New retailing. May 9 th, 2013 Rob de Jonge, General Manager, Venda Software Development

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1 New retailing May 9 th, 2013 Rob de Jonge, General Manager, Venda Software Development

2 We now live in the age of new retailing, in a multichannel world. So when we talk about the future of the high street, we have to see it in this context, not put it in some silo or reserve. That s not how consumers view the world anymore. Their high street, their computer, their smartphone - all these offer different ways of shopping and all are converging. Philip Clarke, Tesco Group CEO. 8 June 2011

3 view TV or print ad go to store compare options choose best option buy item

4 search watch video on phone download iphone app like us on Facebook compare shop online watch YouTube commercial buy item demo product in store view print ad read blog shop on website view banner ad read reviews watch tutorial

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6 Serving the right content at the right time based on customer behavior. +

7 Interactive merchandising creates engagement, increasing conversion and average order value.

8 Rich imaging provides access to the details needed to add to basket.

9 Advanced search helps in quickly finding the right item among the thousands of options available.

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12 Both devices get the same site Each device gets their own site 22 % 78 % 78 % 22 %

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15 Laura Ashley Mobile - Design Decisions THE BONUS SLIDES

16 These four screenshots cover the product path. These templates carry forward the header area design from the home page, with links to home, basket, store finder, search and a back button. Category Page Product List Product Details Product Details With Laura Ashley s large catalogue and category page has a simple layout that allows the user easily navigate Next is the product list page lists all the matching products for the category. There are clear refine by to filter the results and also a sort options For the product page itself, there is a main product image that fills the screen and the user can swipe to display the alternative images. Scrolling down the page (on the right) reveals the purchase options, using dropdown list so no typing for the user. There are also clear social networking options. At the bottom of the page there are further product details, and information about delivery and returns all accessible in-page, without another page refresh, for the best possible user experience. And, of course, there is a clear add to basket button THE BONUS SLIDES

17 These four screenshots cover the checkout path. A streamlined experience with no unnecessary navigation and a clear progress indicator at the top. Login Either login as an existing user, or choose to create a new user account. Personal Details (new user) When creating a new user account, make sure you do what you can to minimise typing, such as inline postcode lookup functionality. Delivery Details Step 3 allows the shopper to concentrate on delivery options and also select alternative delivering addresses. Payment Details Complete the payment details. Good usability tip is where there are numeric fields, such as creditcard number, to pop up a numeric keypad only. Order Confirmation This page simply says thank you, with a confirmation number and clear buttons to continue shopping or go to the user account details. THE BONUS SLIDES

18 Recommendations for mobile optimised sites Design - simple, clear, minimal Functionality - same experience, focused (especially checkout) Usability - minimise typing Performance - small page size Technical - responsive design SEO - same URL for desktop and mobile Monitor - analyse visitor behavior and improve THE Presentation BONUS title 26/10/11 SLIDES Classification: Confidential

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20 For all those who drank the Kool-Aid and spent all their money and attention on social media, there s a disappointing announcement ahead. Mark Ritson, Marketing Week, 24 Nov 11

21 Analyze! Understand referral sources, understand conversion rates by referrer

22 Engage! Answer questions, enable and reward sharing, make them advocates.

23 Encourage! Help consumers overcome fears of privacy and security, as done before.

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26 We don t have your size in stock right now.

27 You were not home when we tried to deliver your order.

28 No need to get in line any more.

29 Just minding the store no longer is enough, the winners of new retail will be mining the data too.

30 Rob de Jonge, General Manager Venda Software Development t e robdejonge@venda.com w