, '96 Jun 16, '96 Aug 25, '96 Nov 3, '96 Jan 12, '97 T M F T S W S T M F
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1 ID Task Name Duration Start Finish Predecessors 1 Full Product Launch Cycle 45 wks Tue 5/14/96 Mon 3/24/97, '96 Jun 16, '96 Aug 25, '96 Nov 3, '96 Jan 12, '97 T M F T S W S T M F 2 Marketing 45 wks Tue 5/14/96 Mon 3/24/97 3 Strategic Marketing 8.6 wks Tue 5/14/96 Thu 7/11/96 4 Market Trend Analysis, Basic Research 2 wks Tue 5/14/96 Mon 5/27/96 48SS 5 Category Identification & Evaluation 1 wk Tue 5/28/96 Mon 6/3/ Review of Category Success to Date 1 wk Tue 6/4/96 Mon 6/10/96 4FS+1 wk 7 Product Viability & Positioning Research 1 wk Tue 6/11/96 Mon 6/17/96 4FS+2 wks 8 Brand Positioning Strategy 1 wk Tue 6/18/96 Mon 6/24/ Master Scheduling 1 wk Tue 6/25/96 Mon 7/1/ Integrated Marketing Plan 0 d Thu 7/11/96 Thu 7/11/ Plans & Schedules Published 0 d Thu 7/11/96 Thu 7/11/ Marketing Communications 41 wks Tue 6/11/96 Mon 3/24/97 7/11 7/11 13 Advertising 18 wks Tue 8/20/96 Tue 12/24/96 14 Weeklies 0 d Tue 10/1/96 Tue 10/1/96 73SF-12 wks 15 Monthlies 0 d Tue 10/1/96 Tue 10/1/96 73SF-12 wks 16 Insert/Outsert Programs 0 d Tue 8/20/96 Tue 8/20/96 73SF-18 wks 17 Online 0 d Tue 12/24/96 Tue 12/24/96 73SF 18 Packaging 8 wks Tue 10/29/96 Tue 12/24/96 19 Box 8 wks Tue 10/29/96 Tue 12/24/96 72SF 20 Box Elements 4 wks Tue 11/26/96 Tue 12/24/96 72SF 21 Stickers 1 wk Tue 12/3/96 Tue 12/10/96 72SF-2 wks 22 Collaterals 9 wks Tue 10/1/96 Tue 12/3/96 23 Data/Sell Sheets 3 wks Tue 10/29/96 Tue 11/19/96 26SF-2 wks 24 Copy Blocks 0 d Tue 11/19/96 Tue 11/19/96 26SF-2 wks 25 Slicks & Photos 0 d Tue 11/19/96 Tue 11/19/96 26SF-2 wks 26 Sales Kits 0 d Tue 12/3/96 Tue 12/3/96 73SF-3 wks 27 Channel Support Materials 3 wks Tue 10/8/96 Tue 10/29/96 73SF-8 wks 28 PR Support Materials 1 wk Tue 10/1/96 Tue 10/8/96 69SF-3 wks 29 Beta Campaign Materials 1 wk Tue 10/1/96 Tue 10/8/96 69SF-3 wks 30 International Markets Support 2 wks Tue 11/12/96 Tue 11/26/96 72SF-4 wks Page 1 8/20 10/1 10/1 12/24 11/19 11/19 12/3
2 ID Task Name Duration Start Finish Predecessors 31 Direct Marketing 36 wks Tue 7/16/96 Mon 3/24/97, '96 Jun 16, '96 Aug 25, '96 Nov 3, '96 Jan 12, '97 T M F T S W S T M F 32 Mailers 24 wks Tue 10/8/96 Mon 3/24/97 74SF+12 wks 33 WebSite 1 wk Tue 12/17/96 Mon 12/23/96 74FS-2 wks 34 E-Marketing 36 wks Tue 7/16/96 Mon 3/24/97 74SF+12 wks 35 Other Items 10 wks Tue 10/8/96 Mon 12/16/96 36 Seed Products 6 wks Tue 11/5/96 Mon 12/16/96 74FS-8 wks 37 OEM Special Products 2 wks Tue 11/5/96 Mon 11/18/96 74FS-8 wks 38 Radio & TV 2 wks Tue 11/5/96 Mon 11/18/96 74FS-8 wks 39 Trade Show Support 2 wks Tue 10/8/96 Mon 10/21/96 74FS-12 wks 40 User Education 30 wks Tue 6/11/96 Mon 1/6/97 41 Online Help 3 wks Tue 9/24/96 Tue 10/15/96 66SF 42 Manuals & How-Tos 12 wks Tue 6/11/96 Tue 9/3/96 66SF-6 wks 43 Multimedia Training Vehicles 8 wks Tue 6/25/96 Tue 8/20/96 66SF-8 wks 44 WebSite Product Education 2 wks Tue 12/24/96 Mon 1/6/97 84SS 45 Career Training Programs 2 wks Tue 12/24/96 Mon 1/6/97 44SS 46 Product Management 26 wks Tue 5/14/96 Tue 11/12/96 47 Product Planning 26 wks Tue 5/14/96 Tue 11/12/96 48 Concept Development 1 wk Tue 5/14/96 Tue 5/21/96 74SF-32 wks 49 Competitive Analysis 1 wk Tue 6/25/96 Mon 7/1/ Trial Product Definition 3 d Tue 7/2/96 Thu 7/4/ Product Development Strategy 5 d Fri 7/5/96 Thu 7/11/ Goals & Projections 5 d Fri 7/5/96 Thu 7/11/ Business Plan Compiled 0 d Tue 7/16/96 Tue 7/16/96 52FS+3 d 54 Management Review 1 wk Wed 7/17/96 Tue 7/23/ /16 55 Initial MRD 1 wk Wed 7/24/96 Tue 7/30/ Final MRD 0 d Mon 9/16/96 Mon 9/16/96 62FS+5 d 57 Bill of Materials 0 d Tue 11/12/96 Tue 11/12/96 73SF-30 d 58 Product Development 30.4 wks Tue 7/16/96 Wed 2/12/97 59 Technical Feasibility Review 3 d Wed 7/31/96 Fri 8/2/ FS 1 wk Mon 8/5/96 Fri 8/9/96 59 Page 2 9/16 11/12
