Working as a UX professional. Annu-Maaria Nivala 21st Nov 2017

Transcription

1 Working as a UX professional Annu-Maaria Nivala 21st Nov 2017

2 Dream Broker The leading online video software company in the Nordics Oslo Stockholm Helsinki Copenhagen Amsterdam 5 country offices 100+ employees 700 customers

3 Lead UX researcher / designer Innovations team Horizontal role: help other units in UX, usability and innovating Head of UX for a fully new product, implementation ongoing

4 Tasks User needs Product requirements Wireframes User validations

5 My dark past Lead UX Researcher, Innovations at Dream Broker Product Manager at CRF Health Senior Consultant, User Experience at Knowit Oy Team Manager, User Experience at Digia Oyj. Project Manager, User Experience at Digia Oyj (Senior) Research Scientist at Finnish Geodetic Institute My wife, the geologist:

6 2016: Lead UX Researcher, Dream Broker My career path 2014: Product Manager, CRF Health 2011: Senior UX Consultant, Knowit Oy 2010: UX Team Manager, Digia Oyj 2008: UX Project Manager, Digia Oyj 2007: PhD: Usability perspectives for designing maps on mobile devices, Aalto University (Helsinki University of Technology) 2002: Research Scientist, Finnish Geodetic Institute 2002: MSc: Geology & Computing Science, University of Oulu

7 Content Who is a UX professional? Tasks Skills Tools Jobs A typical day Career

8 Who is a UX professional?

9 Information designer Usability specialist UI designer UX lead User researcher UI specialist UX designer Service designer UX professional Business designer Designer Interaction designer Visual designer/ad Creative director

10 Breakdown of UX job titles Percentage Usability Analysts User Researchers 2 6 % Information Architects 18 Visual Designers 23 Interaction Designers 24 UX Designers

11 Geologist.

12 Tasks

13 The six core disciplines of UX User Research Content Strategy Information Architecture Understanding the people who use a product or a system through observations Planning for the creation, delivery, governance of useful and usable content Identifying and organizing information within a product or system in a purposeful and meaningful way Interaction Design Visual Design Usability and Analytics Designing the interactive behaviors of a product or system with a special focus on their use Designing the visual qualities of a product or system in an aesthetically pleasing way Measuring the quality of a user s experience when interacting with a product or system

14 You can wear all hats and be a generalist User Research Content Strategy Information Architecture Understanding Information Structure Interaction Design Visual Design Usability and Analytics Behaviour Aesthetics Measurement

15 Or you can wear some hats User Research Content Strategy Information Architecture Understanding Information Structure Interaction Design Visual Design Usability and Analytics Behaviour Aesthetics Measurement

16 Or you can wear some hats User Research Content Strategy Information Architecture Understanding Information Structure Interaction Design Visual Design Usability and Analytics Behaviour Aesthetics Measurement

17 Or you can wear some hats User Research Content Strategy Information Architecture Understanding Information Structure Interaction Design Visual Design Usability and Analytics Behaviour Aesthetics Measurement

18 My hats User Research Content Strategy Information Architecture Understanding Information Structure Interaction Design Visual Design Usability and Analytics Behaviour Aesthetics Measurement

19 Skills

20 Skills & expertise (from LinkedIn) User-Centered Design User Experience Usability Testing Interaction Design Heuristic Evaluation User Interface User Scenarios Information Architecture Experience Design Concept Design Usability Engineering Web Design Contextual Inquiry Task Analysis Qualitative Research Software Design User Stories Questionnaires Focus Groups Interviewing Paper Prototyping Storyboarding Benchmarking Prototyping Agile / Scrum Service Design Customer Journeys Customer Experience Usability User Experience Design Personas Human Computer Interaction Wireframes

21 My mostly used skills User-centered Design User Experience Usability Testing Interaction Design Heuristic Evaluation User Interface User Scenarios Information Architecture Experience Design Concept Design Usability Engineering Web Design Contextual Inquiry Task Analysis Qualitative Research Software Design User Stories Questionnaires Focus Groups Interviewing Paper Prototyping Storyboarding Benchmarking Prototyping Agile / Scrum Service Design Customer Journeys Customer Experience Usability User Experience Design Personas Human Computer Interaction Wireframes

22 Skill set of a UX professional

23 Additional skills Storytelling The design of products requires effective communication with an audience. Each product s interface needs to tell people what it offers them and why they should care. Empathy Design methodology focuses on the perspective of customers and end users when analyzing and crafting solutions.

