EDIE CLARKE VIDEO CREATION & VIDEO MARKETING STRATEGIST

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2 EDIE CLARKE VIDEO CREATION & VIDEO MARKETING STRATEGIST Hi there, I would love to take this opportunity to introduce myself and my company to you My name is Edie Clarke and my company is Virtually In Sync. I'm a Video Creation and YouTube marketing Strategist! I help clients engage with their audience through the use of videos. I help online entrepreneurs, who are confused about how to make videos and I teach you how to use simple tools to create great looking videos that will build your tribe and get you seen without breaking the bank. I offer my clients on-demand editing services, one-on-one consultation and training programs that will take them for confused and stressed to confident and calm when creating videos for their businesses. COPYRIGHT 2017 VIRTUALLY IN SYNC 2

3 34 VIDEOS THAT WILL INCREASE YOUR VISIBILITY, EXPAND YOUR REACH AND GROW YOUR TRIBE I created this PDF guide book because I wanted to offer you a plethora of video ideas you can create so that you could increase your company s visibility. This guide will provide you with a game plan to increase your visibility, expand your reach and increase your tribe. No matter who you are, what you do or who you service, VIDEO will make you more VISIBLE than any other medium out there and it s high time you embrace that fact. By just doing it, you will become more at ease and comfortable using video and your tribe will thank you for it in the end. This guide will help answer some of the most asked questions I hear from my clients, and they are: What videos should I create? How do I use video to position myself as an expert? How do I get prospects to notice me? The goal is not to create each and every video listed in this guide, but it is here to present you with options of what you can create. SO ARE YOU IN? You need this guide if you are ready to kickstart your business, place your fears behind you and show your prospects what you know. This is not for you if: You are afraid to experiment You are uncomfortable learning new things You are not ready to embrace all that video has to offer your business. COPYRIGHT 2017 VIRTUALLY IN SYNC 3

4 #1 HOW-TO-VIDEOS (TUTORIALS) TUTORIAL VIDEOS SHOW YOUR AUDIENCE HOW TO SOLVE A PROBLEM OR ADDRESS A PAIN POINT THROUGH STEP-BY-STEP INSTRUCTION. Sir Richard Branson says The best way to learn anything is by doing and I say the second best way to learn is by watching an expert as they are doing it... By creating visual tutorials of tasks and processes that your audience has the most difficulty understanding is the best way to reinforce you as the authority, the expert. Check out this video: HOW-TO VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 4

5 #2 UNSUBSCRIBE TRAILER FOR YOUTUBE UNSUBSCRIBE TRAILERS OR WELCOME TRAILERS ARE A GREAT WAY TO ADVERTISE THE PERKS OF YOUR CHANNEL TO NEW VIEWERS In order to get new subscribers and welcome people to your channel, you need a short video telling viewers what you're all about! This video is vital to your channel because it s a commercial for you and your channel and maybe you best chance at capturing a potential client s attention. Check out this video: CONTENT IDEAS FOR YOUTUBE TRAILER COPYRIGHT 2017 VIRTUALLY IN SYNC 5

6 #3 STATISTICAL VIDEOS STATISTICAL VIDEOS EDUCATE YOUR AUDIENCE ABOUT IMPORTANT STATS IN THEIR INDUSTRY. Let s face it, everyone like to learn something they either never new or that the other guy doesn t know. If you wish to be considered an expert in your niche then you will need to know the stats in your industry. If these stats are important to your audience, then why not share them in the form of a video. Check out this video: STATISTICAL VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 6

7 #4 ON BOARDING VIDEOS ONBOARDING VIDEOS ARE A GREAT WAY FOR YOU TO EDUCATE YOUR PROSPECTS ON HOW IT WILL BE TO WORK WITH YOU. This is a great way to introduce your clients to features on your site or to learn how best to use your product. This prevents the feeling your clients that they don t know what you can do for them or how exactly to use their product without having to download a thick PDF. If you are a service based company, you can create an onboarding video that will walk your clients or potential clients through the stages of working with you as a service provider. ON BOARDING PROCESS STEPS COPYRIGHT 2017 VIRTUALLY IN SYNC 7

