Creative Requirements and Deliverables Guide

Transcription

1 Creative Requirements and Deliverables Guide

2 Contents Introduction & Templates 3 Section 3: Apple TV 23 Section 7a: App Publishing Amazon Fire TV Section 1: Client Logo 5 Section 4: Roku 31 Section 7b: App Publishing Google Play Store Section 5: Amazon Video 36 Section 7c: App Publishing itunes Store Section 6: Revvel (Verizon Go90) 47 Deliverables Checklist Section 2a: Envoi Asset Images Section 2b: Envoi Application Branding Envoi Creative Requirements and Deliverables Guide 2

3 Introduction What is Envoi? Envoi is a powerful, multi-platform distribution network solution. It provides film and TV show content owners with a secure and reliable method of distributing content to over the top (OTT) and electronic sell through (EST) platforms with just a single backend. With Envoi, you will be able to distribute (and monetize) your content across desktop web applications, mobile apps, and smart TVs. You just need to choose how and where you d like to distribute, provide the graphics outlined in this guide for those specific platforms, and Envoi will handle the rest. Understanding This Guide No matter which platform you decide to distribute your content to, this guide will help you produce all the necessary graphics needed to get your content into the hands of your audience The most important part is getting your videos and all accompanying artwork uploaded into Envoi. This is outlined in Section 2a: Envoi Asset Images. Please note that these are images that need to be created for every asset (video) uploaded into Envoi. The second most important part is delivering all the branding images for your apps. Images include icons and logos that will be used to brand each of the devices we have available for app production. Please see Section 2b: Envoi Application Branding, and Section 3: Apple TV for details. Thirdly, once your multi-platform app has been created and all your content has been loaded into Envoi, it will almost be ready to share with the public. In order to make the app available in the itunes store, Amazon Store, or Google Play store, a few more marketing images need to be created for use in the actual store. Please reference Section 7a: Amazon FireTV, Section 7b: Google Play Store, and Section 7c: itunes Store for those specifications. Envoi Creative Requirements and Deliverables Guide 3

4 Templates Complete Template Package This document is a comprehensive guide to all the deliverables needed for each of the platforms we provide services to. It may seem overwhelming with all the different images sizes and naming conventions to keep track of. However, provided with this guide is a complete template package that you can download as a.zip file at your convenience should you need a little extra guidance. Included are templates for each deliverable in each section outlined in this guide. You may choose to use all of them, or just some, depending on which platforms you opt to deliver your content to. CLICK HERE TO DOWNLOAD THE COMPLETE TEMPLATE PACKAGE AS A.ZIP FILE Individual Templates If you choose not to download the complete template package, each section will also have templates available for individual download as well. Just look for the little gray box labeled Templates. Envoi Creative Requirements and Deliverables Guide 4

5 Section 1: Client Logo Guidelines Client Logo What we need from you: Overall 1. Full-color logo in vector format 2. Black-only logo in vector format 3. White-only logo in vector format The two vector logo files you provide must be in one of the following file formats:.ai,.eps, or.svg. The.jpg file format is not acceptable. A horizontal version of your logo is required (horizontal vs. stacked). The logos you provide will represent your service across all merchandising placements. Please provide a logo that represents your genre/service as a whole. Please be sure the background behind the logo is transparent. Please outline all fonts in the logo files. Outlined fonts means that you need to make sure that any type in your logo is converted to a shape (rather than font-based text) prior to sending the file to us. The way to do this in Illustrator is to direct select the text-based part of your logo and choose Type > Create Outlines in the top menu. 1. Full-color logo in vector format This logo graphic can feature any color. 2. Black-only logo in vector format This logo graphic must be black only. Do not include any other colors as part of the graphic. 3. White-only logo in vector format This logo graphic must be white only. Do not include any other colors as part of the graphic. 5

6 Section 1: Client Logo Examples 1. Full-color logo in vector format 2. Black-only logo in vector format 3. White-only logo in vector format (as shown on a gray background) Examples (in context on the Amazon Video Storefront) 1. Full-color logo in vector format 2. Black-only logo in vector format Please use the following naming conventions when providing your three vector files. 1. Full-color logo in vector format [client name]_full-color-logo.ai For example, if your name is Prime, your file would be named: prime_full-color-logo.ai 2. Black-only logo in vector format [client name]_black-logo.ai For example, if your name is Prime, your file would be named: prime_black-logo.ai 3. White-only logo in vector format [client name]_white-logo.ai For example, if your name is Prime, your file would be named: prime_white-logo.ai Envoi Creative Requirements and Deliverables Guide 6

7 Section 1: Client Logo Deliverables Checklist Client Logo 1. Full-color logo in vector format [client name]_full-color-logo.ai 2. Black-only logo in vector format [client name]_black-logo.ai 3. White-only logo in vector format [client name]_white-logo.ai Envoi Creative Requirements and Deliverables Guide 7

8 Section 2a: Envoi Asset Images Envoi Asset Images What we need from you: x 472 portrait thumbnail in.png format Guidelines Overall In order to have an app you need content, and each piece of content (referred to in this document as asset ) needs imagery to represent it. Imagery includes screenshots, title images and thumbnails. Thumbnails x 281 landscape thumbnail in.png format Thumbnail images are used in the category carousels and are generally recognized as poster art x 650 banner image in.png format Envoi allows for the use of different thumbnail orientations depending on how you d like them to be displayed on each type of platform.. Portrait, or vertical, orientation, which is similar to a traditional movie poster. Landscape, or horizontal, orientation x 400 title image in.png format x 667 phone banner image in.png format x 480 tablet banner image in.png format x 986 spotlight image in.png format x 472 portrait thumbnail in.png format The file must be saved as a.png file, with a vertical orientation and an exact size of 236 x 472 pixels x 281 landscape thumbnail in.png format The file must be saved as a.png file, with a horizontal orientation and a minimum size of 500 x 281 pixels x 450 Roku thumbnail in.png format 8

9 Section 2a: Envoi Asset Images Examples x 472 portrait thumbnail in.png format x 281 landscape thumbnail in.png format Please use the following naming conventions when providing your.png files x 472 portrait thumbnail in.png format [Client Code]_[title name+season+episode]_portrait.png For example, if the show is season 1, episode 1 of Dame Dash Show, your file would be named: DDS_DameDashShowS1E1_Portrait.png x 281 landscape thumbnail in.png format [Client Code]_[title name+season+episode]_landscape.png For example, if the show is season 1, episode 1 of Dame Dash Show, your file would be named: DDS_DameDashShowS1E1_Landscape.png Templates x 472 portrait thumbnail in.png format x 281 landscape thumbnail in.png format 9

