Acquisition Overview. Sep 16, Nov 15, 2016 GO TO REPORT. Top Channels Sessions Conversions. Conversions. Set up a goal.

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1 School of Law All Web Site Data Acquisition Overview Sep 6, 26 - Nov 5, 26.% Primary Dimension: Top Channels Conversion: All Goals Edit Channel Grouping Top Channels Conversions 68.5% Organic Search Direct Social Referral (Other) Paid Search 4, 2, Goal Conversion.%.% Acquisition Behavior % New New Users Bounce Pages / Session Avg. Session Duration 9, % 5,8 6.92% 2.7 :2:33 Organic Search 6, % 2 Direct 23, % 3 Social 2, % Conversions 4 Referral 2, % 5 (Other) % % Set up a goal. 7 Paid Search.% To see outcome metrics, define one or more goals. GET STARTED

2 To see all 7 Channels click here. 26 Google

3 School of Law All Web Site Data Audience Overview You are using a filtered view, which may cause your Users count to be inaccurate. Learn more Sep 6, 26 - Nov 5, 26.% Overview 4, 2, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov 9,455 Users 55,7 Pageviews 244,578 New Visitor Returning Visitor 43.8% Pages / Session 2.7 Avg. Session Duration :2:33 Bounce 6.92% 56.2% % New 56.6% Language %. en-us 84, % 2. en-gb 88.97% 3. zh-cn % 4. fr 32.35% 5. es 35.35% 6. de 38.34% 7. pt-br 28.3% 8. es-es % 9. de-de %. ko-kr 74.9% 26 Google

4 Channels School of Law All Web Site Data ALL» DEFAULT CHANNEL GROUPING: Direct Sep 6, 26 - Nov 5, % Explorer Summary, 5 Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Acquisition Behavior Conversions Landing Page % New New Users Bounce Pages / Session Avg. Session Duration Goal Conversion Goal Completions Goal Value 23, % (9,455) 72.9% 56.6% (28.37%) 6,647 % of Total: 32.77% (5,8) 69.78% 6.92% (4.55%) (-6.62%) :2:5 :2:33 (-.57%).%.%.% () % of Total:.% (). /law/library/ 7,897 (34.2%) 8.3% 6,342 (38.%) 87.93%.45 :2:8.% 2. /law/ 3,822 (6.55%) 57.88% 2,22 (3.29%) 42.73% 3.98 :3:56.% 3. /law/registrar/news-events/events.php?ye ar= (3.3%) 85.2% 595 (3.57%) 89.84%.22 ::24.% 4. /law/school/events/detail.php?_focus= (.96%) 8.79% 366 (2.2%) 92.5%.6 ::27.% 5. /law/prospective/ 334 (.45%) 55.9% 84 (.%) 7.26%.69 ::44.% 6. /law/free-legal-assistance/ 247 (.7%) 79.35% 96 (.8%) 76.92%.63 ::55.% 7. /law/alumni/news-events/detail.php?_foc us= (.4%) 69.58% 67 (.%) 7.67%.6 ::.% /law/admissions/ (.97%) 85.33% (.5%) 3.67% 4.28 :3:2.% 9. /law/financial-aid/cost-of-attendance/ 2 (.9%) 73.8% 55 (.93%) 6.43% 2.24 :2:6.%. /law/registrar/news-events/events.php 26 (.89%) 72.33% 49 (.9%) 77.67%.64 ::39.% Rows - of 5 26 Google

5 School of Law All Web Site Data Browser & OS Sep 6, 26 - Nov 5, 26.% Explorer Summary 4, 2, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Acquisition Behavior Conversions Browser % New New Users Bounce Pages / Session Avg. Session Duration Goal Conversion Goal Completions Goal Value 9,455.% (9,455) 56.8% 56.6% (.4%) 5,89 % of Total:.4% (5,8) 6.92% 6.92% :2:33 :2:33.%.%.% ().% (). Chrome 45,489 (5.29%) 56.9% 25,885 (5.94%) 6.5% 2.8 :2:3.% 2. Safari 25,978 (28.72%) 53.4% 3,873 (27.3%) 6.4% 2.54 :2:.% 3. Internet Explorer 8,549 (9.45%) 48.9% 4, (8.9%) 55.34% 3.7 :4:9.% 4. Firefox 6,877 (7.6%) 6.26% 4,23 (8.29%) 62.25% 2.55 :2:5.% 5. Safari (in-app),599 (.77%) 83.55%,336 (2.63%) 89.74%.22 ::6.% 6. Edge,379 (.52%) 66.2% 93 (.8%) 55.47% 2.88 :2:8.% 7. Opera Mini 42 (.6%) 9.55% 3 (.26%) 74.65%.86 ::3.% 8. Android Browser 7 (.3%) 82.9% 97 (.9%) 72.65%.9 ::9.% 9. Opera 2 (.2%) 73.2% 82 (.6%) 65.8% 3.4 :2:37.%. UC Browser 68 (.8%) 94.2% 64 (.3%) 77.94%.96 ::4.% Rows - of Google

