Welcome and Introduction
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1 CEdMA Conference, 2 nd 3 rd November, 2011 Lingfield Park Marriott Welcome and Introduction Philip Bourne Chairman of the Board CEdMA Europe
2 CEdMA Europe - Who are we? The Managers of Training Businesses that exist to support the hardware and software products manufactured by our companies.
3 CEdMA Europe is: A European-based industry-led forum for hardware and software manufacturers to: Raise the profile of training within both the parent and client organisations Provide a source of information to influence the perception of industry and to raise intelligence for members Develop and maintain high standards in the industry Advise on and support the improvement of professional standards Share our successes and failures honestly.
4 CEdMA Europe is NOT: A closed market for opportunity exchange A personnel exchange A Cartel Competitive with other organisations An excuse for a trip A waste of your time.
5 CEdMA History CEMA (later CEdMA) founded in the USA 22 nd Sep 93 - first meeting of CEdMA Europe (Oracle UK, Software AG UK, IBM UK, Sun, Sybase, Novell, WordPerfect) 19 th Jul 94 - CEdMA Europe legally born 15 th Sep 94 1 st conference: IBM La Hulpe 15 th Mar 05-1 st workshop: SAP Bedfont 18 th May rd conf: Swindon, Education Sales and Marketing 28 th Jun th w/s: Symantec Reading, From Seats to Solutions 20 th Sep th w/s: Juniper Addlestone, EMEA E&T Trends 2 nd Nov th conf: Lingfield Park, Education Delivery Methods
6 CEdMA Europe Board of Directors (Nov 2011) Apple Reiner Deichmann Autodesk Richard Lane CA Rob Taal IBM Alastair Jeffery IBM Neil Gregory Juniper Networks Kate Lipmann Symantec Jasmine Huxtable-Wright Symantec Philip Bourne Toolwire Tim Preston Key contributors: Executive Mike Dowsey Finance Penny Farrington Round of Applause for Simon Maskrey, Oracle
7 Conference Logistics Discussion sessions, not presentations There is very little competition in this room The more you put in, the more you get out We shall ask you to change tables frequently Coffee breaks and Lunch Mobile phones Please be ready to start each session on time
8 2000 Dinner Agenda Wednesday 2 nd November 0900 Coffee and Welcome Philip Bourne, Chairman Q3 Market Barometer/ Hot Topics Mike Dowsey 1030 Break 1100 Hot Topics Discussion/Breakouts Philip Bourne/Alastair Jeffery 1300 Lunch 1400 A Richer Learning Experience Sam Baker, Steljes 1545 Break 1615 IT SW Content Development Technology Eric Duneau, Assima 1800 Close 1930 Reception in Bar
9 Agenda Thursday 3 rd November 0915 Selling the Right Delivery Method Glynn Jung, Lng Leadership 1045 Break 1115 The Value of Partnership Norman Buckberry, Autodesk and Graham Phillips, KnowledgePoint 1245 Lunch 1345 A Winning Proposal for Development/Delivery Tony Coates, Assima 1430 CEdMA Worldwide Business Metrics Survey Summary followed by Chairman s Summary Philip Bourne 1530 Coffee/Tea and Close
10 Who s here and who s who? 1 of 3 Apple Assima Avid Autodesk Bentley Systems BMC Software Brocade CA Cisco Dassault Systemes EMC F5 Networks HP Tony Coates, Eleni Iatridis Norman Buckberry Werner Gilles, Peter Huftalen Chetan Bhakri, Suzanne Davies Jenni Jones Rob Taal Arnie Jung, Karen Merhi Gilles Kircher Bob Henshaw, Carl Tanner James Dean Chris Blackburn, Denis Spiller
11 Who s here and who s who? 2 of 3 IBM Alastair Jeffery, Laura Longley, Jeanenne Titchener, Aimee Townsend, Hannah Turner Informatica Eric Springman Juniper Networks Kate Lipmann, Malcolm Watts Kronos Tina Parkhurst Lawson Software Sandra Hansson, Sharmala Sharvanandan NetApp (LSI) NorthgateArinso Stephanie Wilkins, Sarah Walker Novell/Attachmate Alistair Cloughley OpenCFD Jenya Collings, Chris Greenshields Oracle Simon Maskrey, Suse Clarke PTC Michael McKee QlikView
12 Who s here and who s who? 3 of 3 Red Hat Florian Brand, Shaun Martin Salesforce.com Emma Gale, Marco Marcone SAP Colin Bailey, Mike Honer, Mark Pesticcio SGI Tao Zhang Smart Sybase Steve Jordan Symantec Philip Bourne, Jasmine Huxtable-Wright, Helen Ives Toolwire Tim Preston VMware David Day Webroot Wind River
13 Speakers Sam Baker, Steljes Eric Duneau, Assima Glynn Jung, Learning Leadership Graeme Phillips, KnowledgePoint
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