General Policies. Investopedia.com reserves the right to refuse any creative. All creatives must be delivered 6 days prior to campaign launch.

Transcription

1 General Policies Investopedia.com reserves the right to refuse any creative. All creatives must be delivered 6 days prior to campaign launch. All in-banner audio and expansion must be user-initiated. When clicked, all ads must open in a new window. Investopedia does not guarantee click counting. Ads are not to exceed 15 file requests during initial file load and host-initiated subload. All 4 th party vendors to be included in creative assets must be declared and approved by Investopedia. 3 rd party creative providers must give access to Investopedia to monitor reporting of impressions through their platform. Accounts must be created for 3rdpartyinvesto@gmail.com.

2 Standard Display Ad Unit Dimensions Acceptable Formats Initial File Load Size Rich Media Guidelines HTML5 Guidelines Max Loops Max Animation Length Expanded Dimensions Leaderboard 728x90 40 KB fallback image 3 15 seconds 728x180 (expands down only) Medium Rectangle 300x KB fallback image 3 15 seconds 600x250 (expands left only) Skyscraper 160x600 or 120x KB fallback image 3 15 seconds 320x600 (expands left only) Half Page 300x KB fallback image 3 15 seconds 600x600 (expands left only) Interstitial 640x KB fallback image 1 15 seconds n/a Text Link* 90 characters Text n/a n/a n/a n/a n/a n/a Button 120x60 80 KB n/a 40 KB fallback image 3 15 seconds n/a Textnote* Title: 40 characters Body: 250 characters Text n/a n/a n/a n/a n/a n/a *For all text creatives, click URL is. Images are not accepted for these placements. *For Textnotes, a minimum of two unique versions of creative is needed. **All flash creatives submitted as an.swf or.fla must be version 10.1 or lower. If using expand/contract buttons, must be placed within top 100 pixels of creative. All expandable ads must have a close button. All ads must open in a new window when clicked on.

3 Rising Stars Ad Unit Dimensions Acceptable Formats Initial File Load Size Rich Media Guidelines HTML5 Guidelines Max Loops Max Animation Length Billboard 970x KB fallback image 3 15 seconds Pushdown 970x90 to 970x415 (expands down only) 40 KB fallback image 3 15 seconds Portrait 300x KB fallback image 3 15 seconds Slider 950x90 to 970x550 (content slides in from the right) n/a 15 seconds Sidekick 300x250, 300x600 or 970x250 n/a 15 seconds Filmstrip 300x600 n/a 15 seconds Super Leaderboard 970x90 or 980x90 40 KB fallback image 3 15 seconds If using expand/contract buttons, must be placed within top 100 pixels of creative. All expandable ads must have a close button. All ads must open in a new window when clicked on.

4 Mobile & Tablet Ad Unit Dimensions Acceptable Formats Initial File Load Size Rich Media HTML5 Max Loops Max Animation Length Mobile Leaderboard 320x50 or 320x KB Host-initiated: 200 KB 40 KB fallback image 3 15 seconds Mobile Rectangle 300x KB Host-initiated: 200 KB 40 KB fallback image 3 15 seconds Mobile Interstitial* 300x KB Host-initiated: 200 KB 40 KB fallback image 1 15 seconds Tablet Leaderboard 728x KB Host-initiated: 200 KB 40 KB fallback image 3 15 seconds Tablet Medium Rectangle 300x KB Host-initiated: 200 KB 40 KB fallback image 3 15 seconds Tablet Interstitial* 1024x768 (portrait) & 768x1024 (landscape) 200 KB Host-initiated: 200 KB 40 KB fallback image 1 15 seconds *For full-screen interstitials, a responsive 3 rd party creative tag OR two static images (one landscape orientation, one portrait orientation) is. If sending static images, click-through URLs are also. If using expand/contract buttons, must be placed within top 100 pixels of creative. All expandable ads must have a close button. All ads must open in a new window when clicked on.