6 Overview School of Law All Web Site Data Sep 6, 26 - Nov 5, 26.% Explorer Summary 4, 2, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Acquisition Behavior Conversions Device Category % New New Users Bounce Pages / Session Avg. Session Duration Goal Conversion Goal Completions Goal Value 9,455.% (9,455) 56.8% 56.6% (.4%) 5,89 % of Total:.4% (5,8) 6.92% 6.92% :2:33 :2:33.%.%.% ().% (). desktop 67,236 (74.33%) 52.97% 35,66 (7.8%) 58.5% 2.88 :2:57.% 2. mobile 2,753 (22.94%) 64.79% 3,445 (26.46%) 68.8% 2. ::8.% 3. tablet 2,466 (2.73%) 7.29%,758 (3.46%) 6.62% 2.8 :2:28.% Rows - 3 of 3 26 Google

7 School of Law All Web Site Data Content Drilldown ALL» PAGE PATH LEVEL : /law/ Sep 6, 26 - Nov 5, 26.% Pageviews Explorer 8, Pageviews 4, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Page path level 2 Pageviews Unique Pageviews Avg. Time on Page Bounce % Exit 244,578.% (244,578) 9,24.% (9,24) ::3 ::3 6.92% 6.92% 36.98% 36.98%. /academics/ 52,648 (2.53%) 4,343 (2.%) :: % 22.25% 2. /library/ 28,994 (.85%) 22,742 (.9%) :2: % 55.56% 3. /admissions/ 27,57 (.25%) 2,655 (.8%) ::6 5.28% 28.2% 4. /faculty/ 23,344 (9.54%) 8,95 (9.92%) :: % 4.4% 5. / 9,584 (8.%) 5,67 (8.2%) :: % 34.4% 6. /school/ 7,636 (7.2%) 4,758 (7.72%) ::39 8.% 54.63% 7. /registrar/ 4,495 (5.93%) 2,467 (6.52%) :2:2 7.25% 52.4% 8. /financial-aid/ 2,242 (5.%) 9,89 (4.76%) :: % 3.76% 9. /centers/ 7,58 (3.%) 5,757 (3.%) :: % 32.42%. /student-affairs/ 7,42 (3.3%) 6,79 (3.23%) :: % 5.5%. /careers/ 6,75 (2.76%) 5,556 (2.9%) ::42 7.2% 48.3% 2. /alumni/ 6,677 (2.73%) 4,84 (2.53%) :: % 3.27% 3. /study-abroad/ 4,87 (.67%) 3,69 (.6%) :: % 22.4% 4. /manage/ 3,487 (.43%),847 (.97%) :: % 6.9% 5. /forms/ 3,4 (.27%),98 (.%) :2: % 32.64% 6. /free-legal-assistance/ 2,76 (.3%) 2,232 (.7%) :2: % 67.55% 7. /prospective/,956 (.8%),58 (.83%) :: % 46.52% 8. /current/ 8 (.33%) 633 (.33%) :: % 9.86%

8 9. /development/ 75 (.3%) 58 (.3%) :: % 36.75% 2. /faculty-and-staff/ 64 (.25%) 489 (.26%) ::3 64.9% 35.34% 2. /grad/ 63 (.25%) 5 (.26%) :: % 4.63% 22. /communications/ 38 (.3%) 243 (.3%) :: % 42.86% 23. /legal-writing-and-research/ 247 (.%) 28 (.%) ::6 72.2% 42.9% 24. /technology-services/ 2 (.9%) 79 (.9%) :2: % 37.4% 25. /event-services/ 79 (.7%) 33 (.7%) :: % 39.66% 26. /external-relations/ 68 (.7%) 38 (.7%) :: % 48.2% 27. /value-proposition/ 59 (.7%) 37 (.7%) :2: % 33.96% 28. /finance-and-admin/ 57 (.6%) 32 (.7%) :: % 48.4% 29. /visitors/ 78 (.3%) 65 (.3%) :: % 26.92% 3. /climate/ 25 (.%) 2 (.%) ::23.% 44.% 3. /_carousel/ 5 4 ::2.% 2.% 32. /pandora/ 2 2 ::3.%.% 33. /sitemapgenerator.php 2 ::3.% 5.% 34. /_billboards/ ::22.%.% 35. /?ct=t(laszlo+varro+event )&mc_cid=fbf8bb93ef&mc_eid=[uniqid] ::.%.% 36. /?iact=rc&uact=3&dur=576&page=&start=&ndsp=6&ved=ahukewjrg5beiq_pahwi_swkhsh- AIQMwg2KAMwAw&safe=strict&bih=929&biw=28 ::.%.% 37. /lrc ::9.%.% Rows - 37 of Google

