New Fonts Catalogue 2011

Size: px
Start display at page:

Download "New Fonts Catalogue 2011"

Transcription

1 New Fonts Catalogue 2011 URW++ DESIGN & DEVELOPMENT GMBH Poppenbütteler Bogen Hamburg Germany TEL +49 (0) FAX +49 (0) info@urwpp.de

2 0.1 URW++ NEW FONTS CATALOGUE 2011 URW++ NEW FONTS 2011 SELECTYPE Neustadt Jörn Oelsner 3 Styles Cut Off Pro Fulvio Bisca 4 Styles Filo Pro Saskia Noll 6 Styles Raldo RE Marc Musenberg 10 Styles Justus Pro Volker Schnebel 10 Styles FONTFORUM Prana Pro Christoph Ulherr 3 Styles Rene Menue René Breil 4 Styles Hair Wojtek Podulka 1 Style TechnoTyp Coen Hofmann 12 Styles 02 19

3 1.1 URW++ NEW FONTS CATALOGUE 2011 NEUSTADT SELECTYPE The Neustadt font family was originally designed as a corporate font for Sport 2000, one of the leading buying groups in the European Sport Retail Industry. After it has been successfully established, it is now available in a revised version for the general market. The Neustadt family is highly legible both in print and on screen. As part of the URW++ SelecType collection, Neustadt meets very high quality standards and is available in over 30 European languages. The characters have smooth curved spines and little contrast combined with a big x-height. The form is very functional and has no unnecessary details. These characteristics make Neustadt perfectly usable for many type applications like sign posting, headlines, texts and also for branding. DESIGNER STYLES FORMAT Jörn Oelsner Light, Regular, SemiBold OTF Standard: West, East LIGHT Hamburgerfonts by Jörn Oelsner REGULAR Hamburgerfonts by Jörn Oelsner SEMIBOLD Hamburgerfonts by Jörn Oelsner 03 19

4 2.1 URW++ NEW FONTS CATALOGUE 2011 CUTOFF PRO SELECTYPE The first plain weight of Cutoff Pro was designed in 2005 to be used in Miele, an independent, Italian, free magazine. The need was for an elegant, unusual and legible semi-serif with contemporary flavour. I was fascinated by the deconstructivist work of Jeff Keedy (Hard Times Thick), Phil Baines (Can You, You Can) and Otl Aicher (Rotis), so my aim was to get the feeling of a cut transitional typeface; at the same time felt the exigence to work on the whole shape of the glyphs, in order to soften the 90s deconstructivist effect and obtain a more balanced and readable design. In the last years I further worked on the typeface adding the other styles, extending the character set and refining the letterforms. Finally the precious collaboration with URW++ brought in 2011 to a complete OpenType Pro font family, with multilingual and advanced typographic features. DESIGNER STYLES FORMAT Fulvio Bisca Regular, Regular Italic, Bold, Bold Italic OTF Pro: West, East, Cyrillic, Greek, OpenType Features REGULAR Hamburgerfonts by Fulvio Bisca REGULAR ITALIC Hamburgerfonts by URW

5 2.2 URW++ NEW FONTS CATALOGUE 2011 BOLD Hamburgerfonts by Fulvio Bisca BOLD ITALIC Hamburgerfonts by URW

6 3.1 URW++ NEW FONTS CATALOGUE 2011 FILO PRO SELECTYPE Filo Pro is a very beautiful and highly legible typeface family. It is a quite characteristic, modern interpretation of the humanistic serif. The serifs of Filo Pro are not too dominant, and its forms are soft and organic. The font family renders extremely well in text sizes but can equally well be used for headlines. The OpenType Pro family of Filo Pro comes with an extended Latin character set including a large number of beautiful ligatures as well as small caps and different sets of figures. DESIGNER STYLES FORMAT Saskia Noll Regular, Regular Italic, Medium, Medium Italic, Bold, Bold Italic OTF Pro: West, East, OpenType Features REGULAR Hamburgerfonts by Saskia Noll REGULAR ITALIC Hamburgerfonts by Saskia Noll MEDIUM Hamburgerfonts by Saskia Noll MEDIUM ITALIC (.,:;» «!?) {&} [#@$ ªº)* Hamburgerfonts by Saskia Noll 06 19

7 3.2 URW++ NEW FONTS CATALOGUE 2011 BOLD (.,:;» «!?) {& } [#@$ ªº)* Hamburgerfonts by Saskia Noll BOLD ITALIC (.,:;» «!?) {&} [#@$ ªº)* Hamburgerfonts by Saskia Noll 07 19

8 4.1 URW++ NEW FONTS CATALOGUE 2011 RALDO RE SELECTYPE Raldo RE combines motion and formal strictness, it is very readable, absolutely durable and formally individual without being artificial in any way. As a typeface with»character«, Raldo RE is well suited for headline and display typography, but, at the same time, it is an excellent alternative to traditional serif fonts for longer text in books, magazines, etc. DESIGNER STYLES FORMAT Marc Musenberg Regular, Regular Italic, Text, Text Italic, SemiBold, SemiBold, SemiBold Italic, Bold, Bold Italic, Black, Black Italic OTF Pro: West, East, OpenType Features REGULAR REGULAR ITALIC TEXT TEXT ITALIC 08 19

9 4.2 URW++ NEW FONTS CATALOGUE 2011 SEMIBOLD SEMIBOLD ITALIC BOLD BOLD ITALIC BLACK (.,:;» «!?) {&} ªº)* BLACK ITALIC 09 19

10 5.1 URW++ NEW FONTS CATALOGUE 2011 JUSTUS PRO SELECTYPE Justus Pro is a modern Egyptienne with a humanistic touch. It avoids the slightly rustic character of older Egyptienne designs and, despite its distinctive forms, develops a high level of elegance and readability. DESIGNER STYLES FORMAT Volker Schnebel Thin, Thin Italic, Light, Light Italic, Regular, Regular Italic, Medium, Medium Italic, Bold, Bold Italic OTF Pro: West, East, OpenType Features THIN THIN ITALIC LIGHT LIGHT ITALIC 10 19

