RANK HIGHER ON GOOGLE

Transcription

1 SEO Services RANK HIGHER ON GOOGLE *Conversion Advantage reserves the right to change its pricing at any given time. In no way does it offer any form of performance guarantees to any client. This is dependent on multiple external factors we can t control.

2 WHO WE ARE OUR SERVICES HAVE BEEN USED BY BRANDS ACROSS THE UK, AUS & RSA Leading marketing strategist Dante Botha started Conversion Advantage in 2012 with the vision to grow this independent digital marketing agency into one of the leading agencies across the globe. Conversion Advantage is an agency born out of the optimal combination of data and creativity. Through the effective implementation of high-quality, creative digital marketing campaigns that provide actual results, Conversion Advantage has serviced a long list of clients locally, here in South Africa, and in the United Kingdom, Australia and New Zealand. We love to help companies grow by helping them increase their leads and sales with digital marketing. We firmly believe that the future is online, and we want to help businesses to dominate their markets on digital platforms. We are continually growing and are committed to an ethos of continuous learning. This has enabled us to continually produce outstanding results for our clients.

3 MEET OUR TEAM OF SPECIALIST DIGITAL MARKETERS With a wealth of experience in our team, we generate thousands of leads and sales for our clients every month. Danté Botha STRATEGIC DIRECTOR Karlyne Zovitsky DIGITAL STRATEGIST Justin Sandler HEAD OF PAID MEDIA Ruan Smit HEAD OF SEO Martin Krugel DESIGN DIRECTOR Nick Thomson BUSINESS DEVELOPMENT DIRECTOR Wilmé Fourie TRAFFIC MANAGER Shaakir Gaffoor ACCOUNT MANAGER Tracey-Lee Pollard GENERAL MANAGER Rhys Krohn JUNIOR DIGITAL STRATEGIST Chanté Taljaard JUNIOR CAMPAIGN MANAGER Donovan Oliveros JUNIOR SEARCH ANALYST Francois Gelderblom SENIOR DESIGNER Rentia vd Walt BUSINESS DEVELOPMENT MANAGER Adrienne Moses PERSONAL ASSISTANT Michelle Jordaan ACCOUNT MANAGER Tania du Plessis SOCIAL & PR Rouxmandi v Heerden JUNIOR SEARCH SPECIALIST Chrismari van Niekerk DESIGNER Petri Louw DESIGNER Mpumeza OFFICE CLEANER Thinus v Rensburg GROUP ACCOUNT DIRECTOR Alex Willis ACCOUNT DIRECTOR 12/2018

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5 WHY Your Business Can Benefit From SEO When V CONSUMERS CAN T FIND YOUR WEBSITE ONLINE WHEN DOING RESEARCH YOU WANT TO INCREASE TRAFFIC TO YOUR WEBSITE YOU WANT TO IMPROVE YOUR OVERALL MARKETING ROI YOU WANT TO INCREASE BRAND AWARENESS YOU WANT TO OPTIMISE YOUR CONTENT FOR RELEVANT SEARCHES YOU WANT TO TAKE AND GAIN ONLINE MARKET SHARE

6 2 DAYS MONTHLY STEP 1: SEO AUDIT COLLATE INFORMATION STEP 2: SEO MONTHLY OPTIMISATION OUR 2- STEP PROCESS TO HELP OUR CLIENTS RANK ON GOOGLE LOCAL SEO OPTIMISATION ONSITE & OFFSITE OPTIMISATION Search Engine Optimisation allows you to organically jump the ranks on search engines like Google until you are on the 1st page. By continuously optimising your website, you are making it easier for search engines to find your site which leads to more traffic, leads or sales. The leading search engines are Google, YouTube, Bing, and Yahoo. DATA ANALYSIS Step 1: SEO Audit Conduct an audit of your current Google Analytics account*, Search Console Account and any heatmap software to determine the state of it. Once the account has been examined, we compare your website against 3 competitors and check what 10 keywords you should rank for and determine the goals of your website. MOBILE OPTIMISATION REPORTING *or if the account does not exist, we skip this step RECOMMENDATIONS Step 2: SEO Monthly Optimisation Create a well-planned SEO strategy that includes Local SEO, Mobile Optimisation, Onsite & Offsite Optimisation and Reporting.

