Leverage Responsive IT to Make your Business Smarter and More Agile

Transcription

1 Leverage Responsive IT to Make your Business Smarter and More Agile - How Connectivity and Integration enables business dynamism Gerry Reilly Director, WebSphere Messaging & Integration IBM Corporation

2 Our world is becoming vastly more complex 33 billion RFID tags embedded into our world 85% Of enterprises use external cloud services 70% Of businesses outsource one or more strategic activities 534 billion Dollars in mobile transactions by % Of businesses plan to adopt more collaborative sourcing models 1 trillion Devices connected to the internet by

3 Business leaders must drive growth amidst complexity CEOs are focusing on Innovation New Channels Collaboration 81% believe innovation is key to getting closer to their customers 70% are focusing on new channels to deliver services to their customers 69% are collaborating with customers to deliver better products and services to capitalize on complexity and outmaneuver competitors 3 Source: IBM CEO Study, 2010

4 How well are you interconnected? 93% 87% 68% of businesses do not believe they can innovate faster than their competitors of businesses do not believe they are effectively reaching their customers through digital channels of executives report that integration challenges impede collaborative relationships with partners Without connectivity you can t analyze, you can t change, you can t innovate 4 Sources: Accenture: Overcoming Barriers to Innovation 2008, Onward and Up - How Marketers are Refocusing the Front Office for Growth 2009, Economist Intelligence Unit: Companies without Borders - Collaborating to Compete 2008

5 Your success depends on quickly and flexibly bringing together information across a dynamic business network Partners, Suppliers, & Customers Business to business integration for efficient trading Supply Chain CRM HR / Payroll Cloud Applications Rich integration between cloud and on premise applications Data Mart Call Center ERP 5 Internal Enterprise Powerful & reliable messaging and integration across the enterprise

6 With comprehensive connectivity & integration Integration across internal operations, hybrid environments and extended value chains End-to-end visibility into transactions as they flow across the multi-enterprise digital value chain IBM Corporation Governance and community management within and beyond the enterprise

7 Achieving a Dynamic Business Network Unlocks Significant Opportunity A leading provider of teaching, learning, and research solutions grew direct-to-consumer commerce revenues year over year by 70 % An international transportation company reduced partner integration time by more than 95 % A retailer achieved ROI in 6 months by improving message latency by more than 99% Break down silos to increase business agility and profit from complex and changing business environments 7

8 Comprehensive Integration Portfolio ESB Messaging and Enrichment delivers fast, flexible and reliable access to business information B2B Integration and Community Management enables seamless and secure integration of customers, partners and suppliers Managed File Transfer gain control and oversight of the movement of critical data within and beyond your enterprise Service Visibility & Governance Trust, management & security for business applications 8

9 And a roadmap to accelerate your success Business Outcomes 1 Build a Strong Foundation 2 Connect People, Processes, and Information 3 Achieve Situational Awareness Harness the power of Smarter Planet technologies and the internet of things Devise a business level capability architecture with SOA as a foundation Build and deploy reusable SOA applications and services Ensure high quality & eliminate redundancies by promoting the reuse of existing services Leverage investments across business units, customers partners, suppliers & the cloud Integrate supplier & partner systems to decrease time to market Reuse assets for fast integrations across new & legacy systems Ensure fast and reliable access to business information. Leverage remote devices for rapid response to current situations and predicted future events Secure assets within the enterprise & beyond for end to end protection Project Scope 9

10 IBM s Connectivity across Dynamic Business Networks Cloud based B2B Integration as a Service and Hybrid Cloud real-time application integration WebSphere Cast Iron Live Sterling B2B Collaboration Network Sterling B2B Integration Services Pre-connected partners Smart Devices Rapid Hybrid Cloud Integration WebSphere Cast Iron Trading Partners Suppliers Carriers Reliable integration within the enterprise WebSphere MQ WebSphere Message Broker WebSphere ESB WebSphere DataPower WebSphere Service Registry & Repository WebSphere Adapters 10 Banks Standards-based, reliable and secure integration beyond the enterprise Sterling B2B Integrator WebSphere DataPower WebSphere Transformation Extender WebSphere MQ Telemetry

11 Connectivity Vision Ubiquitous, intelligent inter-connectedness for a Smarter Planet Connect services, applications and devices everywhere... within and across an enterprise, over a broad spectrum of topologies and architectures... at the right level of integration... connecting regardless of protocol and format without knowledge of the infrastructure topology... deriving business value from the interactions... detecting event patterns and mining in-flight data... in a dynamic yet governed fashion... elastic and adaptive runtime configurations with appropriate governance and oversight... simply, robustly and reliably the barriers to entry are low and it simply 'works' - delivering data, requests and events as advertised 11

