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- Joella Willis
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1 Please have a seat and enjoy your session
2 OTT business models Video Quality Next Gen Tech Trends we are monitoring Security Device Tech Audience trends
3 Trend 1: OTT Business Trends OTT Viewer numbers in Germany are healthy & rising Simulcast is seen as a key differentiator 2021 D.Cable might double to 36% with the launch of new services. Pay VOD (TVoD, SVoD, EST) share in Germany OTT providers are now operating in saturated markets. Sam Rosen, Managing Director & Vice President at ABI Research 2017 AKAMAI FASTER FORWARD TM
4 Trend 2: Device Tech The big 3 still drive volume of video views Connected TV s are preferred for long-form App s and UX have improved the experience Correlation between SVOD & connected device Quality Kpi s become essential on connected TV s AKAMAI FASTER FORWARD TM
5 Trend 3: Audience trends OTT audiences are skewed towards millennials Segmenting the audience is key to success Churn is key to sustain success Mainstream Social video center Hybrid Hub Mass Aggregator Segment Positioning Mass Digital MCN Semi-Premium Discovery Big Media Home Specialist community Thematic Addict Niche Premium Targeted (Niche/verticals) Experience (Discovery/social/community) Primary Usage Trigger Content (Premium/branded) The market is maturing quickly with effective segmentation and churn mitigation AKAMAI FASTER FORWARD TM
6 SSIM SCORE BITRATE (KBPS) iphone 5S S6 Edge ipad2 Nexus 9 Windows Mac LG 55" Samsung 55" Trend 4: Video Quality Akamai s roadmap is geared towards improving video quality and cost economics. Quality of Experience has a major impact on success New delivery tech will improve this further Optimal Quality project will provide guidelines Underwater Content Germany #2 worldwide on avg. mobile throughput 24.1 Mbps Netflix ISP Index Speed Unitymedia KabelBW 3,86 NetCologne 3,7 Kabel Deutschland 3,7 Versatel 3,65 M-net 3,59 EWE 3,59 Telekom 3,53 o2 3,4 Vodafone Germany 3, AKAMAI FASTER FORWARD TM AVG 3,585556
7 Industry Trends by Over 500 industry executives from 56 countries responded Challenges and Trends we agree & believe in - being able to help you in long term 2017 AKAMAI FASTER FORWARD TM
8 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. AKAMAI - EDGE 2017
9 Delivering against the plan Technical Business Picture Quality Consistent QoE Operations NG Experience Costs Monetisation Better MSL 4 - Live Origin MAE - UDP - Pre-Positioning - Multicast / WebRTC MAE - UDP - Pre-Positioning - Multicast/WebRTC Billing Models - Subscriber Based - Flat Rate MCDN / MultiCDN Self Provisioning & Reporting BOSS & BOCC - 3 rd Party Data Cloud Wrapper NGTLS / L1 ESSL Edge IP Binding Ad Scaler & DAI Worse Bit rate / Resolution Frame Rate Latency / Startup Time Re-Buffering Operational Visibility Availability Personalization UHD / VR Cost <Xm Concurrent viewers Cost >Xm Concurrent viewers $ / Sub $ / CPM Broadcast OTT /w Akamai Roadmap / Investments 2014 AKAMAI FASTER FORWARD TM
10 Delivering against the plan with MSL4.x Technical Consistent QoE Better MSL 4 - Live Origin MCDN / MultiCDN Self Provisioning & Reporting Worse Latency / Startup Time Re-Buffering Broadcast OTT /w Akamai Roadmap / Investments 2014 AKAMAI FASTER FORWARD TM
11 Live Linear OTT Market Projected to be $7B by AKAMAI FASTER FORWARD TM
12 3 Key Factors Seen Limiting OTT QUALITY SCALE ECONOMICS Instant High Quality Picture Always On Primetime Viewing Audience of 100M + Users Fixed Cost vs Tax as You Grow 2016 AKAMAI FASTER FORWARD TM
13 The Challenge Top 5 Challenges to Delivering Broadcast-level Quality Consistent Contribution Broadcast Reliability Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak Minimize demand, mobile devices React and to data collection. Quality Viewing Delays Stream Health Experiences High quality 24/7 live/linear streams in DASH/HLS/HDS format no matter the unpredictable nature of IP Ensure the content is always accessible for end users Lessen the time between broadcast and live streams by moving from greater than 30 seconds latency to less than 10 seconds Monitor what is being ingested in order to address issues in near real time Maintain and carry over the features and functionalities users expect from their TV viewing experience 2016 AKAMAI FASTER FORWARD TM
14 It All Starts with the Architecture How the market thinks live streaming works XBC Broadcast Site Origin Shield AMD Encoder IAS Encoder IAT Ingest Server XBC SMT Origin Shield Origin Shield 3 rd Party Delivery Player IAS = Ingest Acceleration Source IAT = Ingest Acceleration Target Generic Netstorage Storage ~10s for all HTTP(S) Ingested formats 2016 AKAMAI FASTER FORWARD TM
15 Does it work? 100,00% 99,00% 98,00% 97,00% 96,00% 95,00% 94,00% INGEST BENCHMARK OF MEDIA SERVICES LIVE VS. CURRENT 93,00% 1200 Kbps 2200 Kbps 3500 Kbps 4500 Kbps Current MSL AKAMAI FASTER FORWARD TM
16 Does it work? SUCCESS RATES OF BETA CUSTOMERS 100,00% 99,50% 99,00% Success Rate 2016 AKAMAI FASTER FORWARD TM
