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1 HIGHLIGHTS WELCOME! We are pleased to release the issue of FOCUS ON IPG. We hope you like the new look and feel! We continue our efforts to provide our partners with the information, tools and resources for successful selling. Please keep your feedback coming we love to hear from you! Send your feedback to Holiday schedule Due to the holiday closure the January 2011 edition of HP FOCUS ON IPG will not be released until January 5, Happy Selling and Happy Holidays! If you have any questions about FOCUS ON IPG, please contact your HP Account Manager. TABLE OF CONTENTS HIGHLIGHTS HP LaserJet Supplies Product Discontinuance Notice... 2 Blue Carpet Education... 2 Risk Free Offer on selected IPG Care Packs... 3 Marketing Tools % Financing Promotion... 3 PROMOTIONS and Save Offer and Instant s... 4 SMART BUY AND BLUE CARPET What is Smart Buy?... 7 DOUBLE Blue Carpet SPIFs... 7 Blue Carpet SPIF on Care Pack SKUs... 8 SALES RESOURCES Sales collateral, tools and more... 9 HP CARE PACK SERVICES Recommended HP Care Pack Services for Imaging and Printing products... 10

2 HIGHLIGHTS HP LaserJet Supplies Product Discontinuance Notice Due to declining sales, HP will discontinue the toner products listed below with one year prior notification. Product discontinuance date November 1, 2011 (or while supplies last; no later than November 1, 2011) Final date for customer orders October 31, 2011 Final shipment date November 30, 2011 Product no. Description Compatible printer(s) Introduced Selectability no. Q2624X Black Toner HP LaserJet 1150 April X 92274A Black Toner HP LaserJet 4L/4ML, 4P/4MP April and October A C4127A Black Toner HP LaserJet 4000/4050 Series November 1997 and April A C8061A Black Toner HP LaserJet 4100 Series, 4101mfp March 2001 and May A C4191A Black Toner HP Color LaserJet 4500/4550 Series October 1998 and November A C4192A Cyan Toner HP Color LaserJet 4500/4550 Series October 1998 and November A C4193A Magenta Toner HP Color LaserJet 4500/4550 Series October 1998 and November A C4194A Yellow Toner HP Color LaserJet 4500/4550 Series October 1998 and November A **This discontinuance notice is a great OPPORTUNITY to upgrade older LaserJet models using the and Save Offer** Blue Carpet Education The Blue Carpet program is HP s industry leading sales incentive and training program. Once registered in the program, sales representatives are rewarded for their skills in selling HP products. A monthly list is accessible on the Blue Carpet website that details eligible products and their corresponding reward dollars. Every time you sell an eligible product, you will earn the specified reward dollars. Learn and earn Increase your knowledge of HP products and solutions by taking online training modules. You can earn reward dollars for every module you successfully complete. Visit the Blue Carpet website at HP Supplies Value Proposition Series of four short videos will review the HP Toner Proposition with respect to quality, reliability, affordability and our environmental leadership. Imaging and Printing Group New Product Introductions Learn about IPG's new LaserJet products being introduced. Carbon Footprint Calculator for IPG Learn how to use the carbon footprint calculator for the Imaging and Printing Group. Customer Service If you have questions, contact customer service at or by at customerservice@hpbluecarpet.com. FOCUS ON IPG Page 2

3 HIGHLIGHTS Risk Free Offer on selected IPG Care Packs Effective December 1, 2010 through May 31, 2011, selected IPG Care Packs will be eligible for the Canadian Risk Free Offer. This offer is valid on purchases made during the rebate promotional period on selected service plans for eligible HP personal productivity products. If your customer does not use the Care Pack service throughout the coverage period, your customer will receive their money back from HP. For a list of eligible SKUs, claim forms, and terms & conditions of this promotion, visit: English website or French website. Marketing tools HP offers a variety of great tools to help partners with their marketing campaigns: Marketing Tool It Pays Back Marketing Tool Kit Last chance to promote Trade-in offer expires December 31, 2010 Use the tools from the Trade-In & Save tool kit for one final push LaserJet Pro Tools Click Mono portal under Portal Quick Links» HP LaserJet Pro (Spring 2010 NPI) co-brandable tools Supplies Tool Kit NEW! URL pyb.hpchanneltools.com/index.html tias.hpchanneltools.ca supplies.hpchanneltools.com 0% Financing Promotion extended to January 31, 2011 NEW Higher limits with HP Financial Services special offers More Information Canada HPFS Promo Details HP Financial Services HP Financial Services Partners & Resellers Phone URL/Phone/ HPLEASE hpfspartnersalescanada@hp.com FOCUS ON IPG Page 3

