ESPN Analysis. Webpage, Content, Twitter. Produced by: Ashton Keys & Stephen Nisbet

Transcription

1 ESPN Analysis Webpage, Content, Twitter Produced by: Ashton Keys & Stephen Nisbet

2 Goals As avid sports fans we both are constant user of platforms from our personal experience and experiences expressed from others there has been many flaws on this platforms. Through our research we aim to improve the experience for ESPN users with changes to the web layout, breaking news via home page content and twitter.

3 Sites Analyzed Espn.com Key Points Web Layout Content Twitter Bleacherreport.com Foxsports.com

4 Who uses these sites? Median age: 29 (66% between 18 and 34) Men: 94% Single: 47% College educated: 87% Employed Full Time: 74% Average (Mean): $72,100 Attended sporting events within the last 12 months: 81% -Espn media kit 18% below <18 25% Ages % College Education 41% No college 89% Male -Quantcast Male: 57% Female 47% 37% between ages Average (Mean): 100k 54% Families with kids years old 25% Bachelors degree 22% Finished Secondary school -Fox Sports Audience insights

5 Web Layout

6 What is a web layout? Page layout refers to the arrangement of text, images, and other objects on a page. - Techterms.com

7 Our Criteria for Web Layout? Ease of use Finding relevant content Grouping of content Navigation

8 Page Layout for ESPN Home Page Shows many different links to content and articles. Live tweets to the left are from ESPN Staff writers Scores from most popular sport happening now at top Headlining article accompanied by Video

9 Strengths Relevant content matched with scores i.e Marlins game Video first content to be seen also allows you to decide if you want to play. Video slideshow Ads subtle not irritant Weaknesses Content word Heavy Never ending tweets, seems as if they scroll forever Content grouped randomly Main page of articles scrolls forever

10 Page Layout for Bleacher Report Home Page Large headlining article Scores dictated to the most popular sport going on Other articles below the main headlining article

11 Strengths Weaknesses The option to see more content if wanted.(read More button) Assumes that you want to see all things about MLB Great combination of visuals and text to link to articles Blank black space on the side and on the scoreboard Trending limited to 20 articles instead of going on forever Can t see different sports scores at the same time

12 Page Layout for Fox Sports Score board to the left of the content. Main headlining article accompanied with photo All scores are on the screen at once Advertisement on all sides of page Articles below and to the side of headlining article

13 Strengths The Big Board shows all scores at once and is available to expand Content ordered by date Option to decide if you want more content(read more option) Weaknesses Very ad heavy The hot topics which should stand out are the smallest font on the page The ads follows you as you scroll

14 Takeaways Instead of having content roll continuously have a show more bar to allow users when they want to see more content. Some Users might be coming to the site to see scores we should make sure that our scoreboard is expandable Instead of having twitter scroll forever use a top 20 tweets system similar to Bleacher Report.

15 Content (headlines, word choice, images)

16 Our Criteria for Content Word Choice Images Page Placement

17 ESPN

18 Strengths Twitter Feed on home page. New content constantly active page. Variety of different sports articles covered Weakness Very word heavy not a lot of images. Important information doesn t stand out

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20 Strengths Headlines and Trending stand out brings you to those first. Great combination of images and words. Weakness Only 5 Headlines not many articles Trending doesn t update very often. Mostly NFL covered this day no other sports

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22 Strengths Content in order by date Great combination of images and words for articles Top Headlines stand out when entering the page Weakness Hot Topics way too small not very noticeable. Site doesn t update new information as often.

23 Takeaways Our takeaways is that the trending topics and headlines should be noticeable that is the first thing users eyeballs should be attracted to when they visit the web page. Second there should also be an updated stream of news incorporated into the page due to how often news breaks in the sports world.also good combination of words and images/videos works perfectly.

24 Twitter

25 Our Criteria For Twitter Uses consistent voice and personality across tweets Caters to the demographics that uses twitter Uses strategies to engage audience

26 Almost all tweets are accompanied by an article that links to their website. Very rarely retweets. Uses their authority as the leader in sports entertainment. Tweets use a voice that reads similar to a news headline.

27 Strengths Professional, clear and concise content. Consistent personality across tweets. Weakness Boring and less engaging than the other accounts. Content is unnoticeable and doesn t grab your attention.

28 Almost all tweets link to an article on their website. Uses a lot of hashtags, but mainly ones concerning games. Retweeted other Fox Sports accounts

29 Strengths Uses strategies to engage users like hashtags and retweets. Offers a variety of content like videos, articles. Weakness Voice and personality is scattered and inconsistent. No clear audience it s appealing to.

30 Live tweets events without links to website. Tweets a lot of memes, vines, etc. Utilize a lot of hashtags and emojis. The amount of tweets that link to articles are far fewer than ESPN and Fox Sports.

31 Strengths Consistent personality and voice across tweets. Engages audiences and the demographics they cater to. Uses strategies to encourage traffic and retweets (hashtags, humor, etc.) Weakness Content can be alienating to those that aren t apart of their demographics. Not every tweet is relevant information for followers looking for sports coverage.

32 Takeaways To attract more followers ESPN should try and take advantage of strategies that Bleacher Report does to engage followers. Content that are humorist like vines or reaction gifs are often retweeted more, bringing in more audiences. Live tweeting games keeps an audience engaged with your account and site. Hashtagging your content allows your content to be stumbled upon more easily.

33 Next Steps for ESPN They should implement a read more features for content on the website instead of the long scrolling. More diversity between text and videos/photos less text heavy. Add a title over the live tweet feed explaining that it is trending content and make the headlines title pop more. Add a more in depth scoreboard for users to see multiple sports scores at once. Use strategies such as Bleacher Report to engage twitter followers and use those strategies to generate more followers.