Mini Brand Guide. 2016/17 Edition 01

Transcription

1 Mini Brand Guide 2016/17 Edition 01

2 OFFICIAL logos MINI BRAND GUIDE P 02 The Logo The European Professional Club Rugby (EPCR) corporate logo is comprised of three distinct brand elements: EPCR Ball Motif The 6 European Stars The European Professional Club Rugby Word Mark The visual relationship between the three main elements are fixed. These logos may never be warped, redrawn or modified in any way. However there are instances of cropped usage and differing word mark relationships of the logo that are of limited use and are only available at the discretion of EPCR. A variety of artwork formatare available, including full colour and mono variations. There is also a set of PNG and jpg files available for digital use. Rules and guidelines covering the correct use of each variation are briefly covered within this document.

3 OFFICIAL logos MINI BRAND GUIDE P 03 Usage The EPCR corporate logos are available in the formats shown below as well as digital/rgb files. It is very important that these Marks are reproduced in full, and exactly as shown, with no colour variations, reversals, crops or distortions. Full Colour Positive Full Colour Negative Mono Positive Mono Negative Full Colour Positive - (CMYK) File: EPCR_Logo_full_col_CMYK_pos.eps Production Process: CMYK process print Full Colour Negative - (CMYK) File: EPCR_Logo_full_col_cmyk_neg.eps Production Process: CMYK process print Mono Positive - (Black/White) File: EPCR_Logo_mono_pos.eps Production Process: Screen printing Vinyl cut Also available for CMYK tournament use Mono Negative - (Black/White) File: EPCR_Logo_mono_neg.eps Production Process: Screen printing Vinyl cut Also available for CMYK tournament use

4 OFFICIAL logos MINI BRAND GUIDE P 04 Limited Use Only EPCR kit embroidery and sublimation logo This logo has been designed to give optimum visibility of text on a small application. These EPCR corporate logos have been developed for the use of EPCR and its suppliers but are restricted to controlled usage. These logos are only available at the discretion of EPCR. So contact should be made if these logos are required and a suggested usage supplied/communicated to the marketing department of EPCR. EPCR Wordmark This separated section of the logo should only be used on certain printed literature and documentation that already contains the full logo delivery. Full Colour Landscape - Cropped This logo has been designed to get optimum visibility in extreme landscape deliveries like the epcrugby.com and pitch board applications.

5 OFFICIAL Tournament Mark MINI BRAND GUIDE P 05 Exclusion Diagram Exclusion Zone The EPCR corporate logo has been designed and artworked to deliver optimum results in all applications. The construction drawing on this page shows the minimum space required around the logo. To ensure that the corporate logo maintains maximum visual impact, no other graphic elements or text may be placed in this space. The minimum space around the logo is called the Exclusion Zone. To aid the consistent use of the Exclusion Zone, the space allocated around the logo is equivalent to the vertical height of the Star in the centre of the ball motif, as shown on the right. Minimum Size To prevent distortion and illegibility of the corporate logo, it may not be scaled for use below a size of 15mm wide by 22mm high. This is illustrated to the right and is the correct size if printed out at 100% on A4. Minimum Size 22mm 15mm

6 OFFICIAL COLOURS MINI BRAND GUIDE P 06 Colour Palettes EPCR Brand Colours Pantone CMYK RGB Hex Code A colour palette has been developed for the EPCR corporate logo and brand identity. Pantone, CMYK, RGB and Hex Code references are shown here. CMYK and RGB values have been adjusted from those in Pantone books. To ensure accurate colour matching across all platforms, these adjusted values must be used at all times. Black Pantone Black Cream #00000 The colours that appear on your screen or that you print from your computer may not accurately represent the colours. Cool grey 1-60% Grey #ebebe9 437C #b7b7b9 Gold 117C #b69430 SPECIAL APPLICATIONS METALLIC FOIL METALLIC FOIL PANTONE 871C API - METAFOIL 5262 PANTONE 877C API - METAFOIL 1000

7 OFFICIAL Typeface MINI BRAND GUIDE P 07 Supporting Fonts The commercial typeface family Flexo serves for every usage other than the custom word mark used within European section of the corporate logo. Flexo is the corporate typeface for EPCR and is the linking font amongst all EPCR communications Primarily used in the Flexo Bold, Demi and Regular variants, other weights, plus italic options are available within the same font family. For web communications WOFF,EOT,TTF,SVG licences are available to download for font replacement coding. Other digital communications such as and Microsoft Powerpoint presentations, should use the OTF font. If this is not working or not available please default to the web-safe font Verdana. Flexo Bold Flexo Demi Flexo Regular Flexo Demi Italic Flexo Regular Italic

8 EUROPEAN PROFESSIONAL CLUB RUGBY (EPCR) Rue des Terreaux 9, 2000 Neuchâtel, Switzerland