8 #5 Q & A VIDEOS ANSWERING THE QUESTIONS IS THE SIMPLEST WAY TO COME UP WITH NEVER-ENDING VIDEO CONTENT! Since most users of the internet are searching for answers to their questions, why not give it to them in the form of a video? Check out this video: QUESTIONS FOUND ON YOUR BLOG OR SOCIAL MEDIA COPYRIGHT 2017 VIRTUALLY IN SYNC 8

9 #6 TESTIMONIAL VIDEOS TESTIMONIAL VIDEOS PROVIDE SOCIAL PROOF THAT YOU ARE AN EXPERT AND HAVE A PROVEN RECORD OF BEING A PROBLEM SOLVER TO YOUR CLIENTS. Feature your best clients through video and promote how they feel about you and your services! capture (the before and after) of your clients, or customers! Check out this video: CLIENTS TO ASK FOR VIDEO TESTIMONIALS COPYRIGHT 2017 VIRTUALLY IN SYNC 9

10 #7 CASE STUDY VIDEOS CASE STUDY VIDEOS EVAULATE A COMPANY, SERVICE OR PRODUCT OVER A PERIOD OF TIME WHEREBY A THESIS IS DEVELOPED. Case studies can be used to show the effectiveness of a service or product that you offer and how it has worked for other clients. Check out this video: CASE STUDY IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 10

11 #8 SALES VIDEOS OR VIDEOS SALES LETTERS SALES VIDEOS OR VIDEO SALES LETTERS INFORM YOUR PROSPECTS WHAT YOUR TRAINING PROGRAM OR PRODUCT WILL DO FOR THEM. How it will help the solve their problem or pain point. Sales videos can be produced as simply or as elegantly as you like. Most are simple text on screens or live action talking heads. Experts say that using video sales letters or sales videos that you can : Better method over text to get your message across. Visually educate your target audience. Build trust and a connection with potential customers Check out this video: PRODUCT OR PROGRAM IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 11

12 #9 REPURPOSED WEBINARS REPURPOSE WEBINARS IN THE SAME WAY AS YOU WOULD REPURPOSE ANY OTHER CONTENT YOU CREATE FOR YOUR BUSINESS. By simply taking the webinars you ve created to train on the topics covered in your program, you can easily repurpose portions of your webinar into bite sized videos that will work excellently in promoting your program. Just add and introduction to each and off you go. You have a video series. Check out this video: WEBINAR SECTIONS COPYRIGHT 2017 VIRTUALLY IN SYNC 12

13 #10 LAUNCH VIDEOS LAUNCH VIDEOS ARE A SET OF VIDEOS USUALLY 3-4 VIDEOS THAT ARE RELEASED AND ED DAYS APART FROM ONE ANOTHER AND SLOWLY INTRODUCE YOU TO THE PROGRAM AND ITS CREATOR. These videos work you through a funnel that by the last one you are primed and ready to purchase the program which is the intent. Quickly I will tell you what is usually included in each video Video 1 Introduction and What is it (idea, problem) & Very personal reasons relating to why (importance, matters) Video 2 Teach something that will enable the viewer to create or learn something they never knew Video 3 - Share stories or social proof. Have others share their journey with your new audience Video 4 Present the offer or invite your viewers to join your program LAUNCH VIDEO SERIES 4. COPYRIGHT 2017 VIRTUALLY IN SYNC 13

14 #11 LIVE STREAMING LIVE STREAMING IS THE LATEST, COOLEST, HOTTEST WAY TO PROMOTE YOUR BUSINESS, PROGRAM, PRODUCT AND YOURSELF. It s not for the fainthearted though. But if you can stand the pressure, the results can be amazing. Check out this video: LIVE STREAMING TOPIC IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 14

