Graphic Design (Including Yearbook and Newspaper)

Transcription

1 Graphic Design (Including Yearbook and Newspaper) Classes provide photographic instruction plus emphasizing hands-on graphic design industry skills. Using imac computers with digital SLR and bridge cameras, students will find creative visual solutions using industry software such as Photoshop, InDesign and Illustrator. CHSTODAY.ORG GRAPHIC DESIGN 1 (Formerly Photography 1 and 2) Produce quality photographs with emphasis on composition and image manipulation, and then onto layout design, graphics, pre-press file preparation and other graphic arts skills. Students will design and execute layouts and illustrations for areas such as web, magazine/newspaper layouts, posters, brochures, packaging design and logos. Digital point and shoot or bridge camera provided. GRAPHIC DESIGN 2 (Formerly Photography 3 and 4) Explore more advanced techniques through a project-based setting acting as a member of a design team. Work specifically designed for publishing on the website, yearbook and newspaper is produced while medium and large format Epson printers are used to produce larger products. Develop graphic design business skills needed to work with clients successfully. Digital SLR camera provided. GRAPHIC DESIGN 3 (Formerly Photography 5 and 6) Enhancing portfolios and resumes, gain experience working more independently with community and school organizations developing client service projects. Other publishing avenues include the website, yearbook and newspaper. Digital SLR camera provided.

2 YEARBOOK Also a Graphic Design section, this class is focused on producing a 208 page yearbook using industry-standard Mac Computers with the latest versions of InDesign and Photoshop and digital cameras. Students develop their Graphic Design skills as part of a production team with opportunities to develop leadership skills in editor positions. Real-life challenges are met head on all year long as the staff works together to meet deadlines and launch a yearbook they can be proud of in May. All student-produced work may be published in both the yearbook and/or our online news sites: chstoday.org or After school time commitments are expected. NEWSPAPER Also a Graphic Design section, this class is focused on producing and maintaining two websites: chstoday.org and issuu.com/chsflight. Working closely with the yearbook staff, newspaper staff co-ordinates newsgathering and online publishing. Real-life challenges of news production and team building are involved along with opportunities to build leadership skills through editor responsibilities. All student-produced work may be published in both the yearbook and/or our online news sites: chstoday.org or After school time commitments are expected.

3 Students have the flexibility to take as many Graphic Design classes as desired, however the following standards may be addressed if the student participated in the full three-year program. CONTENT STANDARD 1.0: KNOWLEDGE OF THE GRAPHICS INDUSTRY Performance Standard 1.1: Knowledge of the history of the graphic design field Research the history of technologies that advanced the graphic design industry Describe past, present, and future styles in the graphic design industry Identify art movements and societal trends that impacted graphic design Describe the importance of graphic design s influence on society. Performance Standard 1.2: Communicate ideas using appropriate industry terminology Formulate written and verbal communications using industry standard terms Prepare and deliver a visual presentation of a product utilizing appropriate industry terminology. CONTENT STANDARD 2.0: ELEMENTS AND PRINCIPLES OF DESIGN TO COMMUNICATE VISUALLY Performance Standard 2.1: Elements of design Identify the applications of color, line, shape, texture, size, and value in samples of graphic work Analyze the use of color, line, shape, texture, size, and value in samples of graphic work Incorporate color, line, shape, texture, size, and value in student-generated graphic work Understand the concepts of color theory Demonstrate the elements of design through manual sketching Demonstrate the elements of design through digital sketching. Performance Standard 2.2. Principles of design Analyze the principles of design (i.e. balance, contrast, alignment, rhythm, repetition, proximity, movement, harmony, emphasis, unity, etc.) in samples of graphic works Incorporate principles of design (i.e. balance, contrast, alignment, rhythm, repetition, proximity, movement, harmony, emphasis, unity, etc.) in student-generated graphic works Demonstrate the principles of design through various design techniques. Performance Standard 2.3. Principles of typography Identify the anatomical components and qualities of type (i.e., x-height, ascenders, descenders, counters, etc.) Apply and adjust formatting to type Construct graphic works utilizing and manipulating type Demonstrate knowledge of the history of typography. Performance Standard 2.4: Principles and elements of design to layout Apply effective use of negative space, composition, message structure, graphics, etc., to graphic works Create graphic works utilizing grids Create graphic works utilizing templates.