10 Section 2a: Envoi Asset Images Titles & Banners Every asset, whether a movie or a show, also needs a banner and title image. These will used in the dashboard carousel and the product description area x 400 title image in.png format The title image is an image of the title of the video. It will appear over a black background, so please be aware of coloring. Be sure the background behind the logo is transparent x 650 banner image in.jpg format The file must be saved as a.png file, with at least 72 dpi resolution and a minimum size of 1300 x 650 pixels. The banner image should be a screenshot taken from the video with the main subject right of center. The template provided includes a feather on the left and bottom edge of the image (the web app will automatically include a fade-to-black overlay, however, the apple tv app will not, so the effect needs to be created.) Featured Content When a user logs in to your app, one of the first things they will see is the featured carousel. This is a slideshow of featured content and should contain imagery for your newest or most popular videos. Please identify which titles you would like featured in this carousel x 650 banner image in.png format (as shown in the product description area) Note: when preparing your files, please avoid placing key characters or imagery in the red area. 10

11 Section 2a: Envoi Asset Images Examples x 400 title image in.png format x 650 banner image in.png format (as shown in the featured carousel) Please use the following naming conventions when providing your.png files x 400 title image in.png format [Client Code]_[title name+season+episode]_title.png For example, if the movie is Paid In Full, your file would be named: DDS_PaidInFull_Title.png x 650 banner image in.png format [Client Code]_[title name+season+episode]_banner.png For example, if the show is season 1 of Dame Dash Show, your file would be named: DDS_DameDashShowS1_Banner.png Templates Note: background is transparent x 400 title image in.png format x 650 banner image in.png format x 400 title image in.png format 11

12 Section 2a: Envoi Asset Images Mobile Banners Mobile banners are only required for featured content. The titles that you selected to appear in the featured carousel are the same titles that should have mobile banners made x 667 phone banner image in.png format This banner is used on mobile phone devices and should be in vertical orientation x 480 tablet banner image in.png format This banner is used on mobile tablet devices and should be in horizontal orientation. Please use the following naming conventions when providing your.png files x 667 phone banner image in.png format [Client Code]_[title name+season+episode]_phone.png For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_Phone.png x 480 tablet banner image in.png format [Client Code]_[title name+season+episode]_tab.png For example, if the show is season 1 of Dame Dash Show, your file would be named: DDS_DameDashShowS1_Tab.png Templates x 667 phone banner image in.png format x 480 tablet banner image in.png format 12

13 Section 2a: Envoi Asset Images Spotlight Image Spotlight images are used in featured content areas on the Apple TV, as well as backgrounds for Up next transition screens during auto-advance play x 986 spotlight image in.png format The file must be saved as a.png file, with at least 72 dpi resolution and a minimum size of 1920 x 986 pixels. Please use the following naming conventions when providing your.png files x 986 spotlight image in.png format [Client Code]_[title name+season+episode]_spotlight.png For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_Spotlightpng Templates x 986 spotlight image in.png format 13

14 Section 2a: Envoi Asset Images Roku Thumbnail If you also choose to distribute your content to the Roku app, then every video requires an additional thumbnail size. The thumbnail is used within your application and in the search results x 450 Roku thumbnail in.png format The image size must be 800x450 or larger, with a 16x9 aspect ratio. Supported formats are JPG or TIFF. Please use the following naming conventions when providing your.png files x 450 Roku thumbnail in.png format [Client Code]_[title name+season+episode]_roku.png For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_Roku.png Templates x 450 Roku thumbnail in.png format 14

15 Section 2a: Envoi Asset Images Deliverables Checklist Envoi Asset Images x 472 portrait thumbnail in.png format [Client Code]_[title name+season+episode]_portrait.png x 281 landscape thumbnail in.png format [Client Code]_[title name+season+episode]_landscape.png x 400 title logo in.png format [Client Code]_[title name+season+episode]_title.png x 650 banner image in.jpg format [Client Code]_[title name+season+episode]_banner.png x 667 phone banner image in.png format [Client Code]_[title name+season+episode]_phone.png x 480 tablet banner image in.png format [Client Code]_[title name+season+episode]_tab.png x 986 spotlight image in.png format [Client Code]_[title name+season+episode]_spotlight.png x 450 Roku thumbnail in.png format [Client Code]_[title name+season+episode]_roku.png Envoi Creative Requirements and Deliverables Guide 15

16 Section 2b: Envoi Application Branding Envoi Application Branding What we need from you: 1-2. Main Logo (2 sizes) in.png format 3-9. App Icons (7 sizes) in.png format Splash Screens (10 sizes) in.png format x 494 Landing Page Background in.png format Guidelines Overall Envoi can brand all your apps with just a few graphics. Branding comes in many forms, from app icons, to splash screens, to site logos. Logos & Icons 1-2. Main Logo (2 sizes) in.png format We need two sizes for your logo: 80 x 35 px One with a max height of 50px The files must be saved as a.png with a transparent background. These will appear on a black background, so keep in mind the color of your logo as well App Icons (7 sizes) in.png format App icons will be used to brand your app across multiple platforms. We need seven sizes: 280 x 280 circle format 280 x 280 square format 196 x x x x 7x 48 x 48 Please be sure the background behind the circle logo is transparent. Envoi Creative Requirements and Deliverables Guide 16

17 Section 2b: Envoi Application Branding Examples 1-2. Main Logo in.png format 3-9. App Icons in.png format (Shown in circle format as the preloader image and favicon) Please use the following naming conventions when providing your.png files Main Logo (2 sizes) in.png format [ClientName]_MainLogo_80x35.png For example, if your name is Black Box Faith, your file would be named: BlackBoxFaith_MainLogo_80x35.png [ClientName]_MainLogo_x50.png For example, if your name is Black Box Faith, your file would be named: BlackBoxFaith_MainLogo_x50.png Templates 1-2. Main Logo (2 sizes) in.png format Envoi Creative Requirements and Deliverables Guide 17

18 Section 2b: Envoi Application Branding Examples 1-2. Main Logo in.png format 3-9. App Icons in.png format (Shown in circle and square format as the preloader image, mobile app icon, login in icon) Please use the following naming conventions when providing your.png files App Icons (7 sizes) in.png format [Client code]_appicon-circle_280x280.png For example, if your name is Black Box Faith, your file would be named: BBF_AppIcon-Circle_280x280.png [Client code]_appicon_[wxh].png For example, if your name is Black Box Faith, your file would be named: BBF_AppIcon_280x280.png BBF_AppIcon_196x196.png BBF_AppIcon_144x144.png BBF_AppIcon_96x96.png BBF_AppIcon_72x72.png BBF_Favicon_48x48.png Templates 3-9. App Icons (7 sizes) in.png format Envoi Creative Requirements and Deliverables Guide 18

19 Section 2b: Envoi Application Branding Splash Screens Splash screens are the full screen images that appear on your mobile devices when you launch the app. They don t appear for very long, but it gives the user something to look at while the app launches Splash Screens (10 sizes) in.png format Because there are so many devices out there we need to cover the full array of sizes available. Please provide splash screens in the following sizes (wxh): 640 x 960 px 320 x 480 px 1242 x 2208 px 750 x x x 1242 px 1536 x 2048 px 768 x x 1536 px 1024 x 768 Please use the following naming conventions when providing your.png files Splash Screens (10 sizes) in.png format [Client code]_splash_[wxh].png For example, if your name is Black Box Faith, your file would be named: BBF_Splash_640x960.png BBF_Splash_320x480.png BBF_Splash_1242x2208.png BBF_Splash_750x1334.png BBF_Splash_640x1136.png BBF_Splash_2208x1242.png BBF_Splash_1536x2048.png BBF_Splash_768x1024.png BBF_Splash_2048x1536.png BBF_Splash_1024x768.png Templates Splash Screens (10 sizes) in.png format 19