4 PROMOTIONS and Save Offer and Instant s This offer is COMBINABLE with Instant s! Promotion timeframe: November 15, 2010 through December 14, 2010 Instant s Trade-in and Save Product Description Product Promotion Instant Non HP Bonus Total rebates available on hardware HP LaserJet P1606dn Printer CE749A HP LaserJet P2035 Printer CE461A $50 $25 $75 $10 HP LaserJet P2035n Printer CE462A $50 $25 $75 $10 HP LaserJet P2055d Printer CE457A $50 $25 $75 $10 HP LaserJet P2055dn Printer CE459A $50 $25 $75 $10 HP LaserJet P3015d Printer CE526A $400 $100 $25 $525 $20 HP LaserJet P3015n Printer CE527A $200 $200 HP LaserJet P3015dn Printer CE528A $450 $200 $50 $700 $20 HP LaserJet P3015x Printer CE529A $500 $200 $50 $750 $20 HP LaserJet P4014n Printer CB507A $500 $100 $50 $650 $20 HP LaserJet P4015n Printer CB509A $500 $200 $50 $750 $40 HP LaserJet P4014dn Printer CB512A $5 $5 $10 $20 HP LaserJet P4515n Printer CB514A $250 $50 $300 $50 HP LaserJet P4015tn Printer CB510A $200 $50 $250 $40 HP LaserJet P4015dn Printer CB526A $650 $200 $50 $900 $40 HP LaserJet P4015x Printer CB511A $450 $200 $50 $700 $40 HP LaserJet P4515tn Printer CB515A $250 $50 $300 $50 HP LaserJet P4515x Printer CB516A $10 $10 $20 $50 HP LaserJet 5200tn Q7545A $350 $350 HP LaserJet 5200dtn Q7546A $350 $350 HP LaserJet 9040n Printer Q7698A HP Color LaserJet CP1215 Printer CC376A $170 HP Color LaserJet CP1518ni Printer CC378A HP Color LaserJet CP2025dn Printer CB495A $50 $25 $75 $10 HP Color LaserJet CP2025n Printer CB494A $50 $25 $75 $10 HP Color LaserJet CP3525n Printer CC469A $400 $100 $25 $525 $20 HP Color LaserJet CP3525dn Printer CC470A $450 $100 $50 $600 $20 Care Pack Note: Promotions are available while quantities last and for shipments within the promotional period. Promotions may be terminated or extended by HP at its sole discretion without prior notice. Please visit for complete promotion terms and conditions. FOCUS ON IPG Page 4

5 PROMOTIONS and Save Printer Offer and Instant s (cont d) This offer is COMBINABLE with Instant s! Promotion timeframe: November 15, 2010 through December 14, 2010 Instant s Trade-in and Save Product Description Product Promotion Instant Non HP Bonus Total rebates available on hardware HP Color LaserJet CP3525x Printer CC471A $450 $200 $50 $700 $20 HP Color LaserJet CP4525n Printer CC493A $400 $200 $50 $650 $60 HP Color LaserJet CP4525dn Printer CC494A $200 $50 $250 $60 HP Color LaserJet CP4525xh Printer CC495A $350 $250 $50 $650 $60 HP LaserJet Pro M1212nf MFP Printer CE841A HP LaserJet M1522n MFP Printer CC372A HP LaserJet M2727nf MFP Printer CB532A $50 $25 $75 $25 HP LaserJet M3035 MFP Printer CC476A $450 $200 $50 $700 $65 HP LaserJet M3035xs MFP Printer CC477A $450 $250 $50 $750 $65 HP LaserJet M4345 MFP Printer CB425A $400 $50 $450 $100 HP LaserJet M4345x MFP Printer CB426A $500 $50 $550 $100 HP LaserJet M4345xs MFP Printer CB427A $50 $50 $100 $100 HP LaserJet M5035x MFP Printer Q7830A $500 $50 $550 $100 HP LaserJet M5035xs MFP Printer Q7831A $600 $50 $650 $100 HP Color LaserJet CM1415fnw MFP Printer CE862A $100 $100 HP Color LaserJet CM2320nf MFP CC436A $50 $25 $75 $20 HP Color LaserJet CM2320fxi MFP CC435A $50 $50 $100 $20 HP Color LaserJet CM3530 MFP Printer CC519A $300 $50 $350 $75 HP Color LaserJet CM3530fs MFP Printer CC520A $20 $20 $40 $75 HP Color LaserJet CM4730 MFP Printer CB480A $500 $50 $550 $175 HP Color LaserJet CM4730f MFP Printer CB481A $600 $50 $650 $175 HP Color LaserJet CM4730fsk MFP Printer CB482A $1,000 $50 $1,050 $175 Care Pack Note: Promotions are available while quantities last and for shipments within the promotional period. Promotions may be terminated or extended by HP at its sole discretion without prior notice. Please visit for complete promotion terms and conditions. FOCUS ON IPG Page 5

