THE NEW CONTENT ADMINISTRATION TOOL (CAT)

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2 THE NEW CONTENT ADMINISTRATION TOOL (CAT) Betradar offers easy to use and flexible administration tools that deliver a range of content in various formats to the customer. With the launch of our reworked and greatly improved Content Administration Tool you can now rely on a large variety of configuration features. These relate to your hosted solutions such as the Live Centres, the Live Scores or the Statistics Centre. You can also select, style, generate and integrate modular statistics snippets into your existing web offering. The tool provides numerous handling options of XML feeds as well as a pool of documentation and sample files. Please note: Live Odds services cannot be configured within the Content Administration Tool please contact support@sportradar.com for further information. Product Highlights Fast, flexible and reliable production and administration of your sports content from one central place Intuitive, user-friendly interface Large variety of configuration options for Betradar s hosted solutions Plenty of XML feed options including feed trigger, documentation and coverage Display your sports content in multiple languages Page 2 // content administration tool

3 content administration tool Hosted solutions and Xml feeds Whether you would like to embed statistics snippets within your web offering, generate links for deep linking purposes, insert your own editorial commentary in your hosted live solution, enhance your navigation set-up within a few mouse clicks or simply push the latest feed update to your server cat gives you a wide range of options to handle the content and services you are receiving. this guide provides you with details of some of the features of the content administration tool. BeneFits tailor your content to the needs and demand of your users create a unique offering by using a large pool of content and configuration options easy and fast handling of change requests and set-up add new features and content and therefore value to your existing offering next to no communication loops Page 3

4 HOSTED STATISTICS EMBED STATISTICS the embed statistics interface provides a means for finding and embedding statistics components in your own site. snippets can be created and proactively tailored to the client s needs style, size, fonts and colours are adapted to the respective ci within a few mouse clicks. the automatically generated code can then be integrated into any online offer supporting editorial content, betting-related information or standards such as standings or fixtures. the tool provides a step-by-step manual and tutorial on how to search, find and select components, how to style and configure it (i.e. languages, colours, fonts) and how to generate links for embedding the snippets. the MultiPle snippet selection includes, amongst others Fixtures, results and standings result matrices and form tables tennis and F1 rankings goal and division statistics injuries team performance data squad lists and jerseys Player profiles, career data and season stats top scorers and assists rankings disciplinary rankings Page 4 // content administration tool

5 TOp CONTENT ADMIN You can modify the sorting and priorities within the main navigation of your hosted statistics centre exactly to your needs. You can specify which countries are displayed as top countries and override what is displayed within the most clicked sport and most clicked competition tables. it is also possible to specify which countries to display for each language, so that you can tailor the navigation to your end users needs and interests. coverage of Betradar s statiscs services 40 sports 97 countries over 4,000 soccer leagues and tournaments over 1,000 sports events worldwide Historical data for up to 20+ years 37 languages Page 5

6 HOSTED LIVE CENTRES, LIVE SCORES & XML FEEDS OWN LIVE COMMENTARY this functionality enables your editorial team to insert its own editorial commentary into our hosted live centres. For example, top matches can be covered in a more in-depth and emotional way. it is still possible to refer to the automated phrases or even a combination of both. Your comments can be accompanied by a choice of icons and the solution has a multilingual set-up. LIVE SCORES FEATuRES You can generate a full day s feed for all the live scores services you have subscribed to. Within the link Generator feature it is possible to deep-link into the preferred coverage of your live scores solution and by doing so, promote ongoing matches. BeneFits set yourself apart from conventional live match centres and live scores create a unique live match commentary adapt your commentary style to meet your target group s demand convey your own messages and special content increase your turnover and strengthen your brand through individually stylized sports coverage Page 6 // content administration tool

7 DOWNLOADS SECTION Furthermore, you can also find a download section in the help menu. this section provides a wide range of sample files and feed specifications in order to integrate Xml content into your offerings or to continually upgrade it. XMl Features XMl export Parameters configure the default settings of your statistics centre Xml feeds. XMl Files sent delivery log of the last seven days plus file download. XMl coverage check which feeds are covered by tournament and which tournaments are covered by feed. XMl export Query trigger a full feed update which will be sent to you accordingly. livescore XMl generator Generate a full Xml file for all subscribed events (full day). Page 7

8 Further Features & Support FURTHER FEATURES The new Content Administration Tool (CAT) offers many features. We encourage you to take a few minutes to review the information posted about each feature. You can find a question mark icon for quick help within each section of the CAT. Simply click on the icon and a new window with the most important information about the section will be opened. Further documentations about the topic are hyperlinked within this window (i.e. Embed Statistics documentation). Live Centres Match Activation Handle the coverage of your solution Tennis: Match of Day Manager Select top matches shown prominently in your solution Service Activations You can activate and deactivate services proactively according to your needs Event Calendar check when events occur and generate a calendar feed Link Generator Find quick links to your solutions and IDs for sports, competitions, seasons Configs create and edit configurations that filter and sort your solutions Translations create your own translations that affect all of your solutions Page 8 // content administration tool

9 SuppORT FOR using CAT Betradar offers several support options for using your content administration tool. most of the help you need to bring quick resolution to your question or issue can be found on our help pages. in the help menu you can find contact details for our support desk. Vice versa, it is advised that you store as well as maintain the technical contact details at your end, in case we need to get in touch with you. need to contact support? if you can t find the help page you are looking for or need additional assistance please contact us via support@betradar.com. Page 9

10 OuR CLIENTS More than 300 bookmaker clients including over 30 state lotteries in over 60 countries across five continents rely on Betradar s unrivalled data depth and quality. Page 10 // content administration tool

11 Contacts Do you require further information? Then please let us know. We will be more than pleased to personally deal with your enquiries. Contact us at Branch offices and representations HEADQUARTERS SPORTRADAR GMBH Tech Gate Vienna Donau-City-Strasse 1 A-1220 Vienna, Austria SPORTRADAR GMBH Commerz Park West Wagram 1 A-4061 Pasching, Austria SPORTRADAR OÜ Mustamäe tee Tallinn, Estonia SPORTRADAR GMBH Fasaneninsel 1 D Gera, Germany SPORTRADAR GMBH Kaulbachstrasse 4 D München, Germany SALES representations Durban South Africa Moscow Russia Paris France Sarasota USA ZLÍN Czech Republic sales@betradar.com SPORTRADAR AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office Fax Sportradar HKG Limited 1803, 18/F Hopewell Centre 183 Queens Road East Wan Chai, Hong Kong SAR Sportradar AS Skippergata 33 N-0154 Oslo, Norway SPORTRADAR AS Postboks 1284, Sluppen N-7462 Trondheim, Norway SPORTRADAR AB Bryggargatan 10, 4 tr S Stockholm, Sweden AITAINMENT GMBH Konsul-Smidt-Strasse 8f D Bremen, Germany Sportradar UK Limited London, United Kingdom KLIKA D.O.O. Selanova 20 SI-1000 Ljubljana, Slovenia CUSTOMER SUPPORT support@betradar.com PAGE 11

12 2012 sportradar ag