mybouquet designs Judith Etienne

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1 mybouquet designs A website for small business owners in the floral design wedding industry providing online consultation service that saves clients time and money. Judith Etienne

2 Concept Objective The goal of Mybouquet Designs is to implement a website for small business owners in the floral design wedding industry. Users will be able to filter the menu selection by their preferences and visually design their virtual bouquet. In regards to the wedding industry and project plan, this application will provide target users with online consultation, a floral price estimator, and provide a platform to create their bouquet ideas. User Benefits Based on my research, the subject matter for this project is not very broad, as I have only come across one full website that allows users to design virtual -D bridal bouquets. My project compares in allowing and providing users a menu tool to design virtual bouquets. The core feature of my project is to provide users with a user-friendly interface and photo-realistic graphic features. In addition, the user will have preferences to share their designs with potential clients, floral wedding designers and friends via and popular social media engines such as Facebook and Twitter. Execution I have created a timeline that will guide and allow for adequate research and preparation of the finish application. Technically, this project will be a challenge and require thorough understanding, development, and practice with back end functions as well as scripting languages. My project will initially be drafted and designed with Photoshop to create and execute the UX design. In building the user interface/interaction platform, Axure will be implemented in creating a real simulation of the application. MyBouquet Designs Judith Etienne

Target Audience User Persona Name: Jamison Age: 0 Location: New York Motivation Jamison recently got engaged and is in the early stage of planning her wedding.

Besides dress shops, reception venues, photographers, and bands she needs help finding the right floral designer to help create her wedding bouquets.

3 Target Audience User Persona Name: Jamison Age: 0 Location: New York Motivation Jamison recently got engaged and is in the early stage of planning her wedding. She bought a couple of wedding magazines to guide her in creating the perfect day. Besides dress shops, reception venues, photographers, and bands she needs help finding the right floral designer to help create her wedding bouquets. Jamison cut clips from magazine of all the different flowers, colors and bouquet styles that inspire her. However, Jamison wants professional help and would like to reach out to a floral designer. Problem I want to communicate my wedding ideas and find a floral designer that can create a virtual bride bouquet sample. I want a price estimate for the bride s bouquet. Solution Create an inspiration board and find local floral designers. User Persona Name: Betty Age: 44 Location: New York Motivation Betty is a floral designer. Initially, when she meets with Clients the topic of conversation includes discussing the specific floral budget, wedding style, timeline for event, and delivery. The follow-up meeting usually involves Betty having bouquetsamplings ready for the clients to view or re-arrange until approve. Creating bouquet sampling involves travel time and availability of certain blossoms in season. Betty wants to find innovative ways to design and create samplings to reduce her travel time, finding blossoms, and cost. Problem Wants to reduce bouquet-sampling cost. Want to increase traffic and direct customers to her floral design web site. Solution Create and upload bridal bouquet designs sampling for potential clients. Judith Etienne MyBouquet Designs

4 Competitive Analysis 4 MyBouquet Designs Judith Etienne

5 Competitive Matrix COMPARATIVE MATRIX FEATURES MYBOUQUET DESIGNS DESIGNED WEDDINGWIRE THE KNOT BRIDES BY THE BRIDE MARTHA STEWART WEDDINGS Online Consultation Request/Inquiry Inspiration Board Builder Tool Bouquet Design Builder Tool Local Floral Designer Vendors Search Free Account Subscription Local Vendors Account Subscription Help and Documentation Excellent Average MyBouquet Designs Poor N/A Judith Etienne MyBouquet Designs 5

6 Information Architecture User - ENGAGED COUPLE User - VENDOR Are You A Floral Designer? HOME Sign In Join VENDOR HOME Sign In Join Inspiration Boards Floral Designer Vendors Dashboard Account Settings Bouquet Creator Dashboard Account Settings Inspiration Boards Inbox MyBouquets Inbox Package Selections Matching Search Criteria MyBoards Storefront MyFloral Designers MyProfile Portfolio Reviews Keys Header Navigations User/Authenticated Pages Vendor/Authenticated Pages Result Pages Conditional Selector 6 MyBouquet Designs Judith Etienne