6 PROMOTIONS and Save Printer Offer and Instant s (cont d) This offer is COMBINABLE with Instant s! Promotion timeframe: December 1, 2010 through December 31, 2010 Product Description Product December Instant s Promotion Instant Trade-in and Save Non HP Bonus Total rebates available on hardware HP LaserJet Pro M1536dnf MFP Printer CE538A $80 $80 HP Color LaserJet CP1025nw Printer CE914A $80 $80 HP Color LaserJet CP1525nw Printer CE875A $100 $100 HP Scanjet G3110 Photo Scanner L2698A $35 HP Scanjet G4010 Photo Scanner L1956A $60 HP Scanjet G4050 Photo Scanner L1957A $60 HP Scanjet 5590 Digital Flatbed Scanner L1910A $80 HP Scanjet Pro 3000 Sheet feed Scanner L2723A $100 HP Scanjet 8300 Prof Image Scanner L1960A $100 HP Scanjet N6010 Feed Scanner L1983A $250 HP Scanjet N8420 Flatbed Scanner L2689A $700 HP Scanjet N8460 Flatbed Scanner L2690A $900 HP Scanjet N9120 Document Scanner L2683A $400 $50 $450 $100 HP Scanjet 7000n Document Workstation L2709A $200 $50 $250 $60 HP Scanjet 7000nx Document Workstation L2708A $200 $50 $250 $60 HP Scanjet 9000 Sheet feed Scanner L2712A $200 $50 $250 $85 HP Scanjet 7000 Sheet feed Scanner L2706A $75 $50 $125 $20 HP Scanjet 8270 Document Fltbd Scanner L1975A $50 $50 $100 $15 HP Scanjet 5000 Sheet feed Scanner L2715A $50 $50 $100 $15 HP Scanjet N6310 Flatbed Scanner L2700A $50 $50 $100 $10 HP Digital Sender 9250c CB472A $400 $50 $450 $100 HP Officejet Pro 8500 Wireless AiO Printer CB023A $50 $25 $75 $10 HP Officejet Pro 8500 Premier AiO Printer CB025A $50 $25 $75 $10 HP Officejet Pro 8500A eaio A910a CM755A $50 $25 $75 $10 HP Officejet Pro 8500A Plus eaio A910g CM756A $50 $25 $75 $10 HP Officejet Pro 8500A Prmr eaio A910n CM758A $50 $25 $75 $10 Care Pack Note: Promotions are available while quantities last and for shipments within the promotional period. Promotions may be terminated or extended by HP at its sole discretion without prior notice. Please visit for complete promotion terms and conditions. FOCUS ON IPG Page 6