11 5.2 URW++ NEW FONTS CATALOGUE 2011 REGULAR REGULAR ITALIC MEDIUM MEDIUM ITALIC BOLD BOLD ITALIC 11 19

12 6.1 URW++ NEW FONTS CATALOGUE 2011 PRANA PRO FONTFORUM Prana Pro is a modern, young and fresh slab serif created by Christoph Ulherr during his studies with Prof. Gertrud Nolte at the faculty of design of the Hochschule Würzburg under the direction of Volker Schnebel, URW's type director. Prana Pro is an excellent headline and display font while, at the same time, very well readable at small sizes. It can be used for any kind of publication including posters and book covers. DESIGNER STYLES FORMAT Christoph Ulherr Regular, Bold, Black OTF Pro: West, East, OpenType Features REGULAR Hamburgerfonts by Christoph Ulherr BOLD Hamburgerfonts by Christoph Ulherr BLACK Hamburgerfonts by Christoph Ulherr 12 19

13 7.1 URW++ NEW FONTS CATALOGUE 2011 RENE MENUE FONTFORUM Some time ago, I started to think about the idea of combining my passionate hobby cooking with my profession as a graphic designer. René Menue Symbol contains 99 kitchen symbols of classical design and quality. To complement the symbols typographically, there is René Menue, a fitting linear Sans Serif typeface with plenty of extra characters such as ligatures, figures etc. René Menue is a modern, slightly condensed and economic design with round shapes, very modern but classical at the same time. These features make it perfectly usable in many different publications, not necessarily restricted to cooking DESIGNER STYLES FORMAT René Breil Light, Regular, Bold, Symbols OTF Pro: West, East, OpenType Features LIGHT (.,:;» «!?) {&} [#@$ )* Hamburgerfonts by Rene Breil REGULAR (.,:;» «!?) {&} [#@$ )* Hamburgerfonts by Rene Breil BOLD (.,:;» «!?) {&} [#@$ )* Hamburgerfonts by Rene Breil SYMBOLS zäöüß12 HIJKL MNOPQ RSTUVWXY ZÄÖÜa bcdef ghijkl $ ²³.:( -,)& *# +! =?%[ /} 345 ]{ ABC DE FG mnop qrst uvwxy 13 19

14 8.1 URW++ NEW FONTS CATALOGUE 2011 HAIR FONTFORUM Hair is another beautiful URW++ FontForum contribution by Wojtek Runau. It is a technically ambitious multi-line script-like type design that should be used carefully and in large sizes only. However, set properly, Hair renders beautifully and charmingly. DESIGNER STYLES FORMAT Wojtek Podulka Regular OTF Standard: West, East LIGHT (.,:;» «!?) {&} [#@$ ªº) Hamburgerfonts by Wojtek Podulka 14 19

15 9.1 URW++ NEW FONTS CATALOGUE 2011 TECHNOTYP FONTFORUM The digital font Technotyp is based on the hot metal typeface created by the German typographer and type designer Herbert Thannhaeuser ( ) for the former East German type foundry Typoart in Dresden. In the typography book Der Schriftsetzer (Fachbuchverlag, Leipzig, 1952), by Paul Fritzsche, this absolutely beautiful slab serif design is presented in all its variations. Fritzsche remarked that because of its rather condensed form and its relatively long ascenders the 'Werkschrift' of the Technotyp (comparable with our 'Regular') seemed to be very well suited to serve as a text face, and recommended for this purpose that the face be cut for the composing machine. However, this never happened and the entire Technotyp family was made available for hand composition only. This is finally changing and being remedied for good now: URW++ proudly presents the new digital version of this really charming font family with its distinct flavor of the 1950s, adding it to the other digital renditions of Herbert Thannhaeuser fonts at URW++, namely Garamond No. 4 and Magna. The original Typoart family had an italic style for the light version only. The new digital version of Technotyp includes italic styles for the regular, medium and bold weights as well, enhancing the family to meet today s standards and requirements for professional type setting. To further increase its usefulness, Cyrillic faces were created, too. True to the standard for all digital fonts at URW++, the character set for Technotyp covers all West- and East European languages. DESIGNER STYLES FORMAT Coen Hofmann Light, Light Italic, Regular, Regular Italic, Medium, Medium Italic, Bold, Bold Italic Extra Bold Condensed Regular, Condensed Bold Expanded Extra Bold OTF Plus: West, East, Cyrillic LIGHT 15 19

16 9.2 URW++ NEW FONTS CATALOGUE 2011 LIGHT ITALIC REGULAR REGULAR ITALIC MEDIUM 16 19

17 9.3 URW++ NEW FONTS CATALOGUE 2011 MEDIUM ITALIC BOLD BOLD ITALIC EXTRA BOLD 17 19

18 9.4 URW++ NEW FONTS CATALOGUE 2011 CONDENSED REGULAR CONDENSED BOLD EXPANDED EXTRA BOLD ABCDEFGHIJKLMNO PQRSTUVWXYZ абвгдеёжзийклмно прстуфхцчшщъыьэюя (.,:;» «!?) {&} ªº)* Hamburgerfonts by Coen Hofmann 18 19

19 URW++ DESIGN & DEVELOPMENT GMBH Poppenbütteler Bogen Hamburg Germany TEL +49 (0) FAX +49 (0) info@urwpp.de

FontForum. FontForum Designer Profile: Hans Schumacher URW++ DESIGN & DEVELOPMENT GMBH. Poppenbütteler Bogen Hamburg Germany

