MARKETING MANUAL. Wednesday 23/10/ :00-20:00 Thursday 24/10/ :00-18:00 Flanders expo - Hall 1.

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Elisabeth Willis
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Wednesday 23/10/2013 10:00-20:00 Thursday 24/10/2013

1 Wednesday 23/10/ :00-20:00 Thursday 24/10/ :00-18:00 Flanders expo - Hall 1

2 General information 3 The show Contact What do I have to keep in mind prior to the show? 4-6 Take note of the deadlines Read the technical manual Order extra booth material Register your staff for the show How do I promote my participation prior to the show? 7-9 How do I invite my customers and prospects by mail? How do I increase my visibility in the printed show catalogue? How do I invite my customers and prospects by ? How do I invite my customers and prospects via websites? How do I increase my visibility on the show website? How do I increase my visibility during the show? 10 Draw attention to your booth Opt for one of the three Onsite Promo Packs Take part in the EUROFINISH Demo & Innovation Route Post show to do s? 11 Contact your leads Measure your ROI Share your feedback with us! Clicking on a subject will automatically take you to the right page. Page 2

We wish you all the best with the preparations, and a successful show!

3 General information Dear exhibitor, We gladly assist you in order to make your show participation as successful and pleasant as possible. This marketing manual will give you an overview of all the marketing tools that we offer. Please do not hesitate to contact us, if you have any additional questions. We wish you all the best with the preparations, and a successful show! The show EUROFINISH Wednesday 23 octobre :00-20:00 Thursday 24 octobre :00-18:00 Flanders expo - Hall 1 Maaltekouter 1 BE-9051 Ghent Contact MARKETING: Sim Mei Chiu Marketing Assistant Sin.Mei.Chiu@easyfairs.com T +32 (0) Marketing questions: Invitations, banners My easyfairs Promotion tools OPERATIONS: Joelle Blokland Operations Coordinator joelle.blokland@easyfairs.com T +32 (0) Technical questions: Order extra items Webshop Build up / dismantling info SALES: Ria Van den Bogaert Exhibition Manager ria.van.den.bogaert@easyfairs.com T +32 (0) Sales questions: Online365 Packs Onsite Promo Packs Page 3

4 What do I have to keep in mind prior to the show? Take note of the deadlines Start early with all your preparations and keep track of the deadlines. Deadline To do More info 09/08/2013 Order extra invitations and/or stickers Page 7 Sim Mei Chiu 09/08/2013 Provide us with your database for a free postal mailing Page 7 Sim Mei Chiu 06/09/2013 Download the technical manual Page 5 Joelle Blokland 13/09/2013 Check your online profile Page 9 Sim Mei Chiu 20/09/2013 Order an Online365 Plus or Premium Pack Page 9 Ria Van den Bogaert 20/09/2013 Order an Onsite Promo Pack Page 10 Ria Van den Bogaert 23/09/2013 Order additional booth material! Starting from 23/09/2013: surcharge of +30% Page 5 Joelle Blokland 22/10/2013 Register your staff for the show Page 6 Sim Mei Chiu Contact MARKETING: Sim Mei Chiu Marketing Assistant Sin.Mei.Chiu@easyfairs.com T +32 (0) Marketing questions: Invitations, banners My easyfairs Promotion tools OPERATIONS: Joelle Blokland Operations Coordinator joelle.blokland@easyfairs.com T +32 (0) Technical questions: Order extra items Webshop Build up / dismantling info SALES: Ria Van den Bogaert Exhibition Manager ria.van.den.bogaert@easyfairs.com T +32 (0) Sales questions: Online365 Packs Onsite Promo Packs Page 4

