Solutions for Unified Critical Communications. Anonymous Tipping: Improving Community Engagement Through Two-Way Communication

Transcription

1 Solutions for Unified Critical Communications Anonymous Tipping: Improving Community Engagement Through Two-Way Communication January 14, 2016

2 House Keeping Managing Incidents... Engagement Webinar ID Use the Q&A function to submit your questions. We ll send out a recording after the #EBCommunity #everbridge LinkedIn Member? Join our LinkedIn Everbridge Incident Management Professionals Group #EBCommunity 2

3 Agenda Introduction of Anonymous Tipping What is it? Why is it valuable? Who should be participating? Demo of Solution Success Stories What is Community Engagement and What Does it Mean For Me? Features Zip Code Opt-In Keyword Groups Social Media Publishing Google Alerts OneBridge Resident App 3

4 Speakers Jim Gatta Director, Community Engagement Everbridge Scott Benoit Sr. Director, Product Management Everbridge 4

5 Anonymous Tipping Presented By Jim Gatta, Director of Community Engagement

6 Anonymous Tipping Introduction of Anonymous Tipping What is it? Why is it valuable? Who should be participating? Anonymous Tipping allows residents to proactively connect with your agency by submitting anonymous tips via web form and text message. Additionally, your agency can initiate a two-way, anonymous communication with tipsters to help gather more information. 6

7 Multiple Reporting Channels Anonymous = Fear of Reprisal Example Incidents: Assault Burglary Child Abuse Domestic Violence Drug Trafficking Gang Activity Harassment Sexual Assault Suspicious Activity Threats Theft Vandalism Weapons Possession 7

8 Five ways to submit an anonymous tip 8

9 Five ways to submit an anonymous tip SMS WEB FORM Residents can submit anonymous tips via web form or SMS 9

10 Demo 10

11 Tip Success 11

12 Tip Success 12

13 Community Engagement Presented by Scott Benoit, Sr. Director, Product Management

14 LEVERAGE EMS AND PIO NETWORKS EMERGENCY MANAGEMENT EVERBRIDGE SUITE Emergency Communications Emergencies Hurricanes, blizzards Fire evacuations Terrorism Community Engagement Used by PIOs Local crime Road closures Water main breaks Missing persons LOCAL PUBLIC SAFETY AGENCIES 9,000+ US Agencies - 3 M Opt-Ins 14

15 OVER 9,000 AGENCIES USE EVERBRIDGE AND NIXLE TODAY 15

16 COMMUNITY ENGAGEMENT VALUE CYCLE Engage your community and improve emergency response COMMUNITY OUTREACH Opt-Ins Mobile Facebook Twitter Google BETTER EMERGENCY RESPONSE When it REALLY Matters MORE COMMUNITY CONTENT Better Informed Residents MORE COMMUNITY OPT-INS MORE ENGAGEMENT Share and Go Viral 16

17 EASY REGISTRATION

18 RESIDENTS CAN EASILY SIGN UP FOR COMMUNITY ALERTS Increase resident opt-in rates up to 10X Texting their zip code to Customizing a Nationwide User Profile at Nixle.com 18

19 BUILD AN OPT-IN COMMUNITY Leverage existing anonymous opt-ins LA County Sheriff Monrovia PD Arcadia PD Monrovia FD 19

20 THE NETWORK EFFECT Monrovia PD FEED Monrovia FD Arcadia PD 1,000 USERS LA County Sheriff Nixle Wire A feed for every location that multiple agencies can contribute to 20

21 LOCALS AND VISITORS CAN SIGN UP FOR EVENT UPDATES Ideal for large groups of people to opt-in to receive important public event information Text a key word jazzfestival For example: jazzfestival to Get event info At event conclusion, invite them to sign up for more alerts 21

22 LEVERAGE EVENT BASED OPT-INS KEYWORD: WMATA KEYWORD: SCOTUS KEYWORD: dcjazzfestival KEYWORD: SanityFear KEYWORD: DCMALL KEYWORD: Inauguration KEYWORD: HeroGames KEYWORD: PoliceWeek 22

23 OneBridge

24 ONEBRIDGE What is OneBridge? OneBridge is a new web and mobile application that allows residents to opt in to receive public safety information from official Everbridge and Nixle agencies. Residents can also use OneBridge to communicate with their neighbors to create a stronger and more engaged community. 24

25 ONEBRIDGE Home neighborhood Users will be associated with a home neighborhood and receive all information that is published to that neighborhood 25

26 ONEBRIDGE Search flow SEARCH: Easily search for other locations throughout the U.S. 1 2 SUBSCRIBE: Users can subscribe to multiple locations 3 NAVIGATE: The location will be added to the user s navigation 26

27 ONEBRIDGE Posting Residents can contribute to the discussion by posting messages to their neighbors 27

28 COMMUNITY ENGAGEMENT Anonymous tipping Residents can submit anonymous tips via web form or SMS 28

29 COMMUNITY ENGAGEMENT Anonymous tipping options SMS WEB FORM Residents can submit anonymous tips via web form or SMS NOTE: Tips will only be supported for Nixle Customers for the first 2 versions of CE. Tipping will be introduced to EB customers in Q

30 COMMUNITY ENGAGEMENT Social sharing Residents can also share important information across social media channels 30

31 THANK YOU!

32 Q&A Note: Presentation slides will be available on our blog at blog.everbridge.com #EBCommunity Use the Q&A function to submit your questions. 32

33 THANK YOU! Request a demo of Everbridge or Nixle: Everbridge Resources On-Demand Webinars: White papers, case studies and more Follow us: Linkedin