20 Section 2b: Envoi Application Branding Landing Page Background This background image appears on the desktop app before a user has signed in or registered. It s in the section that prompts a non-member to sign-up for a trial period x 494 Landing Page Background in.png format This background can either feature a grid of popular titles, or be a single image. However, text will appear over it, so make sure there is a dark overlay. Use the template provided. Please use the following naming conventions when providing your.png files x 494 Landing Page Background in.png format [Client code]_landingbg_1366x494.png For example, if your name is Black Box Faith, your file would be named: BBF_LandingBG_1366x494.png x 494 Landing Page Background in.png format Grid version. Single Image Version. Leave the center area less busy as there will be text. Keep simple and add a dark overlay. Templates x 494 Landing Page Background 20

21 Section 2b: Envoi Application Branding Deliverables Checklist Envoi Application Branding x 35 Main Logo in.png format [ClientName]_MainLogo_80x35.png 2. Max height 50px Main Logo in.png format [ClientName]_MainLogo_x50.png x 280 circle App Icon in.png format [Client code]_appicon-circle_280x280.png x 280 square App Icon in.png format [Client code]_appicon_280x280.png x 196 square App Icon in.png format [Client code]_appicon_196x196.png x 144 square App Icon in.png format [Client code]_appicon_144x144.png x 96 square App Icon in.png format [Client code]_appicon_96x96.png x 72 square App Icon in.png format [Client code]_appicon_72x72.png x 48 square App Icon in.png format [Client code]_favicon_48x48.png x 960 Splash Screens in.png format [Client code]_splash_640x960.png

22 Section 2b: Envoi Application Branding Deliverables Checklist Envoi Application Branding x 480 Splash Screens in.png format [Client code]_splash_320x480.png x 2208 Splash Screens in.png format [Client code]_splash_1242x2208.png x 1334 Splash Screens in.png format [Client code]_splash_750x1334.png x 1136 Splash Screens in.png format [Client code]_splash_640x1136.png x 1242 Splash Screens in.png format [Client code]_splash_2208x1242.png x 2048 Splash Screens in.png format [Client code]_splash_1536x2048.png x 1024 Splash Screens in.png format [Client code]_splash_768x1024.png x 1536 Splash Screens in.png format [Client code]_splash_2048x1536.png x 768 Splash Screens in.png format [Client code]_splash_1024x768.png x 494 Landing Page Background in.png format [Client code]_landingbg_1366x494.png

23 Section 3: Apple TV Guidelines Apple TV What we need from you: Overall If an Apple TV app is in your plan there are several images needed in order for the app to be available on your device. Large Icons x 768 large icon in 4.png layers Every app needs a large and small icon for the App Store and device home screen x 768 large icon in 4.png layers x 240 small icon in 4.png layers x 720 top shelf image in.png format x 720 top shelf image in.png format x 1080 launch image in.png format Envoi Creative Requirements and Deliverables Guide 23

24 Section 3: Apple TV Parallax Effect Since the Apple TV interface has a parallax effect, the app icon must have between two and three layers (front, middle and back) to create a sense of depth. If your icon includes a logo, separate it from the background. If your icon includes text, bring it to the front so it s not hidden by other layers. Save each layer separately as a.png with a transparent background. For more information go here. Envoi Creative Requirements and Deliverables Guide 24

25 Section 3: Apple TV Examples x 768 large icon front layer in.png format x 768 large icon middle layer in.png format Please use the following naming conventions when providing your.png files x 768 large icon front layer in.png format [Client code]_appicon_1280x768_front.png DDS_AppIcon_1280x768_front.png x 768 large icon middle layer in.png format [Client code]_appicon_1280x768_middle.png DDS_AppIcon_1280x768_middle.png x 768 large icon back layer in.png format [Client code]_appicon_1280x768_back.png DDS_AppIcon_1280x768_back.png x 768 large icon merged layers in.png format [Client code]_appicon_1280x768_flat.png DDS_AppIcon_1280x768_flat.png x 768 large icon back layer in.png format x 768 large icon merged layers in.png format Envoi Creative Requirements and Deliverables Guide 25

26 Section 3: Apple TV Small Icons We need 2 sets of app icons, a large version and a small version. The small icon is for the rest state, and the large icon is for the hover state. The small icons are exactly the same as the large icons, except scaled down to 400 x x 240 small icon front layer in.png format 400 x 240 small icon middle layer in.png format 400 x 240 small icon back layer in.png format 400 x 240 small icon merged layers in.png format Templates x 768 large icon in 4.png layers x 240 small icon in 4.png layers Please use the following naming conventions when providing your.png files x 240 small icon front layer in.png format [Client code]_appicon_400x240_front.png DDS_AppIcon_400x240_front.png x 240 small icon middle layer in.png format [Client code]_appicon_400x240_middle.png DDS_AppIcon_400x240_middle.png x 240 small icon back layer in.png format [Client code]_appicon_400x240_back.png DDS_AppIcon_400x240_back.png x 240 small icon merged layers in.png format [Client code]_appicon_400x240_flat.png DDS_AppIcon_400x240_flat.png Envoi Creative Requirements and Deliverables Guide 26

27 Section 3: Apple TV Top Shelf At a minimum, every app must supply a single, static top shelf image that can be displayed when your app is in the top row of the Home screen and in focus. The top shelf of the Apple TV Home screen is a great opportunity for added visibility where you can showcase engaging imagery that encourages people to dive into your app for more. Please provide 2 versions that include your logo: one that is 1920x720 and one that is 2320x x 720 top shelf image in.png format x 720 top shelf image in.png format Please use the following naming conventions when providing your.png files x 720 top shelf image in.png format [Client Code]_Topshelf_1920x720.png DDS_TopShelf_1920x720.png x 720 top shelf image in.png format [Client Code]_Topshelf_2320x720.png DDS_TopShelf_2320x720.png Templates x 720 top shelf image in.png format x 720 top shelf image in.png format 27

28 Section 3: Apple TV Launch Image A launch image (or loading screen) displays when your app starts up. It appears instantly and is quickly replaced with the first screen of your app. A launch image isn t an opportunity for artistic expression. They are static, and don t include layers x 1080 launch image in.png format The image should be 1920x1080 and include your logo. Please use the following naming conventions when providing your.png files x 1080 launch image in.png format [Client code]_launch_1920x1080.png DDS_Launch_1920x1080.png Templates x 1080 launch image in.png format Envoi Creative Requirements and Deliverables Guide 28