12 IBM s Universal Messaging Backbone Proven, Flexible, Robust business data delivery from anywhere to everywhere IBM UNIVERSALU MESSAGING Business Transactions MQ Sense and Respond MQ Telemetry Leveraging System z MQ for for z/os Web applications MQ HTTP Bridge Managed File Transfer MQ File Transfer Edition Real-time Awareness MQ Low Latency Messaging Extra Data Protection MQ Advanced Message Security Cloud Platform-as-a-Service MQ Hypervisor Edition 12

13 Why WebSphere MQ? Over 17 years of proven experience Leader in Messaging technology innovation Connect virtually anything Most widely deployed Messaging Backbone Broad coverage of platforms, technologies, languages Draw skills from a larger pool use who you have today Over 9,300 certified developers for IBM Messaging alone Over 10,000 customers using IBM Messaging Backbone Over 90% of the Fortune 50 and 9 of the Fortune 10 Over 80% of the Global 25 and 7 of the Global 10 Entrusted with Tens of billions of messages each day Relied upon as the mission-critical Backbone Government client sends 675 million messages per day* Banking client handles over 213 million messages per day on z/os alone* Financial Markets client handles $1 trillion worth of traffic per day on one MQ network* Banking client sends $7-$35 trillion worth of traffic per day on just one MQ-based SWIFT gateway* Continuously Investing and Innovating Over 120 patents and filings within messaging space New WebSphere MQ family products Regular enhancements, updates and new releases 13 * Results reported from actual IBM WebSphere MQ implementations

14 WebSphere MQ V7.0.1 Summary Released 3Q 2009 Minimize cost of disruption with automatic re-routing through standby Queue Managers Take control of MQ applications with SOA Governance & Change Events Enhancing V7 capabilities around JMS and integrated Pub/Sub Reduce costs with new high availability and resilience features Lower business costs and disruption from unplanned outages Lower required skills, programming and systems maintenance Save cost and time preparing for audits with increased governance Increased ROI of z/os with 64-bit storage and increased performance 14

15 Add security protection to messages WebSphere MQ Advanced Message Security V Protects message contents end-to-end Helps comply with aspects of regulatory compliance obligations Reduces time and skills needed to secure messaging What s New? Add security services to WebSphere MQ No changes needed to existing messaging solutions Protects message contents at the application level Protects message contents end-to-end by encrypting data in queues, including when residing in queues Improved customer s ability to meet regulatory compliance obligations, such as one of 6 key PCI DSS requirements Simplified administration with centralized policy-based authentication for applications. Supports Hardware Security Modules MQ currency support and Connectivity Portfolio support - MQ V6.0, V7.0 and V7.0.1, also support MQ FTE V

16 Comprehensive Managed File Transfer Environment WebSphere MQ File Transfer Edition V7.0.4 Enables reliable Managed File Transfer Leverages existing investments in MQ networks and skills Connects batch-driven file-based systems with message-oriented online applications and services Supports rapid development of ad hoc transfers New in V7.0.4: Enables MFT across a combined MQ and Connect:Direct solution Transfers files into and out of existing Connect:Direct networks Visibility of files that transfer into and out of existing Connect:Direct networks Provide a secure and reliable Managed File Transfer environment across Connect:Direct and WMQ FTE endpoints 16

17 WebSphere MQ Telemetry Messaging optimized for smart sensors and telemetry devices Enables intelligent decision-making based on remote real-world events Remote resource management of static or moving assets, people, locations Telemetry capabilities Direct device integration into back-office Tiny messaging optimized for resourceconstrained devices & gateways (RTUs) Terse protocol & compact header for fragile & pay-per-byte networks Advanced device level data buffering Event-driven publish-and-subscribe delivery of only significant information Open protocol encourages widespread device enablement Last Will & Testament for automated handling of device failures or outages intelligent interconnected instrumented IBM Connectivity headquarters MQ MQ Telemetry homes logistics operations stores offshore sensors meters controllers rfid scada

18 Reliable, high volume, low latency messaging WebSphere MQ Low Latency Messaging V2.6 Respond to business opportunities faster with ultra low latency, high throughput messaging Minimize disruption to business by addressing critical need for constant latency Near zero jitter Constant, predictable latency New in V2.6: Increased throughput and industry leading latency 98 million messages per second 770 nanosecond latency for shared memory Enhanced Consumability Improved Networking Expanded Platform coverage Deliver high volume low latency solutions with high throughput, flexible message delivery, filtering and congestion control 18