3 ID Task Name Duration Start Finish Predecessors 61 Resource Plan 2 wks Tue 8/13/96 Mon 8/26/96 62SS, '96 Jun 16, '96 Aug 25, '96 Nov 3, '96 Jan 12, '97 T M F T S W S T M F 62 Product Design, Prototype 4 wks Tue 8/13/96 Tue 9/10/96 63SF 63 Final Development Documents 0 d Tue 9/10/96 Tue 9/10/96 64SF 64 Alpha Development 4 wks Tue 9/10/96 Tue 10/8/96 65SF 9/10 65 Alpha Testing 3 wks Tue 10/8/96 Tue 10/29/96 68SF 66 UI Freeze 0 d Tue 10/15/96 Tue 10/15/96 68SF-2 wks 67 Toolkit 2 wks Tue 10/22/96 Mon 11/4/96 66FS+1 wk 10/15 68 Beta 8 wks Tue 10/29/96 Tue 12/24/96 72SF 69 Internal Beta Testing 6 wks Tue 10/29/96 Mon 12/9/96 68SS 70 External Beta Testing 8 wks Tue 11/19/96 Mon 1/13/97 72FS-5 wks 71 Code Freeze 0 d Mon 12/9/96 Mon 12/9/ Master to Production 0 d Tue 12/24/96 Tue 12/24/96 73SF 73 Production 1 wk Tue 12/24/96 Tue 12/31/96 74SF 74 FCS 0 d Tue 12/31/96 Tue 12/31/96 75 Demos & Trialware 8 wks Tue 7/16/96 Mon 9/9/96 12/9 12/24 12/31 76 Localization 12 wks Tue 10/29/96 Mon 1/20/97 68SS 77 Post-Launch Assessment 10 d Thu 1/16/97 Wed 1/29/97 74FS+12 d 78 Post-Launch Development/QA 2 wks Thu 1/30/97 Wed 2/12/ Product Dev Roadmap Revised 0 d Wed 2/12/97 Wed 2/12/ Product Support 18 wks Tue 9/10/96 Mon 1/13/97 2/12 81 Resource Planning 1 wk Tue 9/10/96 Mon 9/16/96 64SS 82 Product Training 2 wks Tue 10/29/96 Mon 11/11/96 69SS 83 Beta Support 8 wks Tue 11/19/96 Mon 1/13/97 70SS 84 Start of Technotes Publishing 0 d Tue 12/24/96 Tue 12/24/ Start of Release Support 0 d Tue 12/31/96 Tue 12/31/ /24 12/31 Page 3
4 Task Rolled Up Task Project Summary Project: ModelPlan.MPP Date: Tue 10/30/01 Split Progress Milestone Rolled Up Split Rolled Up Milestone Rolled Up Progress Summary External Tasks Page 4
5 4 Market Trend Analysis, Basic Research Market & Consumer Research - Trends & Attitudes 5 Category Identification & Evaluation Category Opportunities, Past Performance Review 6 Review of Category Success to Date Evaluation of Follow-On Product Direction 7 Product Viability & Positioning Research Concept Testing & Validation, Desired Category Positioning 8 Brand Positioning Strategy Category Leadership, Corporate vs. Product Brand Goals 9 Master Scheduling Reality Checking & Conflict Resolution 10 Integrated Marketing Plan Total Integration of Media, PR and Channel Activities 11 Plans & Schedules Published Publication of Research, Plans, Scheduling 19 Box Total Package Design for all applicable channels 20 Box Elements Standard Elements, Cross-Sell Items, Special Elements 25 Slicks & Photos Coop Ads, Catalog, Tie-Ins 26 Sales Kits For Channel, Customer Service and Direct Sales Personnel 27 Channel Support Materials Shelf Talkers, POP, Demo Stations, Store Staff Materials 32 Mailers User Upgrade, User Acquisition 33 WebSite Total Prospect Dev. & Sellling Environment 34 E-Marketing Forums, Sites, Usenet 36 Seed Products Trialware, Corporate info kits 38 Radio & TV Spot, Infomercial 45 Career Training Programs eg. WebMaster Licensing curricula using Qdeck products 50 Trial Product Definition Features & Attributes, USPs in liaison with Strat. Marketing 51 Product Development Strategy Build or Buy? Long-Term Road Map 52 Goals & Projections Performance Goals, Revenue & Unit Volume, Projected P & L 54 Management Review Go/No Go Page 5
6 55 Initial MRD Marketing Requirements Document 56 Final MRD After Prototype 59 Technical Feasibility Review Includes Internationalization & Localization Reqs 60 FS Functional Specification 61 Resource Plan Staffing & Technical Resources 63 Final Development Documents FS, Resource Plan locked 72 Master to Production Gold 74 FCS First Customer Ship - Launch Date ALL OTHER POINTS ON THIS PLAN ARE DEPENDENT ON THIS DATE. 78 Post-Launch Development/QA Patches and slipstreams 79 Product Dev Roadmap Revised Senior Tech Personnel in Liaison with Business Unit 81 Resource Planning Phone & Online Staffing & Resources 82 Product Training Tech Support & Cust. Service Staff 84 Start of Technotes Publishing Internal (Folio) and External (Website) Page 6
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