4 Utilize rule of thirds, simplicity, and/or complexity, etc. in layout Demonstrate layout skills for print collaterals (i.e., magazines, newspapers, packaging, yearbook, etc.) Demonstrate layout skills for current digital media (i.e. mobile devices, tablets) Explain the importance of consistency of design Explain the importance of usability Apply measurement tools and ratio analysis to image positioning in graphic works Solve aspect ratio proportion measurement in video and animation development. CONTENT STANDARD 3: KEY ASPECTS OF PRODUCTION USING INDUSTRY STANDARD SOFTWARE Performance Standard 3.1. Concept development Generate project ideas through the use of brainstorming, thumbnails, roughs, mock-ups, wireframes, etc Create a storyboard for a project Explain the importance of developing a message for a specific audience Synthesize information collected from communications with various stakeholders. Performance Standard 3.2: Image creation and manipulation Analyze differences and appropriate applications of vector-based and bitmap images Use a variety of devices and media to import/download photos, images, and other digital media content Incorporate the use of image manipulation and illustration software into final products Apply nondestructive image editing techniques such as layering and masking Practice using different selection tools and techniques to manipulate images Practice composition and cropping Analyze differences and appropriate applications of vector-based and bitmap images Use a variety of devices and media to import/download photos, images, and other digital media content. Performance Standard 3.3: Media outputs Use appropriate resolution, compression, and file formats for various media outputs including web, video, audio, and print Incorporate appropriate current industry standard color modes in graphic works including but not limited to RGB, HEX, LAB and CMYK and Pantone Understand the difference between gray scale, spot color, and process colors. Performance Standard 3.4: Graphic design workflow to increase success and productivity Develop a workflow for a project Describe project management Create projects that address the message and conceptual ideas for a specific audience. Performance Standard 3.5: Design and production process Demonstrate the use of the graphic design process (define the project, develop budget and schedule/deadline, presentation and critique, revisions, final presentation, client approval, pre-press, production and final product delivery) Explain the design process in different media formats Apply the design process to generate different media formats. Performance Standard 3.6: Branding and corporate identity Analyze branding and corporate identity, its purpose and constituents Create a visual that appropriately represents the brand s identity in multiple media

5 formats. CONTENT STANDARD 4: ETHICAL AND LEGAL ISSUES RELATED TO GRAPHIC DESIGN Performance Standard 4.1: Copyright and intellectual property law Research laws governing copyright, intellectual property (including font usage, photography, illustration, audio and video rights), and software licensing Research laws governing brand issues, trademark, and other proprietary rights Discuss consequences of violating copyright, privacy, and data security laws Define and debate fair use including authorships, rights of use for work and likeness, and credit lines Model fair use in production of visual communication products Understand the importance of using a release form. CONTENT STANDARD 5: PORTFOLIO Performance Standard 5.1: Portfolio Research and compare the various types of portfolios Develop portfolios that include various types of media Recognize that portfolios are dynamic and require maintenance. Performance Standard 5.2: Evaluating Portfolios Conduct peer- and self-evaluations Understand the elements of the critique process, including a respect for peer work and the ability to give and receive dispassionate and constructive criticism. CONTENT STANDARD 6: MATHEMATICAL SKILLS Performance Standards 6.1. Appropriate mathematical skills for visual communications Apply addition, subtraction, multiplication and division of whole numbers, fractions, and decimals Apply fraction to decimal and decimal to fraction conversion problems Apply decimal to percent and percent to decimal conversion problems Apply basic ratio and proportion problems Apply basic linear measurement problems Apply basic inches to picas and picas to inch conversion problems Apply inches to points and points to inch conversion problems Apply points to picas and picas to points conversion problems. CONTENT STANDARD 7: COMMUNICATION SKILLS Performance Standard 7.1. Appropriate communication skills for visual communications Write logical and understandable statements or phrases to fill out documents used in business and industry (i.e. forms, invoices, proposals, etc.) Read and follow written and oral instructions Articulate and write concise and accurate instructions/step by step process Demonstrate appropriate communication skills (i.e. telephone, , texting, social media, etc.). CONTENT STANDARD 8: EDITING AND PROOFREADING SKILLS Performance Standard 8.1: Proofreading skills Demonstrate ability to proofread and edit various forms of copy for different audiences Demonstrate knowledge of proofreaders marks Demonstrate knowledge of electronic forms of editing and correcting.

6 CONTENT STANDARD 9: DIGITAL MEDIA Performance Standard 9.1: Graphic design in digital media Understand the relationship of graphic design in context of web design Understand the relationship of graphic design in context of video production Understand the relationship of graphic design in context of audio production Understand the relationship of graphic design in context of animation. CONTENT STANDARD 10: APPLIED ART Performance Standard 10.1: Demonstrate creation of simple, tone, or color illustration with traditional and digital tools Create 2D or 3D works of design in analog and digital formats. CONTENT STANDARD 11: CAREER EXPLORATION Performance Standard 11.1: Career preparation Participate in can career-related experience that could include internships, job shadowing, work site visits Participate in a career-related client service project.