9 Web: USD Global USD Web Site Content Drilldown ALL» PAGE PATH LEVEL : /law/ Sep 6, 24 - Nov 5, % Pageviews Explorer Pageviews, 5, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Page path level 2 Pageviews Unique Pageviews Avg. Time on Page Bounce % Exit 273, % (4,38,76) 27,29 6.4% (3,372,977) ::36 ::39 (-3.23%) 52.63% 45.2% (6.43%) 29.6% 29.37% (-.7%). /academics/ 55,63 (2.3%) 4,873 (2.22%) ::7 42.8% 8.22% 2. /library/ 37,543 (3.7%) 25,385 (2.26%) :3: % 37.7% 3. /admissions/ 32,348 (.8%) 25,76 (2.%) ::7 5.35% 25.99% 4. /faculty/ 24,62 (8.99%) 9,286 (9.3%) ::4 7.7% 3.43% 5. /school/ 8,66 (6.63%) 4,986 (7.24%) :: % 45.85% 6. /registrar/ 5,6 (5.7%) 3,33 (6.44%) :: % 36.79% 7. /financial-aid/ 2,726 (4.64%),365 (5.%) :: % 29.66% 8. /index.php,95 (4.%) 8,554 (4.3%) :: % 2.74% 9. /,636 (3.88%) 8,328 (4.2%) :: % 23.38%. /careers/ 9,243 (3.37%) 7,234 (3.49%) :: % 39.68%. /student-affairs/ 7,68 (2.78%) 6,3 (3.5%) :: % 43.3% 2. /centers/ 6,894 (2.52%) 5,285 (2.55%) :: % 3.22% 3. /manage/ 6,77 (2.45%) 2,342 (.3%) ::42 7.6%.9% 4. /study-abroad/ 5,62 (.85%) 3,726 (.8%) :: % 2.64% 5. /alumni/ 5,4 (.83%) 3,874 (.87%) :: % 3.87% 6. /forms/ 3,48 (.27%),988 (.96%) :2:2 49.2% 26.67% 7. /free-legal-assistance/ 3,357 (.23%) 2,78 (.3%) :2:6 72.3% 6.87% 8. /prospective/ 2,88 (.5%) 2,239 (.8%) :: % 34.92% 9. /current/ 2,3 (.77%),68 (.78%) :: % 3.6%

10 2. /faculty-and-staff/ 784 (.29%) 626 (.3%) :: % 9.% 2. /grad/ 684 (.25%) 545 (.26%) ::28 42.% 25.5% 22. /development/ 537 (.2%) 44 (.2%) ::7 6.% 22.72% 23. /communications/ 37 (.%) 23 (.%) :: % 27.4% 24. /event-services/ 274 (.%) 22 (.%) :: % 9.34% 25. /finance-and-admin/ 23 (.7%) 6 (.8%) :: % 24.4% 26. /legal-writing-and-research/ 95 (.7%) 63 (.8%) :: % 3.77% 27. /visitors/ 47 (.5%) 25 (.6%) :: % 7.% 28. /external-relations/ 45 (.5%) 5 (.6%) :2: % 37.93% 29. /technology-services/ 52 (.2%) 25 (.%) ::44 2.5% 5.38% 3. /logo.php 44 (.2%) ::7.% 2.27% 3. /test.php 26 (.%) 3 :2:9.% 3.85% 32. /index.php?d96a349c52fc4f68eea46a47ccb3d36= ::59.%.% 33. /MMWIP/ ::57.%.% Rows - 33 of Google