15 #12 EXPLAINER VIDEOS EXPLAINER VIDEOS EXPLAIN A PRODUCT OR A PROGRAM THAT YOU'RE OFFERING, THEY CAN BE LIVE ACTION, A POWERPOINT VIDEO, OR ANIMATED. An explainer video simplifies a message in a quick and easy way. Watching a video is less painful than reading lengthy instructions because of how our brain functions. A video allows a human being to use more than one sense by combining visual with audio and in some instances no audio at all is needed. A well-done explainer video maintains your attention and clarifies a subject in a way that the targeted audience can understand. Check out this video: EXPLAINER VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 15

16 #13 DEMO OR SIZZLE REEL DEMONSTRATION REEL OR YOUR SIZZLE REEL WHICH IS A GOOD WAY TO DISPLAY ALL OF THE THINGS YOU HAVE DONE TO YOUR CLIENTS. This is great if you're a video person, if you are a graphic designer, or a web designer, you can have a compilation reel that will showcase all of the things that you've done in about probably a minute to 2 1/2 minute long video that will be interesting and exciting and look really great for your clients. Check out this video: TOP 5 PIECES OF WORK YOU ARE MOST PROUD OF COPYRIGHT 2017 VIRTUALLY IN SYNC 16

17 #14 SLIDESHOW VIDEOS SLIDESHOW VIDEOS ARE CREATED BY COMPILING A SET OF IMAGES TOGETHER. YOU CAN USE AN APP TO CREATE THEM OR SIMPLY UPLOAD TO YOUTUBE AND CREATE A SLIDESHOW If you want to create a video, but you don't have any footage that you can use, but you either have already curated your own photographs from photographs that you've taken or you can always download photographs from places like Pixabay and there are a number of other websites out there where you can procure free, royalty-free images for your business. SLIDESHOW VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 17

18 #15 ANIMATED GIF AN ANIMATED GIF FILE ENCOMPASSES A NUMBER OF FRAMES THAT ARE PRESENTED IN A SEQUENCE This is a cool and funky way to create a video, usually out of stills or footage. It's a fun video that you can share on social media just to grab attention. Canva, Camtasia, Photoshop, PowerPoint and Giphy.com are a few options you can choose from to create your very own GIFS. Check out this video: ANIMATED GIF VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 18

19 #16 VIDEO BLOG OR (VLOG) V-LOG OR VIDEO BLOG IS A BLOG PRESENTED IN THE FORM OF A VIDEO AND USUALLY JUST FEATURES THE AUTHOR SPEAKING DIRECTLY TO THE CAMERA. Check out this video: VLOG TOPICS/IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 19

20 #17 EVENT VIDEOS CREATE AN EVENT VIDEO, IF YOU'RE A PROMOTER OR AN EVENT PLANNER, AND YOU HAVE FOOTAGE OF EVENTS YOU VE WORKED ON. You can create an event video to promote to potential attendees for the next year's presentation, or record the entire event so that you can sell it at a later date. Check out this video: UPCOMING EVENTS COPYRIGHT 2017 VIRTUALLY IN SYNC 20

21 #18 LIVE PRESENTATIONS (TED TALK) LIVE PRESENTATIONS ARE PARTICULARLY USEFUL IF YOU'RE A SPEAKER AND YOU DO PRESENTATIONS ON A REGULAR BASIS. Promoters, Event Planners or Coordinators usually can set up the recording your live presentations, but if this is not feasible, hire your own videographer. This is a good way for you to get a reel of all of your live presentations. It's also great for you to use so that you can market yourself to obtain future presentations. Hire an editor to edit down your presentations to a 3 to 20-minute reel. Check out this video: LIVE PRESENTATION TOPICS 1. Date 2. Date 3. Date 4. Date COPYRIGHT 2017 VIRTUALLY IN SYNC 21

