5 Steps to Open Your Website to a Global Audience THE TRANSLATION NETWORK 1

Transcription

1 + 5 Steps to Open Your Website to a Global Audience 1

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3 Agenda Easily manage your multilingual sites Translate content on the fly Use your community to translate When needed, professionally translate the content on your site Synchronize content and manage changes 3

4 Web Experience Management WEM Create immersive digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate experiences along the customer journey. 4

5 Translation in the viewer s own language is all that is missing!! It is impossible for the viewer to have a great Web Experience if they have to view the site in a language that is not their own? 5

6 Globalization Why does it matter?

7 70% of global web users spend their time visiting websites in their own language 7

8 The English language only accounts for 31% of all online use and is in decline 8

9 42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally 9

10 9 out of 10 internet users in the European Union would prefer to visit a website in their own language 10

11 + Introducing Global Web Experience Management 11

12 How It Works 12

13 Content Value Index» Three Levels Translation 13

14 Lingotek Inside

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16 Easily Manage Your Multilingual Sites 16

17 Enter the Title 17

18 Click Lingotek Settings Button 18

19 Translate Content on the Fly 19

20 Publish the Page 20

21 Machine Translated Content Published 21

22 Use Your Community to Translate 22

23 Publish the Page 23

24 English Propagates to Variants 24

25 Content Sent to Lingotek 25

26 Community Translators Translate 26

27 Community Translated Content Published 27

28 Use Professional Translators 28

29 Publish the Page 29

30 English Propagates to Variants 30

31 Content Sent to Lingotek 31

32 Professional Translators Translate 32

33 Professional Translated Content Published 33

34 Synchronize Content and Manage Changes 34

35 Real-time Workflow Progress 35

36 Click on a Task for More Details 36

37 Detailed View of the Task 37

38 Adds/Changes are Tracked 38

39 Adds/Changes are Tracked 39

40 Content Put Back into Workflow

41 Only Edits Need Translated 41

42 Progress of Adds/Changes 42

43 Adds/Changes are Published 43

44 Lingotek Case Study

45 Customer Case Study Using Lingotek Inside has been fantastic; the change in process for translation is huge. ing file attachments around seems so archaic. Chris Vitti Director, Websites and Marketing Systems Alfresco 45

46 Case Study» Challenge With nearly 8 million people in more than 180 countries as customers, Alfresco needed a way to manage its localized websites and to synchronize its marketing messages in a simple, scalable and cost-effective solution. 46

47 Case Study» Solution Alfresco used Lingotek Inside with the Translation Management System to launch its global websites, sync content and get real-time statistics of where the translations were in the process. 47

48 Case Study» Benefits Managing Global Workflow Elaborate International Workflow Needs In-Workflow Translation Generates Real-Time Results Infinite Scaling, Immediate Localization 48

49 Special Offer 50% off Software Language Packs If you purchase by the end of May! OR If you request a demo by the end of April we will give you 20% off of your professional translation bid up to $5,000 though the end of May! Contact sales@lingotek.com for offer! 49

50 Contact Us Lingotek contact information: Calvin Scharffs VP of Marketing and Product Suzie Guerrero Channel Sales and Marketing Manager