NEW! Dermatology World Online

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1 Dermatology World Online 0 Media Kit NEW! Dermatology World Online Dermatology World Online offers readers a new way to access the content that they read and find useful in the print magazine, along with online-only bonus content, including audio, slideshows, and additional in-depth coverage. Interior Page This new member benefit is already attracting attention thanks to a summer-long rollout campaign. Traffic will continue to climb as new content is continuously added. Wide (60 x 600) Landing Page Three prominent ad units are available each month, along with a TOC promotional e-blast sent to 5,500+ readers. Reserve your space today in this exciting new advertising opportunity! Medium Rectangle (00 x 50) Leaderboard (78 x 90) E-blast Ad Unit Size x 6x x. Two Wide s (One each on interior pages and TOC E-blast). Medium Rectangle (Interior Pages Only). Leaderboard (Landing Page Only) 60 x 600 $,000 $,880 $,70 00 x 50 $,800 $,70 $, x 90 $,00 $,50 $,090 Wide (60 x 600) Rates are net and subject to change. 5-day advance notice is required on cancellations. Cannot accommodate rd party tagging. AAD.org site content is measured by Google Analytics. Contact the AAD for specifics. Insertion orders and materials are due 5 business days prior to the start date of the ad campaign. Ads will appear for the duration of one month.

2 Dermatology World Digital Edition 0 Media Kit Dermatology World Digital Edition Dermatology World is published monthly and in digital format. Increase your visibility with specialty ad units available only in the digital edition. Free links in your ad take readers directly to your website. Index Tab Ad Unit Per Issue. Presentation Page (Opposite front cover). Index Tab (Full page tabbed sections) $,500 $850 Page Belly Band. Belly Band $750 Blow In Card (Any non-premium location) Wide (60 x 600 pixels) (0 x 600 pixels) Horizontal (78 x 90 pixels) $500 $600 $450 $00 Rates are net and subject to change. 5-day advance notice is required on cancellations. Cannot accommodate rd party tagging. Insertion orders and materials are due at close of print issue. See page 5. Check out the current issue: Reserve your space today! T: ext.4

3 to 0 Media Kit to The American Academy of Dermatology s flagship electronic member newsletter is all new in 0 and features a dynamic editorial line-up of timely issues on the minds of dermatologists. to is delivered to the Academy s membership twice each month with exciting must-read topics and interactive features that include a reader poll, more graphical content, such as the Photo of the Week, a Q&A column, and quick links to important Academy reference tools available to members on the Academy s website, AAD.org. Space is limited, so be sure to include the to newsletter in your media plan today! Ad Unit Size x 6x x. Wide (Upper Right Position). Rectangle (Lower Right Position). Horizontal Banner (Bottom Position) Reserve your space today! T: ext.4 5,500 CIRCULATION 60 x 600 $,500 $,400 $,75 80 x 50 $,500 $,440 $,65 78 x 90 $,500 $,440 $,65 Rates are net and subject to change. 5-day advance notice is required on cancellations. Minimum -issue commitment. Cannot accommodate rd party tagging. Insertion orders and materials are due 5 business days prior to the start of the ad campaign. M TO TO Y OUR INSIDE CONNECTION TO THE AAD A Q& New look, new name! Horizontal Banner (78 x 90) Wide (60 x 600) Rectangle (80 x 50) ACCESS THE AAD

4 AAD.org 0 Media Kit AAD.org AAD.org is the official website of the American Academy of Dermatology and AAD Association. The Academy s website is THE place for dermatologists to find a full range of news and information from the Academy. Choose from two landing pages on the AAD.org site: Meetings & Events positions available Tools & Benefits positions available Meetings & Events Tools & Benefits Ad Unit Size Landing Page x 6x x. Wide (Right hand navigation field). Horizontal Banner (Bottom of the page, above footer). Rectangle (Right hand navigation field) 60 x 600 Meetings & Events $,000 $,880 $,60 4 x x 600 Both Landing Pages Tools & Benefits $,500 $,400 $,85 $,500 $,440 $,0 Rates are net. 5-day advance notice is required on cancellations. Cannot accommodate rd party tagging. AAD.org site content is measured by Google Analytics. Contact the AAD for specifics. Insertion orders and materials are due 5 business days prior to the start date of the ad campaign. Ads will appear for the duration of one month. Reserve your space today! T: ext.4

5 TO TO Y OUR INSIDE CONNECTION TO THE AAD AAD Digital Media 0 Media Kit Digital Ad Specifications Dimensions M Dermatology World Online to AAD.org Wide : 60 x 600 Medium Rectangle: 00 x 50 Leaderboard: 78 x 90 Dimensions A Q& Wide : 60 x 600 Rectangle: 80 x 50 Horizontal Banner: 78 x 90 Dimensions Wide : 60 x 600 Horizontal Banner: 4 x 60 Rectangle: 80 x 50 File Size 40k max File Size 40k max File Size 40k max Rotation Accepted Rotation Rotation Accepted Animated GIF Max loops, 7 seconds for TOC e-blast Animated GIF Animated GIF Max loops, 7 seconds Required Resolution 7 dpi Required Resolution 7 dpi Required Resolution 7 dpi Acceptable File Format GIF or JPEG Acceptable File Format GIF or JPEG Acceptable File Format GIF or JPEG Color Palette 6 (for GIF files) Color Palette 6 (for GIF files) Color Palette 6 (for GIF files) Rich Media Rich Media Rich Media Target URL Required Target URL Required Target URL Required Insertion orders and materials are due 5 business days prior to the start date of the ad campaign. Ads will appear for the duration of one month. Insertion orders and materials are due 5 business days prior to the start of the ad campaign. Insertion orders and materials are due 5 business days prior to the start date of the ad campaign. Ads will appear for the duration of one month. Electronic Advertising Standards Please refer to the American Academy of Dermatology Electronic Advertising Policy contained within the Advertising Standards for guidance on acceptable creative for electronic advertising. Advertising Sales (), National Sales Manager T: ext 4 F: Production & Materials (AAD) Carrie Parratt, Advertising Specialist T: F: cparratt@aad.org

6 Advertising Sales Production & Materials T: ext 4 F: American Academy of Dermatology Carrie Parratt T: F: cparratt@aad.org Promoting leadership in dermatology and excellence in patient care through education, research, and advocacy. The American Academy of Dermatology was founded in 98. It is the largest, most influential, and most representative dermatology group in the United States. With a membership of more than 8,000, it represents virtually all practicing dermatologists in the United States, as well as a growing number of international dermatologists.