22 #19 INTERVIEW INTERVIEW VIDEOS SHOW OFF YOUER ABILITY TO INTERVIEW GUESTS THAT CAN OFFER CONTENT YOUR AUDIENCE IS INTERESTED IN LEARNING. This can be done a couple of different ways. Talk show format featuring you interviewing a guest New show format featuring the interviewee on-camera while you ask questions off-camera Skype, Blab or Google Hangouts format featuring anywhere from one other to multiple interviewees Check out this video: INTERVIEW GUESTS COPYRIGHT 2017 VIRTUALLY IN SYNC 22

23 #20 SOCIAL VIDEO POSTS SOCIAL VIDEO POSTS CAN BE USED ON ALL PLATFORMS BUT WORK BEST ON FACEBOOK All platforms are embracing these short videos that are entertaining, informative or inspiring. It s a great way to break through the sea of image or text post floating around. These posts can consist of tips, quotes or thoughts. There are also a slew of apps now available that make creating these apps fun and easy, such as Adobe Spark, Ripl, and Apple Clips are a few apps that enable you to create these short and insightful videos really easily and from your phone. Watch these examples here: SOCIAL VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 23

24 #21 SOCIAL MEDIA (INSTAGRAM) INSTAGRAM USED TO ONLY LIMIT THEIR VIDEOS TO 15 SECONDS, BUT JUST RECENTLY THEY'VE EXPANDED THAT TO 60 SECONDS LONG. If your audience happens to be on Instagram, you can create, again, really engaging and fun videos for that particular market, and it can be footage or a video comprised of still images. Check out this video; INSTAGRAM VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 24

25 #22 YOUR TAKEAWAY VIDEO THE TAKEAWAY VIDEO IS A GREAT PIECE OF CONTENT THAT OFFERS VIEWERS YOUR TAKE ON LIVE PRESENTATIONS OR EVENTS This is a great way for you to give take on what you learned, like or would love to expand on. you can get your audience members interested in going to it next time a synopsis on what they missed and whether it will be worth their time to attend in the future. In short, this is a review video for live events. UPCOMING EVENTS COPYRIGHT 2017 VIRTUALLY IN SYNC 25

26 #23 REVIEW VIDEO REVIEW VIDEO. CREATE A REVIEW OF A PRODUCT, OR FOR A BOOK, OR FOR A SERVICE YOU HAVE PURCHASED AND OFFER YOUR OPINION ON IT. You can give your personal review of a product or service you've tested. You usually can contact the company to let them know that you're interested in creating a review video, although this is not mandatory and sometimes companies may ask you for a video review. Check out this video: REVIEW TOPIC IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 26

27 #24 VIDEO TOUR VIDEO TOURS ARE GREAT FOR BRICK AND MORTAR OR REAL ESTATE COMPANIES. Brick & mortar firms can feature different departments or just an overall tour of their business so that you can entice prospective clients to come and work with you. Real Estate companies can do use video to create tours of homes that you have listed for sale, along with tours of neighborhoods or towns for relocating clients. Check out this video: VIDEO TOUR IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 27

28 #25 FAVORITES VIDEOS A FAVORITES VIDEO CAN FEATURE YOUR FAVORITE APPS, SOFTWARE, WEBSITE, OR WHATEVER MAY BE CUSTOMARY TO YOUR INDUSTRY. This is an excellent way to help your prospects decide what apps, products, websites, services they should use to make their lives easier. The overall intention of these types of videos is to show you as the go-to problem solver. Check out this video: FAVORITES IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 28

29 #26 COMPARISON VIDEO COMPARISON VIDEOS ARE QUITE SIMPLY VIDEOS WHERE YOU PIT ONE THING OR PRODUCT UP AGAINST ANOTHER AND COMMENT ON THE PROS AND CONS OF BOTH. For instance, since I'm in video, I might want to do a video where I'm comparing the iphone to an Android in reference to which phone may be better to use to film videos for your business. Check out this video: COMPARISON IDEAS VS. VS. VS. COPYRIGHT 2017 VIRTUALLY IN SYNC 29