7 User Scenario and Flow Chart START HOME User account? Inspiration Boards Start Your Board Y N Sign In form display User & Password Scenario : Create Your First Inspiration Board Jamison recently got engaged and is in the early stage of planning her wedding. She bought a couple of wedding magazines to guide her in creating the perfect day. Jamison cut clips from magazine of all the different flowers, colors, and bouquet styles that inspire her. Inspiration Boards Name board Choose template. Jamison finds Inspiration Boards from the Home page.. She starts the board from Inspiration Boards page.. Jamison signin as herself. 4. She then names the board and chooses a template. 5. After, Jamison searches for photos based on her ideas for her wedding bouquet. 6. Jamison drags and drops images to the board until it is complete and saves board. Search for photos Search criteria input by the user Drag&Drop photos to board Board saves to Save board MyBoards END Judith Etienne MyBouquet Designs 7

8 User Scenario and Flow Chart START HOME Floral Designer Vendors Enter location and search Search criteria input by the user Scenario : Find and Save Your Perfect Floral Designer Vendors Jamison gathered her wedding ideas. However, Jamison wants professional help and would like to reach out to a floral design to help create her wedding bouquet sample. User account? Result Pages Save vendors Y N Sign In form display User & Password. Jamison finds Floral Designer Vendors from the Home page.. She wants to find local floral designer vendors near her location.. Jamison browses through the vendor result pages. 4. She selects and saves three vendors that are best suited for her. Vendors saves to Result Pages MyFloral Designers END 8 MyBouquet Designs Judith Etienne

User Scenario and Flow Chart START MyBoards Request bouquet sampling Scenario : Request Bouquet Sampling Inbox enter vendor email address Jamison created her mood board and found the perfect floral

9 User Scenario and Flow Chart START MyBoards Request bouquet sampling Scenario : Request Bouquet Sampling Inbox enter vendor address Jamison created her mood board and found the perfect floral designer and would like to request a bouquet sampling of her ideas.. Jamison compose a new message from the Inbox page.. She enters vendor address, type the subject matter and message.. Jamison attached the mood board file and click on Request Bouquet Sampling button. Type subject Type message Select board(s) Request bouquet sampling END Judith Etienne MyBouquet Designs 9

10 User Scenario and Flow Chart START HOME Are You A Floral Designer? Name bouquet END Create bouquet Search for images Drag&Drop images to workspace Save bouquet MyBouquets HOME VENDOR Choose bouquet details Y Dashboard Dashboard User account? N Bouquet saves to Sign In form display User & Password Search criteria input by the user Inbox Compose message Send message Scenario 4: Create and Send Bouquet Sampling to Client Betty is a floral designer. Initially, when she meets with a client the topic of conversation includes discussing the specific floral budget, wedding style, timeline for event, and delivery. The follow-up meetings usually involves for Betty to have bouquet-samplings ready for the clients to view or re-arrange until approve. Creating bouquet sampling involves travel time and availability of certain blossoms in season. Betty wants to find innovative ways to design and create samplings to reduce her travel time finding blossoms and cost.. Betty finds link to vendor page.. She signs in as herself.. She then chooses to start a new bouquet. 4. Betty searches for flowers, greenery, and accessory images based on Jamison s submitted inspiration board wedding ideas. 5. Betty drags and drops images to the workspace until complete and saves bouquet. 6. Betty replies to an inquiry from Jamison a potential client who requested a bouquet sample and pricing. 7. Betty attaches the bouquet sample and pricing info and send message. 0 MyBouquet Designs Judith Etienne

11 Wireframe Judith Etienne MyBouquet Designs

12 Wireframe MyBouquet Designs Judith Etienne

13 Identity Guideline Color & Typography COLOUR SPECIFICATIONS Pantone 65 C CMYK: 0/55/5/0 Hex: ff9985 Pantone Black C CMYK: 0/0/0/00 Hex: Pantone 757 C CMYK: //8/0 Hex: dad6cb White CMYK: 0/0/0/0 Hex: ffffff TYPEFACES Josefin Sans Light !@ $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Goudy Oldstyle Regular !@ $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Goudy Oldstyle Italic !@ $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Goudy Oldstyle Bold !@ $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Judith Etienne MyBouquet Designs

