Population vs. Education Problem in Egypt

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Lizbeth Griffin
6 years ago
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1 Nafham

Population vs. Education Problem in Egypt Accelerating birth rate Severe shortage of school classes *1 Poorly paid teachers High illiteracy rate, reach 35% in some villages.

2 Population vs. Education Problem in Egypt Accelerating birth rate Severe shortage of school classes *1 Poorly paid teachers High illiteracy rate, reach 35% in some villages. Egyptian families spend $2-3 billion a year on private tutors *2 Newly Born Admission 1 st Grade *1,2 Quality of primary education ranked competitiveness report 2013 to 2015 *3 *1 Ministry of Education *2 CAPMAS *3 WEF Global Comp. Report *4 CAPMAS

3 Nafham K-12 crowd-sourced educational video platform 5-15 min short videos explaining official school curriculum. Mobile App Website Samsung Smart TV app

4 Crowd-Teach Samples for video lessons available from 3 different resources Create Curate

5 Curricula Covered EGYPTIAN CURRICULUM SAUDI CURRICULUM SYRIAN CURRICULUM ALGERIAN CURRICULUM KUWAITI CURRICULUM Religion related subjects are not covered

Audience * 600,000 Active users/ month 5 million Pageviews/ month 3 million Lesson views/ month 80-90% of audience are students 10-20% mix of teachers and parents Parents access Nafham with their

6 Audience * 600,000 Active users/ month 5 million Pageviews/ month 3 million Lesson views/ month 80-90% of audience are students 10-20% mix of teachers and parents Parents access Nafham with their kids specially early grads. Age of students: 6-19 years Users from Egypt spend 9 min/ visit. 65% of traffic from Egypt, 15% from KSA Egyptian section traffic breakdown: 30% Primary 30% Prep. 40% Secondary * Google Analytics. Google demographics analysis only available for 18 years old and above.

7 Mobile and Tablets Android app installs: 300,000 ios: 40,000 Windows: 4,000 6% 29% 65% Desktop Mobile Tablet

of users and visits with zero marketing spending, even our back-to-school season

8 Traffic Growth (All Time) Based on our brand equity and loyal user base we built over years we sees healthy growth each academic year in no. of users and visits with zero marketing spending, even our back-to-school season starts month ahead of the official schedule. Google Analytics Summer vacation Summer vacation Summer vacation

9 Social Media Presence 510K+ Fans 4.6 Public rating Other social media platforms: NafhamEducation 55 million Educational video views 185,000 Subscribers *During school time

10 Testimonials

11 Testimonials I swear I don't know what would happen without you, God bless you and I really thank you, I completed my physics exams because of Nafham. Student G9 Ismaiel Qotb, I understand my studies much better from your website than school, private tutors and study groups, thank you Student Hagar Muhammad I discovered that I study much better when explaining lessons. Student G6 Lara "Nafham is providing a new unique educational service aims to deliver the info in simple way, God bless the team who make it happen. Teacher Haitham El Masry Nafham competition made education much more entertaining for my daughters during the summer vacation! Mother

12 Strong Relationships with the Community Nafham Ambassadors

13 Empowering their Passion Sayed Obaid 11 th Grader Sayed built a small studio in his own bedroom

14 Empowering their Passion Haytham El Masry Arabic Teacher A new section called has been evolved to cover various technical, artistic, academic and non academic topics. Our latest production was Arabic Calligraphy Naskh Script course which was brought to life in collaboration with Haytham El Masry one of our active Arabic teachers. Click the image to watch the promo

15 Awards and Supporters World Innovation Summit for Education - Qatar 2015 HH Sheikha Moza Bint Nasser - Qatar Foundation Arab Social Media Influencers Award - Dubai 2015 HH Mohammed Bin Rashid Al Maktoum Salem Al Ali Al Sobah Award Kuwait 2014 HH Sabah Al-Ahmad Al-Jaber Al-Sabah

16 For more info: Media Traction 100+ Articles, interviews & documentaries Financial Times Special Report Innovation in Education

17 The Experience Click the image to watch the video Learning World - School Experience Click the image to watch the video Nafham in 2014 Reportage Click the image to watch the video Sabah El Khair Ya Arab - School Experience

18 Partnership with Impact We partnering with entities and organization a unique target segment. Our partners are from different line of businesses like TECHs, TELCOs, FMCGs and NGOs. Partners Crowd-Teach competition 2014 Egypt YouTube partners programs Ongoing partnership Smart TV application 2013 Egypt Crowd-Teach competition 2014 Egypt Mobile app sponsorship 2014 Egypt Advertising campaign 2016 Egypt

19 Nafham Market Place Connecting professional teachers and educational services with students seeking more support. This move will capitalize on the other market gaps which we couldn t solve with the current model like low teachers income and huge private tuitions market size which at the same time will generate a steady revenue stream for Nafham. Assessments Premium videos Q&A Revisions Live sessions

Syrian Crises Support Syrian inside Syria Syrian

Turkey, Lebanon and Jordan) Khatwa and DHBW University

University) to educate and support Syrian Refugees in

Depending on our crowdsourcing model we will provide

20 Syrian Crises Support Syrian inside Syria Syrian refugees in Germany Syrian refugees in MENA (Egypt, Turkey, Lebanon and Jordan) Khatwa and DHBW University in Stuttgart (Duale Hochschule Baden-Wurttemberg State University) to educate and support Syrian Refugees in MENA and Germany. Depending on our crowdsourcing model we will provide short videos which will explain educational subjects for primary grades along with German culture and traditions.

21 Samsung Korea Currently working in a proposal to Samsung Korea to update our SmartTV app in order to launch encourage education through Samsung SmartTV app.

22 Nafham Android App and Olkya Nafham Android app is currently pre-installed in Olkya Liger tablets and available in Carrefour and Hyper One mega stores.

Co-Founders Ahmed Alfi Chairman Veteran investor and VC from

management positions @aoalfi Mostafa Farahat General Manager BS in

@mosti Muhammad Habib Chief Operations Officer MBA from ESLSCA

23 Co-Founders Ahmed Alfi Chairman Veteran investor and VC from California with over 29 years of experience in top executive and management Mostafa Farahat General Manager BS in Architecture Engineering, Marketing Diploma The American University in Cairo. 16 years of experience in digital field management and Muhammad Habib Chief Operations Officer MBA from ESLSCA Business School in 2015, 11 years of experience in the technical field, was part of the creative teams of LINKonLINE, MSN Middle East and

24 Nafham The Future of Online Education in MENA Region

Abdollah Guda Heidi Habib Osama Sarah Thank you Nafham team celebrating Social Media Influencers Award and 100,000 YouTube subscribers For more information, please contact me: Mostafa Farahat +2

25 Abdollah Guda Heidi Habib Osama Sarah Thank you Nafham team celebrating Social Media Influencers Award and 100,000 YouTube subscribers For more information, please contact me: Mostafa Farahat Website: nafham.com YouTube: youtube.com/nafham Facebook: nafhameducation Android app: goo.gl/joqlg4 ios app: goo.gl/kfgltw Windows Mobile app: goo.gl/szfwh0

Mobile data usage & habits of MENA Internet users. Research conducted by Effective Measure in conjunction with Spot On PR January 2011

Mobile data usage & habits of MENA Internet users Research conducted by Effective Measure in conjunction with Spot On PR January 2011 Key findings 45% of MENA Internet users use mobile phones to access