iframes And Dynamic Keywords

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Isabella Griffith
5 years ago
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1 EDGE TRAINING CPA BLUEPRINT iframes And Dynamic Keywords Recently Google changed itʼs Quality Score guidelines with relation to the Content Network, and more specifically around Landing Pages now being a part of the Quality Score. Previously weʼve just been direct linking to affiliate offers from our CPM and PPC campaigns in the Content Network, but these changes taking the Landing Pages into account can damage your Quality Score, especially if there are a ton of other affiliates out there pimping the same product. So since the change Iʼve been testing out using iframes on my sites to still send prospects direct to offer pages without having to design and use a landing page. Now this isnʼt a new technique, and for those who have been at the Edge for a while will remember I showed you how to use iframes a couple of years ago with Squidoo, and also how to break out of them so the offer didnʼt get loaded in a small iframe :) Anyways, I thought Iʼd revisit this and Iʼve been seeing some good improvements in my Quality Score and a reduction in my CPC. In this article Iʼm going to show you how to implement an iframe on your sites, and outline the pros and cons of using this method. Iʼm also going to show you a second technique I use which dynamically inserts your keywords on your Landing Pages to improve the relevance of the Landing Page to increase the Quality Score. iframes And Dynamic Keywords 1

2 What Is An iframe? Basically, an iframe loads any webpage you specify on a page that you host on your own site. What you do is create an html file on your site called your-keyword.html which contains the code for the iframe. Then, when prospects actually go to your URL they see the webpage youʼve specified in your iframe code. The code itself is simple and looks like this: <!doctype html public "-//w3c//dtd html 4.0 transitional//en"> <html> <head> <title> Your Primary Keyword </title> <meta name="keywords" content="keyword1, keyword2, keyword3"> <meta name="description" content="keyword description goes here"> </head> <body style="margin: 0px; padding: 0px;" scroll="no"> <iframe src =" style="border: 0px; width: 100%; height:100%;"> </iframe> </body> </html> For those non-coders out there, the body tag has a style which makes the page youʼre displaying flush and turns off the scroll bar (if you didnʼt do this you end up with 2 scroll bars on the right and/or bottom). The iframe tag contains the URL you want to display on the page, removes any borders that may be there, and the width and height settings make the iframe the full size of the browser window. iframes And Dynamic Keywords 2

3 To customize for your site you will need to change the following: The Title needs changing to your primary keyword in your adgroup. The Meta tags need changing to your main keywords to match the adgroup. The iframe src needs to change from to your actual affiliate URL. You need to save the file and name it as the your primary keyword in your adgroup (donʼt call it iframe.html). In order to do a quick demo I pasted the code above and put it up on the Edge Test Center, with the iframe pointing to and it looks like this: As you can see, the BBC website has loaded in the browser, but if you check the URL it is all on the Edge Test Center site. (If you want to check it out hereʼs the link testcenter.immediateedge.com/iframe.html) iframes And Dynamic Keywords 3

4 You can also use Prosper202 with iframes so that you can keep tracking (very important!), but rather than me doing a long summary of how to include it you can get the full information here Now, there are a few warnings with using iframes, and please read these carefully! Some CPA networks donʼt like you using iframes, and they will scrub your commissions if you use them, and even in severe cases will terminate your account. Some networks are OK with it, however, some of the advertisers are not and again you can be scrubbed or terminated if you break the advertisers guidelines. If you check Googleʼs guidelines on Landing Pages it says this: Mirror pages: Pages that replicate the look and feel of a parent site; your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site Some sites put a code in their pages which breaks out of the frames. So before you go live with any ad campaign always test if the iframe actually works. If you try to link to an affiliate page and when you test the page on your site it redirects and doesnʼt stay on your site then thereʼs nothing you can do, just move on. Using iframes can get you into hot water, but in my experience Google hasnʼt slapped me for using them on the Content Network (yet!). Also, if youʼre thinking of using them and are unsure about whether you will be slapped by your CPA network then firstly read the terms of service of that specific network, then read the advertisers guidelines for the product youʼre promoting, and finally contact your account manager (and try to get it in writing just in case - get an , record the Skype session etc.). I would love to give you more advice on this, but because there are a ton of CPA networks (and too many advertisers to mention!) the only person who can give you the concrete answer is your account manager. So check with them, and check on a case-by-case basis, donʼt just assume that every advertiser on that network is OK with using iframes. iframes And Dynamic Keywords 4

5 Dynamic Keywords If youʼve read my previous articles on Landing Pages and Quality Score youʼll know that having the keywords youʼre targeting is an important factor in tying in the relevance of the Landing Page to the adgroup. Thereʼs another nifty piece of code I use which dynamically changes the keywords on the Landing Page with whatever keywords have been typed in to get to your page. The reason I like this is that it allows me to use the same landing page for multiple adgroups without getting a huge slap off Google, although you need to make sure that the adgroups are all promoting the same product. Hereʼs the code: <?php if ($_GET['page']!= "") {$keyword=ucwords(str_replace("-"," ",$_GET['page'])); } else { $keyword="your Primary Keyword";?> } You need to paste the code into the <head> tag of the page, and then change the "Your Primary Keyword" text to the default keyword for your campaign. You have to specify a default keyword in case someone comes to your page via organic search and not through the link which youʼve specified in the ad destination URL, and if you donʼt then there will be blank spaces on your page where the keywords are meant to be. iframes And Dynamic Keywords 5

6 Then, wherever you want your keywords to be shown on your landing page you simply insert the following code: <?php echo $keyword;?> What this does is replace the default keyword with the keyword they came to the page on. The URL Structure OK, now that youʼve got the code in your landing page, you now need to tweak the URL so that itʼs relevant to the keyword youʼre advertising in your adgroup. The structure of the URL is as follows: You then put this URL with your dynamic keyword into the specific adgroup for that keyword. As an example, Iʼve gone and done a squeeze page on the Edge Test Center with Dog Trainers as a default and Puppy Trainers as my dynamic keyword. So, in my code Iʼve specified the default keyword as follows: <?php if ($_GET['page']!= "") {$keyword=ucwords(str_replace("-"," ",$_GET['page'])); } else { $keyword="dog Trainers";?> } iframes And Dynamic Keywords 6

So when you visit the page direct with the original URL it looks like this: Now, if I go and change the URL from this: http://testcenter.immediateedge.

7 So when you visit the page direct with the original URL it looks like this: Now, if I go and change the URL from this: To this: iframes And Dynamic Keywords 7

8 Now I get different keywords on my Landing Page, and you can see that Dog Trainers has now been replaced by Puppy Trainers dynamically. So there you go, a quick and easy way to dynamically change the content of your Landing Pages to be keyword specific to each individual adgroup without having to create individual landing pages for each one. You can go and have a play around with it to see how it works. Itʼs at this link testcenter.immediateedge.com/squeeze-3/squeeze-template-3.php?page=puppy-trainers and if you change the final bit of text after the?page= part of the URL to any keywords you want (separated by hyphens) you will see the text on the page change automatically. iframes And Dynamic Keywords 8

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