19 ESB Offerings from IBM WebSphere Solutions to Meet Any and Every Demand WebSphere ESB Optimized with WebSphere Application server for an integrated SOA platform: service providers, registry, common tooling, extensible to BPM WebSphere DataPower XI50 Purpose-built hardware for simplified, self-contained deployment with hardened security, low latency, rich application integration and data transformation WebSphere Message Broker Platform-independent, universal connectivity and transformation in heterogeneous IT environments, with rich set of adapters and protocol bridges packaged with applications and legacy platforms 19

20 Extending the ESB outside the Enterprise B2B ESB serves as the integration highway between disparate systems / process platforms within the Enterprise B2B Integration Hub provides the connectivity and management of suppliers, partners and other value add services Connects anything to everything Transforms between different data formats Distributes Business events Handles B2B protocols Interconnect Networks ESB B2B Service Partners Converts between different transport protocols Matches & routes communications between services Manages Partners Suppliers Carriers/3PL Freight Forwarders Customs Brokers Financial Services Government 20

21 ESB Patterns - WebSphere Message Broker Eliminate complex and point-to-point integration connecting anything to anything Simplify integration with intelligent routing and pre-built mediations Accelerates productivity across user roles with patterns-based development New! C:D Nodes IBM WebSphere Message Broker V & V What s Enhanced? Simplicity and Productivity with pattern creation, refinements and a development community Universal Connectivity for SOA with nodes for Web Services, input, CICS, CORBA, JDEdwards and WMQ File Transfer Dynamic Operational Management adding Web Services Gateway for better manageability, execution group profiles for multi-tenancy and SAML for security Platform Coverage with new support for SolidDB, Windows 7, and JMS Node enhancements

22 ESB for Quick Integration of Applications and Processes WebSphere Enterprise Service Bus V7.5 Decouples complex integration logic from each application providing consistency in connectivity across point-to-point infrastructure diversity Provides service mediation and hosting on common internet-standard application infrastructure based on WAS Extends to service registry and repository for SOA solutions with a published catalog of services supporting dynamic endpoint resolution New in V7.5: Common Web 2.0 role-based business space UI for SOA users of WESB and WSRR, extending to BPM Policy resolution extended to cover all binding types and manual endpoints configured in WSRR More powerful transformations with XSLT2 Textual mediation flow format for a scriptable ESB allowing XML editing with tool of choice Dynamic service connectivity for any application, including WAS and BPM (any edition) Portal Commerce BPM WESB WAS ND, WAS z/os Adapters Achieve efficiencies in skills, cost and time-to-value across your middleware solutions 22

23 DataPower Appliances Drive Business Agility WebSphere DataPower Integration XI52 and B2B XB62 Appliances WebSphere DataPower Appliances provide a low startup cost, helping companies increase their ROI and reduce their TCO These specialized, consumable, dedicated appliances combine superior performance and hardened security in a easy-to-deploy form factor New in the DataPower XI52 and XB62: Modular design lowers TCO by efficiently easing delivery of additional hardware features Up to 40% increase in performance for many use cases Enhanced WSRR subscriptions for WSDL and WS- Policy New in DataPower XB62: Support for ebxml CPPA v2.0 Enhanced MQ File Transfer Edition Integration and transaction visibility WebSphere DataPower Appliances have been leading the marketplace since 2003 with proven solutions that accelerate time-to-market and lower total cost of ownership 23

24 Unify Platforms, Processes, and Workloads WebSphere DataPower Integration Appliance for zenterprise XI50z Increases ROI with up to 23x better price performance compared to similarly configured competitive ESB offerings Acts as a bridge for distributed and System z platforms by offering built-in, message-level security alongside swift and flexible integration with any-to-any transformation between disparate message formats New in the DataPower XI50z: Security: VLAN support provides enforced isolation of network traffic Improved support: Monitoring of hardware with call home for current/expected problems Operational controls: Monitoring rolled into System z environment from a single console. By seamlessly connecting disparate IT databases and operations, the DataPower XI50z can unify platforms, processes, and workloads to help take businesses to new heights 24

