Exhibitor Marketing Account (N200 system)

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Ilene Day
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1 Exhibitor Marketing Account (N200 system) Before you can access your Exhibitor Marketing Account you must complete the Marketing and PR Form. On completion you will receive an containing: Login details to your Exhibitor Marketing Account (N200) A link to your own personal registration webpage. Each time a visitor registers for an event ticket via your personal registration webpage; you have the possibility to view their demographic details. These details can then be accessed by you at any time via your Exhibitor Marketing Account. What s the point? You ll gain full access to your visitors before the show: The N200 system allows exhibitors to view exactly who is registering to attend the event as a result of their pre show marketing. By knowing in advance who your visitors are, you will be able to: Send s and make contact pre show Brief your team on who they can expect to see Prepare the correct products Pre arrange appointments

How to use your Exhibitor Marketing Account There are 5 easy track-able ways to directly reach your customers and

1 Online and emails Your website is a great place to promote your presence at the show.

Upload them to your website alongside details such as your stand number.

2 How to use your Exhibitor Marketing Account There are 5 easy track-able ways to directly reach your customers and encourage them to visit your stand at the exhibition. 1 Online and s Your website is a great place to promote your presence at the show. The online exhibitor resource zone provides you with FREE downloadable web banners, buttons, images and logos. Upload them to your website alongside details such as your stand number. Don t forget to HYPERLINK them to your personal registration webpage. Include banners at the bottom of your s, again, hyperlink these your personal registration webpage and see who registers. Action: Visit your Exhibitor Resource Zone and start downloading web banners and buttons.

2 E-Ticket Wizard easyfairs has created a content rich HTML email with in depth and enticing details about the event.

3 2 E-Ticket Wizard easyfairs has created a content rich HTML with in depth and enticing details about the event. The e-ticket wizard system enables each exhibitor to modify the and personalise the content, before sending it to prospective customers. To kick start the e-ticket wizard, you will receive an from the marketing department. Please watch out for this on Coming Soon...Available from w/c 16th August Ticket Invitations Each exhibitor will be sent 100 free ticket invitations on w/c 9th August There are various ways in which to distribute your tickets. Keep a batch of tickets on your Reception Desk Include the tickets with any direct mailings Take tickets along to meetings and distribute amongst your customers Personalised invitations - Each will be personalised so that you can log in to your Exhibitor Marketing Account to see who has registered! How it works Your personal code will be printed. When your prospective customer registers to visit the event, they will be asked to enter a code. As this code is personal to you, each time a new registrant enters your code, their details and

demographics are recorded in your Exhibitor Marketing Account and you will have access to this information pre show, allowing you to contact/prepare in advance.

4 demographics are recorded in your Exhibitor Marketing Account and you will have access to this information pre show, allowing you to contact/prepare in advance. 4Free Secure Direct Mailing Service Save time and money with minimum effort and maximum benefits Let easyfairs cover your postage, printing and administration costs. This FREE SECURE MAILING SERVICE allows you to send invitations to your own database, using your own letterhead, with your own message with absolutely NO COST. All you need to do is to provide our 3rd Party secure mailing house with your mailing list, and they will send out your letter and invitation to up to 1000 of your contacts. This is a totally secure service and easyfairs will not be given access to your mailing list. 5 Free Telemarketing Service We have a team of telemarketers who will call and invite customers to your stand. If you can provide the script, we will provide the time and money that it takes to deliver a telemarketing campaign. We ll register your visitors using a special code (to help you track success) and make sure they know about you and your products.

registration webpage. This is a simple URL address which your visitors click on to register for the show.

5 Finally... Accessing you exhibitor Marketing Account Step 1 Complete Marketing and PR form to receive an with: Login details to your Exhibitor Marketing Account (N200) A link to your own personal registration webpage. This is a simple URL address which your visitors click on to register for the show. Step 2 Start using your personal registration webpage link as a hyperlink behind show banners and buttons etc Step 3 Log into your Exhibitor Marketing Account using the login details provided in the . (Tip: Don t forget to select language option: English) Step 4 Enter the site. Select the option invitations and registrations to view a snap shop of how many registrants you have on board. Step 5 Select export those all important visitor demographics, these will download into an excel sheet.

CUSTOMER INVITATION PROGRAM 2018 EXHIBITOR GUIDE

CUSTOMER INVITATION PROGRAM 2018 EXHIBITOR GUIDE Invite your customers and prospects to the Show using your custom co-branded landing page that highlights you as a key partner of INTERPHEX. 1. FREE distribution