Introduction to the Branding

Transcription

1 BRANDING GUIDELINES

2 Introduction to the Branding Consistency in how the Diocese of Sheffield presents itself is very important. All the elements of our identity need to be combined correctly to create maimum impact and communicate effectively a clear and consistent image. About the Diocese The Diocese of Sheffield was formed in 1914 and is in the Northern Province of York. It covers Sheffield, Rotherham and Doncaster and the subsidiary towns and villages of those areas. The Diocesan Board of Finance was formed to manage the financial affairs and hold the assets of the Diocese. It is a company limited by guarantee and registered in England and also a registered charity. Our Vision The Diocese of Sheffield is called to grow a sustainable network of Christ-like, lively and diverse Christian communities in every place which are effective in making disciples and in seeking to transform our society and God s world. Why use these guidelines? The Diocese of Sheffield must present itself in a way that makes it distinctive and memorable. The branding guidelines in this document set out how this might be achieved. By working together and following a common style, we can create a brand that is has meaning and is instantly recognisable across the diocese. These guidelines have been produced for use by both The Diocese of Sheffield and any partner organisations. They can be used on a variety of material such as: Websites Postal and campaigns Leaflets/Flyers Press and PR campaigns Stationery (eg letterheads) Parish newsletters/magazines Posters 1

3 The Diocese of Sheffield Logo The Diocesan logo is the primary branding element. When used correctly it should look professional and be instantly recognisable. The logo consists of the words The Diocese of Sheffield written below the standard Church of England logo. The whole logo is coloured in Diocesan Purple (available from the colour palette on page 8) apart from the word Sheffield which is grey. Departmental variations are also available which have a dividing line followed by the department name (each in a different colour). The size and position of all elements of the logo is fied and should never be altered or re-created. 30mm Minimum size The logo has no maimum size restriction, but it is recommended that for quality of reproduction and readability it must never be used smaller than 15mm in width, or 30mm with the departmental strapline. 15mm 2

4 Diocesan Logo Eclusion Zone To ensure the visual impact the logotype requires a minimum area of surrounding clear space in which other type, images and logos cannot appear. This is known as the eclusion zone. Always observe at least the minimum clear space around the logotype as shown below. = width of the word THE in the Diocese of Sheffield logo 3

5 Choosing the Correct Logo Whenever possible, the full colour logo should be used, however there are eceptions, such as when the background makes it difficult to read, when other versions may be used. Black & White - When colour printing is unavailable. Do not use on dark backgrounds. White - For use on dark coloured backgrounds. Do not use on light backgrounds. 4

6 Departmental Logos Variations of the logo are available for departmental use, which feature a dividing line followed by the name of the department. If a department requires a logo creating, they should contact the Communications department. 5

7 The Diocesan Coat of Arms The Diocesan Coat of Arms is only used at the discretion of the Diocesan Bishop and the Diocese of Sheffield. It does not replace the diocesan logo. When displayed with the mitre above the shield, it represents the Diocesan Bishop and nothing else. To represent the Diocese of Sheffield it should be used without the mitre and fringes. Either version of the coat of arms should only be used with the permission of the Diocesan Bishop and the Diocesan Communications department. 6

8 What Not to Do With the Logo Do not stretch or squash the logo Do not change the colour of the logo THE DIOCESE OF SHEFFIELD Do not attempt to recreate the logo CHURCH SCHOOLS Do not recreate the supporting wording 7

9 Colour Palette The Diocese of Sheffield colours should be reproduced as shown below. Our colour palette consists of 7 primary colours, with shades lighter and darker for sub-brands. Primary Panatone: Pantone: 5255 Panatone: Pantone: 5415 Panatone: Pantone: 2623 Panatone: Pantone: 7434 Panatone: Pantone: Panatone: Pantone: 362 Panatone: Pantone: 369 CMYK: CMYK: CMYK: CMYK: CMYK: CMYK: CMYK: RGB: RGB: RGB: RGB: RGB: RGB: RGB: Shade Lighter lighter Panatone: Pantone: 5265 CMYK: Panatone: Pantone: 5425 CMYK: Panatone: Pantone: 2603 CMYK: Panatone: Pantone: 7432 CMYK: Panatone: Pantone: 7472 CMYK: Panatone: Pantone: 360 CMYK: Panatone: Pantone: 367 CMYK: RGB: RGB: RGB: RGB: RGB: RGB: RGB: Shade Darker darker Panatone: Pantone: 532 CMYK: Panatone: Pantone: 5405 CMYK: Panatone: Pantone: 2622 CMYK: Panatone: Pantone: 7435 CMYK: Panatone: Pantone: 7474 CMYK: Panatone: Pantone: 363 CMYK: Panatone: Pantone: 370 CMYK: RGB: RGB: RGB: RGB: RGB: RGB: RGB: Use CMYK values for print Use RGB values for web 8

10 Fonts for Design Companies The following fonts should be used whenever possible: Display Font (Headers) The font family Clavo is the chosen typeface used for headers and supporting copy. Clavo can be downloaded from In instances where Clavo is not available, Clavo Book Clavo Light Clavo Bold Clavo EtraBold Body Font The font family Whitney is the chosen typeface used for typesetting body copy. Whitney can be purchased from In instances where Whitney is not available, Calibri should be used. Whitney Book Whitney Light Whitney Bold Whitney Semibold Clavo Book Italic Whitney Book Italic 9

11 Fonts for Design Companies The following fonts should be used when Clavo or Whitney aren t available: Display Font (Headers) In instances where Clavo is not available, Batang should be used. Batang Regular Body Font In instances where Whitney is not available, Calibri should be used. Calibri Regular Calibri Light Calibri Bold Calibri Italic 10

12 Contact Details If you have any questions about how you should be applying the Diocese of Sheffield style, you can contact us using the following methods: Communications Department Church House Effingham Street Rotherham S65 1BL LJ Buton - Communications Officer Tel: (01709) lj.buton@sheffield.anglican.org Jason Smedley - Communications Assistant Tel: (01709) jason.smedley@sheffield.anglican.org For more information about the Diocese of Sheffield visit: 11