Connected Television. Eluga. - Erlebnis, Definition, Herausforderung & Chance - VPRT Treffen, 28. Juni 2012, Brüssel

Transcription

1 Connected Television - Erlebnis, Definition, Herausforderung & Chance - VPRT Treffen, 28. Juni 2012, Brüssel Dr.-Ing. Rudolf Eyberg, Director PLDC (AVC = Audio, Video & Communication equipment & solutions) Eluga

2 Connected TV - Was erwarten Endkunden von einem Smart TV? Connected TV - Was erwarten Endkunden von einem Smart TV? Antwort:...aber: Die Mehrheit konsumiert vor allem Video! 2/ 20

3 Smart TV - Mehr als nur Connected TV! Smart TV - Mehr als nur Connected TV! High image quality by high-end processing NETWORKING Smart Apps and network connection to enjoy the full wealth of contents PICTURE QUALITY EASY OPERATION ECO DESIGN Smart feature implementation and innovative remote controlling Smart energy-saving features to minimize environmental impact Smart product design maximizing the TV's value 3/ 20

4 Smart VIERA - Drei Fernbedienungsprinzipien Smart VIERA - Drei Fernbedienungsprinzipien Easy to Use Remote Touch Pad Remote 2012 NEW Smartphone/Tablet Remote Improved usability with remote control button assignment relocations Intuitive operation with a dedicated remote control that is easy to use without looking at your hand. More interactive with intuitive tap and flick operation, and simple character input. Pad Mode Keyboard Simple! Easy To understand Illuminated keys for some VIERA models Rotating operation in the palm of your hand for easy scrolling Simple Clicking with Multi Touch Can be used as Game-Pad Easy Character Input on the Screen Options Free Point Browser Linkage Content Linkage Game Pad 4/ 20

5 Smart TV - Mehr Netzwerk & Konnektivität Smart TV - Mehr Netzwerk & Konnektivität Recording: Record / time-shift live TV on SD-card or USB-HDD DLNA: Access media sources via network in standardized DLNA-format Provide access to your (satellite) tuner via DLNA WIFI: Connect to home network without Ethernet cable. Media Player: Playback various media content, e.g. your photos, videos, music Connectivity: Plug your SD-card from your Photo camera or camcorder directly into your TV, or use USB or HDMI depending on your sources 5/ 20

6 Smart TV - Vorteile für den Endkunden Smart TV - Vorteile für den Endkunden Merging Broadcast (Free/Pay) & Internet Services on one device High performance applications Only one remote control required Convenient navigation and GUI Lean back and enjoy! Continuously growing VIERA Connect App Market: 7 apps +16 apps +24 apps +35 apps =82 6/ 20

7 Connected TV - Fachbegriffe! Connected TV - Fachbegriffe! Digital TV DTCP Hybrid TV HD+ Brand Portal UPnP HbbTV Network TV WiFi HDMI CI Plus DLNA Connected TV DECE USB Smart TV OIPF Definition eines Connected TV? CI MHP 7/ 20

8 Connected TV - Evolution & komplementäre Dienste Connected TV - Evolution & komplementäre Dienste Hybrid TV Smart TV Brand Portal Connected AV Digital TV Basic Connected AV Network TV Media TV Analog TV 8/ 20

9 Smart VIERA - Ziele & Eigenschaften Smart VIERA - Ziele & Eigenschaften Mission: VIERA is the No.1 Connected TV Platform Quickest and easiest to use Internet TV experience for consumers The most attractive platform for content partners Content is driving, localization is key Lean back and enjoy! Lean Forward Lean Back Features: 82 Applications (Catch-Up TV, News, Social Networks, VoD, Music, Games, Health,...) VIERA Connect Market (online shopping) Developer Portal 9/ 20

10 Connected TV - Herausforderungen Connected TV - Herausforderungen Technology vs Lifetime TV is not a PC, different ecology & evolution Devices without own screen Set Top Box 2nd Hard Disk (HDD) Personal Video Recorders (PVR) "Protected" Stream boxes, Game consoles, Mobile devices FTA Freedom? Protection» Copy protection (CAS, DRM,...), copyright levies Data protection, Children protection Content protection (2nd Screen, advertisement, overlay,...) Broadcast vs. Broadband vs Mobile Strong activites and competition to realize new services Products & Services without Frontiers Operator network neutrality, service geo-blocking Country specific standards (e.g. DVB-T vs -T2, HbbTV DRM,...) Network specific standards (CAS, EPG, LCN,...) Regulation? Portals, EPGs, channel list, "must carry be found", CAS, DRM, recommendation systems, / 20