5 Pre-Roll Video Assets: Formats: VAST, VPAID, MP4, mov, avi -If VAST or VPAID, must be skip enabled File size limit: 10MB Length: 15 or 30 seconds Resolution: 640x480v Aspect ratio: 4:3 Frame rate: 15 fps Bitrate: Approximately 1.5 MB per 15 seconds at 1000 kbps Features: Companion ads; 728x90, 300x250, 300x600, 160x600 Overlay

6 inboard Video Assets: Formats: mov, flv, mpeg4, avi, VAST, VPAID Maximum file size: 20MB Length: 30 sec max Resolution: -Max: 1920x1080 -Min: 640x360 Aspect ratio: 16:9 Features: Auto-play, mute. Hover over for sound.

7 Native Ads Assets Needed: Advertiser name: 20 characters max, including spaces High resolution logo (.eps,.png, etc.) Content: articles, videos, slideshows, whitepapers, infographics. Please provide the following for each content piece: - Title: 40 characters max, including spaces - Every word in the article title must begin with a capital letter - Abbreviations must contain period separation; ex: U.S. for United States - Numbers should be their numerical value rather than spelled out - Other: use Vs. rather than Versus, use And rather than & - Preview Summary: 150 character max, including spaces - Thumbnail image - 4:3 aspect ratio - Minimum size of 320x240 - Full content piece Click-through URL 350 body word count minimum 3rd party tracking pixel optional Features: Twitter and/or Facebook widget integrations Supports creative sizes for 728x90, 300x250, 300x600, 160x00 in HTML, Javascript or static image YouTube video player integration

8 Mobile Scrolling Unit Mobile Scrolling Unit will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties. Assets Needed: Asset Toolkit Optional video: Format: mp4 (preferred), mov, mpg, avi Frame rate: 24 fps Max video length: 60 seconds Dimensions: - Width: responsive - Height: 200px 600px

9 Content Carousel Unit Mobile Scrolling Unit will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties. Dimensions - Desktop/Tablet: 970x250 - Mobile: 300x250 Assets Needed - High-res, layered psd - Fonts - Video files (avi, mp4, mov) - Vimeo/YouTube supported Features: Tracking pixels supported CMS, Social feeds supported

10 & Newsletter Requirements A minimum of 48 hours (72 hours for international clients) before the scheduled send date, the following documents and information should be sent to Adops@investopedia.com: 1. Creative in HTML format 2. List of Seed Addresses 3. Suppression File (if needed) 4. Subject Line 5. Preferred Send Time and Send Date 6. Confirmation of Tracking Clicks Required Creative should be sent in HTML format. All images should be hosted by your server with an absolute path. HTML Guidelines for creative: 1. All HTML tags must have an opening and closing tag 2. Background images are not allowed 3. Export to HTML from MS Word is not allowed 4. Images must have alt tags (i.e. alt= click here ) CSS Requirements for creative: 1. Styles must be inline; external Style sheets are not allowed 3. Internal Styles not allowed inside the <head> tag 4. Font styles are allowed (e.g. style= font:normal 12px arial; >) 5. Border properties are allowed 6. Overflow and float properties are not allowed Seed Addresses Seed addresses are all the addresses that are to receive a test of the mailing prior to sending, and/or also a copy of the live mailing. A list of seed s should be sent in a text file with one per line. Suppression If there are addresses that you would like to ensure do not receive the mailing, these addresses should be sent in a suppression file. The suppression file should be sent in a text file, with one per line and no quotation marks or any other information of any kind. Dedicated/Newsletter Creative Options Banner Ads: - 728x90 - Image tags only - Click-through URL - Optional 1x1 impression pixel Native Ad: - Advertiser name - Content, Title (40 characters max), Preview Summary (150 characters max) - Thumbnail image - Click-through URL - Optional 1x1 impression pixel Sponsored Logo: - 120x60 - Image tags only - Click-through URL - Optional 1x1 impression pixel