Identity Guidelines V

Transcription

1 Identity Guidelines V

2 GS - IDENTITY GUIDELINES About Granville Exempted Village School District is proud to be one of Ohio's best public school districts. We serve 2,482 students in four schools. Our students learn through a diverse selection of academic, athletic and service-based opportunities, led by highly-skilled faculty and staff. Granville Schools are inspired by exceptional family and community support. Granville District Office High School Middle School Interm. School Elementary School 130 North Granger Street 248 New Burg Street 210 New Burg Street 2025 Burg Street 310 N. Granger Street PO Box 417 Granville, OH Granville, OH Granville, OH Granville, OH Granville, OH Phone: Phone: Phone: Phone: Phone: Fax: Fax: Fax: Fax: Fax:

3 GS - IDENTITY GUIDELINES - MISSION Learning for Life

4 GS - IDENTITY GUIDELINES Logo

5 GS - IDENTITY GUIDELINES - LOGO The Granville G: The 3 paths contained within the G speak to the narrative of the Granville Schools (GS) visual identity, as it relates to the context, mission, and pillars. The 3 paths in the mark help spark visual interest and compel the viewer to take a second glance. Some will see the G first and then the path, and others will see the reverse.

6 GS - IDENTITY GUIDELINES - LOGO Three Pillars PARENTS Staff STUDENTS The beginning of the journey The care and dedication of the staff The continual cycle of Learning for Life

7 GS - IDENTITY GUIDELINES - LOGO A B Logo The Granville Schools logo system has been designed to ensure consistency across the district office and all four schools. Please use each respective mark in the original forms presented here. C D Throughout this document are examples of how the different compontents can be used when broken apart. E

8 GS - IDENTITY GUIDELINES - LOGO Clear Space x To ensure visual impact, the logo in all it's variations, should contain ample clear space. All versions of the mark should be treated in a similar manner. At all sizes, use the height of capital G of Granville to estimate the amount of propper clear space needed. x When used in isolation the G should also include sufficient clear space. Use the width of the path to estimate the amount of propper clear space needed. x x

9 GS - IDENTITY GUIDELINES - LOGO Misuse DO NOT SQUASH DO NOT STRETCH DO NOT APPLY EFFECTS DO NOT CHANGE THE COMPOSITION Granville Schools Even the slightest logo misuse can contribute to the degradation of the visual identity. To illustrate this point, some of the more likely mistakes are Learning for Life shown on this page. These misuses apply to all variations of the logo and supporting elements. DO NOT PLACE LOGO ON DO NOT ALTER OR A BACKGROUND WITHOUT OUTLINE THE LETTERMARK DO NOT ROTATE DO NOT ALTER THE LOGOTYPE OR CHANGE THE FONT TRANSPARENCY DO NOT PUT THE CIRCULAR LOGO DO NOT CHANGE THE LOGO COLOR OR TONE DO NOT USE MORE THAN ONE COLOR DO NOT USE PATTERNS OR CROPPED IN SQUARE PROFILE PICTURES. OUTSIDE THOSE COLORS SPECIFIED ON PAGE 9 FOR THE LOGO PHOTOS INSIDE OF THE LOGO

10 GS - IDENTITY GUIDELINES Typography

11 GS - IDENTITY GUIDELINES - TYPOGRAPHY Type System The primary typefaces used for Granville Schools is part of the core visual identity. This harmonious relationship is fundamental to the GS sensibility. Substitutions should be avoided. Gordita: To be used in the logo and as the primary font for headers and subheads. Freight: To be used for body copy and supporting details. Examples of how the fonts should be used are outlined on the next page and throughout this document. Gordita Regular Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Light/Regular/Bold Freght Text Pro Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Regular/Italic/Bold Gordita is availible through The Designers Foundry Alt: Helvetica, Ariel, Verdana Alt: Times, Times New Roman, Palatino