29 Section 3: Apple TV Deliverables Checklist Large Icons x 768 large icon front layer in.png format [Client code]_appicon_1280x768_front.png x 768 large icon middle layer in.png format [Client code]_appicon_1280x768_middle.png x 768 large icon back layer in.png format [Client code]_appicon_1280x768_back.png x 768 large icon merged layers in.png format [Client code]_appicon_1280x768_flat.png Small Icons x 240 small icon front layer in.png format [Client code]_appicon_400x240_front.png x 240 small icon middle layer in.png format [Client code]_appicon_400x240_middle.png x 240 small icon back layer in.png format [Client code]_appicon_400x240_back.png x 240 small icon merged layers in.png format [Client code]_appicon_400x240_flat.png

30 Section 3: Apple TV Deliverables Checklist Top Shelf x 720 top shelf image in.png format [Client code]_topshelf_1920x720.png x 720 top shelf image in.png format [Client code]_topshelf_2320x720.png Launch Image x 1080 launch image in.png format [Client code]_launch_1920x1080.png Envoi Creative Requirements and Deliverables Guide 30

31 Section 4: Roku Guidelines Roku What we need from you: Overall Direct Publisher is the best way to publish your content in the Roku Channel Store. The tool quickly builds a branded best-in-class Roku channel that automatically integrates into Universal Search, My Feed, and future content merchandising/recommendation initiatives by Roku. All without writing any code. Direct Publisher asks for a handful of branded images during the channel creation process. All uploaded images must be either a JPEG or PNG file x 405 channel poster in.png format x 90 channel logo in.png format x 1080 splash screen in.png format Channel Poster Your icon or logo that will appear in the Roku app marketplace. It will be displayed on the Roku home screen and in the Roku Channel Store x 405 channel poster in.png format The file can be saved as a.jpeg or.png file, with a horizontal orientation and an exact size of 540 x 405 pixels x 60 search play button in.png format Envoi Creative Requirements and Deliverables Guide 31

32 Section 4: Roku Channel Logo Your header logo is placed at the top left of your app. Make sure you include a transparent background. The minimum size required is 400 x 90 (height not exceeding 175px). You will have the option of a light or dark theme, so keep in mind the colors of your logo as well x 90 channel logo in.png format Please use the following naming conventions when providing your.png files x 405 channel poster in.png format [Client Code]_Roku_ChannelPoster_540x405.png DDS_Roku_ChannelPoster_540x405.png x 90 channel logo in.png format [Client Code]_Roku_ChannelLogo_400x90.png DDS_Roku_ChannelLogo_400x90.png Templates x 405 channel poster in.png format x 90 channel logo in.png format 32

33 Section 4: Roku Splash Screen A splash screen displays when your app starts up. We recommend a simple splash screen (not too busy) with your logo included and little to no text. Note: If you are also submitting Apple TV graphics, then this is the same as the LAUNCH IMAGE x 1080 splash screen in.png format The image should be 1920x1080 and include your logo. Please use the following naming conventions when providing your.png files x 1080 splash screen in.png format [Client Code]_Roku_SplashScreen_1920x1080.png DDS_Roku_SplashScreen_1920x1080.png Templates x 1080 splash screen in.png format 33

34 Section 4: Roku Search Play Button The play button displays within Roku Search to play your content x 60 search play button in.png format Submit a 165 x 60 jpeg or png image that contains your logo. Please use the following naming conventions when providing your.png files x 60 search play button in.png format [Client Code]_Roku_SearchButton_165x60.png DDS_Roku_SearchButton_165x60.png Templates x 60 search play button in.png format 34

35 Section 4: Roku Deliverables Checklist Roku App x 405 channel poster in.png format [Client Code]_Roku_ChannelPoster_540x405.png x 90 channel logo in.png format [Client Code]_Roku_ChannelLogo_400x90.png x 1080 splash screen in.png format [Client Code]_Roku_SplashScreen_1920x1080.png x 60 search play button in.png format [Client Code]_Roku_SearchButton_165x60.png Envoi Creative Requirements and Deliverables Guide 35

36 Section 5: Amazon Video Key Art Guidelines Amazon Video Overall What we need from you: x 600 key art in.psd format x 1080 key art in.psd format 3. Title logo in vector format x 1920 TV channel art in JPEG or PNG format x 2560 Movie channel art in JPEG or PNG format Specifics You must provide title art that will be available on your subscription for at least six months. Select your most high profile, most viewed, or best brand titles. The titles you provide must not be available on Prime. Choose title art that best represents your genre/brand overall, as this art will be used on all merchandising placements.merchandising placements on Amazon. Please provide a logo that represents your genre/service as a whole. Include imagery with key talent as the primary focus. Dark, bright, and light colors are all welcome. On occasion, the design will call for a fade to white or black background. Please provide 3 different versions and rank the titles you ve provided in priority order from 1-3. Title 1 will be emphasized in merchandising graphics. (Titles 2 and 3 are backups in case title 1 does not work for design reasons.) Communicate your title priorities to your assigned onboarding manager x 600 key art in.psd format x 1080 key art in.psd format The file formats must be layered.psd files, with at least 72 dpi resolution. In order to maintain artwork s integrity, we require files with at least three layers: one layer for background color/ textures, one for main graphic elements, and one for the title treatment. Although a three-layer file is the minimum format, more layers are always welcome. The two.psd files you provide should match in subject (don t provide one version of key art for the 3000x600 and a different version for the 1920x1080). 3. Title logo in vector format The vector file you provide must be in one of the following file formats:.ai,.eps, or.svg. The.jpg file format is not acceptable. Please outline all fonts. The background should be completely transparent. 36

37 Section 5: Amazon Video Key Art Policies Weapons: We avoid using violence in Amazon promotions. The appearance of guns and other weapons is not acceptable. If an alternate image isn t available, please use discretion. Additionally, avoid key art in which a weapon is pointing at the viewer or other figures within the image. Violence: If non-gruesome imagery is limited, please choose assets with as little gore as possible. Sex & Drugs: Avoid images that depict drug usage, alcohol, nudity, or are sexually explicit. Artwork will be rejected if policy is not met. Templates x 600 key art in.psd format x 1080 key art in.psd format Creative Requirements Guide 37

38 Section 5: Amazon Video Examples How will you provide artwork files to Amazon? x 600 key art in.psd format (not shown to scale) Please use the following naming conventions when providing your.psd files x 600 key art in.psd format [Subscription name]_[title name+season]_3000x600. psd For example, if your subscription name is Prime, and the show is season 2 of Bosch, your file would be named: prime_boschs2_3000x600.psd Note: when preparing your key art files, please avoid placing key characters or imagery in the red areas x 1080 key art in.psd format (not shown to scale) Note: when preparing your key art files, please avoid placing key characters or imagery in the red area x 1080 key art in.psd format [Subscription name]_[title name]_1920x1080.psd prime_boschs2_1920x1080.psd 3. Title logo in vector format [Subscription name]_[title name]_title.ai (or.eps,.svg) prime_boschs2_title.ai You must indicate the priority order of your three titles to your assigned onboarding manager. Title 1 will be emphasized in merchandising graphics. Titles 2 and 3 are backups in case title 1 does not work for design reasons. 3. Title logo in vector format Creative Requirements Guide 38