5 Read the technical manual Don t forget to consult the technical manual. This manual will answer all your technical questions, such as all practical information on your booth module, details on the set up and dismantling procedure, etc. You can download both the technical manual as the marketing manual on My easyfairs, in the menu Documents & materials from easy- Fairs. Go to Log in to My easy- Fairs and click on the show name. Proceed to the menu: Documents and material from easyfairs. 06/09/2013 Order additional booth material Order your additional booth material in time via My easyfairs. Log in to My easyfairs and click on the show name. Proceed to the menu: Order additional items. You will be automatically redirected and logged into the webshop. Click on the shopping cart to see an overview of your chosen items. You are still able to change your order in the overview. Proceed to order confirmation to complete the order. Your will receive an with the order confirmation. Starting from 23/09/2013 you will need to pay an extra charge of 30%. The webshop will be closed as from 14/10/ /09/ Page 5

6 Register your staff for the show Registrer your staff in advance. Please register your staff for the show in advance. The exhibitor badges can then be printed out at the trade show reception on the set-up days (and on the show days).! You do not have to register your assembly staff. You will receive a detailed on this shortly before the show. Go to Log in to My easyfairs on the upper right corner of the website. Go to the menu: Contact your pre-registered visitors /Register your staff. You will be automatically logged into the registration system. Once you are logged in, you click on the tab Personnel. 22/10/2013 Manual input: Click on the green plus sign and enter your details. You will then receive the admission voucher by , which has to be printed out. This admission voucher should be taken to the show, where you will receive your exhibitor badge. Uploading via Excel: Click on Import stand personnel, then Download and save the Excel file onto your computer. Fill in all the obligatory fields (see tab 2 in the Excel file) and save the file again. Now you are able to upload all at once. Click on Upload and select your completed Excel file. All details are now shown in an overview, and you can print all registrations at the same time. Page 6

7 How do I promote my participation prior to the show? How do I invite my customers and prospects by mail? Make use of your exhibitor package Each exhibitor receives a free exhibitor package with 250 printed invitations and 250 stickers. These invitations can be handed out and/or send out by mail. Order free extra invitations and/or stickers! Mail us the desired amount before 09/08/ /08/2013 Send out a free postal mailing We will take care of your postal mailing by using your own database. easyfairs will take care of the lay-out, print, shipment and postage costs. These details will only be used for mailing your invitations. However, in case one of your contacts visits our trade show, they will be automatically added to our visitors database Mail us your Excel file (max. 500 Benelux contacts) Obligatory fields: 09/08/2013 Company name Mr./Ms. First name Surname Street + nr. Postal code City Country (BE/NL/Lux) Language (NL/FR) How do I increase my visibility in the printed show catalogue? Each visitor receives a printed show catalogue at the show entrance. As an exhibitor you will be mentioned in this catalogue with your company name, website, booth number and product categories for free. Make sure to check your online profile (page 9)! 13/09/ Page 7

How do I invite my customers and prospects by e-mail? Promote your participation in your email signature Download one of the banners on the show website and add your personal registration link.

Download the banner on the show website and save it onto your computer. You then go to the settings to edit your signature.

8 How do I invite my customers and prospects by ? Promote your participation in your signature Download one of the banners on the show website and add your personal registration link. Invite your customers and prospects via an ing Download one of the banners on the show website and add your personal registration link. How do I add a banner in my signature? Download the banner on the show website and save it onto your computer. You then go to the settings to edit your signature. Click on the icon to add an image, select the banner on your computer and save your changes. Send yourself a test . How do I add the registration link to my signature? Copy the registration link and go to settings to edit your signature. Type your desired text, for example register here, select this text with your mouse and click on the icon to add a link. You then paste the registration link into the field. You can also add the link to the banner. Select the banner you added to your signature and click on the icon to add a link. In the window that pops up you paste the registration link. Test the link by sending yourself a test . Where do I find my registration link? Each exhibitor has a unique web link which customers and prospects can use to register for the show. This registration link is directly linked to your account; in this way you can check who has registered via your link. Log in to My easyfairs and click on show name. Go to the menu: Contact your pre-registered visitors / Register your staff. You will be automatically logged into the registration system. Once logged in you click on the tab Registrations. Left: you will find your unique registration link, which you can use to invite customers and prospects to the show. You can create multiple links if desired. Right: you will find a list of persons that have registered via your link. Review the statistics or download the list in Excel. Page 8

How do I invite my customers and prospects via websites? Spread the word and mention your show participation on your website and/or other websites.