7 case studies

8 TOP RANKING KEYWORD nissan np300 specials nissan np300 special NISSAN EASTERN CAPE nissan service centre Industry: Automotive Challenge: Nissan Eastern Cape s organic ranking was below expectation considering that they were (and still are) targeting a brand keyword. Solution: To improve the overall customer journey and increase their ranking for certain keywords, we restructured their call-to-actions on mobile and desktop. Result: Along with major onsite optimisation, we helped improve Nissan Eastern Cape s overall organic ranking, shooting them to the number one position for a number of keywords. YEAR- ON- YEAR TRAFFIC 33.6% INCREASE CONVERSIONS 42.8% INCREASE CONVERSION RATE 2.6% INCREASE 2018 CONVERSION ADVANTAGE ALL RIGHTS RESERVED Source: SEMrush Date: 23 October 2018

9 TOP RANKING KEYWORD hornady bullets south africa 300 win mag SAFARI OUTDOOR 12 ga Industry: Outdoor Products Challenge: Safari Outdoor was struggling to convert leads into sales. Solution: Step 1: We built a completely new ecommerce platform. Step 2: We added buy modifiers to all the listed products. All the adjustments were made with Google s ranking factors in mind. Result: We increased their overall ranking to the number one position on Google for a number of keywords and search queries. YEAR- ON- YEAR TRAFFIC 25.9% INCREASE CONVERSIONS 206.2% INCREASE CONVERSION RATE 1.6% INCREASE 2018 CONVERSION ADVANTAGE ALL RIGHTS RESERVED Source: SEMrush Date: 23 October 2018

10 TOP RANKING KEYWORD anti flea and tick chew for dogs dog tick and flea tablets durban 3 month flea treatment for dogs BRAVECTO Industry: Pet Care Challenge: Bravecto was being outranked by their competitors in search engine results pages (SERPs). Solution: Step 1: We built a new website with keyword optimised pages. Step 2: We added clear call-to-actions on the website. Result: Bravecto s site outranked many of their competitors for certain search queries. YEAR- ON- YEAR TRAFFIC 38.5% INCREASE CONVERSIONS 27.2% INCREASE CONVERSION RATE 6.00% 6.58% 2018 CONVERSION ADVANTAGE ALL RIGHTS RESERVED Source: SEMrush Date: 23 October 2018

11 TOP RANKING KEYWORD golden retreiver training sydney berkshire park dog training dog obedience training sydney PETS TRAINING AND BOARDING Industry: Pet Training and Boarding Challenge: Pets Training & Boarding was struggling to reach consumers organically in an extremely competitive industry. Solution: Step 1: We optimised mass meta data for all of their blog posts. Step 2: We optimised all service landing pages and added clear call-to-actions. Result: We increased their overall on Google for a number of keywords and search queries. YEAR- ON- YEAR TRAFFIC 14.6% INCREASE BOOKING CONVERSIONS 10.5% INCREASE 2018 CONVERSION ADVANTAGE ALL RIGHTS RESERVED Source: SEMrush Date: 23 October 2018

12 our services & pricing

13 STEP 1: COLLATE INFORMATION STEP 2: DATA ANALYSIS STEP 3: MAKE RECOMMENDATIONS 1. SEO AUDIT COMPONENT COMPONENT COMPONENT WHAT WILL YOU GET? Step 1: Collate Information We will need access to Search Console, Google Analytics and any heat map software to start our process. Step 2: Data Analysis Top 10 targeted keywords Google Analytics We review data from Google Analytics, Search Console, Heatmaps, Auditing Tools and Manual checks. Step 3: Make Recommendations Onsite Auditing Make recommendations for onsite, offsite, mobile and local SEO based on the data results. 3x Competitor Analysis PRICE R15,000 plus VAT Google Search Console Goals Selection MANUAL CHECKS

14 LOCAL SEO ONSITE OFFSITE 2. SEO OPTIMISATION WHAT WILL YOU GET? Local SEO Local SEO helps businesses promote their products and services to local prospects and customers. It involves reviewing & optimising your current Google Business Listing: 1) Verifying and claiming social media profiles not listed; 2) Optimising the location on your company; 3) Ensuring your site features on citation sites and online business directories; and 4) Managing reviews or ratings. Local Content Social Profile Pages Links & Citations Onsite & Offsite Optimisation Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimised for your targeted keywords. Offsite SEO will focus on internal links, anchor text and other offline factors which influence the ranking of your domain in Google search results. Mobile Optimisation We will optimise your website for mobile and tablet devices to ensure Google and consumers have the best mobile experience. Reporting We send you a monthly report showcasing relevant data (Key Performance Indicators) and sessions, as well as recommendations for the upcoming month. MOBILE REPORTING PRICE 10 Keywords R7,500pm plus VAT 20 Keywords R15,000pm plus VAT Keywords R30,000pm plus VAT Monthly Reporting on Keyword Performance Ranking & Session information Year-on-Year Performance Comparison

15 make opportunity happen CAPE TOWN PAARL JOHANNESBURG UNITED KINGDOM AUSTRALIA +27 (0) (0) (0) (0) (0) Unit 101, Old Castle Brewery Shop 11 & 12, Frater Square Fourways Broadacres 4th Floor, Silverstream House, Alton Building, 6 Beach Road, Woodstock 40A Main Road, Paarl Cnr Cedar road & Fourways Blvd 45 Fitzroy Street, Fitzrovia, 2/40 East Esplanade Manly, Cape Town, 8001 Cape Town, 7646 Johannesburg, 2191 W1T 6EB NSW, 2095 CONVERSIONADVANTAGE.COM