FontForum. FontForum Designer Profile: Hans Schumacher URW++ DESIGN & DEVELOPMENT GMBH. Poppenbütteler Bogen Hamburg Germany FontForum FontForum Designer Profile: Hans Schumacher URW++ DESIGN & DEVELOPMENT GMBH Poppenbütteler Bogen 36 22399 Hamburg Germany TEL +49 (0) 40 60605 0 FAX +49 (0) 40 60605 111 info@urwpp.de www.urwpp.com

More information

FontForum. FontForum Designer Profile: Hellmut G. Bomm URW++ DESIGN & DEVELOPMENT GMBH. Poppenbütteler Bogen Hamburg Germany

FontForum. FontForum Designer Profile: Hellmut G. Bomm URW++ DESIGN & DEVELOPMENT GMBH. Poppenbütteler Bogen Hamburg Germany FontForum FontForum Designer Profile: Hellmut G. Bomm URW++ DESIGN & DEVELOPMENT GMBH Poppenbütteler Bogen 36 22399 Hamburg Germany TEL +49 (0) 40 60605 0 FAX +49 (0) 40 60605 111 info@urwpp.de www.urwpp.com

More information

Basic Elements > Typeface. Contents

Basic Elements > Typeface. Contents Contents At a glance: DB Head DB Sans DB Sans Condensed DB Sans Compressed DB Office DB Serif DB News DB Plan Corporate design guidelines: Font families and font styles Basic typographical principles File

More information

Chevin Pro. a type specimen. 1

Chevin Pro. a type specimen. 1 a type specimen info@g-type.com 1 Introduction Light 11/13 pt Chevin is a modern, rounded type family in 6 weights which was designed with functionality and legibility in mind. With its open counters and

More information

TYPOGRAPHY. ascender arm (as on the capital T) descender bar (as on the capital H) counter ear (as on the lower case g and r)

TYPOGRAPHY. ascender arm (as on the capital T) descender bar (as on the capital H) counter ear (as on the lower case g and r) TYPOGRAPHY Parts of letters: base line x-height ascender arm (as on the capital T) descender bar (as on the capital H) extenders bowl counter ear (as on the lower case g and r) serif stroke tail (as on

More information

TYPE ANATOMY jtittle

TYPE ANATOMY jtittle TYPE ANATOMY TYPE ANATOMY TITTLE j Serif Typefaces Tt HUMANIST (a.k.a. Old Style ) - Modeled after the roman typefaces of 15 th & 16 th centuries - Closely related to calligraphy and hand movement CLASSIC

More information

VOICE OF TYPE LECTURE 1

VOICE OF TYPE LECTURE 1 VOICE OF TYPE LECTURE 1 TYPOGRAPHY II COUNTY COLLEGE OF MORRIS PROFESSOR GAYLE REMBOLD FURBERT VOICE OF TYPE As you look at typefaces, analyze their forms, learn their history and learn how to use them

More information

Font classification review

Font classification review Font classification review Taken from Lettering & Type by Bruce Willen Nolen Strals Old Style Transitional Modern Slab Serif Garamond ag Baskerville ag Bodoni ag Cowboys ab Sans Serif Gill Sans ag Decorative

More information

understanding typography

understanding typography understanding typography What is typography?! it is what language looks like! it is the art and technique of modifying type and arranging it on a page What does the arrangement of type mean? the arrangement

More information

MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION Module title Design Principles and Context

MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION Module title Design Principles and Context MODULE CM 2004 / STAGE 2 / SEMESTER 2 / SESSION 06-07 Module title Design Principles and Context Typography Fonts are classified under the following headings. Old Face fonts make use of contrasting wide

More information

New Fonts Catalogue 2014

New Fonts Catalogue 2014 New Fonts Catalogue 2014 URW++ DESIGN & DEVELOPMENT GMBH Poppenbütteler Bogen 36 22399 Hamburg Germany TEL +49 (0) 40 60605 0 FAX +49 (0) 40 60605 111 info@urwpp.de www.urwpp.com 0.1 URW++ NEW FONTS CATALOGUE

More information

OUR TYPOGRAPHY APPROVED UNIVERS FONTS. Univers 65 Bold Univers 65 Bold Oblique Univers 75 Black Univers 75 Black Oblique

OUR TYPOGRAPHY APPROVED UNIVERS FONTS. Univers 65 Bold Univers 65 Bold Oblique Univers 75 Black Univers 75 Black Oblique BRAND TYPOGRAPHY For Internal Use Only Not For Use With The Public. For help and guidance on our brand standards, contact marketinginbox@firstcommand.com. 63 OUR TYPOGRAPHY Typography is a powerful extension

More information

BRAND. For Internal Use Only Not For Use With The Public. For help and guidance on our brand standards, contact

BRAND. For Internal Use Only Not For Use With The Public. For help and guidance on our brand standards, contact BRAND TYPOGRAPHY. 1 OUR TYPOGRAPHY. Typography is a powerful extension of our brand s personality. It plays an important role in creating a consistent look for First Command across all communications and

More information

Typography Main typography EC Square Sans Pro

Typography Main typography EC Square Sans Pro 1.4 Typography 33 Main typography EC Square Sans Pro EC Square Sans Pro is the mandatory font for the Commission s logo, images incorporating texts and for professional publications. Three main weights

More information

Font, Typeface, Typeface Family. Selected Typographical Variables

Font, Typeface, Typeface Family. Selected Typographical Variables Font, Typeface, Typeface Family Font: A font is a set of printable or displayable text character in a specific style, weight, and size. E.g. Helvetica Italic 10 Point. Typeface: The type design for a set

More information

section four typography contents introduction...44 helvetica neue...45 bodoni...46 examples of type usage...47 body text examples...

