Cheryl Bledsoe, EM Division Manager Clark Regional Emergency Services Agency (CRESA)

Transcription

1 Cheryl Bledsoe, EM Division Manager Clark Regional Emergency Services Agency (CRESA)

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3 WHO? Cheryl Bledsoe, Sociologist & Trend Watcher 10 years background in Criminal Justice WHAT? Emergency Manager w/no Tech Background WHY? WHY? Listened to many social media presentations that were either solely conceptual or too technical

4 Why is Social Media Important? Understanding the Tools Recognizing i the Policy & Practice Changes

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6 Use of texts and social media was widespread among students Photos on Flickr were uploaded within minutes First-hand Student Accounts blogged on LiveJournal within 24 hours Number of accurate victim lists spawned in the following 33 hours prior to actual release of the information Wikipedia Entry with collaborative timeline of events started within 2 hours of initial events 9,000 video postings on YouTube related to the massacre within first week 160 tribute groups on FaceBook

7 Dave Chappelle, comedian Twitter Comments started at 4:58 p.m. Crowd estimated between 4K-12K people Show was at 1:00 a.m. BREAKING NEWS: March 25, 2010 Flash Mobs turn violent in Philadelphia

8 Thousands of Tweets Development of Map Dedicated blog Articles in NY Times, Oregonian and multiple l blogs next day

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10 Website: Blog: Twitter: Facebook Fan Page: Picture & Video Accounts: and Collaborative Tools: and Sharepoint

11 For Accessibility 1. Agency Contact Information? 2. Plans or Preparedness Information Available? For Engagement Do You Offer Services, Training or Events that Require Action? Can the Public sign up for Emergency Notifications, Registries, or receipt of dynamic information? Connectivity to Social Media?

12 What is a Blog? Where Can You Blog? Dynamic Information Host on your own website A typical blog combines text, images, videos and links to other blogs and media related to its topic. The ability to leave comments can be an important part of a blog Entries are commonly displayed in reversechronological order. Notes on a FaceBook Page Blog on a MySpace page

13 It s easy and doesn t require advanced HTML or web-design training Opens a dynamic and legitimate communication channel to your followers and the community as compared to websites which h often have a tendency to remain static ti Provides an ability to provide real time Provides an ability to provide real-time updates for changing situations

14 What is Micro-Blogging Delivery of a text message that is less than 140 characters They may include links to web addresses, pictures or videos Most Common Places to Micro-Blog are: Status updates on FaceBook or MySpace Helpful Tools Website Shorteners: Sharing Pictures: Tracking Trends & Comments: org Aggregator:

15 Real-time way to communicate with the public Messages may be re-tweeted (RT) and spread more quickly through the community Receive input or feedback very quickly from the community Listen to community for observation of gossip, rumors or other key happenings within your community Observe and/or communicate with subject-matter experts for advice, best practices or information

16 Why Social Networks? Popular Sites Like Twitter, fans can get real-time updates and information and share the information among their networks Can connect Blog- Facebook-Twitter to each other has 400 million active users (as of 2/15/10) has 60 million users (as of 2/11/10) com has 124 million active users (3/09), but declining

17 Yahoo-based 100 MB monthly free storage Easier photo-sharing Brand Your Channel: To enter your application for a branded channel, send an to government@youtube.com with the following 5 pieces of information: The name of your government, government department, or agency. Google-based 1 GB storage free Easier download capability Flickr or Picasa??? Your.gov website URL The account name you've registered on YouTube (i.e., your YouTube username). The address you are using to manage the account. Any other information to tell YouTube about your plans to launch the channel, and what types of content you plan to post. YouTube

18 What is a Wiki? Basically an electronic white-board that people can update and collaborate. Eliminates the need for requests and -based feedback Example: #CrisisCamp / #CrisisCampPDX Known Wiki Sites Sharepoint sites & Google/Yahoo Groups are wiki forms Free, limited use wiki are available at: creates easy polls and schedule queries

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20 1. Quest for Knowledge vs. Open Access to Data Must balance your agency mission, stakeholder desires and the duty for accurate & timely information as you define your local communication strategy.

21 2. Understanding Hyper-Local What makes your message interesting, unique or different to your community?

22 3. Operational Tweets? If you are planning to share operational information via social media, consider how your agency can remain consistent in its information-sharing. For example, Fire Dept A reports 5 fire calls on Monday, but nothing on Tuesday.does that mean a quiet day for Fire Dept A?

23 Don t Upload Everything: There are many web-based b tools available. Very few of them will do everything you need them to do. Be very cautious of new or emerging applications: If they are useful and accepted to the online community, you will hear a LOT about them. If you ve never heard of them before, likely they are relying on you for their marketing plan and possibly be dangerous. Seeking Advice: Technology-interested people p like technology-related solutions and may not be as helpful as you would like them to be. Beware of social media presentations: (particularly those which cost money). Many are too generic to be meaningful or too technical to make sense of. Talking with people you know who use the technology will often be more rewarding.

24 Consider whether social media use is an essential function/condition i of employment for all positions or just certain positions within your agency Evaluate existing communications and privacy expectation policies to see how they address internet / social media usage Ensure that employees who are expected to use social media receive adequate training to do so

25 Are there any restrictions on web-based applications within your agency? Are there any procedural inhibitions i on the type of applications utilized (blog, twitter, etc)? Does your IT department have any Does your IT department have any infrastructure concerns (security, load capacity, or platform interaction)?

26 Any restrictions in the web-application against commercial use? (StumbleUpon.com) Records Retention Issues: Ensure agency protocol/practice include plan for archiving communications on 3 rd party sites.

27 Blog: Save posts in Microsoft Word Import to Excel Spreadsheet ($7.95 for.pdf record) Twitter: puts them into Excel puts content into.pdf document with limits Facebook: Screenshots of Content, Fans, Analytics

28 Best Practices for Social Media Policies: Contact Information: Cheryl Bledsoe, EM Manager at CRESA Website: Blog: Agency Twitter: Personal Twitter: Phone: