Media Kit. We offer a fully integrated suite of magazines and online platforms that cover all aspects of the New Zealand ICT marketplace.

Size: px

Start display at page:

Download "Media Kit. We offer a fully integrated suite of magazines and online platforms that cover all aspects of the New Zealand ICT marketplace."

Randall Leslie Waters
5 years ago
Views:

1 Media Kit We offer a fully integrated suite of magazines and online platforms that cover all aspects of the New Zealand ICT marketplace.

MAGAZINE OVERVIEW CORPORATE & TRADE IT Brief is a themed monthly business journal for

From dayto-day strategy to cuttingedge innovation, every issue delivers expert

Expert columnists, investigative commentary and an all-encompassing sales toolbox

and opportunities to an audience of system integrators, resellers and retailers in New

consumer NetGuide is New Zealand s top selling consumer internet magazine, aimed at

It contains the latest news, the best products and the most informative how-to guides,

Game Console is New Zealand s only monthly gaming magazine.

2 MAGAZINE OVERVIEW CORPORATE & TRADE IT Brief is a themed monthly business journal for CIOs, CTOs and corporate IT decision makers. From dayto-day strategy to cuttingedge innovation, every issue delivers expert commentary on the techniques and investments critical to driving operational success. Expert columnists, investigative commentary and an all-encompassing sales toolbox feature combine to deliver exhaustive monthly channel intelligence, margin-making tips and opportunities to an audience of system integrators, resellers and retailers in New Zealand. consumer NetGuide is New Zealand s top selling consumer internet magazine, aimed at home based technology consumers. It contains the latest news, the best products and the most informative how-to guides, plus every issue contains great competitions, giveaways and free downloads. Game Console is New Zealand s only monthly gaming magazine. Each month game previews, reviews and special interviews keep readers up-to-date with the latest games, hardware and accessories with a focus on both console and PC gaming. Designed to be the ultimate guide to connectivity, it is focused on helping consumers get the best out of their mobile phones, wireless and broadband.

3 CRoss media platforms TARGET READERS Technology consumers at home and school. Technology consumers at home and school. From technology-savvy youth gamers to the average Kiwi family. Apple product users, at home, in business, education or creative industries. CONTENT The latest news, the best products and the most informative how-to guides all focused on the internet, computers and consumer electronics. Designed to be the ultimate guide to connectivity, it is focused on helping consumers get the best out of their mobile phones, wireless and broadband. Game previews, reviews and special interviews keep readers up to date with the latest games, hardware and accessories with a focus on both console and PC gaming. Up to the minute news about Apple products, software and accessories. This includes those Windows users with iphone, ipod & ipads. Printed Magazine Website & Mobi Newsletter edm database Social Media Events Competitions COMING SOON COMING SOON TARGET READERS 1 to 19 employee businesses throughout New Zealand. CIOs and corporate IT decision makers within large enterprises. The Telecommunications sector throughout NZ and its most influential users. ICT System integrators, resellers and retailers. CONTENT Tips and techniques for how to make their operations more productive, plus inspiring stories of how technology can transform businesses. Up-to-date information on topical issues and in-depth commentary on a range of technology subjects key to planning strategy and operational success. Up-to-date news, executive interviews, in-depth features, plus industry and regulatory commentary all focused on the Telecommunications. A non-technical publication focused on the business issues that New Zealand channel partners face and the business opportunities in the current market. Printed Magazine Website & Mobi Newsletter edm database Social Media Events Competitions TechDay brings together all the latest news from our publications in one easy-to-access website. Since its launch in October 2009, it has quickly become New Zealand s leading technology news website. Check it out at

CONSUMER PUBLICATIONS inside netguide NetGuide is a technology magazine for everybody, which aims to make today s technology world easy for all levels of reader.

We focus on news, product reviews and features which help people to choose the right telecommunications products, plans and technology.

4 CONSUMER PUBLICATIONS inside netguide NetGuide is a technology magazine for everybody, which aims to make today s technology world easy for all levels of reader. Content includes news, features, product reviews and buying advice. ConnectMe is the ultimate guide to telecommunications for consumers. We focus on news, product reviews and features which help people to choose the right telecommunications products, plans and technology. STATISTICS CIRCULATION* READERSHIP** OWNERSHIP FREQUENCY FULL PAGE CPM NetGuide 10,921 81,000 New Zealand Monthly $2,800 $304 Competitors NZ PC World 12, ,000 Australian Monthly $4,600 $394 Tone 5,207 not measured New Zealand Bi-Monthly $3,200 $627 Next Generation 11% Readers by tag group Liberal Sophisticates 11% Unknown 15% Readers by job title CEO, MD & GM 20% Affluent Acquirers 9% Lonely & Dissatisfied 14% Comfortable Full Nesters 12% Young Hopefuls 20% Settled Seniors 7% Struggling Young Families 16% Unpaid or Not Working 4% Students 19% Domestic 6% Semi-Skilled 4% Teach/Nurse/ Police 9% Clerical/Sales 6% Farm Owner/ FarmMngr 2% Technical/Skilled 15% * ABC audited circulation June 2010 ** AC Nielsen National Readership Survey Cost per 1000 based on circulation and full page pricing

5 Small business website StartUp is a dedicated online technology resource for Kiwi SME s. It s focused on the latest news, tips and techniques for business owners to make their operations more productive, plus inspiring stories of how technology can transform businesses. STATISTICS Operations Manager 6% Finance Controller / Accountant 3% Other 2% Readers by job title 20+ employees 19% (excluding the owner) Readers by business size Sales & Marketing Manager 14% 1-5 employees 42% General Manager/ MD/CEO 16% Owner/Partner/ Director 59% 6-19 employees 39%

6 CONSUMER PUBLICATIONS STATISTICS Game Console is New Zealand s only gaming magazine. Each month it is packed to the brim with the latest locally produced gaming news, reviews, previews, developer interviews, prize giveaways and other content. SUMMARY Format: A5 format, 64 pages and high quality stock (115 GSM) RRP $5 Print Cirulation 7-9,000 each month Content: Latest game reviews and previews Developer interviews Hot gaming news Competitions and giveaways Gaming accessory reviews Hints and cheats

TRADE PUBLICATION TheChannel The Channel is a monthly trade magazine produced exclusively for New Zealand s ICT channel community.

feature articles on anything from cloud-hosted POS to digital signage and VoIP.

tips and comprehensive discussion of the trends influencing corporate IT spend.

7 TRADE PUBLICATION TheChannel The Channel is a monthly trade magazine produced exclusively for New Zealand s ICT channel community. Targeting resellers, system integrators and retailers, The Channel unravels the complexities of IT jargon to deliver expert commentary from industry heavyweights, plus exploratory Sales Toolbox feature articles on anything from cloud-hosted POS to digital signage and VoIP. Team that with interviews with local and international channel insiders and the magazine consistently proves itself to be essential reading for anyone hungry for channel intelligence, margin-making tips and comprehensive discussion of the trends influencing corporate IT spend. Each monthly edition of The Channel is complemented by an online news service, ensuring continual daily coverage of the topics trending in New Zealand. readership information FREE CIRCULATION* PAID CIRCULATION* OWNERSHIP FREQUENCY FULL PAGE CPM The Channel 214 4,899 New Zealand Monthly $2,800 $560 Competitor NZ Reseller News 2, Australian Fortnightly $4,530 $1,520 Resellers 1,949 (34.4%) Readers by industry segment Others 346 (6.1%) Distributors 385 (6.8%) Vendors 572 (10.1%) Retailers 385 (6.8%) Senior Manager or Owner 4,227 (74.6%) Readers by job title Others 425 (7.5%) Sales Manager 198 (3.5%) Marketing Manager 306 (5.4%) Sales & Marketing Staff 516 (9.1%) Integrators & Developers 2,028 (35.8%) * ABC audited circulation June 2010 Cost per 1000 based on circulation and full page pricing

CORPORATE publication IT Brief is essential reading for any CIO, CTO and IT decision maker tasked with driving technological innovation and operational IT performance in New Zealand s corporate and

Covering agenda-topping subjects like virtualisation, data security and workforce optimisation, the influential audience of IT Brief demands authoritative commentary, themed monthly interview