7 SMART BUY AND BLUE CARPET What is Smart Buy? Hard-priced promotional discount program on selected SKUs for an indefinite period List price is reduced to instantly achieve desired price, versus Instant s Smart Buy SKUs are priced right to sell against the targeted competitive SKUs without Big Deal discounts No additional discounts are allowed on the Smart Buy SKUs (e.g. Big Deal, Public Sector, NMSO, etc.) DOUBLE Blue Carpet SPIFs HP is offering the Double Blue Carpet SPIFs on Smart Buy printers in! For more information, visit Smart Buy Product Description Smart Buy Product No. Suggested Step up from Smart Buy List (MSRP) Compelling Reasons to Step Up for Target SKU HP LaserJet P3015n Printer CE527A P2055dn $599 Better monthly recommended volume; Better CPP; Available finishing options HP LaserJet P4014dn Printer CB512A P3005dn $879 Better monthly recommended volume; Better CPP; Available finishing options HP LaserJet P4515x Printer CB516A P4014dn $2239 Better monthly recommended volume; Improved network security (IPsec, PIN numeric pad); Better CPP (Available High Capacity Toner); Available finishing options HP Color LaserJet CP4025DN Printer CC490A CP3525dn $1499 Better monthly recommended volume, Improved network security (IPsec); Better CPP; Available finishing options Lexmark E360d and E460dn Lexmark T650DN Lexmark T654dtn Xerox 6360DN Blue Carpet SPIF $50 $80 $190 $120 HP Color LaserJet CP6015x Printer Q3933A CP4005dn $5629 Better monthly recommended volume, B size printing (11x17); Improved network security (IPsec); Better CPP; Available finishing options Xerox 7760DN $470 HP LaserJet M4345xs MFP Printer CB427A M3035xs $4969 Better monthly recommended volume, 2 more paper trays; better CPP Xerox 4150/XF $400 HP Color LaserJet CM3530fs MFP Printer CC520A CM2320fxi $2999 Better monthly recommended volume, better CPP; Improved color handling Xerox 8560MFP $240 Notes: Blue Carpet SPIFs are effective December 1, 2010 to December 31, 2010 and are subject to change. Blue Carpet claims will be split 80% sales representative / 20% partner company. Must be an authorized HP Reseller to receive Blue Carpet SPIFs FOCUS ON IPG Page 7

8 SMART BUY AND BLUE CARPET Blue Carpet SPIF on Care Pack SKUs Care Pack SKU Care Pack description Blue Carpet SPIF UP874E 4y NBD LJ P3015 HP Supp $5 UK652E 3y 4h 13x5 LJ 4250, P4014 HW Supp $9 UJ518E 5y Nbd LJ P4515 HW Supp $16 US273E/US274E Maintenance Kit Replacement Service (Transfer or Fuser110v) $12 UJ178E 4y NBD CLJ CP6015 HW Supp $28 UU850E HP 5y Nbd + DMR LaserJet M4345MFP Supp $42 UT983E 4y NBD + DMR CLJ CM3530 HW Supp $36 UJ572E HP 5y 4hr 13x5 LaserJet M9040/9050 MFP Supp $48 UJ167E HP 5y Nbd Color LaserJet CM6030/40 MFP HW Supp $40 UP833E HP 5y Nbd LaserJet M9059 MFP HW Supp $40 HC114E HP 4y Nbd CLJCM4730 MFP HW Support $32 UV255E HP 4y Nbd DigitalSender 9xxx HW Support $36 UT978E HP 4y Nbd + DMR LaserJet M5025 MFP Supp $42 UT827PE HP 2y PW Nbd Color LaserJet MFP Supp $40 UT805PE HP 2y PW Nbd Color LaserJet 9500 HW Supp $32 UT808PE HP 2y PW Nbd Color LaserJet CP6015 HW Supp $24 Notes: Blue Carpet SPIFs are effective December 1, 2010 to December 31, 2010 and are subject to change. Blue Carpet claims will be split 80% sales representative / 20% partner company. Must be an authorized HP Reseller to receive Blue Carpet SPIFs FOCUS ON IPG Page 8

9 SALES RESOURCES Sales collateral, tools and more! Sales Collateral Publication Order free collateral via the Marketing Toolkit on HP Partner Portal at click the Literature Ordering link HP Purchase Edge Member Brochure HP Supplies Compatibility Guide The Hidden Cost of Printing HP Care Pack Services Reference Playbook HP Care Pack services Brochure HP Post Warranty Care Pack Services Brochure Sales Tools Carbon Footprint Calculator Care Pack Lookup Tool Colour Access Control Colour Printing Centre Find a Replacement Printer Tool HP Commercial Web Assets Program HP Competitive Comparison Centre HP LaserJet Multifunction Products Portal HP Pays You Back Microsite HP Trade-in and Save Imaging and Printing eirgs IPG Expressway on Partner Portal MFP Printer Reseller Co op Kit MFP Product Demos and Simulations MFP Smart Tools Suppliesinfo Total Cost of Ownership Customer Offers 4AA0 0073ENVC 4AA0 9111ENUC 4AA1 6923ENVC 4AA2 1819ENA ENA 4AA2 6090ENW URL pyb.hpchanneltools.com/index.html tias.hpchanneltools.ca/ eirg.hpipgproducts.com/ printerplus.hpchanneltools.com/ smartmfp.hpchanneltools.com/ URL 0% Financing. 100% HP. FOCUS ON IPG Page 9

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