25 Simple Multi-box Management for WebSphere Appliances WebSphere Appliance Management Center Efficiently manage clusters of DataPower appliances including configurations and firmware deployments Monitor the health of appliances from a single pre-configured console New in V4.0: Exploits new DataPower configuration and firmware management interfaces for greater flexibility and control Easy to manage deployment policies for lifecycle management, individually or in managed sets Enhanced UI with navigation by user role Out of the box monitoring for visibility and control of performance and availability Provides fast time to market for WebSphere Appliance management with firmware deployment, domain/config services, and deployment policy management 25

26 Enhanced connectivity to key applications, systems and standards WebSphere Adapters v7.5 Provides service enablement for EIS connectivity and technology standards Quickly and easily service enable legacy applications, ERP, HR, CRM, and supply chain systems New in V7.5: Enhanced Oracle EBS, SAP, Siebel, JDBC, and ECM Adapters Active-active HA clustering extended to JDBC, Flat File and FTP adapters New calendar-based scheduling across adapters for inbound event polling Delivered with Integration Designer v7.5 (for WebSphere ESB and BPM Advanced) and with RAD v8.0.3, WAS v8 Base and ND (for java developers) Unlock siloed information and extend applications to promote reuse and maximize ROI 26

27 Service Visibility & Governance Governs Messaging Applications and Services Manage what you have, no matter where Service Requests Service Mediations Trust existing services, accelerate reuse & cut costs Message Queues Messages Queue Managers Secure mission-critical services & documents 27

28 WebSphere Service Registry & Repository Ensures awareness of available applications, services and their consumers with associated metadata and documents throughout the organization Helps implement recommended practices and increases runtime agility enabling a policy driven SOA ensuring: Consistent application of operational policies Governance for MQ services and File Transfers Enforcement of governance lifecycle policies New in V7.5: Improved role-based business space UI widgets for improved user experience, including report hosting to quickly view reports 28 Enhanced search capability allowing google-type search through metadata and documentation Updated policy authoring, attachment and analytics, including: Click-to-assign governance lifecycles Assertion wizard to help assign assertions to lifecycle transitions Operational policy analytics for WebSphere Message Broker Gain insight into SOA services and their consumption, policies and associated metadata in your enterprise

29 WebSphere Integration User Group Integrate Cloud & On-premise Applications in Days WebSphere Cast Iron Cloud Integration Fastest Time to Market: No software to install or manage; Graphical configuration, not coding; Pre-built Template Integration Processes (TIPs) for the most common integration scenarios Connects Hybrid World of Cloud and On-Premise Applications In Days Lowest Costs: Up to 80% lower costs vs. handcoding alternatives; Low monthly subscription pricing Rapid, Efficient Development: Unmatched flexibility can be deployed as an appliance, virtual appliance or integration-as-a-service; Pre-built connectors for SaaS, CRM, ERP, all major databases, flat-files, Web Services, messaging systems, etc What s new: WebSphere DataPower Cast Iron Appliance XH40: purposebuilt, easy-to-use appliance designed for simplified deployment to deliver the capabilities needed for cloud and on-premise application integration. WebSphere Cast Iron Hypervisor Edition: a virtual appliance that can be installed on your existing servers by using virtualization technology. WebSphere Cast Iron Cloud integration enables you to connect the hybrid world of cloud and onpremise applications within days to achieve the lowest cost and highest returns on your investment in cloud and SaaS models. WebSphere Cast Iron Live: A complete multi-tenant cloud offering to connect cloud and on premise applications. 29

30 Enable Complex Global B2B Communities Sterling B2B Integration Solutions Optimize connectivity and transactions across your entire commerce ecosystem Reduce costs and increase agility with rapid on-boarding or Integration as a Service Rapidly, flexibly, and securely aggregate information across your dynamic business network Improve collaborative relationships with partners and customers What s New: IBM Sterling File Transfer Service New cloud service for file based business-to-business interactions Direct connectivity between Sterling Connect:Direct and WebSphere MQ File Transfer Edition V7.0.4 Quick Start and Document Management services for Sterling B2B Integrator Document- and process-tracking from mobile devices File transfer monitoring and alerts to mobile devices Transparently managed FTP processes for System z 30

31 Simplifying Connectivity & Integration The simple steps to SOA and onto the cloud 4 Eliminate duplicated connectivity logic Reduce the cost and time of changes Increase IT flexibility 0 Hand-coded, Hard-wired Your Application Duplicated logic buried inside for: Connectivity Transformation Mediation 1 Messaging Your Application Still has to do: Transformation Mediation 2 Integration Your Application Still has to do: Mediation 3 Service-Orientation Your Service Cloud Your Services More code to write and maintain Increased flexibility, agility and reuse 31

