Digital Marketing, Simplified.

Transcription

1 Digital Marketing, Simplified.

2 Digital services across the marketing funnel Social Media Marketing YEA RS Digital Advertising CLIEN TS Marketing Technology SEO & Content Loyalty COUNTRIES Marketing EMPLOYEES & CRM

3 Some of our clients include

4 We are an award winning digital marketing firm We clinched 3 awards at the 2017 Mob-Ex Awards for the Spin the Bean campaign we conceptualized and executed for Coffee Bean & Tea Leaf Gold - Best Campaign Mobile Launch 2017 Silver - Best Campaign - Use of Multiple Mobile Channels Viral Bronze - Best Campaign Marketing

5 We are an award winning digital marketing firm Marketing Magazine s 2016 Agency of the year Awards The Golden Globe Tiger s Awards 2016 Digital Marketing Agency of the Year 2016 Search Marketing Agency of the Year 2016 Social Media Agency of the Year 2016 Best Data & Analytics Campaign 2016 Best Digital Team 2016

6 Our partnerships give us access to new products and updates

7 Who is Sanchit Mendiratta?

8 SEARCH ENGINE OPTIMISATION (SEO)

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10 Consumers no longer take marketing values delivered to us at face value we seek out information on products we wish to purchase

11 As our customers move through their buying journey, they look for different things Discovery Consideratio n Purchase Loyalty

12 Before diving into SEO, we will first conduct an audit to understand your pain points and where our solutions should be targeted at 6 Key Areas of Analysis in an Audit 1. Keywords & Current Rankings 2. Architecture & Internal Links 3. Relevance & Onsite Optimization 4. Authority & External Links 5. Technical Issues & Bottlenecks 6. Experience Optimisation

13 Processes followed to get to these audits Google Analytics Checks On Site Optimization Checks Ranking Checks Off Site / Backlinks Check

14 In our audit, we will evaluate the search engine landscape to determine where our SEO efforts should be focused on, and what languages our keywords should be targeted in Google s Dominance Increasing in Hong Kong Although Yahoo has historically been a strong competitor, and Baidu should strategically have good market share, the reality is that Google has become the primary search engine for HK. Our SEO efforts should focus on Google first, targeting both English and Chinese keywords for our two language sites.

15 We would use tools like Google Analytics to determine where are users most engaged and highest traffic source Highest Traffic, Most Engaged Source Organic Search Traffic contributes 40% of the visits and 43% of the Time Spent on site. The split among search engines is as follows: Google 75% Yahoo 14% Bing 6% Baidu 4% So.com 1%

16 We will conduct extensive checks on your website to identify on-page factors which require attention

17 Our approach to Search Engine Optimisation

18 We use tools to capture information and help us translate data into actionable insights

19 How do we make brands more Visible?

20 Being visible for these 3 types of keywords will bring you maximum ROI on your investment Discovery StageConsideration Stage Type 1: Category Keywords e.g. moisturizer Type 2: Brand Variations e.g. khiel s moisturizer Purchase Stage Type 3: Product Names e.g. blue herbal moisturizer

21 3 main types of keywords searched throughout the marketing funnel Search Volume Difficulty Time Requirement Type 1: Category Keywords, e.g. moisturizer hig h hig h hig h Type 2: Brand Variation, e.g. khiel s moisturizer Type 3: Product Name Keywords, e.g. blue herbal moisturizer low low low

22 Where do you stand for each type of keywords? Type 1: Category Keywords, e.g. moisturizer kiehlstimes.com not ranked on 1 st page of Google for almost all Category Keywords Top listings are occupied by mostly magazines, e.g. Elle, Marie Claire, and shopping sites, e.g. Sephora, BestProducts.com

23 Where do you stand for each type of keywords? Type 2: Brand Variations, e.g. kiehl s moisturizer kiehlstimes.com not ranked at the top of Google for most brand variations Top listings are occupied by Kiehl s USA, as well as shopping sites, e.g. Sephora

24 Where do you stand for each type of keywords? Type 3: Product Name Keywords, e.g. blue herbal, clearly corrective kiehlstimes.com not ranked on 1 st page of Google for certain names, e.g. creme de corps Top listings are occupied by Kieh s USA, as well as shopping sites, e.g. Sephora

25 Sequence of Targeting Keywords We would be targeting Brand Variation Keywords, e.g. kiehl s moisturizer, kiehl s cleanser, kiehl s sunscreen, and Product Names, e.g. blue herbal, clearly corrective, crème de corps first. Only after capturing people with brand awareness do we proceed to Category Keywords, e.g. moisturizer.

26 How can we be present in moments that matter? 1. On-page optimization 1. Technical SEO 2. Tags optimization

27 How can we be present in moments that matter? 1. On-page optimization 1. Technical SEO 2. Tags optimization 2. Social Media Optimization 3. Local Search Optimization Localizing business info on Search

28 How can we be present in moments that matter? 1. On-page optimization 1. Technical SEO 2. Tags optimization 2. Social Media Optimization 3. Local Search Optimization 4. Content optimization

29 How can we be present in moments that matter? 1. On-page optimization 1. Technical SEO 2. Tags optimization 2. Social Media Optimization 3. Local Search Optimization 4. Content optimization 5. Link-building & amplification 1. Guest blogging 2. Sponsored Influencer/blogger engagement Colgate Optic White Drives 1116% Increase in Brand Interest through The Smile Show with YT influencers.

30 SEO achieved through on-page & off-page optimisation

31 How Do We Measure Success?

32 Using tools such as Google Analytics allows us access to website data which gives us a good indication of your optimisation efforts

33 Why should your brand engage in Search Engine Optimisation (SE0)? 80% of success is showing up - Woody Allen

34 Thank you!