LG Case Study for HYPR 2

Transcription

1 CASE STUDY LG

2 Make life good. LG electronics, appliances and mobile devices feature innovative technology and sleek designs to suit your life and your style. LG Case Study for HYPR 2

3 The Challenge The client was seeking an influencer who can create a Youtube video to promote and give feedback on their new TV. This influencer had to have the necessary audience demographics to reach the clients audience. LG Case Study for HYPR 3

4 The Solution HYPR suggested influencer, Lewis Hilsenteger, who already had a YouTube channel where he posted videos unboxing various technological gadgets while giving feedback about them. Lewis Hilsenteger was trusted in the Youtube world with his feedback on products. His audience fit the criteria the client desired. LG Case Study for HYPR 4

5 Unbox Therapy for LG The team at LG approached HYPR looking to promote their new LG OLED TV The client was seeking an influencer who would create a YouTube video to speak about and promote the TV Our team chose Lewis Hilsenteger, who already had a YouTube channel where he posted videos unboxing various technological gadgets while talking about them. These videos received great engagement. Per negotiated contract, Lewis created the YouTube video, 3 social media posts( Facebook, Twitter, Instagram) and hosted a sweepstakes to give away the TV Unbox Therapy s Social Stats (as of 715k Followers; 18.3k 294k Followers; M 156k Followers LG Case Study for HYPR 5

6 HYPR Profile Report for Unbox Therapy influencer report Unbox Therapy Twitter bio: Where products get naked. view profile Influencer Social Stats 9.1% 90.9% Audience Interests 169.8K Followers Likes Comments Shares 784.6K 2.6K K Followers Likes Comments Shares Gaming Electronic Music Basketball Rap Music 395.1K 18.5K 1.4K 0 Followers Likes Comments Shares 3.8M 31.7K 3.6K 0 Followers Likes Comments Shares Influencer Performance 10 Influencer Reach Geographic Overview USA 33% GBR 11% IND 11% CAN 6% AUS 2% 5 0 REACH ENGAGEMENT AMPLIFICATION Ethnicity Age Groups 18.9% Asian / Pacific Islander 0.7% % African American 4.2% % Hispanic 25.5% % Indian 30.7% % Caucasian 24.7% % all rights reserved to Hyprbrands 2015 Report generated for Unbox Therapy by HyPR for inquiries, contact info@hyprbrands.com LG Case Study for HYPR 6

7 The Results The LG campaign had great results, reaching over 4 million people with just the one influencers. The reach was just one aspect, the campaign also resulted in over 36k likes, 582 shares and 2,580 comments. LG Case Study for HYPR 7

8 Unbox Therapy for LG: The Result Instagram Activity Stats as of 11/24/15: 294k Followers Total Instagram Posts: 1 Total Followers: 294k Total Likes: 13.5k Total Comments: 194 Total Amplification: 30 (as of 11/24/15) LG Case Study for HYPR 8

9 Unbox Therapy for LG: The Result Twitter Activity Stats as of 11/24/15: 715k followers Total Tweets: 1 Total Followers: 715k Total Retweets: 551 Total Favorites: 3.1k (as of 11/24/15) LG Case Study for HYPR 9

10 Unbox Therapy for LG: The Result Facebook Activity Stats as of 11/24/15: 156k Followers Total Facebook Posts: 1 Total Followers: 156k Total Likes: 665 Total Comments: 40 Total Shares: 1 (as of 11/24/15) LG Case Study for HYPR 10

11 Unbox Therapy for LG: The Result YouTube Activity Stats as of 11/24/15: 3.2M Subscribers Total YouTube Posts: 1 Total Subscribers: 3.2M Total Views: 385,069 Total Likes: 19,338 Total Comments: 2,346 (as of 11/24/15) LG Case Study for HYPR 11

12 Summary Unbox Therapy Total Impressions: 4.4M Total Views: 385,069 Total Likes: 36,653 Total Shares: 582 Total Comments: 2,580 (as of 11/24/15) LG Case Study for HYPR 12

13 HYPR is revolutionizing influencer marketing by providing clients with in depth audience demographics of social influencers. This enables marketers, for the first time to effectively target their desired demographics, while using the ever powerful voice of influencers, lowering costs and making influencer marketing a science. Our targeting capabilities empower us to create the first real Programmatic Influencer Network for niche influencers at scale. Marketers will be able to engage their target audience by hiring any number of influencers, from 1 to thousands, at a click of a very special button. Sign up for your free-trial at hyprbrands.com