section four typography contents introduction...44 helvetica neue...45 bodoni...46 examples of type usage...47 body text examples... section four typography 43 contents introduction...44 helvetica neue...45 bodoni...46 examples of type usage...47 body text examples...48 introduction Consistent application of type fonts and styles allows

More information

typography.net Fenland Modern, flowing, twisting

typography.net Fenland Modern, flowing, twisting typography.net Fenland Modern, flowing, twisting typography.net Introduction ABCDEFGHIJKLMNOPQRSTUVWXYZ About The family Features Language support Further information Fenland offers a bold and striking

More information

UNC Eshelman School of Pharmacy

UNC Eshelman School of Pharmacy UNC Eshelman School of Pharmacy Brand Guide FINAL Typography The primary typeface is Fira Sans (Hair, Extra Light, Book, Bold, Extra Bold as well as matching italic equivalents). This has been carefully

More information

BASIC ABOUT TYPE TYPO GRAPHY

BASIC ABOUT TYPE TYPO GRAPHY BASIC ABOUT TYPE TYPO GRAPHY TYPOGRAPHY BASIC DESIGN Relative & Absolute measurements Absolute measurements Inche : Millimetres : Points : Pica 3 Inches 76.2 mm 216 Points 18 Picas 1 Inches = 3 Picas A

More information

Lumin Lumin Sans Lumin Sans Condensed Lumin Display

Lumin Lumin Sans Lumin Sans Condensed Lumin Display Typotheque type specimen & OpenType feature specification. Please read before using the fonts. Lumin Lumin Sans Lumin Sans Condensed Lumin Display OpenType font family supporting Latin based languages

More information

BREE FONT FAMILY UPDATE WHAT HAS CHANGED

BREE FONT FAMILY UPDATE WHAT HAS CHANGED BREE FONT FAMILY UPDATE WHAT HAS CHANGED BREE FAMILY The Bree font family is a spry sans serif by Veronika Burian and José Scaglione that delivers a spirited look and feel for branding and headline usage.

More information

Houschka Pro a type specimen. 1

Houschka Pro a type specimen. 1 a type specimen info@g-type.com 1 Introduction wasted affection Light 11/13 pt Thin & Italic 38/44 pt Houschka was named after a confectioner s shop in Salzburg which had a wonderful 1930 s frontage and

More information

Font Basics. Descender. Serif. With strokes on the extremities of the letters. T Script. Sans-Serif. No strokes on the end of the letters

Font Basics. Descender. Serif. With strokes on the extremities of the letters. T Script. Sans-Serif. No strokes on the end of the letters Font Basics Ascender Font Size d p x A X-height Cap height Counter The white space within letters Descender Bar A Serif With strokes on the extremities of the letters. T A Sans-Serif No strokes on the

More information

Alphabet. elemental visual signs 26 characters frozen sounds

Alphabet. elemental visual signs 26 characters frozen sounds Alphabet elemental visual signs 26 characters frozen sounds Evolution Handwriting > minimum number of strokes Engraving > lowercase > minimum number of curved lines > capitals Letterforms Appearance of

More information

Tribunal. ewjduhiz tvnsgfq. Typotheque type specimen & OpenType feature specification. Please read before using the fonts.

Tribunal. ewjduhiz tvnsgfq. Typotheque type specimen & OpenType feature specification. Please read before using the fonts. Typotheque type specimen & OpenType feature specification. Please read before using the fonts. Tribunal OpenType font family supporting Latin based languages with their own small caps, with extensive typographic

More information

art 118: intro to communication design // FALL 2011

art 118: intro to communication design // FALL 2011 t y p e specimen Due: Wednesday, November 30 ov e r v i e w A type specimen is a publication, that shows the range of a particular typeface in use. Printers and typographers have produced type specimens

More information

typography.net Shire types big, black, mixed up

typography.net Shire types big, black, mixed up typography.net Shire types big, black, mixed up typography.net Introduction ABCDEFGHIJKLMNOPQRSTUVWXYZ About Shire Types and Shire Pro Features Shire Types language support Shire Pro language support Further

More information

DESIGN AND BRAND GUIDELINES

DESIGN AND BRAND GUIDELINES DESIGN AND BRAND GUIDELINES Address Phone & Fax Online LinkResearchTools GmbH LeonardBernsteinStraße 10/ Floor 7 Saturn Tower 1220, Vienna, Austria, Europe Phone AT: +43 720 116 440 Phone US: +1 866 3473660

More information

Logos. North Dallas Shared Ministries

Logos. North Dallas Shared Ministries Brand Guidelines Logos The NDSM logo stands at the center of the NDSM brand. For this reason it must be reproduced and applied with consistency in all of our brand communications. It is essential that

More information

Organon Sans. a type specimen. 1

Organon Sans. a type specimen. 1 a type specimen info@g-type.com 1 Introduction Light 11/13 pt Bold Caps & Small Caps 75/65 pt The six weight typeface is a stylish, legible and feature-laden OpenType family which complements its sister,

More information

A Crash Course in Typography: Principles for Combining Typefaces - noupe

A Crash Course in Typography: Principles for Combining Typefaces - noupe A Crash Course in Typography: Principles for Combining Typefaces Cameron Chapman When combining typefaces, there are a couple of important principles you ll need to keep in mind, namely contrast and mood.

More information

typography.net Shaker Pure, energetic, contemporary

typography.net Shaker Pure, energetic, contemporary typography.net Shaker Pure, energetic, contemporary typography.net Introduction ABCDEFGHIJKLMNOPQRSTUVWXYZ About Shaker families Features Language support Further information Shaker is a lively sans with

More information

Brand Identity Guide. Raise Your Hand Texas Brand Identity Guide Standards and Practices

Brand Identity Guide. Raise Your Hand Texas Brand Identity Guide Standards and Practices Brand Identity Guide Raise Your Hand Texas Brand Identity Guide Standards and Practices August 2016 Primary Logo The Raise Your Hand Texas primary logo uses the letterforms from our name to present an

More information

Bardax. Process GD350 ADVANCED TYPOGRAPHY REFLECTION ON PRACTICE ERSAN ÇELİKTAŞ

Bardax. Process GD350 ADVANCED TYPOGRAPHY REFLECTION ON PRACTICE ERSAN ÇELİKTAŞ 1 1. Turkish tea glass is called ince belli bardak in Turkish, which means thin waisted glass. 2. Adobe Illustrator is a computer software that enables users to design, modify and edit vector graphics

More information

Baskerville. abcdefghijk For fun I like to jump cars while reading a quote by Albert Einstein.

