Smartwatch. Research Study with IP Analysis & Mapping. w w w. l e g a l a d v a n t a g e. n e t

Transcription

1 Smartwatch Research Study with IP Analysis & Mapping w w w. l e g a l a d v a n t a g e. n e t

2 Contents Introduction Evolution Technology Patent Analysis - Strategy Patenting Activity Market Forecast 2

3 Introduction A Smartwatch is a tiny computer worn as a wristwatch that performs beyond just the functionality of time-keeping. The early models performed basic functions such as calculations and games, but the 2010 series smartwatches function like a computer, with the capability to run mobile apps, using a mobile operating system (OS). The primary functions of the Smartwatch include: making calls, playing media files, texting and exchanging data, accessing Internet, social networking, monitoring fitness, weather alerts etc. They are generally paired with a Smartphone 3

4 Background The first Smartwatch Mimo Loga - Watch that helped in calculations Hamilton Pulsar released the first electronic digital watch Hamilton Pulsar released the first electronic calculator watch Seiko released the C153 leading the calculator/watch market Seiko released TV Watch Epson RC-20, the first standalone computer watch Timex released the Data Link 150 which was the first to transfer between watch and computer Seiko Ruputer came out, the first smart watch that our generation would consider smart 4

5 Background IBM launched the first smartwatches that run on Linux Fossil released their Wrist PDA Timex Data Link USB was the first USB smart watch released Microsoft SPOT Watches released Fossil releases their Wrist PDA Sony Ericsson MBW-150 the watch paired with a Sony Ericson phone via Bluetooth LG released the GD Samsung released the S9110 5

6 Background 2010 Sony Ericsson launched their LiveView Smartwatch 2011 Wimm One, the first Android-powered watch was launched Sony replaced the LiveView with the SmartWatch Sony SmartWatch Moto 360 was released Apple watch was released in April Apple launched its second series of Smartwatch TagHeuer and Google and many other watch makers are planning their launches in the first half of this year 6

7 Parts of Smartwatch OLED Display: An organic light-emitting diode (OLED) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light in response to an electric current. BLE112: Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band) from fixed and mobile devices. Batteries: Smartwatches typically come with lithium-ion polymer (shortened as Li-Po) batteries. Lithium-ion polymer battery is a rechargeable battery of lithium-ion technology. 7

8 Parts of Smartwatch Sensors used in Smartwatch: Accelerometer: An accelerometer is used for measuring the acceleration of a moving or vibrating body. They measure body movement to track your steps and sleep patterns. Gyroscope: Gyroscopes measure rotation for a variety of purposes. They feed data into exercisetracking algorithms. Magnetometer: Magnetometer can be used as a compass. It can be used for improved accuracy in motion tracking. Magnet ometer Acceleromet er Sensors Gyrosc ope Ambient temperature sensor. Another relatively simple sensor that could be used in algorithms that report bio-data. Barome tric pressur e Ambient temperat ure Oximetry sensor: This one measures blood oxygen, a key data point for reporting accurate pulse rates (and thus heart rates). 8

9 Scope of work IP references that claim smartwatch Issued patents and published applications IP issuing entities of interest - World wide Patents published/issued in all years Databases used - USPTO, WIPO, EPO, Orbit, JPO, PatSeer, Thomson Innovation Analysis of assignees, technology and trends 9

10 Technical focus A Smartwatch is a computerized wristwatch with functionality such as: Mobile apps using a mobile operating system Smartwatches function as portable media players FM radio Bluetooth USB Headset Digital Camera GPS Thermometers Accelerometers Compasses SD Card 10

11 Patent Analysis Strategy Steps Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Process Brainstorming of the technology Collection of keywords Collection of classification codes Search by keywords, classification codes and combination of keywords and codes Create taxonomy Analysis of results Mapping analysis data into graphs Market Analysis Report Preparation 11

12 Patenting activity Geographical distribution Country code US CN WO KR EP DE IN JP GB TW Countries United States of America China WIPO/PCT Korea Europe Germany India Japan Great Britain Taiwan United States is leading in the area of smartwatches followed by China Korea is another Asian country who is competing with United States and China 12

13 Patenting activity - Major Players & Filing Trend Major Players Filing Trend No. of records No. of records Assignee Years 13

14 Patenting activity - Classification codes CPC Codes G06F G06Q H04W H04L G04G Definition Electrical digital data processing Data processing systems or methods, specially adapted for administrative, commercial, financial, managerial Wireless communications networks Transmission of digital information, e.g. telegraphic communication Electronic time-pieces A61B Diagnosis; surgery; identification H04M G08B H04N Telephonic Signalling or calling systems; order telegraphs; alarm systems Pictorial communication, e.g. television H04B Transmission 14

15 Patenting activity - Classification codes IPC Codes G06F G04G G06Q H04W H04L A61B H04M Definition Electric digital data processing Electronic time-pieces Data processing systems or methods, specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes; Wireless communication networks Transmission of digital information, e.g. telegraphic communication Diagnosis; surgery; identification Telephonic communication G04B Mechanically-driven clocks or watches G08B A44C Signalling or calling systems; order telegraphs; alarm systems Jewellery; bracelets; other personal adornments; coins 15

16 Patenting activity - Classification codes US Codes Definition 705 Data processing: financial, business practice, management, or cost/price determination 455 Telecommunications 368 Horology: time measuring systems or devices Computer graphics processing and selective visual display systems Data processing: presentation processing of document, operator interface processing, and screen saver display processing 340 Communications: electrical 709 Electrical computers and digital processing systems: multicomputer data transferring 16

17 Patent Analysis Analysis Communication Media Sensors S. No. Patent/Publicatio n Number Bluetooth Wi- Fi Radio Cellular 3G NFC Audio Video USB Accelero -meter Thermometer Barometer Camera 1 US A1 Y Y Y Y Y Y Y Y Y 2 US B1 Y Y Y Y Y Y 3 WO A1 Y Y Y Y Y Y Y Y Y Y 4 US B2 Y Y Y Y Y 5 WO A1 Y Y Y Y Y 6 US A1 Y Y Y Y Y Y Y Y Y Y Y Y 7 CN A Y Y Y Y Y 8 US A1 Y Y Y Y Y Y Y 9 US A1 Y Y Y Y Y Y Y Y Y Y Y 10 KR A Y Y Y Y 17

18 Market Forecast Smartwatch Annual Sales Forecast Global smartwatch market is expected to garner $32.9 billion by 2020, registering a compound annual growth rate of 67.6%. The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches 18

19 Major players in the Smartwatch Market 19

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