Video Marketing in the Education Industry Push your Business to the next Level!

Size: px

Start display at page:

Download "Video Marketing in the Education Industry Push your Business to the next Level!"

Marilyn Barnett
5 years ago
Views:

1 PRESENTATION Video Marketing in the Education Industry Push your Business to the next Level! Florian Schäfer, Director ICEF Media 1

2 Content What We ll Talk About 1. Introduction 2. Producing your Video 3. ICEF VR ICEF Media Why Video? Video & your Marketing Plan Sample Projects Virtual Reality Pre-Production Production Post-Production Dos and Don ts What is VR Showcase 2

3 Team 2018 Florian Lisbon Rocio Berlin (PostProduction) Kurt Malta Rebecca - Barcelona Ilya Cologne/Berlin 6. Mohawk6. Mohawk Bob Portland/Vancouver Leoni- London Anthony - London Peter Saigon Jamie - London Khaled Toronto Dave - Philadelp Ingrid Toronto 3

4 ICEF Media in the Industry ICEF Media Partners 4

5 ICEF Media in the Industry ICEF Media Clients 5

6 ICEF Media Status Quo Building stronger Education Brands with Video 15+ Years of Experience Accomplished 100+ international Projects Industry Experts Access to ICEF Knowledge & Network 6

7 Introduction Why Video? Seeing is believing Video creates emotions Video makes brands trustworthy 7

Introduction Video & Your Marketing Plan Better Email Click-

8 Introduction Video & Your Marketing Plan Better Click- Throughs Easy and quick information Don t be left behind Better ROI 8

9 Introduction Formats Ads Virals Infomercials Documentaries Point of View Clips Mockumentaries Reports Films Series Reviews 9

10 Pre-Production Words of Wisdom To make a great film you need three things the script, the script, and the script. - Alfred Hitchcock 10

11 Sample Projects Destination Videos Video for Liden & Denz 11

12 Sample Projects Agent Videos Video for Linguista 12

13 Sample Projects Educator Video Video for HSE 13

In the same way, a video without a storyboard is like a house without

14 Producing your Video The Production Process How can you build a house without a blueprint? The answer is: you can t. In the same way, a video without a storyboard is like a house without a foundation - Han Lung Client Brief Production Preproduction Postproduction Distribution 14

15 Pre-Production Who Are You? Authenticity Show the unique & personal side of your business 15

16 Pre-Production Who Are You? Tailor your story to your audience Know your USPs Use your Location 16

17 Pre-Production Who Are You? Think influencers Empower students Understand your students needs 17

18 Sample Project Mohawk 18

19 Pre-Production Dare to be Creative Example: Stop Morion Animation 19

20 Pre-Production Stop Motion Animation Making Of 20

21 Production Lets get Shooting: The Team at Work 21

22 Production Dos and Don ts of Shooting Prep Your Presenters or Interview Subjects Don t Assume You Can Fix Everything in Post-Production Know What B-Roll Footage You Need Shoot Multiple Takes Don t Choose Your Music Carelessly Don t wait for the Lion to come to the Water Hole 22

23 Post-Production The Edit: Music The soundtrack makes up a minimum of 40% of how the video is perceived. Check royalties A style appealing to your audience Dig deep into the audio libraries Consider working with local bands 23

24 Post-Production The Edit: Length Online Ad max 15 sec Imagevideo max 90 sec Infomercial max 180 sec High interest video a special case 24

25 ICEF Media in the Industry Industy Testimonial We worked with ICEF Media on our latest video and have had fantastic feedback on the end product. I even had a student tell me recently that the reason they chose LILA* was because the video was really cool, which has got to be the ultimate endorsement! Leanne Linacre Director Sales, Marketing and Business Development LILA* Liverpool, UK 25

26 Post-Production The Edit: Call to Action Encourage building relationships Clear message and goal 26

27 Post-Production Getting Your Video Seen Have a strong Online Presentation Youtube Social Media Engage with your Audience 27

28 Distribution Distribution Platforms 28

Distribution YouTube YouTube has over a billion users You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet

29 Distribution YouTube YouTube has over a billion users You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population We watch over 1 billion hours of YouTube videos a day In the US YouTube reaches more year-olds than all cable networks combined 29

30 Distribution YouTube: DOs Make sure you can be found Thumbnails are more important than the desctiption 3 Sec / 10 Sec rule Treat YouTube as a social network build a base of followers Interact: subscribe / comment Try to publish with a schedule 30

31 Distribution YouTube: Thumbnails DO: Close up, Emotional DONT: Wide, visually uncompelling 31

32 Distribution YouTube Ads: DOs Its annoying but effective Target measure target Max 15 sec rule Has to work without audio CTA 32

33 Distribution Facebook Approx. 3 billion hours of video watched per month 10 billion daily video-views 2.5 billion comments on Facebook pages 33

34 Distribution Facebook: DOs Silent play Optimize videos for mobile Keep it short and entertaining 34

35 Distribution Instagram Building an image Establish a connection quickly Know how people watch Experiment # 35

36 Distribution Distribution: DON Ts Don t Expect your video to go viral 9/10 of viral attempts fail 36

37 Distribution Distribution: DOs Do Seeding 37

38 Welcome to the Future Virtual Reality Using VR as a Marketing Tool Teleport the audience to your location An immersive & interactive user experience tailored to your target market and USPs Creating strong story based content 38

39 Welcome to the Future Virtual Reality Using VR as a Marketing Tool Appeal to future students and younger generation (High Engagement / High Reach & Social Buzz) Help students orientate Go Live Reducing language barriers 39

40 Welcome to the Future Virtual Reality Make VR work for you Content hub Low cost distribution Stand out with high tech Be remembered 40

41 ICEF Media in the Industry Industy Testimonials They produce great results, time after time, and continually manage to exceed our expectations! Walter Denz CEO Founder Liden & Denz and VP of EAQUALS Working with ICEF Media was a most efficient way to have high quality and professionally made testimonial videos Léa Senn Global Engagement and International Education Università Cattolica del Sacro Cuore, Milan Italy If you need video production expertise tailored to your needs go with ICEF Media Jean Marc Alberola, President Bridge, Colorado USA 41

42 Thank you Florian Schäefer Director, ICEF Media media.icef.com 42

10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE. Jessica Bybee-Dziedzic Saffire

10 WEBSITE MISTAKES EVEN GREAT MARKETERS CAN MAKE Jessica Bybee-Dziedzic Saffire BUT SOMETHING WAS MISSING We wanted to HELP MORE PEOPLE! Beautiful, Unique Designs PRINT-AT-HOME TICKETS SCANNING