ibroadcast 2 promotions

Transcription

1 ibroadcast 2 promotions Promote a URL What are promotions?... 2 Super promos... 2 Promote a URL... 3 Re-ordering promos Extra functions Editing or removing promos Past and inactive View promos scheduled at a specific time

2 What are promotions? A promotion is an item consisting of a picture and text, which links to (promotes) another web page, either on the BBC website, or an external site. When someone clicks on a promotion, they are taken to the promoted web page. They look like this on a TV programme page: And like this on a radio programme page (the description shows as well as the title): Super promos super promos appear on multiple pages (they cascade down the page hierarchy). For example, if you place one on a Brand or Series page, it will also appear on all the Episode pages that belong to that Brand or Series. 2

3 Promote a URL In the blue bar at the top of ibroadcast, click on Add new, and from the dropdown choose Promotion. You will be taken through four steps to create the promo. Step 1 is What To Promote. 3

4 There are two choices of what you can promote. Promote a BBC programme promotes pages at bbc.co.uk/programmes. The types of page you can promote are listed brand, series, episode, clip, season or collection. Promote a URL lets you promote any other web page, either a BBC page (one that doesn t have a PID in the address, e.g. or a page on an external website. *** This guide is for Promote a URL. There is a separate guide for Promote a BBC programme. 4

5 To Promote a URL, in step 1, make sure that option is selected. Enter the URL of the web page you want to promote. You must add an image. Drag one in to the grey box, or click in the box to browse for an image stored on your computer. Or you can add one from the ibroadcast Media Library. Click on Alternatively, choose an image asset from the media library to find an image you have already uploaded in to ibroadcast. Images should be:.jpeg format, 16:9 aspect ratio, recommended size 1920 x 1080 pixels. If you are promoting an external website, read the editorial guidance on linking to third party websites: 5

6 Click the green next button Step 2 is Where To Display (specifies which page the promo will appear on). 6

7 Paste in the PID of the programme page where you want this promo to appear. A PID is an eight-character code which identifies a particular page, and you can copy it from the end of the URL of the web page: In this example, the PID is b006mhd6 which is the brand page (home page) of Holby City. Paste the PID in to the Search text box and click the blue search button. ibroadcast shows the page where the promo will appear: the Holby City brand page in this example. 7

8 ** Super promo if you want this promo to be a super promo (i.e. it will appear on all the pages that belong to this programme brand), tick the box: If you don t tick the box, this will be a standard promo, and will appear only on the page you choose in this step. Click next. Step 3 is Details and Scheduling. 8

9 Add the Title and Short synopsis. They should make it clear what the promo is linking to. Titles are written in sentence case, with no full stop. Synopses are sentence case with a full stop. Schedule the promotion: You can alter the start date and time to a future time (delayed publish). You can add an end date and time (the promo will stop showing on the page). Leave the end date and time blank to schedule the promo indefinitely. You can tick the All day box to make the promo appear for just one day. Priority: the number assigned here determines the order in which promos will appear on the page. This is optional, as you can drag and drop promos in to the desired order in a later step. Click next. Step 4 is Related Links, and is optional. Click on Add link to add a link to the promo. Remember the promo is a link in itself, so this step is optional. 9

10 If you choose to add a related link, enter the wording for the related link in the title field and enter the full URL (including the in the URL field. Don t add a short synopsis as it won t display. Click the blue save button to complete the link. Finally, click the green save button to publish the promotion. 10

11 You will see the programme page where the promotion will appear, with the Media promoted here link (in the left-hand column) already selected. The promoted item is shown. Super promos are labelled brand-wide promotion or series-wide promotion. 11

12 Re-ordering promos If there are several promos listed on the page, you can re-order them by dragging them in to a new position. Click the blue save order button. 12

13 Extra functions Editing or removing promos To edit or remove a promotion, in ibroadcast, go to the page it appears on, click on Media promoted here in the left-hand column. Remove: To stop the promo showing on the page, click the stop link. The promo isn t deleted, but is archived in the Past and inactive area. It can be reactivated later if needed. Edit: To edit the promo, click the copy link. You will be taken through the 4 steps again, altering any details as you go. Past and inactive When you stop a promo, it no longer shows on the page. It isn t deleted, but is moved in to the Past and inactive area. To see this area, at the top of the list of promos, click the show all link. 13

14 The Past and inactive area appears below the list of Live now promos. To make one of these past promos live again, click the copy link. You will be taken through the 4 steps to create a promo again, altering its details as you go. Make sure you amend the scheduled date and time. To hide the Past and inactive list, click the show active link. 14

15 View promos scheduled at a specific time When viewing the list of promos on a page, you can select a date and time to see which promos will be live at that time. Select the date and time you want to view, and click the blue go button. The date you are viewing shows in the yellow highlighted area. Click reset to current date/time in the yellow area to reset the time to now. If you are seeing promos you don t expect to see, make sure you have the correct date/time selected. 15