9 How do I invite my customers and prospects via websites? Spread the word and mention your show participation on your website and/or other websites. Download one of the banners on the show website and add your registration link. How do I increase my visibility on the show website? Complete your basic profile 13/09/2013 Log in to My easyfairs and click on the show name. Booth name: your company name appears on the name board of your booth during the show, in the printed show catalogue and on the show website. Select categories: select categories applicable to your company (max. 3). Manage your company details and logo for your booth: add your logo, your contact details, your website and a short description.! The show website is available in 3 languages, you decide yourself in which languages you would like to add information (Dutch, French and English). Add additional information to your page At the bottom of the page you can find My catalogue, where you can upload as many products, product news and press releases as you want. Manage the online catalogue for this stand : select the items you wish to show. My productdirectory : select the items you wish to show in the general easyfairs Product Directory. Opt for an Online365 Plus or Premium Pack 20/09/2013 Each exhibitor has an Online365 pack, an extensive entry pack. With the Plus and Premium packs you can gain even more business benefits during your show participation. Download the brochure or contact: Ria Van den Bogaert T +32 (0) ria.van.den.bogaert@easyfairs.com Page 9

How do I increase my visibility during the show? Draw attention to your booth Distinguish yourself from the rest and determine in advance how you will present yourself during the show.

Display your press kit at the easyfairs booth Opt for one of the three Onsite Promo Packs Take the spotlight during the entire show. Onsite Promo Pack - Lanyard 1.

com Take part in the Demo & Innovation Route Demonstrate your technology live at your booth and you receive a free announcement on the EUROFINISH Demo & Innovation Route map, which each

-Products or services concerning surface techniques that contain an innovative element or application and that can be showed on your booth. 2) What does a demo has to include?

10 How do I increase my visibility during the show? Draw attention to your booth Distinguish yourself from the rest and determine in advance how you will present yourself during the show. A couple of base principles: Do not stay on your island, approach people actively Keep track of all sales leads systematically Draw attention to your booth by interacting with visitors Display your press kit at the easyfairs booth Opt for one of the three Onsite Promo Packs Take the spotlight during the entire show. Onsite Promo Pack - Lanyard Onsite Promo Pack - Leafleting Onsite Promo Pack - Ad Voucher /09/2013 Contact: Ria Van den Bogaert +32 (0) ria.van.den.bogaert@easyfairs.com Take part in the Demo & Innovation Route Demonstrate your technology live at your booth and you receive a free announcement on the EUROFINISH Demo & Innovation Route map, which each visitor receives at the entrance of the show. It will also be available for download on the website. 1) What does an innovation has to include? -Products or services concerning surface techniques that contain an innovative element or application and that can be showed on your booth. 2) What does a demo has to include? - Live show on your booth of your surface techniques - Surface techniques showed via computer simulation/ video on your booth. How to participate? Contact Sin Mei for your free participation at the Demo & Innovation Route Sin.Mei.Chiu@easyfairs.com +32 (0) Page 10

11 Post show to do s? Contact your leads Contact your newly acquired leads Make sure you take your time to call your new contacts after the show Take care of your most important contacts first Contact your leads again after 3 to 6 months, research has shown that purchase decisions require some time. Measure your ROI Keep track of your sales leads systematically and measure your ROI. Pay attention to the following elements: Value of the sale Your participation investment Number of sales leads Cost per lead = total cost participation divided by number of leads Number of new contacts Generated media attention Other measurable elements (bv. recruitment) Non-measurable benefits (goodwill, team spirit) Share your feedback with us After your participation you can share your feedback and/or suggestions via our exhibitor survey. We wish you all the best with the preparations and of course a fantastic show! Page 11

Exhibitor Marketing Account (N200 system)

Exhibitor Marketing Account (N200 system) Before you can access your Exhibitor Marketing Account you must complete the Marketing and PR Form. On completion you will receive an email containing: Login details