Baskerville. abcdefghijk For fun I like to jump cars while reading a quote by Albert Einstein. serif Baskerville page 2 Baskerville page 3 Baskerville Baskerville Regular 26/28 while reading a quote by Baskerville italic 26/28 quote by Baskerville Semi bold 24/30 quote by Baskerville bold 24/26

More information

JABRA CORPORATION GRAPHIC STANDARDS MANUAL

JABRA CORPORATION GRAPHIC STANDARDS MANUAL JABRA CORPORATION GRAPHIC STANDARDS MANUAL A simple reference guide for how to use the JABRA Corporation logo in real-world communications applications. INTRODUCTION Corporate image is a valuable asset,

More information

Typefaces are character sets based on distinct design characteristics.

Typefaces are character sets based on distinct design characteristics. Level 3 WGHS VISUAL ARTS 2011 ART DESIGN Typography An Introduction to Type Type Design Since the first recordings of letterforms the concept of the typographic form has evolved into a seemingly endless

More information

typography.net Redisturbed eyecatching, unique, unicase

typography.net Redisturbed eyecatching, unique, unicase typography.net Redisturbed eyecatching, unique, unicase typography.net Introduction abcdeffghijklmnopqrstuvwxyz About Redisturbed families Features Language support Further information Redisturbed is a

More information

Graphic Standards 1/28/13

Graphic Standards 1/28/13 Graphic Standards 1/28/13 All electronic logo files can be downloaded at: www.brentredmond.com/art Logo Application Guidelines The Brent Redmond Transportation, INC Logo The Brent Redmond Transportation,

More information

Pushpay Simple Brand Guide. Volume 1.0

Pushpay Simple Brand Guide. Volume 1.0 ushpay Simple Brand Guide Volume 1.0 rimary Logo HORIZONTAL VERTICAL INFO The ushpay logo is the face of the brand. It is the one element that is used on all communication pieces and should always be implemented

More information

How Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts.

How Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts. 18/03/2018 How Typography Determines Readability: Serif vs. Sans Serif, and How To Combine Fonts. Harshita Arora Follow 16 y/o entrepreneur & programmer. Formerly at Salesforce and MIT Launch. Creator

More information

MINI BRAND GUIDELINES

MINI BRAND GUIDELINES MINI BRAND GUIDELINES 9.18.17 TABLE OF CONTENTS SECTION 1 Introduction 3 SECTION 4 The Hamline Logo(s) & Seal 5 SECTION 5 Colors 16 SECTION 6 Typography 20 Questions about how to use this brand guide?

More information

Our Brand THIS BOOK SERVES AS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP LERO. IT WILL HELP YOU TO GET TO KNOW US BETTER.

Our Brand THIS BOOK SERVES AS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP LERO. IT WILL HELP YOU TO GET TO KNOW US BETTER. Brand Assets & Guidelines 2015 Our Brand THIS BOOK SERVES AS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP LERO. IT WILL HELP YOU TO GET TO KNOW US BETTER. These guidelines have been designed to show our

More information

Putting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3

Putting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3 Putting type on a page without incorporating typographic principles is merely word processing. Terry Rydberg, Author Exploring InDesign 3 Typography The study of all elements of type as a means of visual

More information

Variable Fonts. we re ready for them

Variable Fonts. we re ready for them Variable Fonts we re ready for them Hans Hagen BachoTUG 2017 A Summary the macro package s view: just a font but with many possible variations in shapes (width, weight, slope, etc) and therefore a bit

More information

Linotype Univers CD for Mac and PC - containing 63 font weights

Linotype Univers CD for Mac and PC - containing 63 font weights presented in: Eurostile Roman Find further Font Features in our Font Feature Archive. The Univers family of fonts designed by Adrian Frutiger more than forty years ago is one of the most innovative type

More information

Creating A Positive Impression

Creating A Positive Impression MARKETDENTAL.COM + 1 (888) 204-1112 Creating A Positive Impression Branding and Visual Identity Standards Guide Prepared for: ABC Dental Care / Dr. Monica Lau & Dr. Philip Wu MarketDental Branding and

More information

INTRODUCING THE Transition family

INTRODUCING THE Transition family INTRODUCING THE Transition family A TYPFACE DESIGNED BY JAN ERASMUS CIRCA 2006 INFORMATION GUIDE RELEASED AND DISTRIBUTED BY: Cybergraphics.bz ALSO DISTRIBUTED BY: Fonts.com Linotype.com ITC.com Transition

More information

Typography in Design The principles of design describe the ways that artists use the elements of art in a work of art.