11 Connected TV - Bildschirm? Connected TV - Bildschirm? Wem gehört der Bildschirm? Endkunde 2D/3D Conversion USB Hard Disk Overlay Content Scaling 2nd Screen LAN Streaming WLAN Streaming Wireless HDMI Private Copies TV-Sender Hersteller Filmstudios Werbeindustrie Facebook Google... Advertisement Skipping Personal Internet Copy Time Shift Unpaired HDD Encryption Personal Video Recorder Social Network PopUps 11 / 20

12 VIERA Connect - Plattform Übersicht VIERA Connect - Plattform Übersicht Panasonic stellt lediglich den Home- und GUI-Screens bereit Inhalte und Metadaten werden vom Partner geliefert Service providers GUI server TV Metadata Home screen by Panasonic JavaScript HTTP Request HTTP Request Content Servers Metadata GUI screens for Application by Service Provider JavaScript JavaScript App. HTTP Request UI Screen for VIERA Connect HTTP Request GUI Player JavaScript engine/media Player H.264 Video, JPEG OS 12 / 20

13 VIERA Connect - Home Screen aus Sicht des Endkunden VIERA Connect - Home Screen aus Sicht des Endkunden 13 / 20

14 VIERA Connect - Applikationen VIERA Connect - Applikationen 14 / 20

15 VIERA Connect - Freie Konfiguration der "3x3 Ebenen" VIERA Connect - Freie Konfiguration der "3x3 Ebenen" 15 / 20

16 VIERA Connect - Vielfalt der Applikationen VIERA Connect - Vielfalt der Applikationen Applikationen in Europa: Video acetrax ipla Docufilms iplex Youtube Dailymotion Bild.de mytvscout startlap.tv tn.cz nova.cz etc. Music Q-TOM SHOUTcast Video (Broadcaster) arte +7 euronews tagesschau ZDF etc. Game Asphalt 5 Solitaire Poker Chess Black Jack Mine Sweeper Reversi etc. Sport EUROSPORT meinklub L EQUIPE etc. Personal Content picasa Youtube etc. Health Fitness Withings Social Networks skype facebook twitter etc. Info Service Weather AP Bloomberg allocine aber Geo-Filterung durch Inhalte-Anbieter: etc. 16 / 20

17 Connected TV - Chancen Connected TV - Chancen DVB encrypted services Horizontal market with CI Plus Content protection and flexible usage rules IP encrypted services IPTV extension of CI Plus under construction at DVB organization Implementation of DRM in manufacturer plattforms No national fragmentation of HbbTV with CAS/DRM! 2nd Screen Convenient control & streaming to/from TV device LAN/WLAN/Internet User oriented streaming services in line with all legal & copyright rules Digital Single Market Flexible Panasonic TV setup with selection of language & country Panasonic VIERA Connect plattform without regional limitations 17 / 20

18 Connected TV - Komplementäre Welten Connected TV - Komplementäre Welten Basic Complementary Features Media & LAN Portals Internet Broadcast 18 / 20

19 Connected TV - Zusammenfassung Connected TV - Zusammenfassung Smart TV ermöglicht Anwendungen mit hoher Bequemlichkeit & Kontrolle ohne PC Standards (CI, MHP, HbbTV) reichen nicht alleine für Kundenakzeptanz & Geschäftserfolg Die Herstellerportale sind Ursprung & Basis von Smart TV Alle Geräte, wie STB, PVR, NAS, SmartPhone und MediaPlayer, sollten regulativ fair behandelt werden. Netzbetreiber, Dienste- & Inhalteanbieter sollten sich neutral verhalten & Einschränkungen vermeiden Smart TVs sind einfach gut! 19 / 20

20 Thank you for any questions! Dr. Rudolf Eyberg Director Panasonic Europe Ltd. Panasonic AVC Langen Development Centre Monzastr. 4c, D Langen, Germany Tel: +49 (0) Fax: +49 (0) Cell: +49 (0) Web: