community connections.

Transcription

1 community connections. a cable cable community initiative and media sponsorship program. supporting local not for profit s and organizations.

2 what is community connections? Community Connections is a media sponsorship program. It is designed to increase awareness of local not for profit organizations and s through our Community Channel, and other advertising outlets. This is a sponsorship program, so there is absolutely no cost to you. All we ask is that you include us as a Media Sponsor in your relevant promotional materials. why make a connection with us? Where else can you get free advertising on several different local outlets? We already have a large base of viewers who regularly view these outlets. We are committed to making our community channel content rich with all things local, and inevitably having it be a go-to spot for people to see what s going on in COKL.

3 what do you get with connections? 1. Cable Cable Community Channel Ads/Video A large ad and/or video can be placed in this location. They rotate continuously throughout the day. An enhanced community listing including a logo and all details.

4 1. Community Channel Specifications Large Advertisement File Sizes Best - Pixels: 450 px wide by 300 px high Good - Centimetres: cm wide by cm high Good - Inches: 6.25 wide by 4.17 high Resolution: 72dpi File Format: Best: jpeg, png Good: tiff, eps, pdf Enhanced Community Event Listing Please provide your logo in jpeg or png format. We will use your provided rmation and logo in a standard format for this ad. Video Files We support H.264 with the.mp4 or.mov extension SD and HD up to 720p Best: 720x480, 30FPS interlaced or progressive Best: 720x480, 25FPS interlaced or progressive *More rmation regarding video specifications is available by request. The Community Channel is digital channel 10 on Cable Cable s Digital Cable lineup. This channel has become a go-to for residents to see what is going on in the Kawartha Lakes. More content is being added daily, making the channel rapidly more popular.

5 what do you get with connections? 2. Cable Cable Channel 28 Analogue Guide Ad The guide channel is viewed daily by all of our analogue subscribers. Have a continuously rotating ad in this space.

6 2. Channel 28 Ad Specifications File Sizes: Best - Pixels: 640 px wide by 240 pixels px high Good - Centimetres: cm wide by 6.35 cm high Good - Inches: 6.67 wide by 2.5 high Resolution: 72dpi File Format: Best: jpeg, png Good: tiff, eps, pdf This full banner advertisement is valued at $120/ month, and is included within the Community Connections Media Sponsorship program at no cost. Channel 28 is our analogue guide program menu. It is every analogue subscriber s stop when they want to know what s on! These ads have amazing exposure to thousands of local residents. Hint for supplied ads: Less is more! Keep your fonts at a minimum of 12 pt. and use standard fonts such as Arial, Verdana and Times. Get the important rmation in first, and add the secondary rmation if there is room. Try to avoid intensely bright colours, they do not show up well on television. We are here to help if you have any questions!

7 what do you get with connections? 3. Facebook Advertising () The Community Connections Facebook Page is becoming more and more popular as the program takes off! It has become a preferred place for residents to see what is happening in the City of Kawartha Lakes! Supply us with JPEG or PNG images/ flyers etc. and we will post them on the page! Send as many as you would like, as often as you would like and we will keep up to date with your via facebook! * File sizes are not necessarily specific for facebook advertising. JPEG or PNG files work the best, and large files sometimes will not upload! We can also post videos. Send us your marketing materials, and we can help sort out what can be posted.

8 yeah... that s a lot to take in! Here is a visual breakdown of what you will get! Channel 10 Large Advertisement Logo Supplied for Channel 10 Enhanced Banner Ad. Facebook Posts Channel 28 Analogue Guide Advertisement Sizes shown on this page are not actual size. Don t forget, we can also air videos on Channel 10.

9 don t have a designer? we thought of that... choose a template! We have pre-designed 4 templates your group/organization can choose from if you do not have someone to create the ads for you. We ask that all content and logos etc. are still supplied, and that any new rmation/changes is given in advance. These are samples of the channel 10 and channel 28 ads (they are to scale, but not the actual size). Template # 1 - White Background with Bottom Colour Block image additional Bottom Bar Colour Choices: Font Choices: Myriad Bold Times New Roman Regular Arial Regular Verdana Regular image additional

10 Template # 2 - Solid Coloured Background with White Type image image Bottom Bar Colour Choices: Font Choices: Myriad Bold Times New Roman Regular Arial Regular Verdana Regular image(s) White type on a coloured background is very visually appealing. It is very readable and accessible to viewers, especially when you have a lot of rmation to get across. This is the best option if you have images, and a lot of type.

11 Template # 3 - White Background with Coloured Type image image Bottom Bar Colour Choices: Font Choices: Myriad Bold Times New Roman Regular Arial Regular Verdana Regular image(s) Bright type on a white background is very eye-catching, and visually appealing! This is a great choice if you have minimal content, so it can be used at a larger type size. Definitely a great choice for children s s!

12 Template # 4 - White Background with Coloured, Rounded Corner Block (White Type inside Coloured Block) Rounded Block Colour Choices: image(s) additional Font Choices: Myriad Bold Times New Roman Regular Arial Regular Verdana Regular image(s) additional This option is a more stylized and would work well with a high resolution logo that appears well on a coloured background. The white font on the coloured block, mixed with coloured font on the white space is very visually appealing!

13 let s make the connection! Now that you have gone through the package, you are ready to make a connection! Simply contact us, and we will arrange a plan! Whether you are supplying your ads or choosing a template, the process can be started immediately! We look so forward to working with you. Gwen Fiorini Public Relations Manager Cable Cable Inc. cell (705) gwen@cablecable.net Contact Gwen to get the process started, or for questions regarding the program. Robyn Hoogenboom Marketing & Communications Manager Cable Cable Inc. (705) ext robyn@cablecable.net Contact Robyn for questions regarding design, ad or video sizing, or ad templates. Don t forget to return the signed and completed contract.