Some SDP experience. MTN Group case international Cases

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Clara Phillips
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1 Some SDP experience MTN Group case international Cases 1

VAS Over SDP MTN Group Overview (Apr 2014) 15 MUSD Total Accumulated Revenue 2014 Not including Revenue from MV IVR 19 Launching Countries By the end of Feb 2014,19countries has

2 VAS Over SDP MTN Group Overview (Apr 2014) 15 MUSD Total Accumulated Revenue 2014 Not including Revenue from MV IVR 19 Launching Countries By the end of Feb 2014,19countries has Commercial launched services. 4,78 MUSD Monthly Revenue in Apr ,000,0000 Group subscribers 19countries with total 487Commercial launched services over SDP,400unique services 2

3 Top Services Over MTN SDP (Apr 2014) Total Revenue Rank in Feb 2014 No Service Name Revenue(USD) Subscribers 1 Micro Insurance 1,380, ,479 2 MTN Magic Voice 541, ,010 3 JOBS CONNECT 307, ,530 4 Islamic Service Weekly 297,818 90,561 5 World News 252,573 44,352 6 Gentlemen's Lifestyle 225, ,714 7 MTN Baby Care Tips 210,874 42,541 8 Romance 190,292 54,412 9 Health & Nutrition 174,705 99, BBC NEWS 168,759 24,556 78% 8% 3% 2% 2% 2% 1% 1% 1% 1% 1% Micro Insurance MTN Magic Voice JOBS CONNECT Islamic Service Weekly World News Gentlemen's Lifestyle MTN Baby Care Tips Romance Health & Nutrition BBC NEWS Others Most services are Subscription type, on-demand services Quantity takes no more than 1% 3

AM: Consolidating an open platform via Hub Motivation 17 Countries, 17 Portal, 17 management platform, 17

dramatically Reduced (6 months before) Lack of partnership SDP Solution Win-Win Business Model Open

(0 open APIs before) More than 130+ services on-line in one year (Several APPs/ Year before) Open Platform

4 AM: Consolidating an open platform via Hub Motivation 17 Countries, 17 Portal, 17 management platform, 17 times integration Complex integration, long service TTM Less services, weak innovation 6 Days Service TTM dramatically Reduced (6 months before) Lack of partnership SDP Solution Win-Win Business Model Open capabilities to ASP Phase 1 Phase 2 Phase APIs 130+ Apps Open Telecom/IT APIs for service innovation (0 open APIs before) More than 130+ services on-line in one year (Several APPs/ Year before) Open Platform SMS WAPPush Content locker AMX Hub AD LBS Charging Customer care Device mgmt. Capability Exposure Subscription User profile Million Total revenue exceed 700M in 2013 (10 times of 2011) Multi-Country Mexico Brazil Argentina Ecuador Chile Peru 17 Countries HISILICON HUAWEI TECHNOLOGIES SEMICONDUCTOR CO., LTD. Page 4

Telefonica: Facilitating global service delivery & sharing Drivers &

and innovation, covering global, regional and local Time to market

Expose network capabilities Easy sharing and deployment SDP Solution New

integración WEB WAP portal portal GPRS/IP network Local Content/Service

SOA-based centralized SDP covering 13 Latin American countries (Three

Easy sharing and deployment of successful services across countries and

rapid launched Significant increase of SDP subscribers to over 2 million

5 Telefonica: Facilitating global service delivery & sharing Drivers & Perspective Mexico Network exposure to 3 rd party for more new services and innovation, covering global, regional and local Time to market reduction CAPEX / OPEX reduction Increases the offer of new services Expose network capabilities Easy sharing and deployment SDP Solution New services & contents portfolio SDP Local Content/Service Provider 1 Capa de integración WEB WAP portal portal GPRS/IP network Local Content/Service Provider 2 Consultancy on attractive SDPbased VASs (Revenue Share Model) SOA-based centralized SDP covering 13 Latin American countries (Three Layer Architecture) AMS and content management (Local O&M team) Brazil Easy sharing and deployment of successful services across countries and enabling global services delivery Revenue 125M EUR AUG 2012AUG 2A Subscriber 26.37M AUG 2012AUG 2A TTM from 5 months to 5 weeks 20+ new services rapid launched Significant increase of SDP subscribers to over 2 million especially in Colombia, Mexico and Peru Legacy CSP service migration, 500+ services from 70+ CSP in VIVO Brazil OpCo 1 OpCo n HISILICON HUAWEI TECHNOLOGIES SEMICONDUCTOR CO., LTD. Page 5

Mobily: Develop VAS revenue via business operation improvement Top 2 mobile operator in Saudi Arabia,

More Innovation Service, New Revenue Opportunities, Streamlined Business Flows SDP Solution Service

monthly income from SDP service 5000+ services launched by June, 2013 3500+ new service launched with

settlement cycle by the unified report Optimized service on-boarding process On-line IT system to

Service TTM is 90% reduced, donation service ready in 4 hours On-boarding process from 3 months to 15

6 Mobily: Develop VAS revenue via business operation improvement Top 2 mobile operator in Saudi Arabia, 39% market share, 24M users, 95 SP, VAS services, mostly based on sms, mms, wap Mobily motivation: More Innovation Service, New Revenue Opportunities, Streamlined Business Flows SDP Solution Service Development Service templates to simplify new service creation 5 types of service templates 8 M USD monthly income from SDP service services launched by June, new service launched with template Settlement On-Boarding Process Fraud Charging Unified report generated by SDP Shorten settlement cycle by the unified report Optimized service on-boarding process On-line IT system to support unified VAS mgmt Unified subscription data managed by Operator Unified charging through SDP Service TTM is 90% reduced, donation service ready in 4 hours On-boarding process from 3 months to 15 days Settlement from 6 months to 1 months Charging success ratio from 17% To 30% HISILICON HUAWEI TECHNOLOGIES SEMICONDUCTOR CO., LTD. Page 6

7 By Steve Cui Thank You! Huawei.com Copyright 2012 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

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