MEGOGO.NET NEW EDGE VOD-SERVICES DRIVEN BY «NON-INTERNET» CONTENT

Transcription

1 MEGOGO.NET NEW EDGE VOD-SERVICES DRIVEN BY «NON-INTERNET» CONTENT

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3 Launched in Nov, 2011 About the MEGOGO Project The main territory of broadcasting 15 countries: Ukraine, Georgia, Baltic states and CIS SVOD service for Russian-language content and interface was added in December 2012 available worldwide More than hours ( titles) of high-quality video: Movies, Series, Cartoons, TV shows, News, Music, Sport with average IMDB rating 6, contracts with Licensors, 30+ of them are exclusive Modern technological developments for streaming online video in HD-quality (web, Smart TV, media players, mobile devices) Content Delivery Network covering Ukraine, Russia, Belarus, Moldavia, Estonia, Latvia, Lithuania, Kazakhstan, Georgia, Canada and USA

4 Our Main Regions Megogo.net is headquartered in Ukraine (Kiev) with regional offices in Russia (Moscow), Baltic States (Riga), Caucasus (Tbilisi), Belarus (Minsk) and Central Asia (Almaty, Tashkent, Erevan)

5 Audience Coverage More than 300 million unique users (last 2,5 years) Monthly audience has grown up to 24,2 million unique visitors Daily audience has reached 2 million unique visitors Our users watch more than 2,2 million of video streams and more than 35 million minutes of video every day

6 Monetization Models Model Content

7 Monetization Models Model Money

8 And how to sell something that was never sold before?

9 FIND WHAT THE USER ALREADY PAY FOR

10 User Behavior Paying for Content Already formed Still forming Internet Access Linear TV Subscription (SVOD) Cinemas and Concerts Paid Premium Content (TVOD)

11 Linear TV Internet and Mobile Goods and Services Entertainment and Art

12 TV Bundles and targeting Selling VOD services with TV access packs Extended content Second screen for VOD and TV Content recommendations and ratings

13 Telecom Operators Bundles Special tariff plans for video consumption White label solutions Extended content Second screen for VOD and TV (extended content, e-commerce)

14 Goods and Services E-commerce Second screen and interactive commercial layer for linking stuff from movies with e-comm platforms

15 Entertainment and Arts Featured Films The same model and quite fresh content from cinemas Music Video clips playlists and Radio stations made by celebrities and trusted artistic brads Content in a background Attractive FullHD content to transform your SmartTV into an art object for living room

16 And how we are doing this?

17 #1 Focus on TV sets and mobile devices In the market with 95% of piracy the main driver for pay content the human laziness. So we have to focus on SmartTVs, where the piracy is not exists but the demand on high-quality content is extremely strong

18 We Are Available at Web platform through web-browser of any device Connected TV (or Smart TV) Samsung, LG, Sony, Philips, Panasonic Mobile and Tablets Android, ios, Win8 Set-Top-Boxes DuneHD, MAG250 (Infomir), inext and others

19 STB 3% 63% of streams are consuming from devices Web 37% TV 44% Mobile and Tablets 16%

20 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sen'13 Oct'13 Nov'13 Dec'13 Jan'14 Feb'14 Mar'14 Apr'14 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Video Consumption By Devices on MEGOGO platform SMART TV STB Mobile WEB

21 3D Megogo Megogo v1 Megogo HD We Are Busting Connected-TVs Sales LG Ukraine

22 ios 1,2 mil Android 3,6 mil

23 #2 Partnership We built automated platform for selling our service for any partner with any monetization model

24 Partnership and distribution Embedded player for other web platforms with inplayer purchase White Label interfaces Partners Applications API and SDK for 3 rd -party applications Customizable White-Label subplatforms Embedded player Megogo platform and content

25 Embedded player In-player purchase Customization for partners Advertisement management Multiplatform

26 White Label Solutions Multilanguage Content and Metadata Fully encapsulated web applications Dedicated statistics Partner s billing integration

27 #3 Available and Local We are operating in 15 countries, so we have to work fine on any territory 15 countries 15 cultures 15 languages: to be success we should be local

28 Own Content Delivery Network Covering Ukraine, Russia, Belarus, Estonia, Latvia, Lithuania, Georgia, Moldavia, Kazakhstan, Germany, Canada and USA

29 Content request Stream delivery User s geo WEB Application servers TV geodns Balancing Mobile User (client) Partner CDN server CDN server CDN server

30 For each territory we have different content library with own metadata (name, poster, synopsis, etc), voice over and subtitles Multilanguage

31 Conclusions To be successful on the market with 95% level of piracy we have to looks like pirates, but with fully legal content: We have to be free (advertisement support) We need to have wide delivery network and cover all the devices and partner s resources To sell paid services we need to link them to plain offline services what the consumers already paying for Internet access, Linear TV, Featured Films, Value Added Services, etc.

32 CONTACTS Ivan Shestakov CMO