A MARKETING PRESENCE CREATE AND PURCHASE DOMAIN/BRAND NAME: ( When you are utilizing online marketing, you will want to brand yourself accordingly. Sales Associates will need to concentrate on building a strong digital marketing identity, and paying attention to their identity, social channels, and online actions. Your online image will directly parallel your offline image. Using only your name will not provide you with the greatest benefits of branding. Ex: John Smith Company Incorporating your name within your business identity can be used. Ex: John Smith Arizona Real Estate Group Tying your brand name to your profession is a great way to get more search results. Ex: John Smith Biltmore Real Estate Group CREATE USERNAMES 1. Research names you would like to use for your real estate business Search for names on Register.com or GoDaddy.com. If they are not available cross them off your list Narrow down your list to 5 names and decide the best one (or ones) to use When you are happy with your name, purchase the domain name from Register.com or GoDaddy. com Once you develop a name, you will use this name across all of your marketing 2. Pick a name and use that name for all of your online marketing. Consistency is key in building your brand. 3. DO NOT RUSH - Take your time, and make sure you are happy with your new brand name 4. Facebook only allows you to change your username once. If you make a mistake or have buyers remorse then you will need to create a new page and start your likes from scratch. SAMPLE NAME CHART All Potential Business Names Available Business Names Favorite Business Names 3 November 30, :53 PM

4 COLDWELLBANKERHOMES.COM PROFILE 1. Save Early/Save Often 2. Create a Master Word File COLDWELLBANKERHOMES.COM COLDWELLBANKERHOMES.COM ADMIN NRTGateway > CBHOMESadmin > Profile > My Profile CBHomes + Profile = Company Website PURPOSE AND KEY POINTS Creating a profile on CBHomes makes you the authority in Arizona, so think national When writing your profile, think of the state of Arizona, places to visit, etc. THINGS TO REMEMBER: 4 November 30, :53 PM

5 CREATING YOUR PROFILES TO UPDATE YOUR PROFILE INFORMATION: NRT Gateway -> ColdwellBankerHomes.com Admin -> My Profile -> Click Edit for Each Field (Scroll Down) KEY EDITS: Headshot, MLS ID*, External Links (Websites, Social Media**), ABOUT / BIO *IMPORTANT: Including your MLS ID is required for your information and properties to appear on all partner websites. Your OA needs to add this ID for you. 5 November 30, :53 PM

6 INTOUCH PERSONAL WEBSITE SET-UP (BIG 3) INTOUCH ADMIN NRTGateway > Dashboard > Hi, Your Name > My Account CBinTouch.com + Profile = Hyper Local To Cover - (settings, office info, sig, MLS setup, website How To Add Your Photo to your intouch Signature 6 November 30, :53 PM

7 YOUR PERSONAL WEBSITE Your Website Address - FirstLast.CBInTouch.com (typically) EDIT YOUR BASIC INFORMATION NRT Gateway -> InTouch Dashboard -> Hi, Your Name -> My Account KEY EDITS: Contact Information, Social Media Links, MLS Administration, Headshot, Bio Information, Website MLS ADMINISTRATION: You must activate your local MLS in order for clients to utilize your site to search for properties. FEATURED PROPERTIES: You may add your CBRB office ID to utilize all listings from your office as Featured Properties on the homepage. If you have your own listings you d like to feature, you may use your personal MLS ID instead. Remove the office ID if you want to only show your listings. EDIT YOUR WEBSITE NRT Gateway -> InTouch Dashboard -> Hi, Your Name -> Website Admin KEY EDITS: Main Page Image, Main Page Text, Sell Page Text, Add Communities, Listing Search Fields, Visitor Registration 7 November 30, :53 PM

8 INTOUCH WEBSITE FirstLast.CBInTouch.com (typically) SAVE SHORTCUT TO YOUR DEVICE SOCIAL MEDIA LINKS Coldwell Banker National Facebook coldwellbanker Twitter Blog blog.coldwellbanker.com YouTube youtube.com/user/coldwellbanker Pinterest coldwellbanker Google Plus plus.google. com/+coldwellbanker Coldwell Banker Arizona Facebook ColdwellBankerArizona Twitter PURPOSE AND KEY POINTS When creating your InTouch profile, think about being the authority in hyperlocal areas - Arcadia, Sun City Grand, Carefree, Village of Oak Creek, Dove Mountain, etc. Clients can search for all active homes through your InTouch website, thereby driving traffic away from Zillow, Trulia, etc. All leads from your InTouch site go directly to you THINGS TO REMEMBER: Instagram coldwellbankerarizona Pinterest Google Plus plus.google. com/ /posts Tumblr 8 November 30, :53 PM

9 SIGNATURES Any s sent from your Market Leader system will automatically include your Signature and photo at the bottom. HOW TO EDIT From Dashboard, click on Hi, Name > Settings > Quick Text From Dashboard, click on Admin > > Signature TEMPLATES QUICK TEXT: Pre-built message templates that you can create in advance, so you ll be able to respond to your contacts more quickly and efficiently. WELCOME S: The two customizable Welcome templates have default, customizable text and are designed to automatically include your client s specific login credentials and website access when you send the Welcome . Registered on Website Welcome Manually Entered Welcome LISTING ALERT CAMPAIGN S: Sent out automatically at 2 weeks, 1 month, and 3 months if the contact does not have a listing alert setup yet. By default, the Listing Alert Campaign requires no action on your part. However, you do have the ability to customize these s if you d like. 9 November 30, :53 PM