39 Section 5: Amazon Video Channel Art Guidelines Orientation Amazon uses different image orientations to distinguish Movie and Television content. All Movie images must be in portrait orientation similar to a traditional movie poster. All TV Images (both Season-level and Episode-level) are required to have a 4:3 aspect ratio. Requirements Images must include the name of the feature or series they accompany. Images must be localized to each territory where the title is sold. For OV/OMU versions of a title you may use images that contain text in the title s original language. o Season-level images are required for TV content. Season-level images should contain the name of the Series and the Season number, or other designation such as volume number. Images must not contain mature or audience-restricted elements. Amazon adds an HD, UHD or Prime sash in the upper left-hand corner of the image for relevant titles. It is preferable for images not to include critical material in this area of the image. Bugs, Logos and Watermarks No references to other formats or format-specific logos. ("Now on DVD," Blu-Ray logos, etc.) No studio or network logos. No callouts to external websites or other distribution platforms. Episode-level images are strongly-preferred for TV content. These should be screenshots from that episode. Episode images should be cropped to a 4:3 aspect ratio similar to other Episode image files. For SD episodes, the resolution of the Episode image can be as low as 640x480. Episode images should contain persons or objects representative of the episode. Episode images should NOT contain: Spoilers for the plot of the episode. (For elimination-based reality TV shows, attempt to keep the competitors' identities obscured as much as possible as the season progresses so as not to reveal winners/losers.) On-screen text. (Title treatment, credits, subtitles, etc.) Drug use, nudity or sexually suggestive content. Someone harming or fighting another individual, or guns or other weapons. If an image containing a weapon cannot be avoided, please avoid images with weapons pointed directly at the viewer or an individual in the video. 39

40 Section 5: Amazon Video Channel Art Image Technical Specifications x 1920 TV channel art in JPEG or PNG format x 2560 Movie channel art in JPEG or PNG format Amazon Video prefers the following resolutions TV: 2560 x 1920 Movie: 1920 x 2560 Their system will reject images that exceed 10,000 pixels on any side. Templates x 1920 TV channel art in JPEG or PNG format x 2560 Movie channel art in JPEG or PNG format 40

41 Section 5: Amazon Video File All assets (mezzanine, images, captions, subtitles and audio) delivered to Amazon are required to follow the file naming convention outlined in this section. Adhering to this syntax ensure assets will properly ingest into our Video Supply Chain. [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx Example: Titan-ExplosionsMovie-Full-Mezz_HD-en-US.mpg The PartnerAlias and UniqueID must exactly match those used in the metadata and avails for that title. Each section of the filename is separated by a - (hyphen), not an underscore or other punctuation. No spaces are allowed in the file names. Underscores _ can be used to separate words within a single section of the file name, but please be cautious you are not using these incorrectly where a - (hyphen) is required instead. Metadata files do not need to follow this file naming convention but to help track them for review and troubleshooting it is recommended to name them with keywords relating to the provider s organization in addition to other identifying info. File naming convention for metadata files should not include spaces, Unicode characters, or other special characters. For example: PartnerAlias-Metadata-Season1.xls PartnerAlias-UniqueID-Title.xml Creative Requirements Guide 41

42 Section 5: Amazon Video File Name Sections Please note: In the examples provided, [ ] are used to separate the components and must not be included in the file name. They are only included in these examples to increase legibility. [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx PartnerAlias: An Amazon-defined alias used to identify the provider. You will be provided this alias during the onboarding process. This alias is generally an abbreviation of the full partner name. e.g. Titan Studios = Titan. This alias is only used internally and is not customer facing. [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx UniqueID: Content provider-defined value (a.k.a. SKU) that uniquely defines a title. Every title (Episode, Season, Series, Movie) requires a UniqueID. You may use your own internal tracking number, provided it meets the below requirements: Must be unique within the provider s catalog (i.e. no two titles that provider will send can use the same UniqueID). Must match the Alt ID used in the avails and the Unique ID used in the metadata for the title. No more than 50 characters maximum. Only letters, numbers, and underscores can be used. This UniqueID is used internally only. It is not customer facing. Creative Requirements Guide 42

43 Section 5: Amazon Video [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx ContentType: Details whether the asset contains the full program material or trailer. The below are valid: Full: The main program material for the title. Trailer: Trailer or preview for the title. [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx AssetType: Describes the type of asset being delivered. The below values are valid: Mezz_UHD: UHD video source file. Mezz_HD: HD video source file. Mezz_SD: SD video source file. Image: Image file used to promote the title. CaptionXXXX: Closed caption file to support the program. Please note: This value must include additional details on the Frame Rate and drop/non-drop value of the caption file. SubtitleXXXX: Subtitle file supporting the program. Please note: This value must include additional details on the Frame Rate and drop/non-drop value of the subtitle file. See Section 11 Timed Text for details. Creative Requirements Guide 43

44 Section 5: Amazon Video [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx LanguageCode: Describes the language contained on this particular file. This pairs with the Locale to form the Language-Locale section of the file name. For example: o en-us: en is the [LanguageCode] in this pairing. (This pairing would refer to US English.) o fr-ca: fr is the [LanguageCode] in this pairing. (This pairing would refer to Canadian French.) [PartnerAlias]-[UniqueID]-[ContentType]-[AssetType]-[LanguageCode]-[Locale].xxx Locale: Describes the region/dialect of the primary language in the [LanguageCode]. This pairs with LanguageCode to form the Language-Locale. For example: en-us: US is the [Locale] in this pairing. (This pairing would refer to US English.) fr-ca: CA is the [Locale] in this pairing. (This pairing would refer to Canadian French.) Creative Requirements Guide 44

45 Section 5: Amazon Video Deliverables Checklist Key Art x 600 key art in.psd format (version #1) x 600 key art in.psd format (version #2) [Subscription name]_[title name+season]_3000x600. psd x 600 key art in.psd format (version #3) x 1080 key art in.psd format (version #1) x 1080 key art in.psd format (version #2) [Subscription name]_[title name]_1920x1080.psd x 1080 key art in.psd format (version #3) 3. Title logo in vector format (version #1) 3. Title logo in vector format (version #2) 3. Title logo in vector format (version #3) [Subscription name]_[title name]_title.ai (or.eps,.svg)

46 Section 5: Amazon Video Deliverables Checklist Channel Art x 1920 TV channel art in JPEG or PNG format x 2560 Movie channel art in JPEG or PNG format [PartnerAlias]-[UniqueID]-[ContentType]-[Asset Type]-[LanguageCode]-[Locale].xxx Envoi Creative Requirements and Deliverables Guide 46

47 Section 6: Verizon Go90 - Channel Artwork Verizon Go90 (Channel Artwork) What we need from you: x 600 channel/show avatar in.jpg format x 768 channel/show thumbnail in.jpg format 3. Channel/show logo in.png format General Assets Guidelines Overall Go90 is a video service, made up largely of short-form content, designed to be watched on mobile devices. Because it is entirely app-based, there are several branding images required to get your channel up and running. Channel/Show Avatar Channel/Show Thumbnail Channel/Show Logo Channel/Show Art Channel/Show Poster Channel/Show Avatar x 600 channel/show avatar in.jpg format Your avatar will represent your channel/show on videos, lists and other aspects of the app. Please provide a 600 x 600 jpg x 2000 channel/show art in.jpg format x 1500 channel/show poster in.jpg format Envoi Creative Requirements and Deliverables Guide 47