12 GRANVILLE SCHOOLS BRAND GUIDELINES -

13 GS - IDENTITY GUIDELINES Color

14 GS - IDENTITY GUIDELINES - COLOR Color Grey 1 Grey 2 Grey 3 Grey 4 Grey 5 System R: 234 The Granville Schools color system is simple but versatile. Since color varies G: 239 B: 242 R: 211 G: 218 B: 222 R: 157 G: 166 B: 171 R: 131 G: 139 B: 144 R: 104 G: 109 B: 113 across devices, settings and context, there is no way to ensure that our colors will always be displayed exactly the way that we desire. eaeff2 C:2 Y:0 M:0 K:5 d3dade C:4 Y:0 M:0 K:15 9da6ab C:5 Y:0 M:0 K:40 838b90 C:5 Y:0 M:0 K:54 686d71 C:3 Y:0 M:0 K:70 The Granville Schools color palette should be used with simplicity in mind. Blue 1 Blue 2 Blue 3 Blue 4 Blue 5 R: 132 G: 131 B: 152 R: 90 G: 91 B: 118 R: 52 G: 59 B: 90 R: 13 G: 30 B: 66 R: 13 G: 21 B: C:40 Y:35 M:15 K:20 5a5b76 C:60 Y:53 M:23 K:30 343b5a C:80 Y:71 M:31 K:40 0d1e42 C:100 Y:89 M:39 K:50 0b1524 C:87 Y:76 M:55 K:73

15 GRANVILLE SCHOOLS BRAND GUIDELINES - Color Blue White Grey Proportions White and blue are the most R: 13 G: 30 B: 66 R: 0 G: 0 B: 0 R: 18 G: 133 B: 178 frequently used colors in the system The grey should be used as accents. Tints can be used to add variation, but should be used sparingly. #0d1e42 C:100 Y:89 M:39 K:50 #ffffff C:0 Y:0 M:0 K:0 #eaeff2 C:2 Y:0 M:0 K:5

16 GS - IDENTITY GUIDELINES - COLOR Color Acceptable (high and medium contrast pairings) Pairing Illustrated here are examples of both acceptable and unacceptable color parings. The most important thing to keep in mind is contrast (or the difference in brightness of the design elements and the background on which they sit). Although there may be more combinations than what are shown here, It is ALWAYS recommended that you use the acceptable high and medium contrast parings. Unacceptable (low contrast pairings)

17 GS - IDENTITY GUIDELINES Secondary Elements

18 GS - IDENTITY GUIDELINES - SECONDARY ELEMENTS The Meaning of the Ace The Ace embodies excellence in character and work. The Ace does not encourage egotism or boastfulness, rather, it calls students to rise above indifference. The Ace does not necessarily symbolize a perfect score, instead, it represents a student whose heart and mind are devoted to learning for life. In the end, the results aren t as significant as the journey. The Ace As the mission of Learning for Life becomes the primary visual element for the GS identity system, the Ace will shift to a supporting role. Where the G mark symbolizes a commitment to lifelong learning, both inside and outside of the classroom, the Ace is a visual benchmark of excellence during that pursuit.

19 GS - IDENTITY GUIDELINES - SECONDARY ELEMENTS Alternative Arrangements The G + Ace combination and G + intialism marks can be used to supplement the main logo and help to add variety to the design. As mentioned previously in this document, all graphic elements should be given ample breathing room.

20 GS - IDENTITY GUIDELINES - SECONDARY ELEMENTS A B C Badges Badges can also be used to supplement the main logos. Adding a badge to a design piece can help increase visual impact and add variety within a project. They also work as stand-alone graphics for points of pride or merchandise. D E F It is recommended that new badges are created by graphic professionals with access to GS brand assets.

21 GS - IDENTITY GUIDELINES Application

22 GS - IDENTITY GUIDELINES - APPLICATION COLLATERAL- EXAMPLE I

23 GS - IDENTITY GUIDELINES - APPLICATION VISITOR BADGE - EXAMPLE I

24 GS - IDENTITY GUIDELINES - APPLICATION POSTER - EXAMPLE I

25 GS - IDENTITY GUIDELINES - APPLICATION POSTER - EXAMPLE II

26 GS - IDENTITY GUIDELINES - APPLICATION POSTER - EXAMPLE III

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