THE STRAD DIGITAL PLATFORMS Reach the global strings market instantly across all media platforms

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Nicholas Reynolds
5 years ago
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reach a total digital audience of around 150,000 per month The

com/jobs.asp One click away from The Strad readers!

1 THE STRAD DIGITAL PLATFORMS Reach the global strings market instantly across all media platforms The Strad Digital Platforms reach a total digital audience of around 150,000 per month The Strad Website thestrad.com shop.thestrad.com directories.thestrad.com/ servicescourses thestrad.com/jobs.asp One click away from The Strad readers! The Strad Alerts Monthly/Weekly News Direct, tailor-made, any time! The Strad App & Digital Editions for Apple and Android operating systems Print edition comes alive! Extend your promotion in print with a presence on The Strad Digital Platforms and benefit from full exposure on all The Strad s media channels.

community STATISTICS 150,000 unique visitors each month 304,000 monthly page impressions accessed by users from more than 180 countries 92% of

2 THE STRAD WEBSITE thestrad.com A dedicated website delivering the latest news, blogs, information, features, analyses, jobs and comments to the international string community STATISTICS 150,000 unique visitors each month 304,000 monthly page impressions accessed by users from more than 180 countries 92% of readers visit thestrad.com 74% of readers say they found online advertisements useful THE BENEFITS A model clearly focused on heightening brand awareness and delivering your advertising message Turn highly targeted audiences into potential customers with advertisements placed directly next to specific editorial sections Drive high numbers to the brand with total transparency Flexibility, accountability and control DESKTOP BILLBOARD 970 x 250 pixels 40/000 impressions HOME PAGE LISTINGS PAGE SUPER 970 x 90 pixels DOUBLE MPU 300 x 600 pixels 40/000 impressions BOTTOM 728 x 90 pixels INFINITE SCROLL 728 x 90 pixels MPU 300 x 250 pixels For Desktop, positions are: super leaderboard; leaderboard; bottom leaderboard; double MPU; MPU; full banner for either banner. 40/000 impressions for billboard and double MPU. Minimum spend 500 FULL BANNER 468 x 60 pixels

TABLET HOME PAGE INFINITE SCROLL 728 x 90 pixels MPU 300 x 250 pixels FULL BANNER 468 x 60 pixels CAN ALSO BE OR MPU HERE LISTINGS PAGE For tablets, positions

3 TABLET HOME PAGE INFINITE SCROLL 728 x 90 pixels MPU 300 x 250 pixels FULL BANNER 468 x 60 pixels CAN ALSO BE OR MPU HERE LISTINGS PAGE For tablets, positions available are: leaderboard (top); leaderboard (bottom); and MPU for either banner. Minimum spend 500 No billboard, super leaderboards and double MPUs available for tablet

4 MOBILE MOBILE BANNER 320 x 50 pixels MPU 300 x 250 pixels MOBILE BANNER 320 x 50 pixels For mobile, positions available are: banner; MPU for either banner Minimum spend 500

http://directories.thestrad.com/servicescourses IN PRINT.

5 thestrad.com DECEMBER 2013 VOL.124 NO.1484 VIOLA INNOVATOR CARL F. BECKER ENESCU MASTERCLASS PAUL HINDEMITH MIHAELA MARTIN ONESELF, BUT ALSO TO DO SOMETHING FOR OTHERS ESSENTIAL READING FOR THE STRING MUSIC WORLD SINCE 1890 THE STRAD DIRECTORIES IN PRINT......AND ONLINE The Strad Directory and String Courses are comprehensive listings of education institutions, instrument making courses, string-related businesses, instrument collections, auction houses, summer courses, masterclasses and other strings related events worldwide. SPONSORED LINK WITH LOGO 720 for the whole year From only 190 per month connect your website with The Strad Degrees Online Hub online audience THE STRAD DECEMBER 2013 VOL.124 NO.1484 ANNE-SOPHIE MUTTER THE GOAL IS TO SERVE THE WORK, TO ENJOY IT, TO REALISE PREMIUM LISTING SPONSORED LINK 600 for the whole year 2,280 for the whole year including logo, pictures, video, additional text, location From only 50 per month connect your website with The Strad online audience

THE STRAD EMAIL ALERTS TOP BANNER 730 x 120 pixels 625 per e-alert Reach The Strad audience in an instant by sponsoring an

6 THE STRAD ALERTS TOP BANNER 730 x 120 pixels 625 per e-alert Reach The Strad audience in an instant by sponsoring an alert MID-BOX 196 x 260 pixels 485 per e-alert FULL ALERT SPONSORSHIP includes: top banner 730 x 120 pixels mid-box 196 x 260 pixels bottom banner 730 x 350 (max) pixels 1,400 per e-alert RECRUITMENT MONTHLY logo plus 150 words 395 per e-alert The Strad has a dedicated online audience with over 26,000 addresses and contacts from the string market worldwide

www.thestrad.com Classifieds_Sep11_USE.indd 124 05/08/2011 12:50 RECRUITMENT http://www.thestrad.com/jobs/ All recruitment advertising in the print magazine will also appear on The Strad s jobs page online.

com Tel: +44 (0)20 7618 3441 Fax: +44 (0)20 7618 3400 Recruitment Monthly An email service for current jobs within the strings market worldwide Contact The Strad