48 Section 6: Verizon Go90 - Channel Artwork Examples x 600 channel/show avatar in.jpg format Please use the following naming conventions when providing your.png files x 600 channel/show avatar in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Avatar_600x600_[Version#].jpg For example, if the show is Paid in Full by Dame Dash Studios, your file would be named: DDS_PaidInFull_s1_Avatar_600x600_v1.jpg *If applicable Avatar within the menu Templates x 600 channel/show avatar in.jpg format Avatar on a show page Envoi Creative Requirements and Deliverables Guide 48

49 Section 6: Verizon Go90 - Channel Artwork Channel/Show Thumbnail x 768 channel/show thumbnail in.jpg format Please include show name on artwork. Additionally, make sure show name is within the safe zone (use template for assistance). Please use the following naming conventions when providing your.png files x 768 channel/show thumbnail in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Thumbnail_1024x768_[Version#].jpg For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_s1_Thumbnail_1024x768_v1.jpg *If applicable Templates Thumbnail when searching x 768 channel/show thumbnail in.jpg format Thumbnail while browsing Envoi Creative Requirements and Deliverables Guide 49

50 Section 6: Verizon Go90 - Channel Artwork Channel/Show Logo 3. Channel/Show logo in.png format Logos must have transparent background with all transparent pixels cropped (.png format). Must also have a minimum height of 150 px. Horizontal logos work best. Logo can be in color or white. Please use the following naming conventions when providing your.png files. 3. Channel/Show logo in.png format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Logo_[Dimensions]_[Version#].png For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_s1_Logo_1000x150_v1.png *if applicable Envoi Creative Requirements and Deliverables Guide 50

51 Section 6: Verizon Go90 - Channel Artwork Channel/Show Art x 2000 channel/show art in.jpg format Channel/Show art should preferably be a 3000 x 2000.jpg. Please try to exclude logo burn-ins. Please use the following naming conventions when providing your.png files x 2000 channel/show art in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Art_[Dimensions]_[Version#].jpg For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_s1_Art_3000x2000_v1.jpg Web Tablet Phone Envoi Creative Requirements and Deliverables Guide 51

52 Section 6: Verizon Go90 - Channel Artwork Channel/Show Poster x 1500 channel/show poster in.jpg format A 1000 x 1500 channel/show poster is required. Please make sure to include the show name on the artwork. Please use the following naming conventions when providing your.png files x 1500 channel/show poster in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Poster_1000x1500_[Version#].jpg For example, if the show is Paid In Full, your file would be named: DDS_PaidInFull_s1_Poster_1000x1500_v1.jpg *if applicable Channel/Show logo included in poster Templates x 1500 channel/show poster in.jpg format Envoi Creative Requirements and Deliverables Guide 52

53 Section 6: Verizon Go90 - Content Artwork Verizon Go90 (Content Artwork) x 1200 keyart with logo in.jpg format Guidelines Overall Once you have branded your channel/show it s important to remember that each piece of content (referred to in this document as asset ) needs imagery to represent it. Imagery includes screenshots, title images and thumbnails. Keyart x 1800 keyart without logo in.jpg format Keyart is the hero art of your content. Two versions are required, one with the logo burned in, one without the logo x 1800 video art in.jpg format x 1200 keyart with logo in.jpg format The image must be saved as a.jpg file, with an 8:3 aspect ratio, and a minimum size of 3200 x 1200 pixels. Include the logo x 422 thumbnail image in.jpg format x 1125 movie poster in.jpg format x 1800 keyart without logo in.jpg format The image must be saved as a.jpg file, with a 16:9 aspect ratio, and a minimum size of 3200 x 1800 pixels. DO NOT include the logo x 1000 cast & sport player avatar in.jpg format x 350 color logo.png format x 1080 color team logo in.png format Envoi Creative Requirements and Deliverables Guide 53

54 Section 6: Verizon Go90 - Content Artwork Video Art x 1800 video art in.jpg format Video art is used to portray individual videos. The image must be saved as a.jpg file, with a 16:9 aspect ratio, and a minimum size of 3200 x 1800 pixels. Thumbnails Thumbnails appear as tile assets for browsing. There are two types, horizontal and vertical x 422 thumbnail image in.jpg format The image must be saved as a.jpg file, with an 16:9 aspect ratio, and a minimum size of 750 x 422 pixels. Burn in logo in safezone (165px wide) x 1125 movie poster in.jpg format The image must be saved as a.jpg file, with a 2:3 aspect ratio, and a minimum size of 750 x 1125 pixels. Burn in logo in safezone (110px wide) Note: A Movie Poster is only required if you are delivering a feature length film. Cast & Player Avatar x 1000 cast & sport player avatar in.jpg format This avatar shows prominent cast or team players. The image must be saved as a.jpg file, with a 1:1 aspect ratio, and a minimum size of 1000 x 1000 pixels. All files delivered for Go90 must include the following information and follow the naming convention below. Partner Name Asset Title Season No. (if applicable) Episode No.(if applicable) Episode Title (if applicable) Asset type (e.g. trailer, feature, episode, poster, thumbnail) Dimensions (if applicable) Language (if applicable) Version (initial delivery is v.1) If you are delivering an episode series your file title should look something like this: WBTV_VeronicaMars_s5_e09_Spit&Eggs_episode_16x9_en_v1.mov If you are delivering a feature film poster it should look something like this: LG_NineLives_poster_750x1125_v1.jpg 54

55 Section 6: Verizon Go90 - Content Artwork Logos x 350 color logo.png format Channel/Show logo in full color. Horizontal logos work best. The image must be saved as a.png file with a transparent background, and be a minimum size of 1000 x 350 pixels x 1080 color team logo in.png format The full color team logo needs to be a team symbol and be legible over the team color. The image must be saved as a.png file with a transparent background, and be a minimum size of 1440 x 1080 pixels. All files delivered for Go90 must include the following information and follow the naming convention below. Partner Name Asset Title Season No. (if applicable) Episode No.(if applicable) Episode Title (if applicable) Asset type (e.g. trailer, feature, episode, poster, thumbnail) Dimensions (if applicable) Language (if applicable) Version (initial delivery is v.1) Templates x 1200 keyart with logo in.jpg format If you are delivering an episode series your file title should look something like this: x 1800 keyart without logo/video art in.jpg format WBTV_VeronicaMars_s5_e09_Spit&Eggs_episode_16x9_en_v1.mov x 422 thumbnail image in.jpg format x 1125 movie poster in.jpg format If you are delivering a feature film poster it should look something like this: LG_NineLives_poster_750x1125_v1.jpg x 1000 cast & sport player avatar in.jpg format 55

