ReelzChannel.com Advertising Opportunities and Guidelines

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Lindsey Thomas
6 years ago
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1 .com Advertising Opportunities and Guidelines Ad Unit Location Guidelines Ad Specs Rate Card Leaderboard 728x90 Medium Rectangle 300x250 Skyscraper 160x600 or 120x600 Located in both the top header and bottom footer on all pages of the site. Also available in between theater listings on the Theater Listing page? Located in the upper-most, right hand corner of each page below the header. An additional unit can also be located lower in the right hand column on certain pages. Located on almost all pages in the left hand column. CPM $5.00 buy CPM - $5.00 buy CPM - $5.00 buy must 728/315 Expansion Direction Down must 500/500 Expansion Direction Up/Down/Left Rate - $12.00 Below the fold - $7.00 Rate - $15.00 Below the fold - $9.00 Rate - $12.00 Below the fold - $7.00

2 Half Page 300x600 Super Pushdown 970x95 or 970x66 Custom placement in the right hand column on most pages of the site. Replaces the 300x250 ad unit in upper right and pushes down content in the right hand column. Located directly under the menu bar on all pages. Can expand to 970x418, pushing down the rest of the site content. Designed to place an ad there only if a sold ad campaign can deliver. CPM - $10.00 As a custom unit, must be a guaranteed buy that takes all available inventory (no house ads or ad network to fill) campaign value - $2,500 CPM - $15.00 buy must 350/600 Expansion Direction Right must? Expansion Direction down/left must 970x418 Expansion Direction Down Rate $20.00 Rate: $25.00 Buttons/Other Sizes Can be located in $200 per week per

3 300x100 or 125x12 ROS (all sizes) Pop-Over/Pop- Under Site Skin/ Integrated Site Skin Synched Ads/ Home Page Take Over the left or right hand columns on almost all pages. Setup as needed. General ad buy across all pages and all ad unit positions on the site including below the fold units. Opens a browser and places the window either over the top of the site or under the site becoming visible when the site is closed. This ad unit appears in the blank space on either side of the site page. It is really not an ad unit in that it is not served, but is in essence a graphic change to the site for a set period of time. Integrated site skin builds top ad units into the skin design and these are clickable. Places ads for the same advertiser in every available ad position on the same page of the site. Often used in conjunction with buy - $200 CPM $4.00 buy We do not serve popover s or popunder s. must Same as identified for individual ad unit sizes Ad Unit Not Available Sold around events (movie or DVD release, etc.) 7 Day Max Custom graphic design required Not served as an ad on a CPM basis ad buy of $2,500 in addition to the skin charges? Same as identified for individual ad unit sizes ad placement Rate - $7.00 n/a $5,000 per day + $2,500 ad buy min. Integrated site skin - $5,000/day plus ad units included in the design $15.00 for the individual ad units.

4 Pre-Roll Post-Roll Video Overlay site skin to really own the advertising message on a site. This video ad runs in the video player in front of content only. This ad can be up to :15 seconds long. This video ad runs in the video player directly after any video is played on the site. Only 30% of all video segments are completely viewed and roll to a postroll status. This is a graphic ad that overlays in the bottom third of the video player. A click will stop the video and open a window to the link location. Upon completion of the Ad, the user must click play to start the video from where it left off. Max of 15 seconds Only sold in front of content, not studio content CPM $15.00 Limited inventory so forecasting and planning is critical Up to 30 second will be considered if part of a major site buy and/or at a premium CPM. This is an exception and will always require prior approval. buy - $2,500 Runs after studio content, clips and trailers. This ad unit is in development Will be able to overlay any video, or Studio. Will require at least 4 weeks to test and implement. CPM $7.00 buy Video Length 15 seconds Tapes Accepted Beta SP Viewpoint Acceptable Links Links for each speed from client; Redirect links from client to video; Unicast preroll tags Frequency Cap 2/24 on click Video Option Must load with audio muted; Looping/replays must Video File Specs 270x480?.flv file format? Deadlines 5 days $20.00 :15 Pre-roll $ w/comp ad $ :30 Preroll $ :30 w/comp ad Rate - $10.00 W/companion - $15.00 Rate - $7.00 Custom Negotiated price requirements

5 Micro Sites Are customized Costly to spec site experiences out and create specifically develop. Cost for advertisers. will be added They are generally to or charged accessed via some back against graphic the revenue promotional area from the on the site or from campaign. within site content. ad buy of $10,000 + micro site dev. costs. Sponsorships Sponsorships will Sponsorships be customized to will be individual client charged on a requests. weekly, monthly, etc basis. They are not charged on a CPM basis Newsletter Sent out weekly. Currently 22,000 users signed up. CPM pricing served, not opened Not attractive buy on its own due to low numbers but could be offered in conjunction with a buy. CPM - $50.00 Custom Custom Negotiated price requirements Negotiated price requirements TBD Rate - $75.00 Ad Networks/ Remnant Fill a portion of ad impressions that are not sold in regular campaigns. Can fill both banner ads and video ad positions. These impressions are never guaranteed and serve only when ad inventory is Must be at least $.50 or will use inventory for house ads. Same as identified for individual ad unit sizes. Banner runs from $.50 to $ Video runs from $6.00 to $13.00+

6 House Ads available. Fill any unsold spots on the site. Same as identified for individual ad unit sizes. n/a YouTube 3 Options: Display Banner: 300x250 banner only. InVideo Overlay: 480x70 Overlay on bottom of video plus 300x250 Display Banner. In-Stream: :15 second Pre-roll plus the 300x250 Display banner YouTube ads are sold exclusively against content. YouTube has minimums at acpm and and Total campaign value level, Minimum campaign level for our sale is $10,000. Sponsorship of the Channel is also available. YouTube fills Almost all ad units with Google AdSense inventory. We can sell campaigns directly with a 55/45 revshare with YouTube. campaign value for YouTube is $10,000 In-Stream YT Rate- Card $20.00 In-Stream YT Rate- Card $25.00 (Advanced Targeting) 300x250 Display Banner Rate-Card $ x250 Display Banner Rate-Card $9.00 (Advanced Targeting) 480x70 InVideo Overlay Rate-Card $ x70 InVideo Overlay Rate-Card $15 (Advanced Targeting) Mobile Banner 300x50 216x36 Graphics/Production Services Banner ad units placed at the top of pages on the mobile site has experienced graphic designers and can provide production services for the creation of ad units/sponsorship elements such as site skins. These services are provided on an as available basis for an hourly fee. Min. CPM - $7.50 YouTube Page Sponsorship $25,000 per month Rate - $15.00 $100/hour

ROS Banner Rates $2,000 + $1,000 + Open Rate Leaderboard (728x90) $2.00 $ Medium Rectangle (300x250) 2.00

ROS Banner Rates $2,000 + $1,000 + Open Rate Leaderboard (728x90) $2.00 $ Medium Rectangle (300x250) 2.00 DISPLAY ADVERTISING Teachers.Net Advertising Website http://teachers.net Bob Reap Media Kit http://teachers.net/advertising/ Ph: (858) 552-9330 Sales Email adline@teachers.net Fax: (760) 750-3821 Sales