Typography in Design The principles of design describe the ways that artists use the elements of art in a work of art. Typography in Design The principles of design describe the ways that artists use the elements of art in a work of art. Aims & Outcomes: Aims: to understand typeface categories and how they are used in

More information

Brand Overview COLORS / FONTS / LOGOS rd Street, Suite 210 Denver, CO communityengineeringcorps.org

Brand Overview COLORS / FONTS / LOGOS rd Street, Suite 210 Denver, CO communityengineeringcorps.org Brand Overview COLORS / FONTS / LOGOS 1031 33rd Street, Suite 210 Denver, CO 80205 720 204-3194 Color Palette PRIMARY COLORS PRIMARY PALETTE For most situations, it is important to utilize the two main

More information

ewjduhiz tvnsgfq Brenner Type System: Typotheque type specimen & OpenType feature specification. Please read before using the fonts.

ewjduhiz tvnsgfq Brenner Type System: Typotheque type specimen & OpenType feature specification. Please read before using the fonts. Typotheque type specimen & OpenType feature specification. Please read before using the fonts. OpenType font family supporting Latin based languages with their own Small Caps, with extensive typographic

More information

Typography One typeface classification

Typography One typeface classification Typography One typeface classification Why classify? Classification helps us describe and navigate type choices Typeface classification helps to: 1. sort type (scholars, historians, type manufacturers),

More information

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifjfl 1234567890# $ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat

More information

IDENTITY STANDARDS VERSION 2.0 / FALL 2014

IDENTITY STANDARDS VERSION 2.0 / FALL 2014 IDENTITY STANDARDS VERSION 2.0 / FALL 2014 2 3 IDENTITY STANDARDS VERSION 2.0 / FALL 2014 This manual outlines the standards for the University Union. Please direct any comments or suggestions to the

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide Logos Preferred Logo The official logo for St. Vrain Valley Schools. Use the full-color version of the logo when possible. Logos can be downloaded at http://www.svvsd.org/logos FULL

More information

TePe Graphic Guidelines

TePe Graphic Guidelines TePe Graphic Guidelines Why do we need graphic guidelines? Why do we need graphic guidelines? Everything we do, from business cards to advertisements and catalogues, should follow TePe s visual identity

More information

Typography. is the foundation of good web design

Typography. is the foundation of good web design Typography is the foundation of good web design my name is Samantha Warren I am a web designer for Viget Labs I teach web & graphic design at the Center for Digital Imaging Arts at Boston University &

More information

MEDIA KIT. MARCH 2019 / v. 1

MEDIA KIT. MARCH 2019 / v. 1 MEDIA KIT MARCH 2019 / v. 1 BRAND CONSTRUCTION three elements: the Symbol, the (HOLDINGS). To maintain its impact and immediate visual recognition, no text, graphic element, or edge should interfere with

More information

User-Centered Website Development: A Human- Computer Interaction Approach

User-Centered Website Development: A Human- Computer Interaction Approach User-Centered Website Development: A Human- Computer Interaction Approach Daniel D. McCracken City College of New York Rosalee J. Wolfe DePaul University With a foreword by: Jared M. Spool, Founding Principal,

More information

BRANDING GUIDE INSTITUTIONAL SYMBOLS. Branding Guide Overview. The University Seal. Symbolism of the Seal

BRANDING GUIDE INSTITUTIONAL SYMBOLS. Branding Guide Overview. The University Seal. Symbolism of the Seal Branding Guide Overview The Illinois Wesleyan University Branding Guide is designed to provide clear information on the proper use of approved graphics, colors and fonts for any application of the IWU

More information

TYPE. Design Process

TYPE. Design Process TYPE Design Process 01 Vocabulary 02 Classification 03 Six Classic Typefaces 04 Readability 05 Ten Type Commandments 06 Inspiration 07 Assignment 01 Vocabulary 02 Classification 03 Six Classic Typefaces

More information

Logo. Logo. Symbol. Wordmark

Logo. Logo. Symbol. Wordmark 1725 Windward Concourse, Suite 300 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 FAX 678-990-0951 Introduction... 1 Logo... 2 Clear space and minimum size... 3

More information

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifjfl 1234567890# $ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat

More information

Pre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs

Pre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs Pre-Venetian or Ancient Humanist or Venetian Transitional Didone Slab Serifs 1400 1500 1700 1800 Humanist Sans Serif Transitional Sans Serif Geometric Sans Serif Display Typefaces 1900 2000 Pre-Venetian

More information

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil

Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil Atlas Font Foundry Heimat Didone Heimat Display Heimat Sans Heimat Mono Heimat Stencil abcdefghijklmnopqrstuvwxyzßfbfifkflft 1234567890#$ àáâãäåāăąǻ ABCDEFGHIJKLMNOPQRSTUVWYZ& 1234567890@.,:;!?)]} * Heimat

More information

Graphic Standards Guide

Graphic Standards Guide Graphic Standards Guide Atlas Tissue 2017 CONTENTS Introduction 3 Identity Overview 4 Logo 5 - Logo Configuration 5 - Sizing Requirements 6 - Logo Colors 7 Color 8 Typography 9 ATLAS TISSUE GRAPHIC STANDARDS

More information

BRAND & LOGO GUIDELINES SOCKET MOBILE. - Logos - Social Media - Web

BRAND & LOGO GUIDELINES SOCKET MOBILE. - Logos - Social Media - Web BRAND & LOGO GUIDELINES - Logos - Social Media - Web SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION. 2 BRAND GUIDELINES THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. IT WILL LET YOU

More information

BRAND ASSETS AND GUIDELINES

BRAND ASSETS AND GUIDELINES BRAND ASSETS AND GUIDELINES PAS Brand Guidelines 2 The PAS Brand The PAS visual style uses a bold, energetic aesthetic. The focus is on personality and good vibes allowing for a deeper connection with

More information

DESIGNING THE PAGE FOUNDATIONS OF DIGITAL DESIGN. Layout composition, the grid and typography. Prof. Eva Machauf

DESIGNING THE PAGE FOUNDATIONS OF DIGITAL DESIGN. Layout composition, the grid and typography. Prof. Eva Machauf DESIGNING THE PAGE Layout composition, the grid and typography FOUNDATIONS OF DIGITAL DESIGN Prof. Eva Machauf prof.machauf@gmail.com THE GRID The grid is the foundation of all design. Creating and working

More information

LESSON 7 Introduction to Typography

LESSON 7 Introduction to Typography FOUNDATION IN GRAPHIC DESIGN with ADOBE APPLICATIONS LESSON 7 Introduction to Typography Summary Notes WHAT IS TYPOGRAPHY? Typography is, quite simply, the art and technique of arranging type. Typography

More information

Barbican Identity Guidelines

Barbican Identity Guidelines Guidelines Contents Guidelines 1 5 1 Logo pp. 7 15 2 Lock-up pp. 17 25 3 Grid pp. 27 37 4 Typeface pp. 39 51 5 Typography pp. 53 69 Contents Core Guidelines Elements 6 11 XX Art XX Forms 6 Theatre pp.