14 Interface Design MyBouquet Designs Judith Etienne

15 Interface Design Judith Etienne MyBouquet Designs 5

16 Interface Design MyBouquet Designs Judith Etienne

17 Usability Testing Overview This report summarizes both pilot and user testing results and recommendations for MyBouquet Designs online prototype. The goals of these usability testings include establishing a baseline of user performance, validating user performance measures, and identifying potential design concerns to be addressed in order to improve the efficiency, productivity, and end-user satisfaction. Usability Test Objectives To determine design inconsistencies and usability problem areas within the user interface and content areas. Potential sources of error may include: Navigation errors: failure to locate functions, excessive keystrokes to complete a function, failure to follow recommended screen flow. Presentation errors: failure to locate and properly act upon desired information in screens, selection errors due to labeling ambiguities. Control usage problems: improper tool bar or entry field usage. Exercise the application or web site under controlled test conditions with representative users. Data will be used to access whether usability goals regarding an effective, efficient, and well-received user interface have been achieved. Establish baseline user performance and user-satisfaction levels of the user interface for future usability evaluations. Web Site for Testing Target Users Specifically designed for brides, floral designer, and florist. Number of Users Preferably -5 Recruiting Method AAU Usability Lab Recruiting Test Dates/Times/ Location Pilot Test 6/7/ -:0 pm PT / 4-5:0 ET User Test 7// - pm PT / 4-5 ET Facilitator and User: Kevin Johnson AAU Usability Lab Online Test Participants Recruited Students responsibilities will be to attempt to complete a set of representative task scenarios presented to them in as efficient and timely a manner as possible, and to provide feedback regarding the usability and acceptability of the user interface designs to friends or personal social media page. Judith Etienne MyBouquet Designs 7

18 Pilot Testing Report: Recommendations This session was not recorded. It was suggested for future pilot or testing that I could request for recording. Overall Recommendations. Prototype Finish building prototype so users will be able to complete tasks.. Strengthen user-testing scenarios Example: Task 5: Share A Bouquet Design With Other Users After landing the job to design the bouquet from the bride, you, the floral designer wants to share the virtual bouquet design created to showcase your portfolio. Suggestion: Task 5: Showcase Your Bouquet Design Now, you want to showcase your bouquet design work to Bouquet Gallery. Also, to remove any references to titles such as floral designer and to replace my final thesis project with mybouquet designs.. Forms Create Completed Task steps each task. Facilitator Notes. Home Page Recommendations Include slideshow images. Move top navigation header to the right side instead of the left or prove a reason for it being on the left side. Consistency modify a design should be renamed to bouquet gallery and start a new design should be renamed to bouquet creator so that users don t have to think but know what the buttons does. Positive Simple design. Slideshow. Bouquet Gallery Page Recommendations Change the flower placeholder images with different images. Add more options to the filter menu such as mybouquet button for authenticated users and show all button for both anonymous and authenticated users. Add favorite or follow icon for each designed bouquet. Add an X (close) button box for authenticated user to delete their bouquets. Bouquet Creator Page Recommendations List Bouquet by name from A-Z. Add no option to Blossom by Name selection list menus. Add price approximated and cart. Change naming convention: Blossom to Flower. Make visual: add color palette instead of color menu list options. Make all sharing icons visible in the tool bar area. Add a pop-up menu alert when Save button is clicked. Add favorite icon in the tool bar area. 8 MyBouquet Designs Judith Etienne

19 First Testing Report: Recommendations This session was recorded and below is the link to the video meeting: Overall Recommendations. Prototype Finish building prototype so users will be able to complete tasks.. User Account Provide users with testing user name and password to access authenticated functions such as MyBouquet page, Save, Share, and add to Favorite.. Logo Link site logo back to home page. Add dynamic new message at the top of new bouquet design images. Bouquet Creator Page Recommendations Create hierarchy steps for creating a bouquet. Add a progress steps bar above workspace to let user know how the remaining steps for creating a bouquet. Differentiate between the required and optional steps in creating a bouquet. Home Page Recommendations Make user guide and about navigation menu spacing consistent with the others. Remove border from slideshow to give less a wireframe impression. Add images of newest or most popular bouquet. Positive Slideshow images added instead of placeholder images. Bouquet Gallery Page Recommendations Change typography font. Make user bouquet name text larger than user name and date. Remove reset button. Judith Etienne MyBouquet Designs 9

20 MyBouquet Designs Getting key functions into code early, I quickly identify issues and within a few iterations I was able to improve the original design. I will be working on building the site and beta test in the near future.

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