56 Section 6: Verizon Go90 Deliverables Checklist Go90 Channel Art x 600 show avatar in.jpg format [PartnerName]_[AssetTitle]_Avatar_600x600_[Version#].jpg x 768 show thumbnail in.jpg format [PartnerName]_[AssetTitle]_Thumbnail_1024x768_[Version#].jpg 3. Show logo in.png format [PartnerName]_[AssetTitle]_Logo_[Dimensions]_[Version#].png x 2000 show art in.jpg format [PartnerName]_[AssetTitle]_Art_[Dimensions]_[Version#].jpg x 1500 show poster in.jpg format [PartnerName]_[AssetTitle]_Poster_1000x1500_[Version#].jpg Envoi Creative Requirements and Deliverables Guide 56

57 Section 6: Verizon Go90 Deliverables Checklist Go90 Content Art x 1200 keyart with logo in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Keyart_3200x1200_[Version#].jpg x 1800 keyart without logo in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Keyart_3200x1800_[Version#].jpg x 1800 video art in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ VideoArt_3200x1800_[Version#].jpg x 422 thumbnail image in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Thumbnail_750x422_[Version#].jpg x 1125 movie poster in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ MoviePoster_750x1125_[Version#].jpg x 1000 cast & sport player avatar in.jpg format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ CastAvatar_1000x1000_[Version#].jpg x 350 color logo.png format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ Logo_1000x350_[Version#].jpg x 1080 color team logo in.png format [PartnerName]_[AssetTitle]_[Season#]*_[Episode#]*_[EpisodeTitle]*_ TeamLogo_1440x1080_[Version#].jpg

58 Section 7a: App Publishing - Amazon Fire TV Amazon Fire TV What we need from you: General Assets x 114 small icon in.png format x 512 large icon in.png format x 500 promotional image in.png format x 1200 screenshots in png format Fire TV Assets x 720 app icon in.png format x 1080 background image in.png format x 260 featured content logo in.png format General Assets Guidelines Overall General assets: Image assets required for the current Fire TV interface as well as for tablet apps, phone apps, and the Appstore website. For general assets, deliver the following: Small icon Large icon Promotional image Screenshots Icons x 114 small icon in.png format The Small Icon is a representative image for display within the Amazon Apps & Games Developer Portal x 512 large icon in.png format The Large Icon is a larger version of the small icon image (this should be the same image as the icon) for use in search results and on product detail pages. This image is scaled and used extensively throughout the Amazon Appstore and on Amazon devices, so it should be of the highest possible quality x 720 featured content background in.png format x 1080 screenshots in.png format Envoi Creative Requirements and Deliverables Guide 58

59 Section 7a: App Publishing - Amazon Fire TV Design Best Practices DO: Use original assets. App icons should reflect the original developer-submitted assets. Use contrast. Contrast will make the app icon distinct even when it is scaled down. Use balance. Use imagery that has a sufficient amount of white space. Use fewer subjects. Fewer characters in app icons is preferred. DO NOT: Use wrong assets. There should be no marketing slogs or studio badging. Only logos or key art. Make it illegible. Do not overlap logos on major characters or on a busy background. Apply wrong styling. Key art should go to the edge of the image. Do not include borders or rounded corners. Please use the following naming conventions when providing your.png files x 114 small icon in.png format [Client Code]_GA_SmallIcon_114x114.png DDS_GA_SmallIcon_114x114.png x 512 large icon in.png format [Client Code]_GA_LargeIcon_512x512.png DDS_Ga_LargeIcon_512x512.png Templates x 114 small icon in.png format x 512 large icon in.png format 59

60 Section 7a: App Publishing - Amazon Fire TV Promotional Image The Promotional Image is used to promote your image in select placements. The Promotional Image should not be a screenshot but rather an attractive representation of your app that includes your app s name. It must be easily read in a scaled-down version Design Best Practices DO: Please use the following naming conventions when providing your.png files x 500 promotional image in.png format [Client Code]_GA_Promotional_1024x500.png DDS_GA_Promotional_1024x500.png Emphasize your brand. Include the title of your app and a strong visual image to reinforce the brand, form, or function of the app. Keep it legible. The entire image should be legible when scaled down to 300 x 146px. DO NOT: Crowd the edges. All text should be at least 50px from any edge. Include redundant content. Do not include any content that is presented elsewhere in the shopping experience, such as price, screenshots, descriptive text, ratings, or buttons. Templates x 500 promotional image in.png format 60

61 Section 7a: App Publishing - Amazon Fire TV Screenshots Screenshots show images from your app to give users a better sense of what your app offers. Include a minimum of 3 and a maximum of 10 app screenshots for use on Amazon product detail pages. Please use the following naming conventions when providing your.png files. Design Best Practices DO: Use screen stills that display different scenes of the app. Use imagery that includes major characters or notable content. Show logical progression. Highlight the app s most interesting features in a logical progression that mimics a typical user s experience. Focus on core functionality, while touching on one or two of its less prominent features. DO NOT: Use contextual imagery. Do not use photographs of someone using the app. Only show the app itself. Display wrong platform. Screenshots should reflect the app experience on the TV and not additional devices x 1200 screenshots in.png format [Client Code]_GA_Screenshot_[##].png DDS_GA_Screenshot_01.png Templates x 1200 screenshots in.png format 61

62 Section 7a: App Publishing - Amazon Fire TV FireTV Assets Guidelines Overall Sample App Icon Fire TV assets: Image assets required for an upcoming Fire TV interface enhancement. With this upcoming enhancement, the new Fire TV interface will display and promote your apps in a more visually appealing way. To accommodate the update, you must upload various image assets that meet specific size and format requirements. In order to make sure your apps look the best in the new Fire TV user interface, upload the following Fire TV image assets: App Icon Background Image Featured Content Logo Featured Content Background Screenshots x 720 app icon in.png format The App Icon appears on Fire TV in the following context: App Icon The App Icon appears within a row of other App Icons in the Fire TV user interface. 62

63 Section 7a: App Publishing - Amazon Fire TV Examples To ensure your App Icon looks good even with badging (download icons, progress bars, etc.), place your main subject and title art within the content safe area. Artwork that falls outside of the safe area may be covered by badges. Please use the following naming conventions when providing your.png files x 720 app icon in.png format [Client Code]_FTV_AppIcon_1280x720.png DDS_FTV_AppIcon_1280x720.png Imagery may be obscured by opaque badging elements. Imagery may be obscured by translucent or typographic UI elements. Templates x 720 app icon in.png format Imagery is safe. The 882 x 448px area represents where the main subject and title art are safe. 63

64 Section 7a: App Publishing - Amazon Fire TV Background Image When users scroll across your app from a browse page, the Background Image appears in the upper-right corner of a mini-detail page. The following is an example of a Background Image: x 1080 background image in.png format The Background Image appears on Fire TV in the following context 64

