ADVERTISING RATES All Markets
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1 ADVERTISING RATES All Markets Total Circulation: 2,651,200 4 Color 1 x Full Page $82,150 $78,043 $73,935 2/3 Page $61,613 $58,532 $55,451 1/2 Page $49,290 $46,826 $44,361 1/3 Page $32,860 $31,217 $29,574 1/6 Page* $18,073 $17,169 $16,266
2 ADVERTISING RATES Connecticut 4 Color 1 x Total Circulation: 244,000 Full Page $13,508 $12,833 $12,157 2/3 Page $10,131 $9,624 $9,118 1/2 Page $8,105 $7,700 $7,294 1/3 Page $5,403 $5,133 $4,863 1/6 Page* $2,972 $2,823 $2,675
3 ADVERTISING RATES Cincinnati, Ohio/Indiana/Kentucky 4 Color 1 x Total Circulation: 245,900 Full Page $15,100 $14,345 $13,590 2/3 Page $11,325 $10,759 $10,193 1/2 Page $9,060 $8,607 $8,154 1/3 Page $6,040 $5,738 $5,436 1/6 Page* $3,322 $3,156 $2,990
4 ADVERTISING RATES Miami Valley (Dayton)/Toledo, Ohio 4 Color 1 x Total Circulation: 153,700 Full Page $11,200 $10,640 $10,080 2/3 Page $8,400 $7,980 $7,560 1/2 Page $6,720 $6,384 $6,048 1/3 Page $4,480 $4,256 $4,032 1/6 Page* $2,464 $2,341 $2,218
5 ADVERTISING RATES New Jersey 4 Color 1 x Total Circulation: 414,800 Full Page $17,248 $16,386 $15,523 2/3 Page $12,936 $12,289 $11,642 1/2 Page $10,349 $9,831 $9,314 1/3 Page $6,899 $6,554 $6,209 1/6 Page* $3,795 $3,605 $3,415
6 ADVERTISING RATES Pennsylvania/Delaware 4 Color 1 x Total Circulation: 413,200 Full Page $16,736 $15,899 $15,062 2/3 Page $12,552 $11,924 $11,297 1/2 Page $10,042 $9,540 $9,037 1/3 Page $6,694 $6,360 $6,025 1/6 Page* $3,682 $3,498 $3,314
7 ADVERTISING RATES Metro Washington, D.C./Maryland 4 Color 1 x Total Circulation: 599,500 Full Page $25,408 $24,138 $22,867 2/3 Page $19,056 $18,103 $17,150 1/2 Page $15,245 $14,483 $13,720 1/3 Page $10,163 $9,655 $9,147 1/6 Page* $5,590 $5,310 $5,031
8 ADVERTISING RATES Virginia/West Virginia 4 Color 1 x Total Circulation: 195,600 Full Page $9,760 $9,272 $8,784 2/3 Page $7,320 $6,954 $6,588 1/2 Page $5,856 $5,563 $5,270 1/3 Page $3,904 $3,709 $3,514 1/6 Page* $2,147 $2,040 $1,932
9 ADVERTISING RATES Kansas/Oklahoma/South Dakota KS OK SD TOTAL CIRCULATION: 384,500 4 Color Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page* 1 x $16,860 $12,645 $10,116 $6,744 $3,709 $16,017 $12,013 $9,610 $6,407 $3,524 $15,174 $11,381 $9,104 $6,070 $3,338 South Dakota 4 Color 1 x Full Page $2,266 2/3 Page $1,700 1/2 Page $1,360 1/3 Page $906 1/6 Page* $499 TOTAL CIRCULATION: 53,000 $2,153 $2,039 $1,615 $1,530 $1,292 $1,224 $861 $816 $474 $449 Kansas 4 Color 1 x Full Page $6,587 2/3 Page $4,940 1/2 Page $3,952 1/3 Page $2,635 1/6 Page* $1,449 TOTAL CIRCULATION: 94,500 $6,258 $5,928 $4,693 $4,446 $3,755 $3,557 $2,503 $2,371 $1,377 $1,304 Oklahoma 4 Color 1 x Full Page $9,880 2/3 Page $7,410 1/2 Page $5,928 1/3 Page $3,952 1/6 Page* $2,174 TOTAL CIRCULATION: 237,000 $9,386 $8,892 $7,040 $6,669 $5,632 $5,335 $3,754 $3,557 $2,065 $1,956
10 DIGITAL AAA WORLD DIGITAL is integrated within AAA.com and features slideshows, unique editorial, videos and other interactive elements to engage readers. Average Monthly Visits to the AAA.com: 819,000 Average Unique Monthly visitors: 555,000 Average Time-on-Site: 6.5 minutes
11 DIGITAL AAA World Web Page Sponsorship One advertorial sponsorship a month, per regionalized version pixels image needed (please include logo) Small paragraph of text needed (text may be edited by editorial team) Regionalized Versions: 1. Connecticut 2. Kansas 3. Mid-Atlantic Region Delaware Maryland New Jersey Pennsylvania Virginia 4. Allied Region Ohio West Virginia Indiana Kentucky
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12 DIGITAL V0:#W&)*&(X0)(*Y#! OP^_#0(#_T`# D4!*&",0+#T$"&(%Y# ! I)>#D!;&#= 250KB'! OP^_#0(#_T`# D63)(&Y#! OP^_#0(#_T`# T$#F0:M#])$$&(#-*"bQ!*&0"Y#! T$/0(:0()%&*#!$%0#&*!%#! OP^_#0(#_T`# ]0a01#W&)*&(X0)(*Y#! OP^_#0(#_T`#
13 AAA World Carrier 819,000 recipients 33.64% Open Rate (industry average = 22%) Regionalized Versions: 1. Connec8cut (64k) 2. Kansas (26k) 3. Mid- Atlan8c Region (350k) Delaware Maryland New Jersey Pennsylvania Virginia 4. Allied Region (210k) Ohio West Virginia Indiana Kentucky 5. South Dakota (30k) 6. Oklahoma (139k) Demographics: 1. Female 2. Average Age $75,000 - $99,999 average HHI % of AAA World members receive Deploys 6 8mes a year: 1. December March 1 3. April June August November 2 Four spots available per Responsive Ad: JPEG Image with Logo (600 x 270) Text (95 character limit) URL Link 4