30 #27 UNBOXING VIDEO UNBOXING IS A GREAT WAY TO SHOW OFF A NEW PRODUCT THAT'S JUST BEEN RELEASED. You can show your audience what the product looks like in it s packaging. What is contained inside of it and the like. Check out this video: or UNBOXING PRODUCT IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 30

31 #28 COMPANY PROFILE OR ABOUT ME VIDEO COMPANY PROFILE VIDEOS ARE HISTORICAL OVERVIEWS OF A BUSINESS, HOW LONG THEY'VE BEEN AROUND, WHAT THEY DO, ALONG WITH THEIR CORPORATE PHILOSPHY AND WHO THEY ARE. Check out this video: IDEAS TO FEATURE IN VIDEO COPYRIGHT 2017 VIRTUALLY IN SYNC 31

32 #29 VIDEO ADS VIDEO ADS ARE SHORT VIDEOS USUALLY SECONDS IN LENGTH THAT ARE USED TO PROMOTE YOUR BUSINESS ON FACEBOOK OR YOUTUBE. These ads need to be strategically created and should be certain to include: Attention grabbing intro Build on viewers interest in topic Offer something they will want Show social proof End with a call to action Check out this video: VIDEO AD IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 32

33 #30 TRAINING VIDEOS TRAINING VIDEOS ARE SUPER, SUPER HOT RIGHT NOW. EVERYBODY IS CREATING COURSES. This is a great opportunity to harness your skill set and your knowledge by creating a training video or training program, not just a singular video, on what you do best so that you can educate those that are interested in learning what you do. TRAINING VIDEO MODULES COPYRIGHT 2017 VIRTUALLY IN SYNC 33

34 #31 MEET THE STAFF MEET THE STAFF VIDEOS ALLOW YOU TO INTRODUCE YOUR STAFF TO THE WORLD. This can be for larger businesses, law firms or real estate companies where they have a staff and you need to introduce all of those individuals so that the prospective client can see who's doing what and why. Check out this video: STAFF MEMBER & TOPIC 1. Topic 2. Topic 3. Topic 4. Topic 5. Topic COPYRIGHT 2017 VIRTUALLY IN SYNC 34

35 #32 INTRO & OUTRO VIDEOS INTROS AND OUTROS ARE BASICALLY SHORT VIDEOS THAT USUALLY MAX OUT AT ABOUT 8 OR 9 SECONDS IN LENGTH. It is a way to identify and brand your video at the beginning of your videos as well as at the end, and usually include your logo, and it can include your image or your person as well. Check out this video: IDEAS FOR CLIPS TO INCLUDE COPYRIGHT 2017 VIRTUALLY IN SYNC 35

36 #33 CALL TO ACTION VIDEOS CALL-TO-ACTION VIDEOS ARE VIDEOS THAT YOU WILL USE AT THE END OF YOUR VIDEOS. THESE CALL-TO-ACTIONS ARE VIDEOS THAT WILL SPECIFICALLY DIRECT YOUR AUDIENCE MEMBERS TO DO SOMETHING AFTER THE VIDEO IS FINISHED. They are feature at the close of vlogs, explainer videos, or tutorials. Use them to direct the viewer to subscribe to your channel on YouTube, to download something that you've offered, either in the video or only expressly on the call-to-action video. You can ask them to comment, visit your website, watch another video or sign up to your list. Check out this video: CALL-TO-ACTION CONTENT IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 36

37 #34 PROMOTIONAL VIDEOS PROMOTIONAL VIDEOS ARE USED TO PROMOTE A PRODUCT, A SERVICE COMPANY OR ORGANIZATION. A good video can be anywhere from 3-5 minutes and strategically features all of the great things that this product, organization or service can do to help your ideal audience. Use promotional videos on YouTube and social media to take advantage of the sharing capabilities. Check out this video: PROMOTIONAL VIDEO IDEAS COPYRIGHT 2017 VIRTUALLY IN SYNC 37