11 Web: USD Global USD Web Site Content Drilldown ALL» PAGE PATH LEVEL : /law/ Sep 6, 25 - Nov 5, % Pageviews Explorer 8, Pageviews 4, Sep 22 Sep 29 Oct 6 Oct 3 Oct 2 Oct 27 Nov 3 Nov Page path level 2 Pageviews Unique Pageviews Avg. Time on Page Bounce % Exit 254, % (6,6,68) 92,92 6.4% (3,4,48) ::3 :2:54 (-47.75%) 53.4% 49.56% (7.76%) 29.9% 2.96% (36.2%). /academics/ 52,279 (2.54%) 39,5 (2.48%) :: % 9.24% 2. /library/ 33,73 (3.25%) 23,96 (2.4%) :3:4 55.5% 4.66% 3. /admissions/ 3,65 (2.2%) 23,677 (2.27%) :: % 26.% 4. /faculty/ 23,472 (9.22%) 8,63 (9.64%) ::5 7.83% 35.54% 5. /index.php 8,85 (7.39%) 4,79 (7.63%) :: % 2.95% 6. /school/ 6,28 (6.37%) 3,9 (6.74%) :: % 42.77% 7. /registrar/ 4,3 (5.5%),827 (6.3%) :: % 37.34% 8. /financial-aid/ 2,664 (4.97%) 9,875 (5.2%) ::3 5.77% 28.8% 9. /student-affairs/ 8,442 (3.32%) 6,878 (3.57%) :: % 43.5%. /careers/ 8,294 (3.26%) 6,64 (3.44%) :: % 39.29%. /manage/ 6,883 (2.7%) 2,84 (.46%) ::47 4.9% 2.43% 2. /centers/ 6,4 (2.36%) 4,652 (2.4%) :: 57.% 33.4% 3. /alumni/ 4,768 (.87%) 3,397 (.76%) :: % 28.5% 4. /study-abroad/ 3,327 (.3%) 2,53 (.3%) :: % 2.4% 5. /free-legal-assistance/ 3,62 (.24%) 2,394 (.24%) :2:5 72.5% 6.39% 6. /prospective/ 2,59 (.2%) 2,4 (.%) :: % 33.5% 7. /forms/ 2,452 (.96%),54 (.78%) :2: % 27.53% 8. /current/,632 (.64%),29 (.63%) :: % 9.% 9. /faculty-and-staff/ 935 (.37%) 723 (.37%) ::5 54.4% 2.7%

12 2. /grad/ 88 (.35%) 693 (.36%) ::2 48.4% 22.7% 2. /finance-and-admin/ 62 (.24%) 353 (.8%) ::8 64.2% 8.79% 22. /development/ 494 (.9%) 44 (.2%) :: % 29.76% 23. / 462 (.8%) 363 (.9%) :: % 43.94% 24. /communications/ 353 (.4%) 283 (.5%) :: 82.79% 38.8% 25. /event-services/ 236 (.9%) 68 (.9%) :: % 26.69% 26. /legal-writing-and-research/ 25 (.8%) 79 (.9%) :: 75.76% 37.56% 27. /external-relations/ 77 (.7%) 36 (.7%) :: % 34.46% 28. /technology-services/ 77 (.7%) 39 (.7%) ::3 35.9% 25.99% 29. /visitors/ (.4%) 98 (.5%) :: % 23.42% 3. /_billboards/ 27 (.%) 23 (.%) :6:4 8.82% 8.48% 3. /climate/ 7 (.%) 4 ::29.% 5.88% 32. /advocate/ 3 (.%) (.%) :6: % 46.5% 33. /index.php?d96a349c52fc4f68eea46a47ccb3d36= 6 2 ::7.%.% 34. / USD School of Law 5 5 ::9.% 2.% 35. /career 5 5 ::5.%.% 36. /publications 5 3 ::7.%.% 37. /logo.php 3 3 ::25.% 33.33% 38. /4 2 ::27.%.% 39. /centres/ 2 ::24.%.% 4. / centers/ ::6.%.% 4. / mls ::55.%.% 42. /academic ::8.%.% 43. /academic-success ::4.%.% 44. /admissions ::.%.% 45. /calendar ::3.%.% 46. /car ::4.%.% 47. /career/ ::6.%.% 48. /careerservices ::3.%.% 49. /dean ::4.%.% 5. /fa ::3.%.% 5. /free legal assistance :4:32.%.% 52. /free-legal-asisstance/ ::8.%.%

13 53. /library> ::3.%.% 54. /llmtchecklist. ::.%.% 55. /mage ::6.%.% 56. /prospective. ::7.%.% 57. /publications/ ::5.%.% 58. /registrat/ ::4.%.% 59. /youtune/ ::.%.% Rows - 59 of Google

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