JENNYKAN. UX Design Strategy, Creative Direction

Transcription

1 JENNYKAN UX Design Strategy, Creative Direction

2 What if you could strategise your UX approach to deliver a product thas has that little extra? :) QUALITY CONTROL RESEARCH, ANALYSE &STRATEGY CONTEXT & INSIGHTS OBSERVE & UNDERSTAND EMPATHISE IDEATION & DESIGN IDEATE PROTOTYPE TEST IMPLEMENT PRODUCT 1ST RELEASE YOUR PRODUCT METRICS THE COMPETITION

3 My Way of Working An insight driven UX approach. QUALITY CONTROL STRATEGIC THINKING TECHNICAL ANGLE IDEATE PROTOTYPE TEST IMPLEMENT PRODUCT 1ST RELEASE YOUR PRODUCT METRICS CONTEXT & INSIGHTS OBSERVE & UNDERSTAND EMPATHISE LEVERAGE & SYNERGY BRAND ANGLE DESIGN ANGLE GROWTH ANGLE THE COMPETITION BEHAVIOURAL ANGLE

4 The UX strategy TECHNICAL ANGLE OBSERVE & UNDERSTAND IDEATE TEST EMPATHISE PROTOTYPE MVP DESIGN ANGLE GROWTH ANGLE BEHAVIOURAL ANGLE

5 The process Brief 2 Phase Product Dev: Lead Conversion Community building Product goals Inspiration Rough Sketch of idea/product Refine product requirements Test assumption with qualitative user research ios Android tone of voice micro rewards design delight easy Visual design + delight Wireframing native app pleasant navigation micro animations MVP Pilot 1.0

6 The process Brief 2 Phase Product Dev: Lead Conversion Community building The outcome Rough Sketch of idea/product Test assumption with qualitative user research Refine product requirements Wireframing Visual design + delight MVP Pilot 1.0

7 The UX strategy TECHNICAL ANGLE CONTEXT & INSIGHTS IDEATE TEST DESIGN THINKING DESIGN ANGLE PROTOTYPE CLICKABLE PROTOTYPE BRAND ANGLE GROWTH ANGLE BEHAVIOURAL ANGLE

8 The process Business idea marketplace for kids strategic customers: leisure business Making search intuitive & a delight. Value proposition Competitive analysis what s out there? Journey mapping Wireframing Visual design + delight Branding tone of voice storytelling Prototype & test

9 The process Business idea marketplace for kids strategic customers: leisure business Enforce the brand proposition & add storytelling Value proposition Competitive analysis what s out there? Journey mapping Wireframing Visual design + delight Branding tone of voice storytelling Prototype & test

10 The process Business idea marketplace for kids strategic customers: leisure business The outcome: Value proposition Competitive analysis what s out there? Journey mapping Wireframing Visual design + delight Branding tone of voice storytelling Prototype & test

11 The UX strategy TECHNICAL ANGLE CONTEXT & INSIGHTS IDEATE LAUNCH WHITE LABEL ANALYSE PRODUCT DETECT WEAK SPOTS & OPPORTUNITIES IN USER FLOW WHERE ARE THE LEAKS? BRAND ANGLE PROTOTYPE CLICKABLE PROTOTYPE BRAND EXTENSION DESIGN ANGLE BEHAVIOURAL ANGLE

12 The process Product 1st release Slow growth 1st product : slow growth & drop outs User research Review product - design - usability - functionality detect weak spots in flow Optimise weakspots: onboarding brand product message storytelling Reframe message big brother is watching you being guarded Rebrand + refresh proposition no privacy Prototype & launch 2nd release Onboarding App Community building Gamification boring onboarding boring app

13 The process Product 1st release Slow growth The priority: refresh & enforce the brand & brandstory User research Review product - design - usability - functionality detect weak spots in flow MEET CLIVE FROM SAFE DRIVE. Optimise weakspots: onboarding brand product message storytelling humanising the brand Rebrand + refresh proposition Reframe message fun & likable safe driving is smart driving. Onboarding App Community building Gamification Prototype & launch 2nd release a community of smart & safe drivers

14 The process Product 1st release Slow growth Outcome: redesign onboarding, app, brand extension User research Review product - design - usability - functionality detect weak spots in flow Optimise weakspots: onboarding brand product message storytelling Reframe message Rebrand + refresh proposition Onboarding App Community building Gamification Prototype & launch 2nd release

15 The UX strategy TECHNICAL ANGLE CONTEXT & INSIGHTS IDEATE LAUNCH 2.0 OPTIMISATION ANALYSE PRODUCT DETECT WEAK SPOTS & OPPORTUNITIES BEHAVIOURAL ANGLE IN USER FLOW WHERE ARE THE LEAKS? DESIGN ANGLE PROTOTYPE CLICKABLE PROTOTYPE TEST GO TO MARKET GAMIFICATION

16 The process Business idea product development Outcome: product launch, StartUp Bootcamp Amsterdam Analyse current product Optimise product - usability - UX - learning experience - gamification Optimise weakspots: onboarding learning formats animation quizformats progression MVP Prototype & test 1st release launched May 2018 Optimisation 2nd release

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18 Entrepreneurial mindset: The Smart Page

19 CONNECT