17 Putting it to the Test RECORD BREAKING EVENT Entire event: 98 Million live streams First five days: 69 Million live streams Single Game: 5.4 Million live streams Concurrent Users: 1.2 Million HOW DID WE FAIR Ingestion Success Rate: 100% Availability: Over 99.99% Rebuffer Rate: <1% Average Bitrate ~ 1.5 Mbps 2016 AKAMAI FASTER FORWARD TM
18 The Solution Media Services Live with liveorigin TM Capabilities KEY DIFFERENTIATORS Media Ingest Acceleration Self Healing BENEFITS Allows for improved ingestion performance over the open internet to match broadcast quality Brings the reliability and availability required for live 24/7 streaming content & large events Low-Latency Enhanced Monitoring & Alerting DVR and Archive Live content 1-2 seconds behind broadcast Allowing customers to quickly identify and mitigate first mile issues Provide end users ways to match the TV experience online 2016 AKAMAI FASTER FORWARD TM
19 Delivering against the plan with Acc. & Efficiency Technical Business Consistent QoE Operations Costs Monetisation Better MAE - UDP - Pre-Positioning - Multicast / WebRTC MAE - UDP - Pre-Positioning - Multicast/WebRTC Billing Models - Subscriber Based - Flat Rate MCDN / MultiCDN Self Provisioning & Reporting Worse Frame Rate Latency / Startup Time Re-Buffering Operational Visibility Availability Cost <Xm Concurrent viewers Cost >Xm Concurrent viewers $ / Sub $ / CPM Broadcast OTT /w Akamai Roadmap / Investments 2014 AKAMAI FASTER FORWARD TM
20 Media Acceleration Themes Economics Quality Suite of protocol optimization technologies to Maximize throughput for sustained quality and global reach Multicast and Multi-Source technology keep costs in line while bit volumes grow Scale Helping operators achieve TV-sized audiences over broadband AKAMAI FASTER FORWARD TM
21 Media Acceleration - Quality Improvements Less Rebuffering Higher Bitrates Faster Download Times Longer Engagement Video Delivery Software Downloads Gaming Downloads Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Cellular Networks Poor Network Conditions Akamai Intelligent Platform WiFi Interference Media Acceleration SDKs AKAMAI 2017
22 Media Acceleration Fewer Rebuffers Better Picture Faster Downloads 24% Bitrates Up To: 25% more 4k viewers 23% more HD viewers 12.5% Reduction December January Shortly after shifting traffic to Media Acceleration, Vimeo observed higher quality video experiences for our viewers; most notably a marked increase in playbacks at HD quality Naren Venkataraman, Vice President, Engineering, Vimeo 2016 AKAMAI FASTER FORWARD TM
23 How to handle traffic growth? Let s make an assumption Global Akamai Peak Traffic ,00 Gbps ,00 Gbps ,03 Gbps (ASSUMPTION) Cicso says 82% of IP traffic in 2021 will be VIDEO 4,15 Pbps Bits/sec 2016 AKAMAI FASTER FORWARD TM
24 Multi Source Delivery Embraces a user-centric approach with delivery intelligence that chooses from the best available servers, balanced cost of delivery while simultaneously supporting unprecedented scale with an extreme level of reliability and a better than broadcast attitude. Quality Multicast enabled ISP 1 CDN X Sustainable Economics Multicast enabled ISP 2 CDN Y Scale Business Continuity Secure Crowd-sourcing 2016 AKAMAI FASTER FORWARD TM
25 2 Media Acceleration 2.0 Beta Program Beta will run through Mar 30, 2018 Available as a standard feature of Adaptive Media Delivery (AMD), MediaServices On-Demand (Static or Dynamic packaging), MediaServices Live (3.x, 4.0, 4.1) Browser support on Chrome, Opera and Firefox using Media Acceleration Javascript SDK. VOD and Live supported with HLS or DASH (Supports HLS.js and DASH.js today) Customer open to provide analytics feedback on a weekly basis. Quality Economics Scale
26 Akamai Roadmap Drivers How do we ensure the workflow is be secure? How do we deliver Broadcast levels of QoE? How do we ensure consistency at scale? How do we deliver better visibility and transparency?
27 Video Roadmap Highlights Launch Highlights for 2017 Highlights for 2018 Media Services Live 4.0 Accelerated Ingest Low Latency 3 rd Party delivery Manifest services Add Insertion Live to VOD clipping Device Personalization BOCC 1.0 End-to-End Monitoring of Live HLS Workflows Alerting & Notification SLAs Media Acceleration Accelerated Delivery SDK Adaptive Media Delivery (Q1 2018) Standard TLS Self-provisioning Delivery template override options, Improved Media Security options, Cloud Wrapper (2H 2018) Direct Connect Offload Maximizer
28 Manifest Services Launching in 2018 Device Personilization Live-to-VOD Clipping Ad Insertion
29 Cloud Wrapper Launches in 2H 2018 Feature of Adaptive Media Delivery and Download Delivery Improves offload from cloud origins Includes direct connectivity to leading cloud providers Incorporates best practices to securely communicate with cloud origins AKAMAI DELIVERY ORIGIN
30 Standard TLS option launched on Adaptive Media Delivery
31 Broadcast Operations Control Center (BOCC) 24x7 service to proactively monitor, troubleshoot and mitigate broadcast quality issues. PEOPLE FACILITY
32 Akamai Data Visibility Akamai s platform contains an immense volume of information to help media customers understand their businesses 77 Exabytes T O T A L D A T A D E L I V E R E D ~400 PB D A I L Y L O G D A T A
33 DANKESCHÖN
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