14 AAA World Follow-Up 180,000 recipients New MOBILE format launching May 5, 2017 Sent to known AAA World readers who did not click/open the AAA World Carrier (sent 1 wk after carrier ) 29% Open Rate (industry average = 22%) Regionalized Versions: 1. Connecticut (17.5k) 2. Kansas (5.5k) 3. Mid-Atlantic Region (105k) Delaware Maryland New Jersey Pennsylvania Virginia 4. Allied Region (47k) Ohio West Virginia Indiana 5. South Dakota (2k) 6. Oklahoma (3k) Demographics: 1. Female 2. Average Age $75,000 - $99,999 average HHI % of AAA World members receive Deploys 6 times a year: 1. January 7 2. March 9 3. May 3 4. July 4 5. September 5 6. November 11 Four spots available per Responsive Ad: JPEG Image with Logo (600 x 270) Text (95 character limit) URL Link
15 FACEBOOK AAA World Facebook Sponsorship AAA World Facebook Page launched on January K Followers in the entire AAA Club Alliance territory (no regionalization) Two sponsorships a month. Advertiser picks week x 628 image needed. Only 20% of image can be text (per Facebook) Small paragraph of text needed (text may be edited by editorial team)
16 enewsletter Responsive Ad: JPEG Image with Logo (600 x 270) Text (95 character limit) URL Link
17 DIGITAL AAA.com Digital Banners Rotating ad on various pages throughout AAA.com 958 x 136 pixels banner ad needed Regionalized Versions: 1. Connecticut 2. Kansas 3. Mid-Atlantic Region Delaware Maryland New Jersey Pennsylvania Virginia 4. Allied Region Ohio West Virginia Indiana Kentucky Average Monthly Visits to the AAA.com: 717,000 Average Unique Monthly visitors: 555,000 Average Time-on-Site: 6.5 minutes
18 DIGITAL AAA World Digital Co- Op Responsive Ad: JPEG Image with Logo (67 350) Text (95 character limit) URL Link Can be regionalized Front Page pixels image needed (please include logo) Small paragraph of text needed (text may be edited by editorial team) Second Page Items needed per partner: pixels image needed (please include logo) Small paragraph of text needed (text may be edited by editorial team) Linking URL 9
19 DIGITAL 2018 Digital Rates s Carrier Banner Ad (600w x 270h) Mid-Atlantic Connecticut Kansas All Other Allied Oklahoma South Dakota Full Audience Quantity 350k 64k 26k 210k 139k 30k 819k Net Rate per Insertion $2,900 $1,250 $580 $2,150 $1,750 $580 $7,400 Follow-up Banner Ad (600w x 270h) Mid-Atlantic Connecticut Kansas All Other Allied Oklahoma South Dakota Full Audience Quantity 105k 17.5k 5.5k 47k 3k 2k 180k Net Rate per Insertion $900 $260 $260 $650 $530 $260 $2,300 Connections enewsletter 600x270 image with logo only Text (95 character limit) and a url link Mid-Atlantic Connecticut Kansas All Other Allied Oklahoma South Dakota Full Audience Quantity 785k 73k 27k 130k 71k 14k 1,100,000 Net Rate per Insertion $2,900 $1,250 $580 $2,150 $1,750 $580 $7,400 esaver enewsletter 600x270 image with logo only Text (95 character limit) and a url link Mid-Atlantic/Connecticut Kansas/All Other Allied Oklahoma/South Dakota Full Audience Quantity 485k 125k 90k 700k Net Rate per Insertion $2,900 $2,170 $1,850 $5,500 Lodging enewsletter 600x270 image with logo only Text (95 character limit) and a url link Mid-Atlantic Connecticut/Kansas/All Other Allied Oklahoma South Dakota Full Audience Quantity 245k 105k 350k Net Rate per Insertion $3,900 AAA.com Digital Magazine Content / Bi-Monthly Mid-Atlantic Connecticut Kansas All Other Allied Oklahoma South Dakota Full Audience Page Sponsorship (675w x 350h) $2,900 $1,250 $580 $2,150 $1,750 $580 $7,400 Top Leaderboard (958w x 136h) $900 $260 $260 $650 $530 $260 $2,300 Side Banner (676w x 550h) $700 $200 $200 $600 $490 $200 $1,900 In-Copy Slideshow/Videos (676w x 350h) $2,900 $1,250 $580 $2,150 $1,750 $580 $7,400 Bottom Leaderboard (958w x 136h) $700 $200 $200 $600 $490 $200 $1,900 AAA.com / Monthly Mid-Atlantic Connecticut Kansas All Other Allied Oklahoma South Dakota Full Audience Banner Ad (958w x 136h) $700 $200 $200 $600 $490 $200 $1,900 Facebook Sponsored Posts Full Audience 1200x628 image, Text, URL link $895
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