8 CORPORATE publication IT Brief is essential reading for any CIO, CTO and IT decision maker tasked with driving technological innovation and operational IT performance in New Zealand s corporate and government organisations. Covering agenda-topping subjects like virtualisation, data security and workforce optimisation, the influential audience of IT Brief demands authoritative commentary, themed monthly interview features, people profiles and cutting-edge research to motivate strategic planning and promote operational success. We deliver this every month and bolster our printed magazine content with a daily online news service and a weekly newsletter. STATISTICS FREE CIRCULATION* PAID CIRCULATION* OWNERSHIP FREQUENCY FULL PAGE CPM IT Brief 692 2,522 New Zealand Monthly $2,800 $918 Competitors CIO 2, Australian Bi-Monthly $4,120 $1,352 Computerworld NZ 3, Australian Fortnightly $5,800 $1,285 Senior Telco Executives 14% Readers by industry segment Corporate/Government End Users 48% Procurement Manager 3% Readers by job title Contact Centre Manager 2% Wireless Mobile Channel 17% Sales/Marketing Manager 18% GM/MD/CIO/ Financial Controller 44% IT Executives 21% Network/IS/IT Manager/ Telco Manager 33% * ABC audited circulation June 2010 Cost per 1,000 based on circulation and full page pricing

Unified Print Ratecard Unified print rate card Special options 1-2 x 3-6 x 7-11 x available in each Quarter Page Strip $980 $890 $780 Front cover $4,800 Half Page $1,680 $1,530 $1,340 Front page

9 Unified Print Ratecard Unified print rate card Special options 1-2 x 3-6 x 7-11 x available in each Quarter Page Strip $980 $890 $780 Front cover $4,800 Half Page $1,680 $1,530 $1,340 Front page solus $1,750 Full Page $2,800 $2,550 $2,240 Product showcase (1/4 page) $750 Double Page Spread $4,480 $4,080 $3,580 Inside Back Cover $3,150 $2,870 $2,520 Inside Front Cover $3,460 $3,150 $2,770 Outside Back Cover $3,800 $3,450 $3,040 Insert (Loose, 4 pages or less) $4,520 in $1,920 in $2,750 in specifications OTHER options Material Features Deadlines Both our print and online advertising material specifications are available at To register for our upcoming feature s visit Our deadlines are detailed on our advertising quotes & booking forms, otherwise please call your Account Manager. Advertorial Design We offer a number of advertorial options, including case studies and other writing. These typically work out at approximately +20% on top of the cost of the advertising space. Our designers can assist you with creation of your advertisement for approximately 10% of the cost of advertising booked. Printing With our printing contacts and leverage, we can often print your inserts and flyers for significantly less than generally available prices. Call us to discuss. Out of the box? Being a small Kiwi publisher, we never say no to an idea that is... different. Call us to discuss any of your great ideas, you never know what s possible! Prices exclude GST and are commission bearing.

10 online RATECARD Page impressions (weekly) 85,000 31,000 9,000 3,000 4,000 4,000 7,000 4,000 5,000 Newsletter recipients 32,577 8,312 4,118 Soon 6,049 3,358 4,794 3,433 Social media followers 3,820 2,574 2,427 1,761 2,011 3,909 2,288 2,114 2,134 CPM Tenancy pricing (50% SOV per week) 1 Billboards $61 $1,040 $525 $315 $285 $390 $575 $415 $555 2 Top Tile / Island $1,040 $525 $315 $285 $390 $575 $415 $555 $52 run of site 3 Middle Tile / Island $800 $405 $245 $220 $300 $445 $320 $430 4 Skyscrapers $36 $540 $275 $170 $148 $200 $300 $215 $290 Newsletter Sponsorship - $980 $640 $635 $375 $835 $865 $685 $765 Cost per recipient edm (minimum s apply) - 23c 26c 48c 61c 51c 92c 92c $1.03 Cost per Tweet Tweet Out (+ LinkedIN) $425 $305 $315 $365 $305 $375 $335 $345 $ Sponsored articles $600 per week sitewide techday 5 3 Techday is the name we give to the network of websites we operate. All of the sites work together using a common interface and login system. jargon explained 4 Prices exclude GST and are commission bearing. Tenancy CPM Newsletters edm Production Material Guaranteed placement & SOV charged weekly. Cost per thousand page impressions. Our newsletter sponsorships are sold on a weekly tenancy basis. Is an exclusive sent with your content to a select group of our readers. All prices exclude material production costs. We can design the advertisement for an additional fee. Specifications are available at

Introducing TechWorld

Introducing TechWorld TechWorld is fresh. TechWorld is energetic. Techworld is the hot new site in the Australian IT market. Backed by the world s largest publisher of IT websites, TechWorld informs, analyses