10 MOXIPRESENT PROFILE (BIG 3) MOXIPRESENT ADMIN NRTGateway > Moxipresent > My Account > Edit Profile Or Download the App from your App Store Moxipresent+ Profile = Power Pricing and Marketing Authority 10 November 30, :53 PM

11 ZILLOW PROFILE & REQUEST FOR REVIEWS ZILLOW.COM ZILLOW ADMIN Zillow.com > Sign In > Create Account (Choose Your Are A Industry Professional) > Profile > Edit Profile ZILLOW REVIEWS Zillow.com > Sign In > Create Account (Choose Your Are A Industry Professional) > Profile > Request Review Zillow+ Profile = Your Real Estate USE THE SAME FROM CBHOMES.COM PROFILE IN ZILLOW! 11 November 30, :53 PM

12 ZILLOW CLAIMING YOUR SOLD ZILLOW.COM - CLAIM A SOLD LISTING From your Profile tab, choose Past Sales. Search for the home using the address in the Find Home field. Note that the sale date and price may already be populated for you. If not, you can fill in the date and price. Choose the side represented (buy or sell-side) and click Add to profile. 12 November 30, :53 PM

13 ZILLOW VIDEOS ZILLOW ADMIN - ADDING A VIDEO* Zillow.com > Sign In > Create Account (Choose Your Are A Industry Professional) > Profile > Edit Profile *Zillow requires a Premier Agent Direct subscription to upload high-quality video around $500/mo. fee. The cell phone video is the only free option available to place video in their graphics boxes. 13 November 30, :53 PM

14 BROKERAGE PAST SALES UPLOADS We will happily upload past sales on behalf of your agents to display on their Zillow & Trulia profiles. WHAT INFORMATION IS NEEDED? Please a CSV template directly to BrokerPastSales@Zillow.com with the following information for each individual past sale. If information is missing, or the file is not formatted correctly, we won t be able to add the sale and a report will be provided back to you with details. Agent Name Agent Full Property Address with Zip Code Sold Price Sold Date (mm/dd/yyyy) Side Represented (Seller or Buyer) DO S AND DON TS To ensure your agents past sales are uploaded as accurately and as quickly as possible, please follow the best practices below: DO provide the agent address associated with the agent s Zillow profile. This is how we will know which profile to associate the past sale with. DON T continue to send CSV spreadsheets with repeated past sales. Each CSV file should contain net new past sales for our team to upload. DO send an individual entry for each side if the same agent represented both sides. There should be two records for each side (buyer and seller). DO allow 4-6 weeks for our team to upload past sales as this process is manual. DON T include a sold price if you are in a non-disclosure state. If you are not, price is required. DON T provide this information to individual agents as this service is provided to you as a brokerage partner. Agents can us at AgentCare@ZillowGroup.com to learn more information on adding past sales or visit us at Zillow.com/help. For additional assistance, please contact support at BrokerSupport@Zillow.com. The information provided in this document is intended for informational purposes only and is subject to change without prior 14 November 30, :53 PM

15 How to add past sales 1 Log in to your Zillow profile and select Past Sales from the top navigation bar. 1 2 Type in the address, city and state of the property you represented and click Add sale. 2 3 Your past sales will now appear in your profile. You can edit their details or delete properties at any time November 30, :53 PM

16 YOUTUBE PROFILE YOUTUBE.COM - CREATE YOUR CHANNEL YOUTUBE ADMIN - ADDING A PHOTO Use your Google log-in to log into YouTube. Using a hero image, upload a photo to your YouTube Channel. On a computer, sign in to your YouTube account. In the left menu, click My Channel. Under your channel s banner, click the settings icon. Toggle Customize the layout of your channel to on. Click Save. 16 November 30, :53 PM

17 CBX DOWNLOAD & PROFILE (BIG 3) CBX DOWNLOAD - IPAD CBX DOWNLOAD - ANDROID CBX DOWNLOAD - WINDOWS 10 APP 17 November 30, :53 PM

18 HOMEWORK SHORTCUT TO THE NRT GATEWAY ON YOUR DEVICES COLDWELLBANKERHOMES SHORTCUT TO PROFILE ON COLDWELLBANKERHOMES.COM ON YOUR DEVICES EDIT YOUR CBHOMES PROFILE INFORMATION - NATIONAL WEBSITE CALL IN A HELP DESK TICKET TO COPY YOUR CBHOMES PROFILE TO CB.COM INTOUCH SHORTCUT TO YOUR INTOUCH WEBSITE ON YOUR DEVICES If your web browser asks you to remember your username and password, say yes to sign in much more quickly If you need help, call in a ticket to the Help Desk WRITE YOUR INTOUCH PROFILE: HOME & ABOUT PAGES EDIT YOUR INTOUCH SIGNATURE CREATE YOUR QUICK TEXT AND SIGNATURE MOXIPRESENT EDIT MOXIPRESENT PROFILE CBX DOWNLOAD CBX TO TABLET CREATE CBX PROFILE ZILLOW, YOUTUBE EDIT YOUR ZILLOW PROFILE INFORMATION EDIT YOUR YOUTUBE CHANNEL INFORMATION 18 November 30, :53 PM