Rich Media Advertising Mocean Mobile Advertising Network

Transcription

1 Rich Media Advertising Mocean Mobile Advertising Network Version /23/2011 Page 1

2 Proprietary Notice This material is proprietary to Mocean Mobile. It contains trade secrets and confidential information which is solely the property of Mocean Mobile. This material shall not be used, reproduced, copied, disclosed, and/or transmitted, in whole or in part, without the express consent of Mocean Mobile Mocean Mobile. All Rights Reserved Contents Brief Description Plain HTML Template Interactive Image Template Script Code Template External Scripts Template Rich Media Ad Parameters Page 2

3 Brief Description Rich media refers to online advertising that makes use of a range of interactive digital Media, including streaming video and audio. The ads usually change as a users mouse passes over them. Mocean Mobile provides their customers with a bevy of functional features for creating rich media ads. At the moment, it includes 4 templates of rich media ads available but the set of templates is to be expanded in perspective. Plain HTML template - allows using html-code for extended formatting of ads; Interactive Image template - consists of 4 active zones each represented by a separate image; Script code template - allows users to enter the script code desired. External Scripts template - allows creating rich media using one or more external links on scripts. Plain HTML Template The Plain HTML template allows for only html-code to interact with a user. There is no opportunity of addressing Cgi-script or Java in html-banners created on the bases of such template the code entered by the user is processed by cutting all the inadmissible tags (e.g linking javascript and etc). Nevertheless, you can use all means provided by html to make your banner more attractive and interactive: customizing text style, setting background, including images and links, etc. To create a rich media on the basis of this template, perform the following steps: Step #1: Select Plain HTML in the template select box in Add Creative Wizard. Page 3

4 Step #2: Enter the ad code into the provided form field. The result can be viewed in the Preview window. Step #3: Replace request parameters in the ad code where required (optional). The list of parameters available is in Table 1 at the end of this document. Here is an example of ad created on the basis of the Plain HTML template with optional parameters specified: <iframe src=" &adfmt=11&zip&ccb=%random%&ref=%refurl%&click=%eurl%%2f%3fredir%3d" width="300" height="50" marginwidth="0" marginheight="0" frameborder="0" scrolling="no"></iframe> Resulting code of the ad after replacing ad parameters by certain values will be as follows: <iframe src=" &adfmt=11&zip&ccb= &ref=http%3a%2f%2fmysite.devel.unicom-demos.info %2F&click=http%3A%2F%2Fmysite.devel.unicom-demos.info%2F%2F%3Fredir%3D" width="300" height="50" marginwidth="0" marginheight="0" frameborder="0" scrolling="no"></iframe> Step #4: Save changes, customize other campaign parameters and start the campaign Interactive Image Template The Interactive Image template requires specifying 4 URL s of images which the rich media banner consist of (see Figure 1). Page 4

5 Once such ad is requested, a banner marked with URL1 (Figure 1) is shown. When clicking on the banner, it expands into a form consisting of 4 zones. Therefore, each zone of the ad can refer to different sources. Clicking on the zone with URL3 can lead to the landing page of the ad. To create rich media ads using the Interactive Image template, perform the following steps: Figure 1. Step #1: Select Interactive Image in the template select box in Add Creative Wizard. Step #2: Specify the URLs of images for each of 4 zones. Page 5

6 As a result you will get the banner (fig. 2(a)) which can be expanded to the interactive image (fig. 2(b)). Figure 2(a): original banner Figure 2(b): expanded banner Step #3: Specifying NOSCRIPT text will allow for text to be displayed when javascript code cannot be run for whatever reason. This text is marked with < noscript > and <\noscript > tags and contains some additional data for no-script case. An example of using NOSCRIPT code is given below: < n o s c r i p t > <a h r e f ="%LINK%"> <img s r c =" /sr=1/dd=1/ms=1/site=ebtest/keyword=verve t/random=%random% /aamsz=banner" a l t ="" s t y l e ="border-style: none" / >< / a> < / n o s c r i p t > Step #4: Replace request parameters in the ad code where required (optional), as it s described on step#3 in section Plain HTML Template. Step #5: Save changes, customize other campaign parameters and start the campaign. Page 6

7 Script Code Template To create rich media ad using the Script Code template, perform the following steps: Step #1: Select Script Code in the template select box in Add Creative Wizard. Step #2: Enter the ad code into the provided form field. An example of ad created on the basis of the Script Code template: Step #3: Replace request parameters in the ad code where required (optional) as it s described on step#3 in section Plain HTML Template Step #4: Save changes, customize other campaign parameters and start the campaign. External Scripts Template External Scripts template provides the ability to use JavaScript in rich media ads. By specifying a URL (.js files), user can get a desired layout and interactivity of rich media. In this case user can add as many script URL s as required. Page 7

8 To create rich media ad using the External Scripts template, perform the following steps: Step #1: Select External Scripts in the template select box in Add Creative Wizard. Step #2: Specify the URL(s) of scripts. You can add as many URLs as you wish. Use option +/- on the right of URL field to include/exclude external scripts Step #3: Specify NOSCRIPT text as it s described on step#3 in section Interactive Image Template. Step #4: Replace request parameters in the ad code where required (optional), as it s described on step#3 in section Plain HTML Template Step #5: Save changes, customize other campaign parameters and start the campaign Page 8

9 Rich Media Ad Parameters You can use additional parameters in your ad code. After being processed by ad server, they will be replaced with the following values. Table 1: Replaceable Ad Parameters Parameter %LINK% %URL% %EURL% %ELINK% %PHONE BRAND% %PHONE MODEL% %TIMESTAMP% %DID% %CPID% %SID% %UID% %RANDOM% %REFURL% Description Replace with a link (wrap URL) for tracking the click back to the destination URL Replace with nowrap URL for tracking the click back to the destination URL Replace with encoded URL for tracking the click back to the destination URL Replace with an encoded link for tracking the click back to the destination URL Replace with the corresponding phone brand name from WURFL Replace with the corresponding phone model name from WURFL Replace with date and time represented in the timestamp format Replace with domain (site) ID where the ad impression occured Replace with a unique ID of the ad Show ID is passed through to the landing page. Unique user Id given to all the Mocean users Replace with a random number Encoded URL of web page where the ad impression occured Page 9