32 Support for Private Cloud Traditional enterprise IT Private cloud Hybrid cloud Public cloud Privately owned and managed. Access limited to client and its partner network. Drives efficiency, standardization and best practices while retaining greater implementation control. Access to client, partner network, and third party resources. Service provider owned and managed. Access by subscription. Delivers select set of standardized business process, application and/or infrastructure services on a flexible price per use basis. 32

33 Private Connectivity Clouds WebSphere Message Broker Hypervisor Edition Speed time-to-value by rapidly deploying and configuring environments leveraging best practice deployment patterns Efficiently and cost-effectively deploy and manage ESB deployments, including new flows, fixes, and modifications What s new? Hypervisor enablement of WebSphere Message Broker V7.0 for use in virtualized environments Full deployment of Broker image with underlying OS & configurations via WebSphere Cloudburst appliance IBM WebSphere Message Broker Hypervisor Edition V7.0 33

34 Private Connectivity Clouds - WebSphere MQ Hypervisor Edition Rapidly install, configure and deploy MQ messaging solution in the cloud Enables administrators to leverage flexible PaaS provisioning to deploy and update MQ solutions New in V7.0.1: Easily maintain and upgrade MQ installations Supports for Red Hat Enterprise Linux x86 64-bit environments Dispense new MQ images rapidly and easily, by combining IBM Workload Deployer cloud appliances or VMWare Optimizes WebSphere MQ for virtualized environments, enabling more flexible hardware utilization, reduced installation and configuration time, allowing more time for strategic initiatives 34

35 Support for Hybrid Cloud Traditional enterprise IT Private cloud Hybrid cloud Public cloud Privately owned and managed. Access limited to client and its partner network. Drives efficiency, standardization and best practices while retaining greater implementation control. Access to client, partner network, and third party resources. Service provider owned and managed. Access by subscription. Delivers select set of standardized business process, application and/or infrastructure services on a flexible price per use basis. 35

36 WebSphere Cast Iron on IBM Platform Integrate Your Cloud and On Premise Applications In Days Public Clouds Private Clouds WebSphere Cast Iron DataPower XH40 Packaged Applications WebSphere Cast Iron Hypervisor Edition WebSphere Cast Iron Live Home-grown Applications 36

37 Drive Business Integration and Optimization with IBM Connectivity & Integration Messaging Secure and reliable information delivery across the enterprise with the capability to scale to 100s of millions of messages per day Integration Foundation Fast and flexible connectivity between processes, applications, and information for a robust SOA and governance foundation B2B integration Flexible and secure connectivity and management of diverse partner, customer, and supplier communities Cloud integration Integration of cloud, SaaS and onpremise applications designed to maximize the effectiveness and value of cloud investments Managed file transfer Secure data movement enabling enterprises to gain control and oversight of the movement of critical corporate data to facilitate data growth, reduce security risk, and improve IT and business efficiency 37

38 What s New in IBM Connectivity and Integration Messaging Connect sensors and devices with lightweight and reliable messaging WebSphere MQ Telemetry End-to-end message level security, reducing the time and skills needed for aspects of common security standards WebSphere MQ Advanced Message Security Increased performance and availability for low-latency messaging WebSphere MQ Low Latency Messaging v2.6 Cloud integration Multi-tenant integration as a service to connect cloud and on premise applications WebSphere Cast Iron Live Physical and Virtual integration appliance WebSphere DataPower Cast Iron Appliance XH40 WebSphere Cast Iron Hypervisor Edition Leverage best practice deployment patterns with private cloud provisioning WebSphere MQ & WebSphere Message Broker Hypervisor Edition B2B integration Cloud service for file-based B2B interactions & document management services Sterling B2B Integration Solutions 38 New announcements at IMPACT 2011 Integration Foundation Grow your SOA adoption with a scriptable and configurable ESB WebSphere Enterprise Service Bus v7.5 Accelerated integration for universal connectivity WebSphere Message Broker v Increased visibility, control and insight into your SOA WebSphere Service Registry & Repository v7.5 Unified role-based user-experience with WESB Registry Edition v7.5 to better manage your services WebSphere Enterprise Service Bus Registry Edition v7.5 Enhanced connectivity to key applications, systems and standards WebSphere Adapters v7.5 Increased performance and enhanced integration WebSphere DataPower Integration XI52, XI50z, B2B XB62 Managed file transfer Enabling customers to leverage their investments to enable Managed File Transfers between domains WebSphere MQ File Transfer Edition v7.0.4 Sterling Connect:Direct

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