24 Trendy skills that can boost career Data Analytics and data visualization AR/VR design Game design

25 How to keep up the skills Do volunteer design, freelance projects Join design associations Read blogs, watch vlogs Work with people with more experience Work with young talents

26 Tools

27 Design tools Sketch (+ bunch of plugins) Adobe Photoshop & Illustrator PowerPoint Many of prototyping tools also include design tools 2D and 3D animation design tools Pen and Paper

28 Prototyping tools Paper prototyping InVision Axure RP Flinto Origami Studio Proto.io Principle UXPin Marvel

29 Research tools Reflector mobile app testing Crazy Egg website heat maps Inspectlet website visitor click videos Usabilla feedback on particular website elements Morae recording and analysing usability tests Survey Monkey questionnaires

30 UI guides and templates Google Material design: design guidelines, icons, material components Apple developer: resources UI patterns and guideline Free templates for design tools (Sketch etc.)

31 Jobs

32 Companies ICT companies Tieto Accenture Digia Reaktor Futurice Vincit Solita HiQ Design and marketing companies Nordkapp Frantic 358 Mirium Kuudes N2 Nolla Service or product companies Supercell Rovio Kone ABB Nordea OP YIT DNA

33 ICT companies Role UX / Service design consultant Mainly working in customer projects Often located in the customer premises Usually working with customer product, marketing, IT or business units Projects 1 month to 2 years UX project before implementation UX tasks within the implementation Often complicated systems Emphasis on designing the functionality of the service Variety in platforms, services, end-users and customers, often possible to test the + design with end users - Long projects, not always possibility to affect what the product will really become during the implementation

34 Design and marketing companies Role Visual designer, Service designer Mainly working in customer projects Usually located in their own office (in Punavuori or in Kallio) Usually working with customer marketing, sales and business units Projects 1 week to 3 months UX project before implementation More emphasis on the visual design of the project Marketing campaigns + Shorter projects bring lot of variety, more artistic projects and working environment - Quick time schedules can be stressful, often not possible to test the design with the users

35 Service or product companies Role UX designer Working in in-house projects Located in their own office Usually working with the R&D units and company s customers Projects Continuous and shorter project tracks Often full design and user research methods in use Sometimes from the product idea to the implementation, sometimes update versions of the current product More flexibility on affecting own work schedules, more possibility to affect the + final design decisions - Updating older product versions can be boring, time schedules for getting the product to the market can be slow

36 What I ve worked with Company websites Company intranets Internal digital tools Mobile services and apps UIs of physical devices (bluetooth headsets, speakers) Consumer services B2B services

37 A typical day

38 Typical teams to work with Sales and Marketing people CEOs & other higher management, Business owners, Product managers, Product owners UX designers, Visual designers, Motion designers, Content creators, Art directors Android and ios developers, Front-end developers, SW and Back-end developers and architects, QA engineers Images from

39 Example of a typical work day Other Tasks 20 % Design 40 % Co-creating 20 % Meetings 20 %

40 Typical tasks in consultant s life Sales support, Design project plans Offers, Client interviews, Offer presentations Design project management, Scheduling, Meeting agendas Customer communication, Presentations

41 What makes a UX pro? First impression Person to person connection with the client Ability to reason ideas presented Proactive and open enough communication about potential challenges (time schedules etc.) Quality of presentations Quality of ideas Ability to deliver what has been agreed Online presence, tone of voice Quality of deliverables

42 Career

43 How to get started in UX? Tip 1: Do something outside of work on a volunteer basis Tip 2: Learn a second skill Tip 3: Go to meetups Tip 4: Propose internships to companies Tip 5: Have a passion for what you do Many of the awesome jobs are found through personal referrals. Finland is small everything you leave behind will be in front of you some day: colleagues, companies, customers,

44 Job interviews Are you a good person for the position? Do you follow trends, what is hot right now design-wise? What are your social skills and presentations skills? Are you proactive, do you get things done? Do you know all the needed methods? Do you have business and technology knowledge? Design tasks: There is a problem x how would you solve it?

45 Design leader Head of UX Design manager Master craftsperson Skilled practitioner Strategy Competitive Intel, Multi- Domain Expertise Dynamics Managing, Inspiring, Vision, Problem solving, Selling Process Critics, Business Writing, Presenting, Resourcing, Project Management Principal Director UX Lead Senior UX designer Apprentice Tactics Research, Testing, Sketching, Wireframing, Prototyping, Visualising UX designer

46 Do you want to design or manage? Individual Contributor Generalist Specialist UX Director / Head of UX Which way? Manager Design Management Product Management Business Management / Entrepreneur Why did you get into user experience? Do you want to be an individual contributor or manage people? Do you want to design a product or a design culture? Do you want to be in the spotlight or in the background? Do you want to focus more on the craft or the business vision?

47 UX designer -> Product manager Design -> Business Budget responsibility Co-operation with Sales, Marketing Product strategy, long-term horizon Strategy into a product roadmap Requirements based on business strategy and the needs of the market Feature priorisation based on customer value and relevance to the market Product awareness in the market

48 Summary

49 Be creative Be communicative Be observant Be confident Be willing to learn constantly Be a team player Be good at multitasking Be able to focus Be patient

50 Thank you!

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