More information

BRAND STANDARDS GUIDE UPDATED 9/15

BRAND STANDARDS GUIDE UPDATED 9/15 BRAND STANDARDS GUIDE UPDATED 9/15 LOGO USE THE LOGO EXACTLY AS IT IS DESIGNED. The logo and positioning line are the results of research and creative development - as well as a rigorous approval process.

More information

jasonjuwono twentyfifteen TYPEDIA _ Typography Encyclopedia

jasonjuwono twentyfifteen TYPEDIA _ Typography Encyclopedia TYPEDIA _ Typography Encyclopedia ANATOMY_ Anatomy of a typeface Anatomy of a typeface What is a Font & Typeface? A design for a set of characters. A font is the combination of typeface and other qualities,

More information

BRAND BOOK Corporate Guidelines

BRAND BOOK Corporate Guidelines BRAND BOOK Corporate Guidelines Our Brand is a valuable asset and our corporate identity is here to protect it. Fulfilling its official guidelines will ensurea consistent communication to deliver the right

More information

Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section.

Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section. Project 2 reminders: Hand in your typed book summary/response at end of class today. Make sure to include your name and section. Project 2 reminders: First book cover critique this Friday. Bring 3 book

More information

DISPLAY TYPEFACE DESIGN IN MALAYALAM

DISPLAY TYPEFACE DESIGN IN MALAYALAM DISPLAY TYPEFACE DESIGN IN MALAYALAM a.anand VC 2625009 I Need and scope of the project Indian language typography is still in its developing stages. Digital era asks for specialized typographic solutions.

More information

WEB TYPOGRAPHY FOR WEB DEVELOPERS. Matej Latin Lead UX/UI Designer at Autotrader.co.uk

WEB TYPOGRAPHY FOR WEB DEVELOPERS. Matej Latin Lead UX/UI Designer at Autotrader.co.uk WEB TYPOGRAPHY FOR WEB DEVELOPERS Matej Latin Lead UX/UI Designer at Autotrader.co.uk 1 A MEANINGFUL WEB TYPOGRAPHY STARTER KIT 2 Most people think typography is about fonts. Most designers think typography

More information

In your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.

In your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read. In your lifetime you ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read. Type is important because it is an unconscious persuader. It

More information

Quantum. Name: Quantum. Classification: Display Sans Serif. Designer: Hitesh Malaviya (Rocky) Designed in: Styles: 5.

Quantum. Name: Quantum. Classification: Display Sans Serif. Designer: Hitesh Malaviya (Rocky) Designed in: Styles: 5. Quantum Name: Quantum Classification: Display Sans Serif Designer: Hitesh Malaviya (Rocky) Designed in: 2015 Styles: 5 A very friendly-looking sans, Quantum Latin is Hitesh Malaviya s first published typeface

More information

Introduction. ThinManager - A Rockwell Automation Technology

Introduction. ThinManager - A Rockwell Automation Technology 1220 Old Alpharetta Road, Suite 390 Alpharetta, Georgia 30005 www.thinmanager.com info@thinmanager.com OFFICE 678-990-0945 Introduction... 1 Logo... 2 Clear space and minimum size... 3 Primary color palette...

More information

Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY CORPORATE DESIGN MANUAL V1 PREPARED FOR

Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY CORPORATE DESIGN MANUAL V1 PREPARED FOR Davinci Digital Agency +2 010 2000 99 32 Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR ARABRENEUR COMPANY CORPORATE DESIGN MANUAL V1 PREPARED FOR Address Phone & Fax Online Arabreneur Company City

More information

ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁÀÂÄÃÅÆÇÐÉÈÊËÍÌÎÏÑÓÒÔÖÕØŒÞÚÙÛÜÝŸŽ. abcdefghijklmnopqrstuvwxyz áàâäãåç ðéèêëíìîïłñóòôöõøšœþßúùûüýÿž

ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁÀÂÄÃÅÆÇÐÉÈÊËÍÌÎÏÑÓÒÔÖÕØŒÞÚÙÛÜÝŸŽ. abcdefghijklmnopqrstuvwxyz áàâäãåç ðéèêëíìîïłñóòôöõøšœþßúùûüýÿž 12 12345 The font family is a comprehensive suite of typefaces designed in 2013 for The newspaper for their daily print and digital editions. The fonts were conceived and designed as a set of interconnected

More information

Symphonic Distribution Brand Identity Guidelines Brand Guidelines 2019

Symphonic Distribution Brand Identity Guidelines Brand Guidelines 2019 Brand Guidelines 2019 INTRODUCTION Brand Identity Guidelines and Standards The powerful Symphonic Distribution (Symphonic for short) brand is one of the company s most valuable assets. To maintain the

More information

B R A N D GUIDELINES

B R A N D GUIDELINES BRAND GUIDELINES You never get a second chance to make a first impression. 01 02 03 INTRODUCTION About the City of New Bedford s brand 5 THE LOGO The Logo and usage 7 Color & variations 7 Clearspace &

More information

sav me Passion Life The

sav me Passion Life The WWW.AD-REPUBLIC.COM AD REPUBLIC BRANDING PROFILE 2018 WE CHANGE THE WORLD ONE CLIENT AT A TIME The Importance of Logo Design and Online Branding Your logo is a visual corner stone of a company s brand.