7 Classifieds_Sep11_USE.indd /08/ :50 RECRUITMENT All recruitment advertising in the print magazine will also appear on The Strad s jobs page online. Online-only job advertisements are also available. THE STRAD JOBS PAGE PRICES ON APPLICATION RECRUITMENT MONTHLY logo plus 150 words 395 per e-alert THE STRAD PRINT ISSUE ORCHESTRA The Sydney Symphony has evolved JOB ANNOUNCEMENTS CONCERTMASTER ST JOB ANNOUNCEMENTS CLASSIFIEDS CONTACT Tom Byford tom.byford@thestrad.com Tel: +44 (0) Fax: +44 (0) Recruitment Monthly An service for current jobs within the strings market worldwide Contact The Strad sales team for more details AVAILABLE RATES & DIMENSIONS Eight Page (6x2) 60mm (h) x 90mm (w) 260 Sixteenth Page (3x2) 30mm (h) x 90mm (w) 130 ACCESSORIES NOW! e. advertising@thestrad.com t. +44 (0) SEPTEMBER 2011 THE STRAD THE STRAD SEPTEMBER

THE STRAD APP & DIGITAL EDITIONS The full print editions of The Strad are

APP available on Apple and Android operating systems over 14,000

advertisement by opting for clickable links to your site, and adding

8 THE STRAD APP & DIGITAL EDITIONS The full print editions of The Strad are now available as The Strad Digital Editions on multiple devices THE STRAD APP available on Apple and Android operating systems over 14,000 downloads from users in more than 40 countries Enhance your print advertisement by opting for clickable links to your site, and adding picture galleries, audio or videos ADVERTISING OPPORTUNITIES AND PRICES AVAILABLE ON REQUEST

9 DIGITAL SPECIFICATIONS WIDTH X HEIGHT Billboard Leaderboard Super Leaderboard Double MPU MPU Full Banner Mobile banner desktop only desktop & tablet desktop only desktop only desktop, tablet desktop & tablet desktop only & mobile Creative size (pixels) 970x x90 970x90 300X x x60 320x50 Max file size 60kb 40kb 60kb 60kb 40kb 40kb 40kb Third party tags Yes Yes Yes Yes Yes Yes Yes Video Yes Yes Yes Yes Yes Yes Yes Expandable size No 728x180 No Any Any No No Sponsored links with logo Logo Text Creative size (pixels) GIF/JPEG/PNG only 190x110 Max 30 words Jobs online page Logo Text Creative size (pixels) GIF/JPEG/PNG only 250x300 Max 300 words alerts Top Banner Mid-box Bottom Banner Creative size (pixels) 730x x x350max GIF/JPEG only. An active URL must be supplied for the ad to link to. Recruitment Monthly Logo Text Hi-res PDF or JPEG 130x55 Max 150 words WE NO LONGER ACCEPT FLASH/SWF CREATIVE HTML5 The preferred method of receiving HTML5 creative is through 3rd party ad tags. Newsquest accept most code from 3rd party vendors. Here is a link to a complete list: If you wish to supply HTML5 files with Java/images (not through a vendor), please supply your creative early so we can test it. Overview HTML5 ads are expected to be larger than their Flash predecessors as Flash allows for better compressed and optimised single file delivery. However, owing to the nature of JavaScript, performance should remain a priority area for focus. The initial file load size should not exceed 100KB. This is the size of the index.html file that is initially fetched from the ad server. It should contain the required code for the ad and manage asset loading. You should measure the ad file size after compressing it to a zip file. The archive must include all the assets and libraries used by the creative. If the ad contains multimedia formats (e.g. video/audio) the overall size should not exceed 10MB. This restriction is changed to 1.5MB if the multimedia assets are loaded from YouTube or any other optimised video delivery platform. Optimisation Ensuring proper optimisation is critical to providing highperforming creative. High latency ads will show poorer performance as the user may have scrolled it out of view before it is loaded. You may wish to consider multiple network speeds and reliability when developing an HTML5 creative. Ad server features Newsquest Specialist Media uses Google Double Click for Publisher (DFP) to serve all ads. This allows us to provide targeted delivery and a powerful reporting platform. DFP is set up to use asynchronous rendering across our portfolio ensuring that ad latency does not impact on the overall user experience. But, in that respect, it is crucial that you optimise your ad code so it does not rely on page elements (e.g. jquery) as they may not be available at the time your creative is rendered. Additionally, the creative will be served in an friendly iframe. While this set-up allows for content script to access the host page, it should be avoided and measures should be taken to avoid ID collision as the same tag could be used multiple times on the same page. IMAGE FILES We can accept animated/static GIFs, JPEGs and PNGs Maximum file sizes are according to ad dimensions RGB only SUPPLYING FILES Files should be sent by to sm-production@nqsm.com Telephone +44 (0) (Jason Swift) Telephone +44 (0) (Sarah Rogers)

AD SPECIFICATIONS - FEBRUARY 2018

AD SPECIFICATIONS - FEBRUARY 2018 AD SUBMISSION DEADLINES FIRST PARTY SERVED CREATIVE Creative Type Time Required HTML5 Rich Media 5 business days - Creative will need to best staged and tested to ensure