65 Section 7a: App Publishing - Amazon Fire TV Examples The main focus element of the image must be placed within the content safe area. Artwork that falls outside of the safe area might be covered by UI elements. Please use the following naming conventions when providing your.png files x 1080 background image in.png format [Client Code]_FTV_Background_1920x1080.png DDS_FTV_Background_1920x1080.png Imagery may be clipped here. Imagery may be obscured by opaque elements Imagery may be obscured by translucent or typographic UI elements. Templates x 1080 background image in.png format Imagery is safe. The 1214 x 830px area represents where the main subject of the image should be placed. 65

66 Section 7a: App Publishing - Amazon Fire TV Featured Content Logo The Featured Content Logo communicates the title of your app in Fire TV s featured app placement. The Featured Content Logo appears as the foreground image over the Featured Background image. The following is a sample Featured Content Logo image: x 260 featured content logo in.png format The following image shows where the Featured Content Logo appears in the context of the Fire TV UI: 66

67 Section 7a: App Publishing - Amazon Fire TV Examples The following shows the safe area for the Featured Content Logo Please use the following naming conventions when providing your.png files x 260 featured content logo in.png format [Client Code]_FTV_Logo_640x260.png DDS_FTV_Logo_640x260.png The 640 x 260px area represents the logo area. Templates x 260 featured content logo in.png format 67

68 Section 7a: App Publishing - Amazon Fire TV Featured Content Background The Featured Content Background is the backdrop that appears for featured apps. The featured content logo (described in the next section) appears as a foreground image on top of this Featured Content Background. The following image shows a sample Featured Content Background image: x 720 featured content background in.png format The Featured Content Background appears in the following Fire TV UI: 68

69 Section 7a: App Publishing - Amazon Fire TV Examples The main focus elements of the Featured Content Background should be placed within the content safe area. Artwork that falls outside of the safe area might be covered by UI elements. Please use the following naming conventions when providing your.png files x 720 featured content background in.png format [Client Code]_FTV_Featured_1920x720.png DDS_FTV_Featured_1920x720.png Logo area. Imagery may be clipped here. Imagery may be obscured by opaque elements. Imagery may be obscured by translucent or typographic UI elements. Templates x 720 featured content background in.png format Imagery is safe The 1087 x 510px area represents where the main subject of the image should be placed. 69

70 Section 7a: App Publishing - Amazon Fire TV Screenshots Screenshots provide additional context to the customer about your app and appear when users view the details of your app. You can submit between 3 and 10 screenshots. Screenshots aren t covered by badging, so you don t have to worry about placing content inside a safe area. Here s an example screenshot from the Amazon Music app: Please use the following naming conventions when providing your.png files x 1080 screenshots in.png format [Client Code]_FTV_Screenshot_[##].png DDS_FTV_Screenshot_01.png Templates x 1080 screenshots in.png format 70

71 Section 7a: App Publishing - Amazon Fire TV Deliverables Checklist General Assets z x 114 small icon in.png format [Client Code]_GA_SmallIcon_114x114.png x 512 large icon in.png format [Client Code]_GA_LargeIcon_512x512.png x 500 promotional image in.png format [Client Code]_GA_Promotional_1024x500.png x 1200 screenshots in.png format [Client Code]_GA_Screenshot_[##].png FireTV Assets x 720 app icon in.png format [Client Code]_FTV_AppIcon_1280x720.png x 1080 background image in.png format [Client Code]_FTV_Background_1920x1080.png x 260 featured content logo in.png format [Client Code]_FTV_Logo_640x260.png x 720 featured content background in.png format [Client Code]_FTV_Featured_1920x720.png x 1080 screenshots in.png format [Client Code]_FTV_Screenshot_[##].png

72 Section 7b: App Publishing - Google Play Store Guidelines Google Play Store What we need from you: x 512 hi-res icon in.png format x 500 feature graphic in.png format Overall By adding screenshots and video that showcase your app's features and functionality on your app's Store Listing page, you can help your app attract new users on Google Play. Graphic assets, screenshots, and video are used to highlight and promote your application on Google Play and other Google promotional channels. For Google Play Store assets, deliver the following: Hi-res icon Feature Graphic Promotional Graphic TV Banner Screenshots x 120 promotional graphic in.png format x 720 tv banner in.png format x 1080 screenshots in.png format Envoi Creative Requirements and Deliverables Guide 72

73 Section 7b: App Publishing - Google Play Store Hi-Res Icon To publish your Store Listing, a high-res icon is required. The high-res icon does not replace your app's launcher icon, but should be a higher-fidelity, higher-resolution version. Note: If you are also submitting Amazon FireTV graphics (deliverables from the previous section), then this is the same as the GENERAL ASSET LARGE ICON. You can just submit one for both. Please use the following naming conventions when providing your.png files x 512 hi-res icon in.png format [Client Code]_GA_LargeIcon_512x512.png DDS_GA_LargeIcon_512x512.png Your high-res icon is used in various locations on Google Play: Templates x 512 hi-res icon in.png format 73

74 Section 7b: App Publishing - Google Play Store Featured Graphic Your feature graphic is a powerful tool to show off your creative assets and attract users. A Feature Graphic is required in order to be featured anywhere within Google Play. Note: If you are also submitting Amazon FireTV graphics (deliverables from the previous section), then this is the same as the GENERAL ASSET PROMOTIONAL IMAGE. You can just submit one for both. Please use the following naming conventions when providing your.png files x 500 feature graphic in.png format [Client Code]_GA_Promotional_1024x500.png DDS_GA_Promotional_1024x500.png The feature graphic is displayed at the top of your Store Listing page in the Play Store app. If you've added a promo video, a Play button will overlay your feature graphic so users can play your promo video. Templates x 500 feature graphic in.png format 74

75 Section 7b: App Publishing - Google Play Store Promotional Graphic The promo graphic is used for promotions on older versions of the Android OS (earlier than 4.0). TV Banner To publish an Android TV-enabled app, a banner asset is required. When you're creating a banner asset, think of it like your app s icon on Android TV. Please use the following naming conventions when providing your.png files. Your app's banner asset will only be displayed on Android TV devices x 120 promotional graphic in.png format [Client Code]_GPS_Promo_180x120.png DDS_GPS_Promo_180x120.png Note: If you are also submitting Amazon FireTV graphics (deliverables from the previous section), then this is the same as the FIRETV APP ICON. You can just submit one for both x 720 tv banner in.png format [Client Code]_FTV_AppIcon_1280x720.png DDS_FTV_AppIcon_1280x720.png Templates x 120 promotional graphic in.png format x 720 tv banner in.png format 75

76 Section 7b: App Publishing - Google Play Store Screenshots If you distribute an app to Android TV devices, before you can publish your app, you need to add at least two screenshots on your app s TV tab. An Android TV banner image is also required. TV screenshots will only be displayed on Android TV devices.. Note: If you are also submitting Amazon FireTV graphics (deliverables from the previous section), then this is the same as the FIRETV SCREENSHOTS. You can just submit one for both. Please use the following naming conventions when providing your.png files x 1080 screenshots in.png format [Client Code]_FTV_Screenshot_[##].png DDS_FTV_Screenshot_01.png Your uploaded screenshots will be displayed on your app's details page on the Google Play website and Android app. Templates x 1080 screenshots in.png format 76