More information

Introduction A global icon needs an iconic logo. Fashion has evolved since 1969, when Gap opened its first store. Our logo has changed with the

Introduction A global icon needs an iconic logo. Fashion has evolved since 1969, when Gap opened its first store. Our logo has changed with the Introduction A global icon needs an iconic logo. Fashion has evolved since 1969, when Gap opened its first store. Our logo has changed with the times, too. One thing that hasn t changed is our mission

More information

DESIGN & BRAND GUIDELINES

DESIGN & BRAND GUIDELINES VINGA DESIGN & BRAND GUIDELINES CREATING MEMORIES The Design Guidelines These guidelines describe the visual and verbal elements that represent Vinga s corporate identitiy. This includes our name, logo

More information

Typography One typeface classification

Typography One typeface classification Typography One typeface classification Why classify? Classification helps us describe and navigate type choices Typeface classification helps to: 1. sort type (scholars, historians, type manufacturers),

More information

CONTENTS. The Brand 3. Logo 4. Alternative Looks & Tagline 6. Color 9. Logo Usage 11. Typography 12. Web 13. Cobranding Ratio 15

CONTENTS. The Brand 3. Logo 4. Alternative Looks & Tagline 6. Color 9. Logo Usage 11. Typography 12. Web 13. Cobranding Ratio 15 BRANDING GUIDE CONTENTS The Brand 3 Logo 4 Alternative Looks & Tagline 6 Color 9 Logo Usage 11 Typography 12 Web 13 Cobranding Ratio 15 2 THE UPCI BRAND DESIGN PHILOSOPHY 1. THE GLOBE Since the wireframe

More information

VISUAL IDENTITY GUIDE 2017

VISUAL IDENTITY GUIDE 2017 01 VISUAL IDENTITY GUIDE 2017 TABLE OF CONTENTS THE LOGO 03 MINIMUM SIZE / SPACE 05 INCORRECT USAGE 06 COLOR PALETTES 07 GRAPHIC ELEMENTS 08 TYPOGRAPHY 09 03 THE LOGO Primary Logo The bold, clean look

More information

Identity Standards The College of New Jersey Exterior Signage and Wayfinding Master Plan

Identity Standards The College of New Jersey Exterior Signage and Wayfinding Master Plan 10.1 Identity Standards 10.2 F1 Myriad Pro Regular F2 Myriad Pro Regular Italic F3 Myriad Pro Semibold 10.3 F4 Myriad Pro Semibold Italic F5 Palatino Small Caps Typefaces Notes No substitute typefaces

More information

Our Look Book. BRAND GUIDELINES VERSION 1.0

Our Look Book. BRAND GUIDELINES VERSION 1.0 Our Look Book. BRAND GUIDELINES VERSION 1.0 SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION. Leonardo da Vinci 2 BRAND GUIDELINES THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP OUR BRAND. IT WILL

More information

LWML Brand vision. Logo + Usage. Supporting Marks. File Types

LWML Brand vision. Logo + Usage. Supporting Marks. File Types Br and Guidelines 2017 3 LWML Brand vision 4 9 14 19 Logo + Usage Typography + Color Palette Supporting Marks File Types LWML Brand Vision The goal of the LWML brand is to attract a broader audience and

More information

VISUAL IDENTITY GUIDE

VISUAL IDENTITY GUIDE TABLE OF CONTENTS Introduction Our Logo Spacing and Size Requirements Incorrect Usage F&M Mark College Seal Identity Colors Typefaces Department/Affinity Logos 3 4 5 6 7 7 8 9 11 2 INTRODUCTION This document

More information

Basic Brand Guidelines

Basic Brand Guidelines Basic Brand Guidelines Basic Brand Guideline Usage How to use this document The following guidelines are for general use only. Use these guidelines when preparing general use department communications

More information

Modifying Type: effects of a letter change COLDS

Modifying Type: effects of a letter change COLDS Modifying Type Modifying Type The goal of good typography is like fabric. It should be evenly woven together where all facets and all parts of the letter forms work together. Sometimes if you have one

More information

BRAND GUIDE Indianapolis Classical Schools

BRAND GUIDE Indianapolis Classical Schools Indianapolis Classical Schools This guide is designed to assist with the general appearance and application of the Indianapolis Classical Schools (ICS) brand logomark and its related branding elements.

More information

DMD DIAMOND, BRAND GUIDE ISSUE 01: DESIGN MANUAL CREATED FOR: DMD DIAMOND DESIGN AND BRAND GUIDELINE BOOK

DMD DIAMOND, BRAND GUIDE ISSUE 01: DESIGN MANUAL CREATED FOR: DMD DIAMOND DESIGN AND BRAND GUIDELINE BOOK DMD DIAMOND, BRAND GUIDE ISSUE 01: DESIGN MANUAL CREATED FOR: DMD DIAMOND DESIGN AND BRAND GUIDELINE BOOK CREATION DATE: FEBRUARY 2018 ISSUE 01: BRAND GUIDELINE CREATED FOR: DMD Diamond www.bit.diamonds

More information

Brand Identity Guide. September 2017

Brand Identity Guide. September 2017 Brand Identity Guide September 2017 Welcome At Canada Drives our goal is to be the number one consumer lending company in Canada by making financing simple and accessible to every Canadian while maintaining

More information

logo 101 A solid logo design intake ensures that no time is wasted, and that you receive targeted logo options as soon as possible. Getting results.

logo 101 A solid logo design intake ensures that no time is wasted, and that you receive targeted logo options as soon as possible. Getting results. logo logo 101 2 logo 101 A solid logo design intake ensures that no time is wasted, and that you receive targeted logo options as soon as possible. Getting results. Our goal is to help you communicate

More information