PCB Systems Design: The Challenges of the New Normal

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3 PCB Systems Design: The s of the New Normal

4 This Is the Electronics Age. Electronics are at the core of everything. And PCB design is the essential foundation for all of it. 4

5 Electronics Industry Doubles in 15 Years $ Millions 2,000,000 Approaching $2 trillion 1,500,000 1,000, ,000 0 Source: VLSI Research, January

6 Systems is the Majority of Electronics $ Millions 2,000,000 1,500,000 Systems Semiconductor 1,000, ,000 0 Source: VLSI Research, January

7 PCB Design Automation is a Growing Market Market breaks $600 million in 2012 Millions of $ Category 1 7.5% compound annual growth rate $600 $400 $200 $ Source: EDA Consortium Market Statistics Service, January

8 And One Company Is Where Growth and Change Happen First. 30 years of leadership 45% of PCB market share 8

9 Core Industry s 1. Accelerating Design Complexity 2. A Changing Workforce 3. Systems-Aware Engineering 9

10 1 Accelerating Design Complexity Systems Are Far More Complex Today Than They Were Just Five Years Ago. Demand for increased functionality Higher performance A smaller form factor Lower cost High manufacturability Faster design time 10

11 1 Accelerating Design Complexity %Signal integrity Complexities differ by industry %Cost %Manufacturability Automotive Computer Consumer Industrial Mil/Aero Telecom %Power integrity %Reliability Source: 2012 Technology Leadership Awards competition 11

12 1 Accelerating Design Complexity Significant density increases over last five years Design trend Min trace/spacing (th) 6.5/6.5 5/5 4.7/ /2.5 Total metal layers Total area (in 2 ) # Nets % 35% # Pin-to-pin connections # Components # Component pins Average leads / part Average leads / in % Source: Data based on Technology Leadership Awards entry averages 12

13 Core Industry s 1. Accelerating Design Complexity 2. A Changing Workforce 3. Systems-Aware Engineering 13

14 2 A Changing Workforce The hardest positions to fill are the ones that are needed most. The engineering pipeline is running dry. Source: Aberdeen Group, January

15 2 A Changing Workforce Workforce transition and increased demands on layout are changing the role. Source: PCB007, October

16 2 A Changing Workforce Complexity drives change. And roles evolve. Design Engineer Layout Designer Mfg Specialist Design Engineer Layout Designer Mfg Specialist Library Designer FPGA Engineer SI Specialist Mechanical Engineer Design Engineer Layout Designer FPGA Engineer Mechanical Engineer System Architect SI Specialist SERDES Specialist PI Specialist Library Designer Thermal Specialist Mfg Engineer Time and complexity 16

17 COMPLEX 2 A Changing Workforce A different perspective LARGE Library Designer SI Specialist PI Specialist Mfg Engineer System Architect Design Engineer FPGA Engineer Layout Designer Mechanical Engineer NPI Engineer Thermal Specialist Enterprise DESIGN SI/PI Specialist Design Engineer FPGA Engineer Library Designer Layout Designer Mechanical Engineer NPI Engineer Workgroup ORGANIZATION Team of one Individual SIMPLE The number of seats aren t changing but what people do will. Complexity drives change. SMALL 17

18 2 A Changing Workforce Design teams are becoming systemsaware. New systems complexity + a changing workforce = the rise of a new breed of PCB engineer SI Engineer PCB Engineer FPGA Engineer Librarian Engineer Layout Designer Mfg Engineer 18

19 2 A Changing Workforce Productivity solutions The New Workforce Paradigm Is Changing the Way Users Interface with Tools. Reducing complexity Increasing productivity Enabling organizations to do more 19

20 Core Industry s 1. Accelerating Design Complexity 2. A Changing Workforce 3. Systems-Aware Engineering 20

21 3 Systems-Aware Engineering Our industry is moving from a stand-alone, PCB-centric focus to a systems-based approach. 21

22 3 Systems-Aware Engineering What is a system? 22

23 3 Systems-Aware Engineering What is a system? System PCB System module IC/FPGA 23

24 3 Systems-Aware Engineering Logical definition Physical design Manufacturing IMPLEMENTATION Design through manufacturing 24

25 3 Systems-Aware Engineering Designs need to be validated from silicon to system. ANALYSIS 25

26 3 Systems-Aware Engineering Any product requires the integration of multiple disciplines. 26

27 3 Systems-Aware Engineering Cross-domain collaboration is what gets products built. 27

28 3 Systems-Aware Engineering System engineering perspective 28

29 3 Systems-Aware Engineering Mechanical engineering perspective 29

30 3 Systems-Aware Engineering PTC is pleased to announce its support for the EDX standard. With EDX as a common data format, the ECAD interface will no longer be dependent on the design flow version, enabling our customers to maintain their design tools more independently from the Windchill tools and simplifying the integration maintenance for our customers Graham Birch - PTC 30

31 Adjusting To the New Normal To be truly effective, a company must live in more solution spaces. Complexities are driving change. The workforce is evolving. Collaboration must be facilitated. 31

32 32 With Great s Come Great Opportunities. Introducing the next generation of PCB systems technology

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